Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it. I don’t know about you, but it’s one of my favorite nights of the year. I love football, I really do, but my team did not even make it into the playoffs this year (ahem, I’m looking at you, Chargers, ahem!

Marketing 370
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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.

Supplies 299
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Ecommerce Fraud: A Comprehensive Guide

FastSpring

Ecommerce transactions are one of the fastest-growing revenues on the planet. As Coronavirus has swept the world, so has the demand for online sales. Since the beginning of the year, data clearly reflects the bursting demand for ecommerce. However, as online selling continues to set records, unfortunately, so does the probability of fraud. This isn’t anything new, of course.

eCommerce 114
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For Super Bowl LV Advertisers, It Pays To Be Brave

Forrester eCommerce

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other. Stadium attendance in Tampa is limited to 22,000, a fraction of the record-breaking 100,000 fans in […].

Other 476
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

Kissmetrics

Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform.

eCommerce 357
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How We Built Garrett Wade's BigCommerce Website

Groove

It's not uncommon for eCommerce businesses to face challenges when it comes to backordering, inventory management and pricing rules. That's exactly what one client, Garrett Wade, had trouble with on their Magento website, so they turned to Groove Commerce for help migrating their entire eCommerce store from Magento to BigCommerce. Garrett Wade's BigCommerce Website.

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The Real Amazon Question: Can Amazon Retain A “Day 1” Culture When The Only Person From Day 1 Departs?

Forrester eCommerce

First, before you all jump to making comments: I have absolutely zero doubt that Amazon will retain its dominant foothold in retail and digital long after I type the last period of this post. But this post is about the culture and operating philosophy of the company – and the real question of “Can Amazon […].

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Best SEO Plugins for WordPress

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355
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Valentines Day Marketing Ideas For Your WooCommerce Store

MakeWebBetter

Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing. Every holiday season brings new hope for new marketing ideas. Therefore, this […]. The post Valentines Day Marketing Ideas For Your WooCommerce Store appeared first on MakeWebBetter.

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Amazon’s Jeff Bezos Exits CEO Position; Head of AWS to Take Reins

Retail TouchPoints

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

Shipping 336
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Make COVID-19 The Supply Chain’s Final Cautionary Tale

Forrester eCommerce

Where does supply chain risk rank in the hierarchy of priorities in the grand scheme of a firm’s business strategy? If 2020 taught us anything, it was that we underestimate the pivotal role of supply chain. It also taught us that supply chain risk IS business risk. If the mechanisms, processes, and partners that power our value chain suddenly come to a grinding halt, and we’re unable to deliver to our customers then effectively, we have no business.

Supplies 457
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30 Strategies to Reduce Shopping Cart Abandonment & Drive Profits

Kissmetrics

Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

The reports that Hudson’s Bay Co. is planning to split its online and brick-and-mortar operations into two companies, and then take Saks.com public, immediately strikes me as one of the dumbest strategic decisions I have heard in a long, long time. If we have learned anything from the past two decades of retail disruption, it’s that notions of separate physical and digital shopping behavior are increasingly distinctions without a difference.

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Realistic Showrooms and Associate-Powered Chat Bring BoConcept’s Physical Store Online

Retail TouchPoints

Ecommerce presents a unique challenge for BoConcept due to the retailer’s focus on a modular product portfolio — a powerful differentiator from other furniture sellers, but a difficult value proposition to show off online. The Danish retailer’s operations across nearly 300 stores in 65 countries thrive in a showroom model, where knowledgeable associates can show off the brand’s configurable furniture in a tactile environment, but the realities of the coronavirus pandemic made in-person shopping

Books 324
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Singapore’s Model AI Governance Framework sets out to help organizations deploy AI responsibly

Forrester eCommerce

This is the second part of my blog and webinar series on AI governance and risk management. In my previous blog post and webinar, I discussed how AI is driving the need for data and technology governance to evolve and expand its scope to include ethics, accountability and risk management. In this blog accompanying the […].

Webinar 448
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Why You’re Not Ranking on Google (And How to Fix It)

Kissmetrics

Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple.

SEO 336
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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Yes, it’s an investment of time and money—but a good one.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* In 2020, 64% of US online adults said that they made a consumer electronics purchase online on a computer, […].

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WordPress Vs. Shopify

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

Shopify 326
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Engagebay Review – Everything You Need to Know

Ecommerce Platforms

To earn the loyalty and attention of today’s customers, companies need to create an incredible customer journey. From the moment you first engage with your target audience, you’ll need to understand what they need, how to interact with them, and what it’s going to take to drive a conversion. Unfortunately, it’s becoming increasingly difficult for any business to see the whole journey at once.

Live Chat 156
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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international interaction was at an all-time low. However, these physical restrictions translated into a big boost for one key form of globalization — cross-border ecommerce. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world.

Travel 305
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Stop Trying To Take Humans Out Of Security Operations

Forrester eCommerce

Security tools cannot do what humans can do. Instead of replacing humans in the SOC, augment them so they can do what they are actually good at.

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. For starters, consider the overwhelming push toward personalization.

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340: Imposter Syndrome And All My Insecurities Wrapped In One Episode With Steve Chou

My Wife Quit Her Job

Today is special because I’m sharing another episode of my other podcast with my business partner Toni called the Profitable Audience podcast. If you haven’t checked it out yet, both Toni and I leverage our experiences with blogging, running events, list building, YouTube, podcasting, membership sites, digital products in order to teach you how to build and monetize your audience.

Events 156
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LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail TouchPoints

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online. Replika will use the funding from LVMH Luxury Ventures and L’Oréal Business Opportunities for L’Oréal Development (BOLD) to expand to new brands and industrie

Fashion 304
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Social Media Meets Tulip Mania

Forrester eCommerce

It’s a story straight out of the Sherwood Forest, with a stopover in Holland. A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). As the saga continues to […].

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5 Free Music For Commercial Use Resources

Kissmetrics

Music can be a game-changer for creating online visual content for your brand. But where can you find music available for commercial use? More specifically, where can you get it for free? Before we dive into the resources available, let’s talk about commercial use. When you’re wondering whether something counts as commercial use, think about whether you’re using it for your business.

Download 318
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The Ultimate CVO Guide – RFM model: Breakups

Omniconvert

The Apprentice RFM group consists of new customers who just placed their new order so they are very important to your business. Make them repeat customers! The post The Ultimate CVO Guide – RFM model: Breakups appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148
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Walmart Connect to Launch Display Self-Serve Platform, Acquires Thunder Ad Tech Company

Retail TouchPoints

Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences. Launching later this year, the platform will “deliver the same omnichannel impact but with additional speed, control and convenience,” wrote Janey Whiteside, Chief Cu

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.