ESW
SEPTEMBER 28, 2020
The pandemic has shifted the buying habits of millions. With stores shuttered, many consumers are buying online for the first time ever. According to a study by ClearSale , there was a 16% increase in first-time online shoppers between March and April, 2020, in the U.S. and Canada. The needs of new online customers differ vastly from those who have been making purchases online for years.
RetailDive
SEPTEMBER 29, 2020
For many companies COVID-19 was the culprit, for others it was a series of unfortunate decisions. But, this year has hit the industry hard.
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Retail TouchPoints
SEPTEMBER 29, 2020
Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020” , shipments of self-checkout solutions increased by 52% in 2019 to a new record high. But as the new normal continues to evolve and shoppers are seeking low-contact checkout options, self-checkout is going to continue to play a major role in how customers pay for their purchases.
Forrester eCommerce
OCTOBER 1, 2020
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
SEPTEMBER 29, 2020
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
BigCommerce
OCTOBER 1, 2020
It’s tough to succeed as a small business.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
SEPTEMBER 28, 2020
Over the last 10 years we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet, there wasn’t any real change from traditional data strategy and approaches. The evidence? Massive blind spots and hardened data arteries in the disruption of COVID-19. We were looking back, even when […].
Kissmetrics
SEPTEMBER 26, 2020
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.
Groove
SEPTEMBER 29, 2020
The development team here at Groove Commerce created this HubSpot Shopify Integration to make it easier for eCommerce merchants to capture abandoned carts, follow-up with customers post-purchase and automate workflows beyond email. HubSpot Shopify Integration: What Is It? The HubSpot & Shopify Integration offers a variety of inbound marketing tools to help eCommerce businesses drive more online revenue.
Retail TouchPoints
OCTOBER 1, 2020
The 2020 holiday season will be dominated by uncertainty, a sharp contrast to the relatively steady growth in spending and ecommerce traffic that retailers enjoyed over the past several years. Retailers will have to forge ahead without reliable historic data to guide them — but looking at the events of the past six months and results from recent surveys can help center their perspective.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
OCTOBER 1, 2020
After completing my computer science degree, I started working with Olivetti back in the ’80s. That was 20 years after the glorious Ing. C. Olivetti invented the world’s first personal computer (which very few know about). This clearly changed widespread perception of computers as these dangerous monsters occupying huge rooms that you would rather stay […].
Kissmetrics
OCTOBER 2, 2020
As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9.
Groove
OCTOBER 1, 2020
Have you taken a good look at the current eCommerce strategies your brand is utilizing? Are those tactics driving significant results or are they keeping your brand just above the water? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. 10 eCommerce Strategies: Increase Reach & Drive Sales Conver
Retail TouchPoints
SEPTEMBER 29, 2020
In anticipation of customer demand for more and faster delivery options during the holidays, Bed Bath & Beyond has launched multiple options for same-day home delivery. Customers selecting home delivery on the Bed Bath & Beyond and buybuy BABY websites will have their orders fulfilled in stores by personal shoppers working with Shipt , a division of Target.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
SEPTEMBER 30, 2020
The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.
Kissmetrics
OCTOBER 1, 2020
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.
BigCommerce
OCTOBER 1, 2020
There’s a lot about ecommerce that’s complicated. An ecommerce business must be agile, and its decision-makers switched on to succeed.
Retail TouchPoints
SEPTEMBER 30, 2020
David’s Bridal has launched an immersive commerce experience that brings wedding attire directly into shoppers’ homes through 3D and augmented reality (AR). The technology, developed in partnership with Vertebrae , enables customers to view bridal gowns and bridesmaids’ dresses at a full 360-degree angle. Customers browsing on the David’s Bridal website can access 3D and AR visualizations of the brand’s 50-plus. best-selling dresses directly from product pages without needing to download a se
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
SEPTEMBER 29, 2020
The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.
Kissmetrics
SEPTEMBER 29, 2020
Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
Optimizely
OCTOBER 1, 2020
BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen and MCT oil powder. The brand’s messaging inspires people to live a healthier, fuller life — to “do good, feel good.” Storytelling as a means to connect with people, reveal the humans behind the brand, and convert prospects into loyal customers is extremely important to BUBS Naturals.
Retail TouchPoints
SEPTEMBER 30, 2020
Walmart has unveiled a reimagined store design, with a new look and feel that focuses on a digitally enabled shopping experience. Developed through a customer-centric lens and using a sleek design aesthetic, the updated stores feature a layout that spotlights products and offers end-to-end digital navigation that guides customers throughout their journeys.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
SEPTEMBER 29, 2020
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group.
Kissmetrics
SEPTEMBER 28, 2020
When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
My Wife Quit Her Job
OCTOBER 1, 2020
I’m thrilled to have Molly Pittman back on the show. Molly was the VP of marketing for Digital Marketer for many years. And she recently became the CEO of Smart Marketer, a teaching company founded by Ezra Firestone. Over the years Molly has spent millions of dollars on paid traffic and recently, she released a brand new book called “Click Happy” In this episode, we discuss happiness, relationships and running Facebook ads.
Retail TouchPoints
SEPTEMBER 30, 2020
Target is preparing for the extended holiday season with a combination of long-term and short-term deals. While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
OCTOBER 1, 2020
Biometric authentication is a powerful technology with many compelling use cases but is not without controversy and distinct risks. What are users’ privacy rights in how biometric information is processed and stored? How are biometrics regulated around the world? How can the use of biometrics lead to discriminatory practices? What security shortcomings are associated with […].
Kissmetrics
SEPTEMBER 27, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications.
Omnisend
SEPTEMBER 29, 2020
Reading Time: 5 minutes. This holiday season will be busier than ever before, with customers who are more accustomed to shopping in brick-and-mortar stores moving online for their purchases. As inboxes become more crowded, retailers need to be ready to catch the attention of newcomers and existing customers alike. This is where SMS will become a major differentiator for brands this holiday season.
Retail TouchPoints
SEPTEMBER 28, 2020
Patagonia has named Ryan Gellert CEO of Patagonia Works, the retailer’s holding company. Gellert has overseen Patagonia’s European, Middle Eastern and African business since 2014. The retailer also will elevate Lisa Williams to the role of Head of Innovation, Design and Merchandising, and Jenna Johnson to Head of Patagonia Inc. Gellert has a history of supporting Patagonia’s commitment to environmental activism, and he helped the retailer position itself as a leader of outdoor causes in Europe.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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