What Your Ecommerce Brand’s Replenishment Campaigns Are Missing
Optimizely
JULY 1, 2020
Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently purchased like health and beauty and food and beverage. These campaigns drive repeat purchases and help brands create loyal customers who come back time and time again. When brands think about replenishment campaigns, email is the channel that often comes to mind and rightfully so.
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