Sat.Oct 19, 2024 - Fri.Oct 25, 2024

article thumbnail

How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

Google Performance Max offers businesses a way to amplify their pay-per-click advertising efforts by displaying ads across multiple Google services and platforms. This differs from other types of Google PPC advertising, which are typically centered around specific channels. Performance Max campaigns offer businesses greater reach and can help organizations like yours see greater returns from PPC advertising.

PPC 315
article thumbnail

Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly.

Consumer 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Creative Tactics To Maximize Ecommerce Profitability | Salsify

Salsify

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their revenue and returns.

eCommerce 158
article thumbnail

Wiser Use Case: How a Leading Consumer Electronics Manufacturer Improved Compliance by 13%

Wiser

In today’s competitive retail environment, ensuring promotional compliance across multiple store locations is critical to capturing sales opportunities. For a leading consumer electronics manufacturer, this challenge was especially evident, as their traditional approach to monitoring in-store compliance was falling short, with their field teams stretched thin.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

560: The Ultimate Guide To Short Form Video Marketing And Getting Results Fast

My Wife Quit Her Job

This episode marks the beginning of a 4 part series on “Creating Content To Promote Your Business” Toni and I will be covering everything from video, blogging, to email marketing and podcasting. To kick things off, we’re starting with one of the hottest trends, short-form video. Enjoy! What You’ll Learn The building blocks of video Which platform to begin with How to create effective short form video Sponsors SellersSummit.com – The Sellers Summit is the ecommerce

Marketing 156
article thumbnail

Charts: Global Cybersecurity Trends Q4 2024

Practical eCommerce

A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs. The post Charts: Global Cybersecurity Trends Q4 2024 appeared first on Practical Ecommerce.

eCommerce 107

More Trending

article thumbnail

Predictions 2025: GenAI, Citizen Developers, And Caution Influence Automation

Forrester eCommerce

The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.

Customer 368
article thumbnail

PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are too often viewed as mere necessities. Really, they’re the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 162
article thumbnail

Walt Disney CEO Ousted with Temporary Replacement, New CEO TBD 2026

RetailWire

Walt Disney Company is preparing for a new head mouse to run its operations.

article thumbnail

What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery

Retail TouchPoints

Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate experience. The supermarket will begin in the bakery department, implementing RFID-embedded labels on each item. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our as

article thumbnail

Predictions 2025: GenAI Reality Bites Back For Software Developers

Forrester eCommerce

AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.

article thumbnail

Why Retailers Need a Centralized Database for Business Efficiency and Growth

RETAIL MANAGEMENT SOFTWARE

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. One of the most effective ways to achieve these goals is by implementing a centralized database. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

article thumbnail

The Importance of eCommerce Product Data Feeds for Online Marketplaces

Groove

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels. This is where an eCommerce product data feed comes into play, enabling stores to automatically update product information across all online marketplaces.

article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Wayfair Launches Paid Loyalty Program Offering 5% Rewards and Free Shipping

Retail TouchPoints

Wayfair has introduced Wayfair Rewards , a loyalty program with a $29 annual subscription price. Benefits include 5% back in rewards across Wayfair and its specialty and luxury brands, AllModern, Birch Land, Joss & Main and Perigold , as well as free shipping regardless of order size; both of these features are subject to some restrictions. Additional benefits include exclusive member-only sales with steep discounts on products across all categories, including national brands; early access t

article thumbnail

Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Forrester eCommerce

B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.

B2B 408
article thumbnail

Maximizing Impact During Cyber Week: Lessons for Brands and Retailers

Wiser

Cyber Week has become a pivotal period in the retail calendar, driving significant sales growth both online and in-store. For brands and retailers, this week presents a crucial opportunity to refine pricing strategies, capitalize on heightened consumer demand, and remain competitive in a rapidly evolving market. As more consumers embrace omni-channel shopping, it’s essential to recognize how strategic discounting and promotional activities can impact overall sales performance.

Retail 78
article thumbnail

The Vital Role of B2B eCommerce Software

Groove

B2B businesses have to nurture customers through a complex buyer’s journey. Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. There’s usually a longer time between the initial interest phase and the actual sale. From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end.

article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

Retail TouchPoints

In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience that’s faster, smarter and more satisfying for customers. One technology that helps retailers achieve this is Radio Frequency Identification (RFID). RFID uses electromagnetic fields to automatically identify and track tags attached to objects, offering retailers precise control over inventory and enabling real-time data analytics to enhance operational efficiency.

article thumbnail

Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors

Forrester eCommerce

After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.

Marketing 397
article thumbnail

Wiser Use Case: How This FMCG Brand Recouped $11.4M in Lost Sales

Wiser

Effective product placement and in-store compliance are essential to a brand’s success. For a leading FMCG manufacturer, managing shelf visibility across an extensive retail network had become a labor-intensive and expensive task, consuming approximately 1,500 hours of manual work annually. To streamline operations, improve compliance, and boost performance, the brand partnered with Wiser.

article thumbnail

Pepsi Max brings back EA Sports FCTM 25 on-pack promotion

TalkingRetail

Pepsi is teaming up with video game EA Sports FCTM for the second year running, with an on-pack promotion set to give away gaming prizes. To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack.

Games 97
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Answering the $100 Billion Question: How Can Retailers Combat Refund Fraud?

Retail TouchPoints

Refund fraud is a significant issue for U.S. retailers, costing billions of dollars annually. In 2023, fraudulent returns accounted for a staggering 13.7% of all returns , resulting in $101 billion in losses. To make the issue worse, this trend shows no sign of slowing down, as fraudsters continue to develop new and innovative methods to exploit retail systems.

Retail 278
article thumbnail

Predictions 2025: Tech Spending Will Surge, But Can AI Deliver On Its Promises For Insurance In 2025?

Forrester eCommerce

AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.

article thumbnail

PLPs Are the New MVPs: How to Make them Captain of your Conversions

Fastr

In the wild world of ecommerce, Product Listing Pages (PLPs) are the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.

Workshop 173
article thumbnail

Alo Yoga Expands UK Presence with New Stores in Brompton Road and Covent Garden

365 Retail

Alo Yoga , the luxury activewear brand favoured by celebrities such as Taylor Swift and Kendall Jenner, is set to further expand its presence in London with new store openings on Brompton Road and Covent Garden. Known for its stylish and versatile activewear, Alo Yoga is rapidly becoming a key player in London’s high-end retail scene. Founded in Los Angeles in 2007, Alo Yoga offers a curated selection of premium activewear and loungewear, designed to seamlessly transition from studio to street.

article thumbnail

🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

article thumbnail

Bark and Crocs Collab on New ‘Paw-Wear’ for Pups

Retail TouchPoints

Bark , the omnichannel dog brand and creator of BarkBox , is partnering with Crocs on a new foot, er, paw-wear collection for furry friends. Current subscribers of BarkBox and Super Chewer , a monthly subscription of tough toys, can add Pet Crocs to their next box, while new subscribers can receive them as a welcome gift when they sign up. Shoppers also can browse and buy matching shoes for their “pet babies” at Crocs.com and in Crocs stores, while supplies last.

Toys 277
article thumbnail

Predictions 2025: AI Shapes The Business Agenda In The APAC Region

Forrester eCommerce

Get ready for some major changes in the APAC business landscape in 2025! AI-driven initiatives will be the driving force behind tech improvements for companies in the region.

article thumbnail

The Most Exciting Innovations Reshaping Grocery Retail | Salsify

Salsify

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

article thumbnail

The Entertainer Expands Store Network With Its 166th Shop in Milton Keynes

365 Retail

The UK’s largest independent toy retailer, The Entertainer, has opened a new flagship store at centre:mk – its 166th store. The new store is now trading, with its official opening planned for tomorrow (Saturday 26 October). The store showcases The Entertainer’s extensive range of toys and games from leading brands including Hot Wheels, Peppa Pig and Paw Patrol, as well as an exclusive selection of Addo and Early Learning Centre products.

Toys 64
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.