Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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10 Must-Read Retail Blogs of 2021 From KORONA POS For Retail and Small Business Owners

Korona

The retail industry is booming like never before despite the turmoil caused by the COVID-19 pandemic. In fact, the National Retail Federation estimated that retail sales exceeded $4.44 trillion in 2021. In 2022, global retail sales are expected to reach $26.69 trillion. According to Score , small retail businesses, which account for 98.6% of all retailer firms in the US, have an average gross margin of 51% and reported monthly revenue of $22,341.

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Is Defective Packaging Losing You Sales?

Wiser

Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other partners. This is a common, yet incredibly frustrating, challenge. What happened to make sales decrease in Walmart, but not Target? You shipped the same products, ran the same merchandising campaigns. All things being equal, sales should be roughly similar across regions, right?

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Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022

Forrester eCommerce

Recurring Revenue Models Amplify The Already Urgent Need For A Strong Start A dollar booked in January is worth exponentially more in revenue than a dollar booked in December. This is particularly true for businesses with a subscription/recurring revenue model. A slow start puts sales executives behind the eight ball right from the get go. […].

Books 370
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Don’t Get Scammed by a Grifter: How to Avoid and Manage Gift Card Fraud

Retail TouchPoints

Fraud and gift cards go hand in hand. Since their inception in 1930, many have been caught up in scams or fraud, and according to an AARP survey , around one in 10 people will fall victim to gift card scams and fraud. Retailers around the world rely heavily on gift card purchases. In fact, the number of digital gift cards U.S. retailers sold in November 2020 increased 25% year-over-year , with an additional increase of 106.1% year-over-year in December 2020. .

Gifts 328
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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10 Website Performance Metrics You Need to Understand

Kissmetrics

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.

Reference 272
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How To Rewire Your Brain To Make A Change – Tips Backed By Science

My Wife Quit Her Job

Not too long ago, my wife and I were victims of a dreaded disease known as complacency. If you’ve never experienced this illness before, it’s a condition where your days blend together, you never accomplish anything noteworthy and you feel like you’re stuck on an endless treadmill. Here was our typical day… We got up We went to work We came home We ate dinner We watched TV We went to bed We got up again the next day Rinse and repeat for eternity:) We had no purpose.

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What’s Behind the New Urgency Driving Sustainability Initiatives?

Retail TouchPoints

The COVID-19 pandemic accelerated many things in the business world, but one item that temporarily fell off the priority list was sustainability. In a survey of 750 executives, Deloitte found that nearly two-thirds of organizations had to cut back on environmental sustainability efforts due to the pandemic and resulting economic downturn. But ongoing pressure from consumers, employees and even regulators has forced businesses — especially retailers — to reprioritize sustainability along with bro

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How You Can Leverage Gamification for Marketing

Kissmetrics

More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are, you see gamification in marketing all the time without even realizing it.

Marketing 260
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Best Reverse ASIN Tools to Find Top Amazon Keywords

Ecommerce Platforms

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

PPC 197
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The Types Of Stories Leaders Should Tell

Forrester eCommerce

Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our oldest communication techniques: storytelling. Tech leaders can tell stories for a variety of reasons, such as to explain a strategy, show how […].

Other 370
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion , up from $1.1 trillion in 2020, while U.S. sales reached $257 billion , up from $236 billion , according to data from Salesforce. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo.

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Your Step-by-Step Guide to a Successful Website Migration

Kissmetrics

Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migrating your website, and explain each step of the process in detail.

SEO 252
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387: John Jantsch Reveals His Strategy For Ecommerce Marketing In 2022

My Wife Quit Her Job

Today, I’m thrilled to have John Jantsch on the show. I have followed John’s blog, Duct Tape Marketing, for over a decade. And his writing inspired me to learn marketing skills to complement my technical skills. John is known as one of the world’s most practical small business marketing speakers and experts. In this episode, we’re going to talk about his approach to marketing a small business in 2022.

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Media Agency Reviews Are Coming In 2022

Forrester eCommerce

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex. From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […].

Consumer 369
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Collective Cannabis Chooses Automation Platform to Optimize Customer Experience

Retail TouchPoints

Collective Cannabis has partnered with AI and robotics startup Wings to utilize the solution provider’s EXO Delivery System to streamline logistics and deliver an enhanced customer experience. The EXO system is designed to automate retail logistics and workflows with extensibility, versatility and sustainability in mind. Collective Cannabis is focused on reducing congestion and minimizing waiting times at its store in Littleton, Mass., which is set to open in Q1 2022.

