Salsify

MARCH 3, 2021

Brand manufacturers need to change how they sell to consumers. Digital Commerce 360 found that ecommerce sales in the US were up 44% last year. While COVID-19 drove many shoppers online due to in-store restrictions and statewide lockdowns, the pandemic accelerated a shift that was already in motion. In 2015, US retail ecommerce sales accounted for 7.3% of total retail sales , according to the US Department of Commerce.

Management 78

Management eCommerce Consumer Retail 78

BigCommerce

MARCH 2, 2021

The prospect of expanding into cross-border ecommerce can undoubtedly be tempting for any business.

eCommerce 464

eCommerce Omnichannel 464

Forrester eCommerce

MARCH 1, 2021

Your digital transformation initiatives may have been floundering pre-COVID, but that’s ancient history now. Like many other firms, the global pandemic likely forced you to shift almost overnight to only engaging your customers virtually, thrusting the digital teams to the forefront of your firm’s business strategy. The impact on digital strategy, priorities, and approaches has […].

Other 528

Other Customer Customer Experience 528

Optimizely

MARCH 5, 2021

COVID-19. I barely knew what it was at this time last year and yet, it has now made its way into my vernacular on a daily basis. All of ours, for that matter, so I’m sure you can relate. Other terms and phrases that have become ubiquitous staples in our rhetoric over the past year include: Pandemic Shelter-in-place Social distancing Wear a mask Flatten the curve Quarantine.

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Travel Improvements Operations Consumer 367

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?

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Article Marketing Live Chat Download 361

BigCommerce

MARCH 4, 2021

Ecommerce was an industry already in flux when the events of 2020 really turned things on their head.

eCommerce 526

eCommerce Events 526

Retail TouchPoints

MARCH 2, 2021

Macy’s has announced a series of changes to its senior leadership team, including the elimination of the Chief Operations Officer role, as it moves forward with its “Polaris” omnichannel transformation strategy. Current COO John Harper, who has with Macy’s for more than 35 years, will leave the company on Aug. 1, 2021. Additional leadership changes include: With the elimination of the COO role, Chief Stores Officer Marc Mastronardi and Chief Supply Chain Officer Dennis Mullahy will report direct

Payment Services 337

Payment Services Omnichannel Department Stores Operations 337

Kissmetrics

MARCH 1, 2021

Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and what to test. This post covers the latter. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive.

eCommerce 356

eCommerce Web Design Presentation Other 356

BigCommerce

MARCH 3, 2021

Instagram has built a world of Shopping features that tap into people’s existing behaviors to turn your company’s Instagram into…

Omnichannel 385

Omnichannel 385

Forrester eCommerce

MARCH 2, 2021

An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the center of business activity, and embraces transparent communication with the organization.

Management 468

Management Customer Customer Experience 468

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Retail TouchPoints

MARCH 2, 2021

It was the kind of “-geddon” that could be seen coming from a mile away — a perfect storm combining an ecommerce boom; retailers, fulfillment centers and shipping providers that were already stretched thin by a global pandemic; and the historically hectic holiday season looming. In the aftermath of “Returnageddon,” retailers are putting new energy behind solving this very old problem.

Merchant Services 328

Merchant Services Retail Multi-channel eCommerce 328

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

BigCommerce

MARCH 3, 2021

The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…

Consumer 339

Consumer eCommerce B2B Customer 339

Forrester eCommerce

MARCH 2, 2021

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s marketing and agency setting is reliant upon instincts. “Marketing itself is intuitive,” says Doug Zanger, of The Martin Agency. Yet, an intuition approach alone to creativity produces […].

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Channel Marketing B2C Technology 447

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Retail TouchPoints

MARCH 1, 2021

German grocery chain tegut… has piloted a fully automated mini-supermarket concept in Fulda, Germany, with plans to open another three locations in 2021 and, eventually, hundreds of the digital self-service stores across the country. The compact concept — called “ tegut… teo ” — boasts a modular design and wooden construction to complement the store network in a hyperlocal format.

Books 328

Books Information Customer Operations 328

Kissmetrics

MARCH 3, 2021

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon. With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Groove

MARCH 3, 2021

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. Leveraging eCommerce advertising is a great way to increase reach, brand awareness and conversions. In this blog, we're sharing 4 tips to help you create a great relationship with your agency partner that will yield a higher return on your marketing investment. eCommerce PPC Management: 4 Tips To Work With An Agency.

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PPC Management eCommerce Information 215

Forrester eCommerce

MARCH 2, 2021

Pretty soon, we’re going to start booking business travel again, but after the initial endorphin release, how much will we have learned from selling in a WFH world? In his latest blog post for Forrester, Peter Ostrow shares his thoughts on how sales leaders can find the right balance of the “next normal.”.

Travel 442

Travel Books Blog Management 442

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Retail TouchPoints

MARCH 1, 2021

Sephora is continuing its move away from malls with the announcement of the largest store expansion in its 21-year history in the U.S. More than 260 new stores are slated to open this year, including 60 freestanding locations and 200 shop-in-shops inside Kohl’s department stores. The LVMH -owned beauty retailer said in a statement that the new store openings were a sign of its confidence in brick-and-mortar retail: “Beauty is one of the most interactive retail experiences and the in-store experi

Omnichannel 328

Omnichannel Department Stores Operations Retail 328

Kissmetrics

MARCH 2, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.

Management 313

Management eCommerce Improvements Customer 313

My Wife Quit Her Job

MARCH 1, 2021

When it comes to selling your own private label products, it’s important to find private label manufacturers that you can trust. After all, your supply chain will provide a solid foundation for your ecommerce business to grow. Because the cost of labor is generally much lower in developing countries, you’ll likely be sourcing your private label products from factories in Asia, India or Mexico.

Supplies 177

Supplies eCommerce 177

Forrester eCommerce

MARCH 4, 2021

If you want functional and individual goals to be meaningful and actionable, keep them simple, limit the number of goals, and make sure they link clearly to your mission.

Operations 448

Operations 448

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Retail TouchPoints

MARCH 4, 2021

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features. Twitter hasn’t formally announced the feature, but did confirm to TechCrunch that it was trialing new direct shopping mechanics.

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Social Media Mobile Events eCommerce 321

Kissmetrics

FEBRUARY 27, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Three seconds. That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. What’s worse, a one-second delay in page response can cause a 7% reduction in conversions.

Subscription 299

Subscription WooCommerce Recommendation Mobile 299

My Wife Quit Her Job

MARCH 3, 2021

Today, I’m excited to have Eric Siu back on the show. Eric runs 2 podcasts, the Marketing School with Neil Patel and Growth Everywhere with over 40M downloads. He’s the founder and CEO of ClickFlow, a software tool that helps you grow your SEO traffic. And now he’s an author with his latest book, Leveling Up! Overall, Eric is a master all-around digital marketer, and in this episode, we’re going to talk about how to create a one man media company.

eCommerce 156

eCommerce Books Download SEO 156

Forrester eCommerce

MARCH 1, 2021

If you are a Customer Experience (CX) leader, you need an effective CX measurement programme. Why? Because you need to determine whether your organisation is succeeding in delivering experiences that drive business results (ROI). Effective programmes answer the following questions: How good is the quality of our customers’ experiences? How can we improve the quality […].

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Customer Experience Customer Improvements 369

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Retail TouchPoints

MARCH 3, 2021

Walmart will invest $350 billion in U.S. manufacturing over the next 10 years, a move the retailer estimates will support the creation of more than 750,000 new American jobs. The investment builds on a 2013 commitment to invest $250 billion in products made, grown or assembled in the U.S. Walmart has identified six priority categories for investment: textiles ; plastics ; small electrical appliances ; food processing ; pharmaceutical and medical supplies ; and Goods Not For Resale.

Supplies 317

Supplies Other Customer Retail 317

Kissmetrics

MARCH 1, 2021

If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rend

eCommerce 298

eCommerce Subscription B2B Books 298

Retail Technology Review

MARCH 2, 2021

nsign.tv has launched a new version of its omnichannel communication platform for Retail, which has already been implemented by more than 150 companies in more than 25 countries to digitally transform their physical spaces.

Omnichannel 177

Omnichannel Retail Internet Retail 177

Forrester eCommerce

MARCH 1, 2021

A few months before I joined Forrester in 2015 I found a blog that introduced a new incident response (IR) metric written by @rickhholland “Mean Time Before CEO Apologizes”. Rick introduced this – not exactly tongue in cheek metric for IR – because the playbook was so familiar. Get breached, release a serious apology video, […].

Blog 359

Blog 359

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail