Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify

Salsify

The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.

eCommerce 158
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Maximizing Amazon Reviews: Strategies for eCommerce Success

Algopix

In the ever-evolving world of Amazon e-commerce, understanding the nuances of customer reviews is crucial for any seller aiming to optimize their product’s visibility and sales. As an Amazon seller, customer reviews can make or break your success on the platform. Positive reviews build trust and encourage new customers to choose your products, while negative reviews can deter potential buyers.

eCommerce 107
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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Forrester eCommerce

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

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How To Exceed Your Customers’ Expectations For The Holiday Season

lateshipment

Want to truly stand out in this competitive e-commerce landscape and enjoy the fruits of holiday season success? Easy. Give your customers what they want. What customers want The increase in e-commerce-based technology, changes in the status quo of online shopping, ever-dynamic trends, etc have all turned customers’ wants into needs. Don’t forget, these interests keep on changing YoY.

eCommerce 130
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled by Reuters had predicted just 0.2% growth. However, the overall data masks some key data points that may be of concern to retailers, including data showing declines in discretionary categories such as furniture (-1.0%) and sporting goods (-1.6%).

Consumer 324
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How AI is set to transform the retail industry

365 Retail

How AI is redefining the retail experience Artificial intelligence (AI) has the potential to change the day-to-day work of retail professionals in a range of roles. While the potential behind the technology is significant, AI is a polarising subject. Some believe it will transform our lives and be the key to the future of retail. The extreme counterpoint is that AI could take over the world in a matrix-style machine coup.

Retail 111

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Shopping Habits: Millennials vs. Gen X | Salsify

Salsify

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s drastically impacting their shopping habits.

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Sales Tax for eCommerce: Everything that Small Businesses Need to Know

Algopix

The eCommerce landscape has grown exponentially in recent years, transforming the way small businesses operate and reach their customers. With this growth comes the responsibility of understanding and managing sales tax, a complex and often daunting task for many entrepreneurs. Sales tax compliance in the digital age is not just a legal obligation but a crucial aspect of maintaining a reputable and successful online business.

eCommerce 120
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Nearly three-quarters of holiday shoppers plan to buy from small businesses: survey

RetailDive

Independent businesses offer a better customer experience and more unique merchandise than their larger counterparts, a new survey found.

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To Build A GenAI-Powered Business App, You Need More Than An LLM

Forrester eCommerce

If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy.

Customer 468
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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For the Holidays, a Reliable and Seamless Shopping Experience is Supported by Observability

Retail TouchPoints

For many ecommerce brands, stress-testing their digital systems in preparation for the holidays is an essential ritual. Retailers need to ensure their systems can scale to upcoming seasonal traffic spikes like Cyber Week so they can capture the attention and wallet share of the numerous consumers hunting online for deals. However, while the holiday shopping rush comes with significant opportunity — Cyber Monday 2023 alone is estimated to generate $13.7 billion in sales revenue — it also comes wi

eCommerce 328
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505: The Blueprint For Building The Largest Amazon Sellers Network With Athena Severi

My Wife Quit Her Job

Today I have my friend Athena Severi on the show. Athena is the founder of the Titan Network, one of the largest networks of Amazon sellers in the world. She also runs China Magic, where she runs a guided tour of the Canton Fair. In this episode, you’ll learn about her entrepreneurship journey and how she’s hustled her way to the top. What You’ll Learn How Athena got her start in ecommerce How Athena created one of the largest Amazon seller networks in the world How Athena help

Books 296
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Mastering EdTech Challenges: HubSpot’s Playbook for Success

MakeWebBetter

Navigating the ever-changing EdTech landscape, where innovation and disruption are the norm, presents unique EdTech challenges for startups. From attracting and retaining customers to optimizing marketing efforts and managing sales pipelines, EdTech start ups often face numerous hurdles. HubSpot, a powerful CRM platform, emerges as a guiding light for EdTech-startups venturing [.

