BigCommerce

JULY 13, 2020

There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.

eCommerce 466

eCommerce eCommerce Marketing Marketing 466

Kissmetrics

JULY 14, 2020

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

SEO 363

SEO eCommerce Recommendation Other 363

RetailDive

JULY 16, 2020

While 2020 hasn't seen the same volume of partnerships among resale platforms and retailers, analysts expect the market to continue to rise.

Clothing 132

Clothing Marketing Retail 132

Forrester eCommerce

JULY 14, 2020

During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].

Management 497

Management Information 497

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

BigCommerce

JULY 15, 2020

So you want to start an online clothing store. Great!

Clothing 535

Clothing eCommerce 535

Retail TouchPoints

JULY 16, 2020

Shoppers have slowly begun to accept brick-and-mortar’s return: 22% have increased their willingness to set foot into a grocery store or pharmacy since March, according to data from Resonate. Only 24% planned to increase their online grocery orders in June, while 12% are starting to decrease their online grocery usage. However, the resurgence in COVID-19 cases may be causing some second thoughts: in May, 90.4% of shoppers would have returned to stores for general merchandise, hardware, clothing,

Retail 306

Retail Apparel Clothing Specialty Retailers 306

Forrester eCommerce

JULY 17, 2020

We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions. In short, we’re seeing: 1) more clients choosing the “build” option than in past years and 2) new ways of combining buying and […].

Customer 496

Customer 496

BigCommerce

JULY 16, 2020

When discussing your business goals and marketing strategies, you’re probably already used to terms like “target audience” and “content.

eCommerce 270

eCommerce Marketing eCommerce Marketing 270

Retail TouchPoints

JULY 14, 2020

It has been said that it takes 21 days to form a habit. With most of the country having been in quarantine and ordering necessities online since mid-March (well over 21 days), e-Commerce habits forged now are likely to stick in the future. That assumption seems to be confirmed by research published by Cotton Incorporated via their Consumer Response Surveys.

Fulfillment 305

Fulfillment Payment Services Outdoor eCommerce 305

Groove

JULY 14, 2020

If an interviewee asked you about your company's culture or what it's like to work here day in and day out, what would you say? Your response may reveal a lot about the leadership roles within your organization. In order to improve company culture, leaders must focus on becoming better for the future. So, we're sharing these 3 marketing leadership tips to help increase productivity, drive employee determination and guide your business's overall marketing strategy. 3 Marketing Leadership Tips. 1.

Improvements 255

Improvements Marketing Webinar Events 255

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Forrester eCommerce

JULY 14, 2020

Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Luis and his team made incredible progress, resulting in 2.5–3x higher response rates! In some functions in certain countries, response rates even increased by 8x. Luis generously agreed to […].

Customer 457

Customer 457

lateshipment

JULY 17, 2020

The average conversion rate of eCommerce websites is 2.86%. Yes, that’s a shockingly low amount of people buying at the first try. Even if you get a lot of new visitors – it might not cut it to make enough sales. So instead of focusing on getting as many people as possible to come to your site, let’s look at luring visitors back in who you are more likely to seal the deal with.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Retail TouchPoints

JULY 16, 2020

To right-size its executive ranks with 152 permanent store closings, JCPenney is eliminating approximately 1,000 workers in corporate and field management and international positions. The benefits package for exiting employees includes severance for eligible associates, outplacement support, compensation for unused paid time off and an extension of employee discounts.

Operations 303

Operations Management Retail 303

Groove

JULY 16, 2020

As we prepare for the holiday season to look a bit different this year ? with the majority of shopping done online ? there's one thing that may make or break your sales: holiday planning. We encourage all of our clients and eCommerce businesses across the board to create a promotional plan in advance. Black Friday Promotion Ideas. In addition to the strategies we shared to help prepare for last year's holiday, we're sharing 5 more Black Friday promotion tips to help drive eCommerce sales this ye

eCommerce 200

eCommerce Social Media Recommendation Games 200

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Forrester eCommerce

JULY 13, 2020

There is no single customer service solution that is ideal for all sizes of organizations; all industries; or all business model. For example, many companies selling and supporting higher-value, considered purchases have complex customer service processes that require collaboration between the account and customer service organization. Each customer interaction is also an opportunity to nurture […].

Customer 455

Customer 455

Optimizely

JULY 14, 2020

Your product detail page has become the single most important part of your Shopify Plus store. Why? If you consider that Google wants to optimize user-experience and guide them to the most relevant page as quickly as possible, then you should immediately understand the value of optimizing these pages. Additionally, by looking at the design of these pages through a joint lens of customer psychology and data-science, savvy marketers can drive serious revenue through smart design. .

Presentation 195

Presentation Shopify Webinar B2B 195

Retail TouchPoints

JULY 15, 2020

When retail historians compile the definitive chronicle of this era, they will recall something remarkable: as merchants across the nation responded to the COVID-19 outbreak by shifting more operations online, two years’ worth of e-Commerce growth got crammed into two weeks. Unfortunately, the rate of e-Commerce fraud also grew at a rapid pace. How to explain that paradox?

Merchant Services 288

Merchant Services eCommerce Payment Services Shipping 288

Ecommerce Platforms

JULY 16, 2020

Now that you’re trying to migrate BigCommerce to Shopify, I’ve got a buffet of both bad and good news. Which one would you want first? I say we begin with the bad. And here it goes- apparently, there’s no direct copy-and-paste method of migrating your online store from BigCommerce to Shopify. And neither can you move it by changing the server or database details.

BigCommerce 181

BigCommerce Shopify Shipping Costs Merchant Services 181

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Forrester eCommerce

JULY 13, 2020

The Forrester Analytics Business Technographics® Priorities And Journey COVID-19 Recontact Survey, 2020, fielded in May, confirms what we already knew from our clients: COVID-19 has had a significant impact on Asia Pacific firms’ business and technology priorities. This new data also allows us to compare the results of the survey during COVID-19 to those we […].

Technology 440

Technology Webinar Customer 440

Steve Dennis

JULY 17, 2020

Oh sure, maybe we’re ready for the easy stuff. Ready to leave for work, make dinner, hop in a Lyft, do the laundry, pay the credit card bill. But the work that matters, that enlivens the spirit, that changes us, our tribes, and the world around us? That’s a whole different deal. The journey to remarkable is much the same. Taking the plunge can be scary.

Books 162

Books Presentation Retail 162

Retail TouchPoints

JULY 13, 2020

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A survey by CMO Council and Catalina found that 72% of marketers said the time gap from insight to action is too long, and nearly 60% point to inconsistencies with the level of depth and granularity of customer insights — while another 36% admit they simply don’t have the data they need to know shoppers.

Marketing 255

Marketing Social Media Shopping Carts Information 255

My Wife Quit Her Job

JULY 16, 2020

Today I have my friend Michael Jamin on the show. Michael specializes in creating brand stories for companies and he used the power of storytelling to grow his ecommerce store, Twirly Girl, into a multi-million dollar girl’s clothing brand. In this episode, you’ll learn how to create an amazing story for your brand to generate sales. What You’ll Learn.

Clothing 156

Clothing Books eCommerce Marketing 156

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Forrester eCommerce

JULY 16, 2020

Burberry is the latest in a long line of retailers to announce staff cuts, store closures and a re-think of some of its core assumptions about how customers interact with the brand and how work gets done. As a forward-looking retailer with a proven track record of digital, supply chain and operational innovation, Burberry is […].

Supplies 424

Supplies Operations Retail Customer 424

FastSpring

JULY 14, 2020

Managing risk in affiliate programs has been a growing concern in the industry at large. Luckily, there are some actions you take! The techniques and actions described below can help you minimize the risk in your program, and help build a healthy program that is fair and clear for your affiliates. Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts.

Payment Services 148

Payment Services Management eCommerce Other 148

Retail TouchPoints

JULY 14, 2020

Add To Calendar. In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and tactics changed in light of COVID-19. The situation has evolved significantly since then, so senior content strategist Alicia Esposito is catching up with Brian Rafferty, Global Director, Business Analytics & Insights, to see what has changed and what marketers need to know.

Marketing 250

Marketing Consumer Retail Customer Experience 250

MakeWebBetter

JULY 14, 2020

“For you” is one of the favorite things you love to hear, whether you visit any coffee shop, or buying flowers for someone special. We all have that hunger for “attention”. And we feel good when someone acknowledges it. So your customers. In today’s world, your audience wants to be treated like individuals, not like […]. The post Top 10 Ecommerce Personalization Hacks to Survive in Late-2020s appeared first on MakeWebBetter.

eCommerce 147

eCommerce Customer Marketing 147

Advertisement

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Forrester eCommerce

JULY 13, 2020

Walmart quietly launched Walmart Insurance Services LLC. The new business entity moves Walmart beyond just offering education on insurance to selling health insurance policies. “Yes, you read that right, Walmart now has an insurance agency,” reads multiple new job listings on Walmart’s site. This follows a presentation by Walmart President of Health and Wellness Sean […].

Presentation 390

Presentation Customer Experience Retail Customer 390

Store Growers

JULY 13, 2020

I’ve been a vocal critic of Smart Shopping campaigns. I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. But recently I’ve started to warm up to Smart Shopping.

Merchant Services 143

Merchant Services Recommendation Article Shopify 143

Retail TouchPoints

JULY 15, 2020

Three major retailers are taking steps that acknowledge the ongoing danger of spreading coronavirus in communities across the country. Walmart , Best Buy and Starbucks are mandating face coverings for both employees and customers. Walmart’s rule, which also applies to Sam’s Club , goes into effect July 20; Best Buy and Starbucks will require masks beginning July 15.

Retail 240

Retail Blog Customer Other 240

TalkingRetail

JULY 13, 2020

Symbol group Nisa is claiming success for its new mobile app after more than 1,000 of its retailers signed up in the first two weeks after launch. The app, which is free to download from the Apple Store and Google Play, has been downloaded and registered on almost 2,000 devices, Nisa says, as retailers make.

Mobile 143

Mobile Download Retail Technology 143

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics