Sat.Oct 19, 2024 - Fri.Oct 25, 2024

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How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

Google Performance Max offers businesses a way to amplify their pay-per-click advertising efforts by displaying ads across multiple Google services and platforms. This differs from other types of Google PPC advertising, which are typically centered around specific channels. Performance Max campaigns offer businesses greater reach and can help organizations like yours see greater returns from PPC advertising.

PPC 308
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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly.

Consumer 290
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10 Creative Tactics To Maximize Ecommerce Profitability | Salsify

Salsify

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their revenue and returns.

eCommerce 129
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Charts: Global Cybersecurity Trends Q4 2024

Practical eCommerce

A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs. The post Charts: Global Cybersecurity Trends Q4 2024 appeared first on Practical Ecommerce.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Discover FastSpring’s Recipe Docs: Simplifying Implementation for Users

FastSpring

At FastSpring, we’re always striving to provide our users with the best tools to enhance their FastSpring experience. One of the features that has been quietly revolutionizing the way our users interact with Store Builder Library (our JavaScript library), our APIs, and our webhooks is Recipe Docs. If you haven’t had a chance to explore it yet, let me show you why this feature is so powerful and why it’s quickly becoming a favorite among our users.

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Predictions 2025: GenAI, Citizen Developers, And Caution Influence Automation

Forrester eCommerce

The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.

Customer 368

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Walt Disney CEO Ousted with Temporary Replacement, New CEO TBD 2026

RetailWire

Walt Disney Company is preparing for a new head mouse to run its operations.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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Predictions 2025: GenAI Reality Bites Back For Software Developers

Forrester eCommerce

AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.

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Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery

Retail TouchPoints

Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate experience. The supermarket will begin in the bakery department, implementing RFID-embedded labels on each item. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our as

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 173
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The Importance of eCommerce Product Data Feeds for Online Marketplaces

Groove

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels. This is where an eCommerce product data feed comes into play, enabling stores to automatically update product information across all online marketplaces.

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Predictions 2025: Tech Spending Will Surge, But Can AI Deliver On Its Promises For Insurance In 2025?

Forrester eCommerce

AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.

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How to Navigate the Post-Purchase Communication ‘Minefield’

Retail TouchPoints

There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience with a brand even after a purchase is completed. In fact, 53% of shoppers view the post-purchase period as the most emotional part of any shopping experience. And beyond consumers’ heightened sensitivity to what happens after they click “buy,” retailers and brands also are recognizing how crucial the post-purchase moment is for their own success.

Games 290
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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7-Eleven to open over 600 stores under new design by 2027

RetailDive

The retailer’s newest format features “a larger product assortment and expanded food and beverage offerings,” CEO Joseph DePinto told investors on Thursday.

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Top B2B eCommerce Platforms: Features Every Business Needs

Groove

Today’s B2B businesses face fierce competition. They not only have to compete with other companies from potentially anywhere in the country, but they also have to hold onto their leads through a longer buyer’s journey (compared to B2C retail), keeping people engaged and interested the entire time. A B2B eCommerce platform gives businesses like yours the tools they need to manage their leads and customer information while tracking campaign performance.

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Predictions 2025: AI Shapes The Business Agenda In The APAC Region

Forrester eCommerce

Get ready for some major changes in the APAC business landscape in 2025! AI-driven initiatives will be the driving force behind tech improvements for companies in the region.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Target cuts prices on 2K items for the holiday season

RetailDive

It's the second time in less than six months that the retailer has lowered prices. By the end of the year, the company said it will have cut prices on 10,000 items.

Retail 124
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The Vital Role of B2B eCommerce Software

Groove

B2B businesses have to nurture customers through a complex buyer’s journey. Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. There’s usually a longer time between the initial interest phase and the actual sale. From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end.

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Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors

Forrester eCommerce

After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.

Marketing 397
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Bark and Crocs Collab on New ‘Paw-Wear’ for Pups

Retail TouchPoints

Bark , the omnichannel dog brand and creator of BarkBox , is partnering with Crocs on a new foot, er, paw-wear collection for furry friends. Current subscribers of BarkBox and Super Chewer , a monthly subscription of tough toys, can add Pet Crocs to their next box, while new subscribers can receive them as a welcome gift when they sign up. Shoppers also can browse and buy matching shoes for their “pet babies” at Crocs.com and in Crocs stores, while supplies last.

Toys 277
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Lender group to buy Tupperware out of bankruptcy

RetailDive

The lenders, which include Stonehill Capital Management Partners and Alden Global Capital, are offering $63.8 million in debt relief and about $23.5 million in cash.

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The Most Exciting Innovations Reshaping Grocery Retail | Salsify

Salsify

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

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Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Forrester eCommerce

B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.

B2B 408
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Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix

Retail TouchPoints

Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. The partnership will help the beauty retailer unlock new revenue opportunities and deepen customer relationships during the competitive holiday season and beyond. “We’re committed to providing a personaliz

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The Paper Store dedicates $60M to brick-and-mortar expansion

RetailDive

This year the retailer’s largely Northeast fleet has grown by 10% to more than 100 stores, and its five-year plan includes a move into new markets.

Marketing 118
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29 Top Brands Announce Exclusive Offers with SheerID for National First Responders Day

SheerID

SheerID partners with leading brands to honor heroes by offering exclusive deals.

Customer 147
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Predictions 2025: Tech Leaders Chase High Performance

Forrester eCommerce

After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.

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Wayfair Launches Paid Loyalty Program Offering 5% Rewards and Free Shipping

Retail TouchPoints

Wayfair has introduced Wayfair Rewards , a loyalty program with a $29 annual subscription price. Benefits include 5% back in rewards across Wayfair and its specialty and luxury brands, AllModern, Birch Land, Joss & Main and Perigold , as well as free shipping regardless of order size; both of these features are subject to some restrictions. Additional benefits include exclusive member-only sales with steep discounts on products across all categories, including national brands; early access t

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt