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The retail industry is booming like never before despite the turmoil caused by the COVID-19 pandemic. In fact, the National Retail Federation estimated that retail sales exceeded $4.44 trillion in 2021. In 2022, global retail sales are expected to reach $26.69 trillion. According to Score , small retail businesses, which account for 98.6% of all retailer firms in the US, have an average gross margin of 51% and reported monthly revenue of $22,341.
Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other partners. This is a common, yet incredibly frustrating, challenge. What happened to make sales decrease in Walmart, but not Target? You shipped the same products, ran the same merchandising campaigns. All things being equal, sales should be roughly similar across regions, right?
Recurring Revenue Models Amplify The Already Urgent Need For A Strong Start A dollar booked in January is worth exponentially more in revenue than a dollar booked in December. This is particularly true for businesses with a subscription/recurring revenue model. A slow start puts sales executives behind the eight ball right from the get go. […].
Fraud and gift cards go hand in hand. Since their inception in 1930, many have been caught up in scams or fraud, and according to an AARP survey , around one in 10 people will fall victim to gift card scams and fraud. Retailers around the world rely heavily on gift card purchases. In fact, the number of digital gift cards U.S. retailers sold in November 2020 increased 25% year-over-year , with an additional increase of 106.1% year-over-year in December 2020. .
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.
Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.
Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness – for example, 84% of US online adults use at least […].
Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness – for example, 84% of US online adults use at least […].
Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion , up from $1.1 trillion in 2020, while U.S. sales reached $257 billion , up from $236 billion , according to data from Salesforce. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo.
More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are, you see gamification in marketing all the time without even realizing it.
Not too long ago, my wife and I were victims of a dreaded disease known as complacency. If you’ve never experienced this illness before, it’s a condition where your days blend together, you never accomplish anything noteworthy and you feel like you’re stuck on an endless treadmill. Here was our typical day… We got up We went to work We came home We ate dinner We watched TV We went to bed We got up again the next day Rinse and repeat for eternity:) We had no purpose.
Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our oldest communication techniques: storytelling. Tech leaders can tell stories for a variety of reasons, such as to explain a strategy, show how […].
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Collective Cannabis has partnered with AI and robotics startup Wings to utilize the solution provider’s EXO Delivery System to streamline logistics and deliver an enhanced customer experience. The EXO system is designed to automate retail logistics and workflows with extensibility, versatility and sustainability in mind. Collective Cannabis is focused on reducing congestion and minimizing waiting times at its store in Littleton, Mass., which is set to open in Q1 2022.
Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migrating your website, and explain each step of the process in detail.
If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.
Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex. From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […].
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
There has been an idea circulating for some time that when it comes to luxury, the U.S. is still a developing market. And while Erwan Rambourg, author of Future Luxe: What’s Ahead for the Business of Luxury, points out that that characterization isn’t exactly true to begin with, the pandemic may put the idea to rest for good. Anish Melwani, Chairman & CEO of LVMH Inc., the U.S.
Today, I’m thrilled to have John Jantsch on the show. I have followed John’s blog, Duct Tape Marketing, for over a decade. And his writing inspired me to learn marketing skills to complement my technical skills. John is known as one of the world’s most practical small business marketing speakers and experts. In this episode, we’re going to talk about his approach to marketing a small business in 2022.
So, you are interested in learning how to improve your website's SEO ranking on Google. Luckily, you’ve landed on the right page! To provide some background, Google announced a Core Algorithm update in 2020 that was set to take place in May 2021. Though the update wasn’t completed globally until the end of August 2021, it’s now in place and actively impacting eCommerce merchants and their SEO rank.
The “Security Services Flywheel” is based on the Disney Flywheel. It serves as an explainer on why security services continue to stay relevant, no matter how sophisticated products get.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Walgreens will examine strategic alternatives for the UK-based Boots drugstore chain and expand its VillageMD operations, as the pharmacy retailer works toward “building our next growth engine,” CEO Roz Brewer said at the 40th Annual JPMorgan Virtual Healthcare Conference. Both efforts are part of Walgreens’ ongoing plan for “focusing our portfolio, optimizing our capital allocation and accelerating our transformation to healthcare.”.
2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017.
The 2019 publication, Take the Mystery Out of AI For IT Operations (AIOPs) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Steve Madden and Dolce Vita have each partnered with recommerce solution provider Recurate to launch peer-to-peer resale marketplaces designed to boost circularity for their respective footwear brands. Steve Madden’s “Re-Booted” and Dolce Vita’s “Re:Vita” programs will let customers sell their preowned shoes directly on each retailer’s respective site.
Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern practices. Do you want to keep the traffic from search engines coming to your eCommerce website? Surprise: So does everyone else. Thanks to competing search results and Google’s periodic algorithm updates, it’s common for eCommerce brands to see organic traffic and corresponding sales decline over time.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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