Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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Retailers’ Big Opportunity? ‘Create New Shoppers,’ Advises Kantar SVP

Retail TouchPoints

Arguably, no event has disrupted the context of our everyday lives than COVID-19, and while easing regulations have inspired U.S. consumers to return to some version of normalcy, global sentiment is still mixed, according to Kantar’s Wave 9 survey of more than 10,000 people across 20 countries. Up to 70% of people still agree that the coronavirus situation concerns them “hugely,” a slight drop from 79% in April 2020.

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What Sellers Need to Know About Amazon Fulfillment

SellBrite

One of the greatest challenges a growing merchant must face is warehousing inventory. After a certain point, they’ll outgrow their garage or basement and will have to find a location to store their items. The cost of real estate can quickly add up. On top of that, warehouse logistics (picking, packing, and shipping) is a totally different challenge.

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Prepare For AI That Learns To Code Your Enterprise Applications (Part2)

Forrester eCommerce

Bots That Write Code Are Landing On Planet Earth The future of work for AD&D pros will have to change! Today about 70% of the work is all about the development of glue code and wiring things together. From the UI front end, to the backend of apps, as well as in the integration layer […].

Customer 546
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The Headless Ecommerce Experience and Implementation for Enterprise Organizations

BigCommerce

Intense competition is driving rapid technological innovation in ecommerce.

eCommerce 545
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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5 Actionable Tips to Get Your Website Added to Google News

Kissmetrics

You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.

Article 362
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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. The company said in a prospectus filed July 6, 2021, that it plans to sell $100 million worth of stock, but that is a placeholder amount and will likely change.

Supplies 312

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How To Get a 90+ Core Web Vitals Score For An Ecommerce Store (Case Study)

My Wife Quit Her Job

In this post, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) for an ecommerce store even if you use a lot of plugins. When Google first released their core web vitals assessment, many ecommerce store owners began to panic. Unlike a basic content site or a blog, an ecommerce store is image heavy and requires many more functional elements to close a sale.

Live Chat 296
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How to Build an E-commerce Brand Using Instagram When You Have No Followers

Kissmetrics

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. Let’s talk about why Instagram as a marketing tool matters , how it can help you grow your business, and look at effective strategies to grow your e-commerce bran

eCommerce 362
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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. Most notably, the shift from paid posts and influencer endorsements to shoppable content and live shopping will force retailers to reconsider how they produce content and interact with customers.

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Your Buyer Is A Group, Not A Person. What Are You Doing About It?

Forrester eCommerce

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

B2B 488
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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A Handy Hubstaff Review: Is This The Time Tracking Software for You?

Ecommerce Platforms

With the pandemic pushing teams out of offices and into their homes, remote working has become a global norm. Whether you run an eCommerce business or regularly send staff into the field, tracing how your team spends their time can be tricky. However, difficulties aside – it's essential for ensuring productivity is as high as possible, and resources are spent in the right places.

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Referrals are great, but you can only generate so many of them. The reality is most marketing tactics require tons of effort and months of planning before you see results.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing, but it wasn’t a fully standardized marketing technique. Today, it’s totally different. In just a few years, both brands and creators are like, “Wow, there is amazing potential here to make money and grow my brand” — whether that brand be business or personal. .

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Selecting The Right Consulting Partner For Your Innovation Efforts

Forrester eCommerce

The goal of innovation consulting is to boost competitive advantage, drive greater differentiation, improve operational efficiencies, create great customer experiences, and streamline innovation project management. Key.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Best BigCommerce Dropshipping Solutions (July 2021)

Ecommerce Platforms

Dropshipping is one of the most valuable business models for today’s growing businesses. After all, while it’s becoming much easier for people to start building their own digital stores online, they still need to find the right solutions to stock and ship their items to customers. Dropshipping takes some of the stress out of building the perfect store, because you don’t have to worry about finding a place to keep all of your products safe, and there’s no need to stress over shipping items to cus

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50+ Incredible Link Building Resources to Increase Your Search Rankings

Kissmetrics

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site to rank well on Google. The goal of this post is to provide something that all marketers with any skill set can use. Whether you’re new to link building or have been building your backlink profile for 10+ years, you’ll likely find some useful nuggets in this post.

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Chain Retailers Seeing More Than Retail Energy Savings in Outsourcing Energy Efficiency Management

Retail TouchPoints

For owners and franchisees of multi store chain retail outlets, the news is increasingly real and positive. Not only are they achieving energy efficiency, they’re impressing their customers, too. What began as a trend to “go green” is now making real differences in profitability and the way consumers see brands. It can really be the difference between “going green” and “going out of business.”.

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Comment créer des tableaux d’évaluation du contenu B2B

Forrester eCommerce

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.

B2B 370
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Shopify Online Store 2.0 – Everything You Need To Know

Ecommerce Platforms

In 2020 more than 450 million people checked out on Shopify. The company processed more than $120 billion in Gross Merchandise Volume. It’s an obvious fact that Shopify is huge and growing bigger. Shopify on Tuesday (June 29, 2021) announced a number of new features , aimed at making the platform more customizable for anyone running a store on Shopify.

Shopify 211
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How to Use Twitter Advanced Search to Drive 100% More Leads

Kissmetrics

There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.

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Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers

Retail TouchPoints

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

Retail 264
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Impressions From Mobile World Congress 2021

Forrester eCommerce

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […].

Mobile 326
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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The Ultimate SendOwl Review (July 2021)

Ecommerce Platforms

Remember that time when you tried to sell digital products online, only to find that a chunk of your income got chipped away by hefty transaction fees? What about a situation where your ecommerce platform didn't offer an on-site checkout? In this SendOwl review, we'll uncover a platform that solves these problems. For some reason, it's tricky finding the right ecommerce platform for digital products.

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10 Automated Video Creation Tools, Tips, and Resources

Kissmetrics

Video content creation can be a massive headache. I get it. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.

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Long Distance Loyalty : How Retailers can Build and Grow Customer Relationships at Pickup and Delivery

Retail TouchPoints

In the wake of COVID-19, low-contact shopping behaviors such as ecommerce and delivery were accelerated and widely adopted, as goods bought online in 2020 globally grew by 24%. To keep up with this incredible demand, grocery, big box and other retailers have turned to delivery and distribution partnerships like Instacart and Door Dash to create low-contact options for customers.

Customer 264
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Nail Your Digital Experience: Get Your Mobile Strategy In Line

Forrester eCommerce

Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Yet many brands are still wondering, “What is the future of mobile?” Backed by Forrester’s extensive […].

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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362: How To Grow A 7 Figure Dropshipping Business With Pat Haggerty

My Wife Quit Her Job

Today I’m thrilled to have Pat Haggerty on the show. Many years ago, Andrew Youderian sold his dropshipping business, Right Channel Radios to Pat. And since the sale, Pat has grown Right Channel Radios significantly. In this episode, Pat teaches us what he did to grow his sales and how he’s improved the business dramatically since Andrew owned it.

Books 156
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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Kissmetrics

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.

eCommerce 316
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Dior Taps into the Thirst for ‘Revenge Travel’

Retail TouchPoints

Call it what you want — revenge travel, comeback trip, rebound vacay — but the surge in post-COVID travel is more than just a buzzword making the rounds of the internet. Travel resurgence has already begun, and it has tangible implications reaching far beyond the hospitality industry. The pent-up demand for travel and experiences has sent hotel rates skyrocketing, making many getaways truly premium experiences this summer.

Travel 264
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Comment créer des tableaux d’évaluation du contenu B2B

Forrester eCommerce

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.

B2B 345
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt