Retailers’ Big Opportunity? ‘Create New Shoppers,’ Advises Kantar SVP
Retail TouchPoints
JULY 8, 2021
Arguably, no event has disrupted the context of our everyday lives than COVID-19, and while easing regulations have inspired U.S. consumers to return to some version of normalcy, global sentiment is still mixed, according to Kantar’s Wave 9 survey of more than 10,000 people across 20 countries. Up to 70% of people still agree that the coronavirus situation concerns them “hugely,” a slight drop from 79% in April 2020.
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