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Generative AI Will Displace Frontline B2B Marketing Jobs, And You’re Not Ready

Forrester eCommerce

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Rebag, ThredUp Join Forces to ‘Push the Boundaries of the Secondhand Market’

Retail TouchPoints

Luxury accessory resale site Rebag and online resale platform ThredUp have announced a multi-faceted partnership to bring their clienteles closer together and enhance both companies’ circularity efforts. Rebag customers can now resell gently worn items on ThredUp to earn Rebag shopping credit, and ThredUp customers can now shop select Rebag inventory directly on Thredup.com. “Industry collaboration is key to building a more sustainable future for fashion, and Rebag and ThredUp have a share

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Announcing the Industry’s First, Single, End-to-End Platform for Commerce With Native OMS

Fabric

Setting a new standard for delivering seamless customer experiences Today’s retailers face a constant balancing act: providing innovative solutions to enhance the customer journey, but also streamlining back-end operations. According to PwC , nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience.

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Digital Shelf Analytics: 9 Real-World Use Cases for Pricing Data

Wiser

Wiser Solutions’ Digital Shelf Intelligence (DSI) serves as a powerful tool for brand manufacturers navigating the dynamic landscape of eCommerce. This product offers a wealth of actionable insights, arming businesses with the necessary data to make informed decisions and stay competitive. One of its standout features is its capacity to provide competitive pricing and promotions intelligence.

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Shift From Manual To Automated Account Planning To Deliver Results

Forrester eCommerce

I’ve been involved with account planning programs for over 30 years — first as a sales rep, then as a sales manager, then as a sales operations leader, and, finally, as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why?

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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AmEx Launches ‘Door to Shop Small’ Campaign for 2023 Holiday Season

Retail TouchPoints

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current economic environment, 88% of small businesses indicate that they need support from customers in their communities. After all, 55% anticipate that Small Business Saturday will contribute significantly to their overall holiday sales this year.

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Shoppers to spend $130B Thanksgiving weekend: ICSC

RetailDive

Consumers expect to find higher prices this holiday season and are conducting research to get the best deals, according to a new survey.

Consumer 132
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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

Leveraging the potential of store associates to become product advocates opens up a new dimension for retailers to connect with their customers organically. Associates, well-versed with the store’s offerings and ethos, can truly embody the brand and foster a genuine connection with the customers. Training and incentives can encourage associates to adopt this role of brand ambassadors.

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Go-To-Market Strategy: The Three Core Engagement Elements Needed For Successful Execution

Forrester eCommerce

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 411
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Starbucks Union Plans ‘Red Cup Rebellion’ Walkout; REI Accused of Unfair Labor Practices

Retail TouchPoints

Starbucks Workers United , the union trying to organize Starbucks workers across the country, is planning a “Red Cup Rebellion” on Nov. 16, the retailer’s “Red Cup Day” — traditionally one of Starbucks’ busiest days of the season. In addition to calling for its members to strike tomorrow, the union is asking “customers and allies to lead actions at Starbucks stores in their communities in solidarity with workers rising up for a fairer workplace.

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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 132
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Ecommerce Benefits of Content Marketing

Practical eCommerce

Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.

eCommerce 130
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fabric Names Marketing Innovator Christelle Flahaux as EVP and CMO

Fabric

A headless and modular technology built by e-commerce pioneers and made for modern e-commerce experiences. Request a platform demo today!

eCommerce 130
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Retail TouchPoints

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. Families visiting the Lego store on New York City’s 5th Avenue and the store in London’s Leicester Square can participate in the big Lego Snow Throw, which will be live throughout the holiday season.

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Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

RetailDive

Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

Retail 132
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Google Ads Holiday Timesavers

Practical eCommerce

Don't waste time on menial advertising tasks. Here are four handy productivity boosters. The post Google Ads Holiday Timesavers appeared first on Practical Ecommerce.

eCommerce 128
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Chipotle Founder Is Opening Robot Restaurants With Meat-Free Food

RetailWire

Ready to eat at a robot restaurant with no meat?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.