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Improve SEO Rank By Optimizing User Experience

Groove

So, you are interested in learning how to improve your website's SEO ranking on Google. Luckily, you’ve landed on the right page! To provide some background, Google announced a Core Algorithm update in 2020 that was set to take place in May 2021. Though the update wasn’t completed globally until the end of August 2021, it’s now in place and actively impacting eCommerce merchants and their SEO rank.

SEO 150
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Faceted Navigation for eCommerce: Complete Guide for SEOs

Inflow Insights

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.

SEO 157
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The Security Services Flywheel

Forrester eCommerce

The “Security Services Flywheel” is based on the Disney Flywheel. It serves as an explainer on why security services continue to stay relevant, no matter how sophisticated products get.

Customer 368
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How Luxury Brands Like LVMH Unlocked Value Amid COVID

Retail TouchPoints

There has been an idea circulating for some time that when it comes to luxury, the U.S. is still a developing market. And while Erwan Rambourg, author of Future Luxe: What’s Ahead for the Business of Luxury, points out that that characterization isn’t exactly true to begin with, the pandemic may put the idea to rest for good. Anish Melwani, Chairman & CEO of LVMH Inc., the U.S.

Consumer 299
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Ecommerce Marketing Gaps You Should be Filling

ecomdash

Marketing can make or break an ecommerce brand. We'll help you find gaps within your marketing strategy and show you how to fill them. The post Ecommerce Marketing Gaps You Should be Filling appeared first on Ecomdash.

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Choosing Between Configuring Out-Of-The-Box Platforms and Building Services-Based Solutions

GetElastic

Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive growth in revenue. In the eCommerce space, the right type of solution for your business is one of the most important decisions you will make, and it can be a daunting task given the two main options available are so vastly different.

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The Mystery of AIOps Expeditions: What’s In A Name?

Forrester eCommerce

The 2019 publication, Take the Mystery Out of AI For IT Operations (AIOPs) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Walgreens Seeks Strategic Alternatives for Boots, Expands VillageMD as Healthcare Pivot Continues

Retail TouchPoints

Walgreens will examine strategic alternatives for the UK-based Boots drugstore chain and expand its VillageMD operations, as the pharmacy retailer works toward “building our next growth engine,” CEO Roz Brewer said at the 40th Annual JPMorgan Virtual Healthcare Conference. Both efforts are part of Walgreens’ ongoing plan for “focusing our portfolio, optimizing our capital allocation and accelerating our transformation to healthcare.”.

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eCommerce Content Optimization Tips for High-Quality Content

Inflow Insights

Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern practices. Do you want to keep the traffic from search engines coming to your eCommerce website? Surprise: So does everyone else. Thanks to competing search results and Google’s periodic algorithm updates, it’s common for eCommerce brands to see organic traffic and corresponding sales decline over time.

eCommerce 136
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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017.

Marketing 135
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Happy New Year? What To Know About Employee Burnout In 2022

Forrester eCommerce

For some, it was a spirited sprint toward the end of 2021 with optimistic energy, passionate convictions, and a positive outlook for 2022, and for others, it was a slow, lifeless crawl toward a finish line that they didn’t truly believe existed, armed with nothing but a mountain of unfinished work, COVID concerns, and all […].

Other 312
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season

Retail TouchPoints

Retailers pulled off a successful 2021 holiday season despite the challenges posed by the omicron variant and ongoing supply chain issues. Overall sales were up 8.5% year-over-year during the period from Nov. 1 through Dec. 24, 2021, according to data from Mastercard. Additionally, in-store traffic was down only 19.5% compared to 2019 for the six weeks from Nov. 21, 2021, through Jan. 1, 2022, a significant improvement over the 33.1% drop in 2020.

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Customize or Configure: Which eCommerce Approach is Right For Your Business?

GetElastic

Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive growth in revenue. In the eCommerce space, the right type of solution for your business is one of the most important decisions you will make, and it can be a daunting task given the two main options available are so vastly different.

eCommerce 120
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Creating a vibrant performance process

Liveintent

Workplace culture is one of the most difficult things to define, develop, and maintain — especially since the pandemic has shaken up people’s lives and working arrangements. According to a 2021 study from The Society for Human Resource Management, 62% of HR professionals say it’s been difficult to maintain workplace culture during the pandemic and 53% of U.S. workers who’ve left a job due to workplace culture did so because of their relationship with their manager.

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Announcing Forrester’s New Research On Attack Surface Management

Forrester eCommerce

As I watched the December 2021 Log4j situation unfold (and it continues … ), the importance of IT asset visibility couldn’t have been clearer. So many security and IT teams struggle to maintain much-needed visibility into an increasingly complex and distributed IT environment because so much of an organization’s estate is unknown or undiscovered due […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt