Forrester eCommerce

JULY 30, 2021

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

Customer 525

Customer Management Marketing Customer Experience 525

Kissmetrics

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

Social Media 363

Social Media Reference Information Improvements 363

Retail TouchPoints

JULY 30, 2021

The U.S. Centers for Disease Control and Prevention has changed its mask guidance to recommend that all people wear a mask indoors in areas with “substantial and high transmission” of COVID-19. The change is just beginning to trickle down to retailers, with Apple and Walmart among the first to announce that they will require masks in-store. The renewed concerns stem from the highly contagious COVID-19 delta variant and the large number of unvaccinated people in the country.

Recommendation 317

Recommendation Retail Consumer Customer 317

Ecommerce Platforms

JULY 29, 2021

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 2.4 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

Merchant Services 197

Merchant Services Recommendation Improvements Other 197

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B2C

Forrester eCommerce

JULY 27, 2021

At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding, and optimizing (ongoing development) sales professionals.

B2B 468

B2B Management 468

Kissmetrics

JULY 26, 2021

Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.

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Webinar Mobile SEO Channel 358

Ecommerce Platforms

JULY 26, 2021

Welcome to the ultimate Astra theme review. The theme is one of the most popular, highest-rated and fastest-growing WordPress themes currently but is it the right pick for you? You can never over-stress how crucial it is to choose the right theme for your website. If you pick the wrong one you are limiting what you can do with your website. And it’ll be just like trying to build a skyscraper in a locality with height restrictions.

eCommerce 197

eCommerce Payment Services Document Download 197

Forrester eCommerce

JULY 28, 2021

Banks don't need new core banking systems, they need new paradigms to deliver core banking capabilities - and they need them today or tomorrow.

Banking 300

Banking Financial Services Management Technology 300

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake. Let’s go over what a good content strategy contains and how to create one.

Social Media 329

Social Media Improvements Information B2C 329

Retail TouchPoints

JULY 29, 2021

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. In many countries, it was the go-to store for birthday gifts and special treats — a magical wonderland of toys where, as children, we happily spent hours exploring.

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Toys eCommerce Omnichannel Gifts 306

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

MakeWebBetter

JULY 26, 2021

“Video is 50 times more likely to appear on the first page of search results than a traditional web page”, – said Forrester It’s no exaggeration to suggest that video content is the internet’s future. You’re missing out on the chance to really captivate your viewer’s interest and keep customers coming back for more if […]. The post How YouTube Videos Can Aid Your WordPress Strategy?

Customer 167

Customer Social Media SEO eCommerce 167

Forrester eCommerce

JULY 26, 2021

Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique challenges APAC B2B marketers face in these challenging and evolving times we live and work in. It will also provide a great opportunity for B2B sales, marketing, and product leaders to network virtually.

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B2B Marketing 293

Kissmetrics

JULY 28, 2021

Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that people turn to when needing advice on purchasing decisions.

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Customer Consumer Social Media Customer Loyalty 321

Retail TouchPoints

JULY 29, 2021

Qubit has launched Qubit CommerceAI , a tool that leverages AI, deep learning and machine learning to deliver advanced 1:1 personalization techniques. The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.

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Retail Customer Data eCommerce Management 306

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases.

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PPC Toys Gifts SEO 166

Forrester eCommerce

JULY 29, 2021

Whether it’s a ransomware attack, data breach, or another unnamed method that exposes and exploits private, sensitive, or proprietary data, 2021 is shaping up to be the “year of the breach,” with healthcare orgs among the prime targets. Last week, Humana became the latest healthcare org to fall victim to cyberattack when hackers leaked medical […].

Management 284

Management 284

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? eSports is the projected 1,790 million dollar industry taking hold of Millenials.

B2C 312

B2C Marketing Games Social Media 312

Retail TouchPoints

JULY 28, 2021

The pandemic has prompted a rethinking of our cities and how we go about our lives. What does the urban shift mean for the future of retail? More specifically, how does the on-demand economy change the retailer’s business model? And, what are the last-mile delivery challenges retailers face? Urban Shift: People and Community. Our world has become increasingly urbanized.

Food and Beverages 299

Food and Beverages Outdoor Small Business Retail Fulfillment 299

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eCommerce

Wiser

JULY 27, 2021

When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy ? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset.

Channel 158

Channel Presentation Marketing Management 158

My Wife Quit Her Job

JULY 28, 2021

In this episode, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) and achieve a sub 1 second load time for an eCommerce store even if you use a lot of plugins. Google Core Web Vitals are a set of factors that Google incorporates into the search rankings to measure the quality of the user experience and it’s important for SEO.

SEO 156

SEO Mobile eCommerce Management 156

Kissmetrics

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns.

Multi-channel 309

Multi-channel Channel Reference Management 309

Retail TouchPoints

JULY 28, 2021

Walmart will make its own technologies across both digital and physical channels available to other retailers. The company’s move includes integrating Walmart’s Marketplace, online and in-store fulfillment and pickup technologies into the Adobe Commerce platform. Retailers will be able to access Walmart’s cloud-based services to reach new customers through Marketplace and offer national two-day shipping through Walmart’s Fulfillment Services.

Other 290

Other Multi-channel Shipping Costs Retail 290

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Operations

Omniconvert

JULY 30, 2021

We asked 21 experts to share their scenarios for this new era of consent we’re all about to enter. Discover how marketing will evolve. The post How will marketing evolve in the era of consent? appeared first on Omniconvert Ecommerce Growth Blog.

Marketing 148

Marketing Blog eCommerce Customer 148

My Wife Quit Her Job

JULY 26, 2021

In this post, I provide an in-depth BigCommerce review from the perspective of a 7 figure ecommerce store owner who has helped many students with their BigCommerce shops. When it comes to selecting the right ecommerce platform, a common question I get asked is “which apps do you need for your shop?” But in my mind the real question should be, “why doesn’t your base ecommerce platform offer what you need out of the box?

BigCommerce 156

BigCommerce eCommerce Platforms eCommerce 156

Kissmetrics

JULY 26, 2021

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business.

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Payment Services Travel Payments Marketing 297

Retail TouchPoints

JULY 27, 2021

Selfridges ’ owners have launched a formal auction to sell the department store chain, which has been valued as high as £4 billion ( $5.5 billion U.S. ), according to Yahoo! News. The potential sale emphasizes the difficult position many department stores find themselves in: Selfridges has taken multiple steps to revive its business, but despite some notable successes it is still facing significant headwinds.

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Department Stores Fashion Other Retail 290

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Omnisend

JULY 29, 2021

Reading Time: 6 minutes. Shopping around for your ideal ecommerce marketing platform can be a daunting experience—there are just so many to choose from! To make sure you come to the right decision, you need to consider your options carefully. Outline the unique requirements and preferences of your own business, and narrow down your list accordingly.

Article 148

Article Live Chat Marketing Omnichannel 148

GetElastic

JULY 26, 2021

. The need for purpose-built marketing capabilities has created a demand for modular backend services, resulting in a move away from monolithic Digital Experience Platform (DXP) solutions. Expectations for Digital Experience (DX) are now greater than ever, and we continue to see growing budgets dedicated to digital transformation. To set our clients up for success, we work with them to provide the most flexibility from the start.

Blog 148

Blog Operations Channel Reference 148

Kissmetrics

JULY 30, 2021

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right? The answer’s yes! Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links.

Social Media 280

Social Media Mobile Marketing Management 280

Retail TouchPoints

JULY 30, 2021

November might seem far away, but the fact is, brands and retailers in China have already been preparing for the world’s biggest shopping event — known interchangeably as Singles’ Day, Double 11 or 11.11 — for months. Last year, with the Chinese economy beginning to recover but travel still restricted, Alibaba extended the previously one-day event to 11 days.

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Events Merchant Services B2C Payment Services 279

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail