Optimizely
MARCH 1, 2021
Marketers who are data-driven and thought leaders pay close attention to their most active customers. Through good times, and bad, they are the ones who are perpetuating your business. Coming off the heels of the massive wave of digital growth in 2020 where ecommerce grew by 43%, understanding what contributed to that growth on your brand is essential to continue momentum in 2021.
Salsify
MARCH 3, 2021
Brand manufacturers need to change how they sell to consumers. Digital Commerce 360 found that ecommerce sales in the US were up 44% last year. While COVID-19 drove many shoppers online due to in-store restrictions and statewide lockdowns, the pandemic accelerated a shift that was already in motion. In 2015, US retail ecommerce sales accounted for 7.3% of total retail sales , according to the US Department of Commerce.
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BigCommerce
MARCH 2, 2021
The prospect of expanding into cross-border ecommerce can undoubtedly be tempting for any business.
Forrester eCommerce
MARCH 1, 2021
Your digital transformation initiatives may have been floundering pre-COVID, but that’s ancient history now. Like many other firms, the global pandemic likely forced you to shift almost overnight to only engaging your customers virtually, thrusting the digital teams to the forefront of your firm’s business strategy. The impact on digital strategy, priorities, and approaches has […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Optimizely
MARCH 5, 2021
COVID-19. I barely knew what it was at this time last year and yet, it has now made its way into my vernacular on a daily basis. All of ours, for that matter, so I’m sure you can relate. Other terms and phrases that have become ubiquitous staples in our rhetoric over the past year include: Pandemic Shelter-in-place Social distancing Wear a mask Flatten the curve Quarantine.
Kissmetrics
MARCH 4, 2021
My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?
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Forrester eCommerce
MARCH 4, 2021
Hyland announced on March 4 that it intends to acquire content platform provider Nuxeo. The deal is expected to close in April or May. Coming on the heels of its acquisition of Alfresco, which we blogged about here, just months ago, Hyland will soon be the home for the two most widely deployed open source […].
Retail TouchPoints
MARCH 2, 2021
Macy’s has announced a series of changes to its senior leadership team, including the elimination of the Chief Operations Officer role, as it moves forward with its “Polaris” omnichannel transformation strategy. Current COO John Harper, who has with Macy’s for more than 35 years, will leave the company on Aug. 1, 2021. Additional leadership changes include: With the elimination of the COO role, Chief Stores Officer Marc Mastronardi and Chief Supply Chain Officer Dennis Mullahy will report direct
Kissmetrics
MARCH 1, 2021
Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and what to test. This post covers the latter. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive.
BigCommerce
MARCH 3, 2021
Instagram has built a world of Shopping features that tap into people’s existing behaviors to turn your company’s Instagram into…
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
MARCH 2, 2021
An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the center of business activity, and embraces transparent communication with the organization.
Retail TouchPoints
MARCH 1, 2021
German grocery chain tegut… has piloted a fully automated mini-supermarket concept in Fulda, Germany, with plans to open another three locations in 2021 and, eventually, hundreds of the digital self-service stores across the country. The compact concept — called “ tegut… teo ” — boasts a modular design and wooden construction to complement the store network in a hyperlocal format.
Kissmetrics
MARCH 2, 2021
Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
BigCommerce
MARCH 3, 2021
The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
MARCH 4, 2021
If you want functional and individual goals to be meaningful and actionable, keep them simple, limit the number of goals, and make sure they link clearly to your mission.
Retail TouchPoints
MARCH 2, 2021
It was the kind of “-geddon” that could be seen coming from a mile away — a perfect storm combining an ecommerce boom; retailers, fulfillment centers and shipping providers that were already stretched thin by a global pandemic; and the historically hectic holiday season looming. In the aftermath of “Returnageddon,” retailers are putting new energy behind solving this very old problem.
Kissmetrics
MARCH 2, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.
Groove
MARCH 3, 2021
Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. Leveraging eCommerce advertising is a great way to increase reach, brand awareness and conversions. In this blog, we're sharing 4 tips to help you create a great relationship with your agency partner that will yield a higher return on your marketing investment. eCommerce PPC Management: 4 Tips To Work With An Agency.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
MARCH 2, 2021
Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s marketing and agency setting is reliant upon instincts. “Marketing itself is intuitive,” says Doug Zanger, of The Martin Agency. Yet, an intuition approach alone to creativity produces […].
Retail TouchPoints
MARCH 1, 2021
Sephora is continuing its move away from malls with the announcement of the largest store expansion in its 21-year history in the U.S. More than 260 new stores are slated to open this year, including 60 freestanding locations and 200 shop-in-shops inside Kohl’s department stores. The LVMH -owned beauty retailer said in a statement that the new store openings were a sign of its confidence in brick-and-mortar retail: “Beauty is one of the most interactive retail experiences and the in-store experi
Kissmetrics
FEBRUARY 27, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Three seconds. That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. What’s worse, a one-second delay in page response can cause a 7% reduction in conversions.
My Wife Quit Her Job
MARCH 1, 2021
When it comes to selling your own private label products, it’s important to find private label manufacturers that you can trust. After all, your supply chain will provide a solid foundation for your ecommerce business to grow. Because the cost of labor is generally much lower in developing countries, you’ll likely be sourcing your private label products from factories in Asia, India or Mexico.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
MARCH 2, 2021
Pretty soon, we’re going to start booking business travel again, but after the initial endorphin release, how much will we have learned from selling in a WFH world? In his latest blog post for Forrester, Peter Ostrow shares his thoughts on how sales leaders can find the right balance of the “next normal.”.
Retail TouchPoints
MARCH 4, 2021
Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features. Twitter hasn’t formally announced the feature, but did confirm to TechCrunch that it was trialing new direct shopping mechanics.
Kissmetrics
MARCH 1, 2021
If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rend
Retail Technology Review
MARCH 2, 2021
nsign.tv has launched a new version of its omnichannel communication platform for Retail, which has already been implemented by more than 150 companies in more than 25 countries to digitally transform their physical spaces.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
MARCH 1, 2021
If you are a Customer Experience (CX) leader, you need an effective CX measurement programme. Why? Because you need to determine whether your organisation is succeeding in delivering experiences that drive business results (ROI). Effective programmes answer the following questions: How good is the quality of our customers’ experiences? How can we improve the quality […].
Retail TouchPoints
MARCH 3, 2021
Walmart will invest $350 billion in U.S. manufacturing over the next 10 years, a move the retailer estimates will support the creation of more than 750,000 new American jobs. The investment builds on a 2013 commitment to invest $250 billion in products made, grown or assembled in the U.S. Walmart has identified six priority categories for investment: textiles ; plastics ; small electrical appliances ; food processing ; pharmaceutical and medical supplies ; and Goods Not For Resale.
Kissmetrics
MARCH 3, 2021
What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. Those reviews, positive or negative, impact how they view your brand. What others have to say about your brand could impact how people perceive your brand.
Omnisend
MARCH 2, 2021
Reading Time: 10 minutes. When was the last time you opened a package from a brand and though to yourself, “Wow!”? For those of us who have had an exceptional unboxing experience, it’s truly unforgettable. Whether the experience reinforced the sense of luxe, reacquainted you with whimsy, or delighted you enough to break the humdrum of opening typical Amazon cardboard, the unboxing experience can keep your product in your customer’s mind long after they’ve tossed the box.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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