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Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].
Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.
The U.S. Centers for Disease Control and Prevention has changed its mask guidance to recommend that all people wear a mask indoors in areas with “substantial and high transmission” of COVID-19. The change is just beginning to trickle down to retailers, with Apple and Walmart among the first to announce that they will require masks in-store. The renewed concerns stem from the highly contagious COVID-19 delta variant and the large number of unvaccinated people in the country.
Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 2.4 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding, and optimizing (ongoing development) sales professionals.
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Welcome to the ultimate Astra theme review. The theme is one of the most popular, highest-rated and fastest-growing WordPress themes currently but is it the right pick for you? You can never over-stress how crucial it is to choose the right theme for your website. If you pick the wrong one you are limiting what you can do with your website. And it’ll be just like trying to build a skyscraper in a locality with height restrictions.
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Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. In many countries, it was the go-to store for birthday gifts and special treats — a magical wonderland of toys where, as children, we happily spent hours exploring.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique challenges APAC B2B marketers face in these challenging and evolving times we live and work in. It will also provide a great opportunity for B2B sales, marketing, and product leaders to network virtually.
Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that people turn to when needing advice on purchasing decisions.
Qubit has launched Qubit CommerceAI , a tool that leverages AI, deep learning and machine learning to deliver advanced 1:1 personalization techniques. The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
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Whether it’s a ransomware attack, data breach, or another unnamed method that exposes and exploits private, sensitive, or proprietary data, 2021 is shaping up to be the “year of the breach,” with healthcare orgs among the prime targets. Last week, Humana became the latest healthcare org to fall victim to cyberattack when hackers leaked medical […].
Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? eSports is the projected 1,790 million dollar industry taking hold of Millenials.
The pandemic has prompted a rethinking of our cities and how we go about our lives. What does the urban shift mean for the future of retail? More specifically, how does the on-demand economy change the retailer’s business model? And, what are the last-mile delivery challenges retailers face? Urban Shift: People and Community. Our world has become increasingly urbanized.
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Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy ? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset.
In this episode, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) and achieve a sub 1 second load time for an eCommerce store even if you use a lot of plugins. Google Core Web Vitals are a set of factors that Google incorporates into the search rankings to measure the quality of the user experience and it’s important for SEO.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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. The need for purpose-built marketing capabilities has created a demand for modular backend services, resulting in a move away from monolithic Digital Experience Platform (DXP) solutions. Expectations for Digital Experience (DX) are now greater than ever, and we continue to see growing budgets dedicated to digital transformation. To set our clients up for success, we work with them to provide the most flexibility from the start.
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November might seem far away, but the fact is, brands and retailers in China have already been preparing for the world’s biggest shopping event — known interchangeably as Singles’ Day, Double 11 or 11.11 — for months. Last year, with the Chinese economy beginning to recover but travel still restricted, Alibaba extended the previously one-day event to 11 days.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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