ESW
SEPTEMBER 28, 2020
The pandemic has shifted the buying habits of millions. With stores shuttered, many consumers are buying online for the first time ever. According to a study by ClearSale , there was a 16% increase in first-time online shoppers between March and April, 2020, in the U.S. and Canada. The needs of new online customers differ vastly from those who have been making purchases online for years.
RetailDive
SEPTEMBER 29, 2020
For many companies COVID-19 was the culprit, for others it was a series of unfortunate decisions. But, this year has hit the industry hard.
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Retail TouchPoints
SEPTEMBER 29, 2020
Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020” , shipments of self-checkout solutions increased by 52% in 2019 to a new record high. But as the new normal continues to evolve and shoppers are seeking low-contact checkout options, self-checkout is going to continue to play a major role in how customers pay for their purchases.
Forrester eCommerce
OCTOBER 1, 2020
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
OCTOBER 1, 2020
It’s tough to succeed as a small business.
Kissmetrics
SEPTEMBER 29, 2020
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
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Forrester eCommerce
SEPTEMBER 28, 2020
Over the last 10 years we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet, there wasn’t any real change from traditional data strategy and approaches. The evidence? Massive blind spots and hardened data arteries in the disruption of COVID-19. We were looking back, even when […].
Groove
SEPTEMBER 29, 2020
The development team here at Groove Commerce created this HubSpot Shopify Integration to make it easier for eCommerce merchants to capture abandoned carts, follow-up with customers post-purchase and automate workflows beyond email. HubSpot Shopify Integration: What Is It? The HubSpot & Shopify Integration offers a variety of inbound marketing tools to help eCommerce businesses drive more online revenue.
Kissmetrics
SEPTEMBER 26, 2020
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.
Retail TouchPoints
OCTOBER 1, 2020
The 2020 holiday season will be dominated by uncertainty, a sharp contrast to the relatively steady growth in spending and ecommerce traffic that retailers enjoyed over the past several years. Retailers will have to forge ahead without reliable historic data to guide them — but looking at the events of the past six months and results from recent surveys can help center their perspective.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
OCTOBER 1, 2020
After completing my computer science degree, I started working with Olivetti back in the ’80s. That was 20 years after the glorious Ing. C. Olivetti invented the world’s first personal computer (which very few know about). This clearly changed widespread perception of computers as these dangerous monsters occupying huge rooms that you would rather stay […].
BigCommerce
OCTOBER 1, 2020
There’s a lot about ecommerce that’s complicated. An ecommerce business must be agile, and its decision-makers switched on to succeed.
Kissmetrics
OCTOBER 2, 2020
As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9.
Retail TouchPoints
SEPTEMBER 29, 2020
In anticipation of customer demand for more and faster delivery options during the holidays, Bed Bath & Beyond has launched multiple options for same-day home delivery. Customers selecting home delivery on the Bed Bath & Beyond and buybuy BABY websites will have their orders fulfilled in stores by personal shoppers working with Shipt , a division of Target.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
SEPTEMBER 29, 2020
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group.
Groove
OCTOBER 1, 2020
Have you taken a good look at the current eCommerce strategies your brand is utilizing? Are those tactics driving significant results or are they keeping your brand just above the water? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. 10 eCommerce Strategies: Increase Reach & Drive Sales Conver
Kissmetrics
OCTOBER 1, 2020
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.
Retail TouchPoints
SEPTEMBER 30, 2020
David’s Bridal has launched an immersive commerce experience that brings wedding attire directly into shoppers’ homes through 3D and augmented reality (AR). The technology, developed in partnership with Vertebrae , enables customers to view bridal gowns and bridesmaids’ dresses at a full 360-degree angle. Customers browsing on the David’s Bridal website can access 3D and AR visualizations of the brand’s 50-plus. best-selling dresses directly from product pages without needing to download a se
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
SEPTEMBER 30, 2020
The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.
Optimizely
OCTOBER 1, 2020
BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen and MCT oil powder. The brand’s messaging inspires people to live a healthier, fuller life — to “do good, feel good.” Storytelling as a means to connect with people, reveal the humans behind the brand, and convert prospects into loyal customers is extremely important to BUBS Naturals.
Kissmetrics
SEPTEMBER 29, 2020
Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
Retail TouchPoints
SEPTEMBER 30, 2020
Walmart has unveiled a reimagined store design, with a new look and feel that focuses on a digitally enabled shopping experience. Developed through a customer-centric lens and using a sleek design aesthetic, the updated stores feature a layout that spotlights products and offers end-to-end digital navigation that guides customers throughout their journeys.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
SEPTEMBER 29, 2020
The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.
Omnisend
SEPTEMBER 29, 2020
Reading Time: 5 minutes. This holiday season will be busier than ever before, with customers who are more accustomed to shopping in brick-and-mortar stores moving online for their purchases. As inboxes become more crowded, retailers need to be ready to catch the attention of newcomers and existing customers alike. This is where SMS will become a major differentiator for brands this holiday season.
Kissmetrics
SEPTEMBER 28, 2020
When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
Retail TouchPoints
SEPTEMBER 30, 2020
Target is preparing for the extended holiday season with a combination of long-term and short-term deals. While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
SEPTEMBER 28, 2020
Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.
My Wife Quit Her Job
OCTOBER 1, 2020
I’m thrilled to have Molly Pittman back on the show. Molly was the VP of marketing for Digital Marketer for many years. And she recently became the CEO of Smart Marketer, a teaching company founded by Ezra Firestone. Over the years Molly has spent millions of dollars on paid traffic and recently, she released a brand new book called “Click Happy” In this episode, we discuss happiness, relationships and running Facebook ads.
Kissmetrics
SEPTEMBER 27, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications.
Retail TouchPoints
SEPTEMBER 28, 2020
Patagonia has named Ryan Gellert CEO of Patagonia Works, the retailer’s holding company. Gellert has overseen Patagonia’s European, Middle Eastern and African business since 2014. The retailer also will elevate Lisa Williams to the role of Head of Innovation, Design and Merchandising, and Jenna Johnson to Head of Patagonia Inc. Gellert has a history of supporting Patagonia’s commitment to environmental activism, and he helped the retailer position itself as a leader of outdoor causes in Europe.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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