Sat.Aug 29, 2020 - Fri.Sep 04, 2020

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How To Build An Email List Fast Without Spending Much Money

My Wife Quit Her Job

This post will teach you how to build an email list fast. Most of the methods described in this post are free but the quickest methods will involve some form of paid advertising. Enjoy! Right now, the number of email users worldwide outnumber Facebook, Twitter and Pinterest combined with a far better ROI! Despite reports to the contrary, email marketing still dominates the online space, and almost every online activity still requires an email address today.

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How to Calculate LTV (And Why It’s Important)

FastSpring

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. One of the most critical areas to get a grasp of, however, is how much a customer is worth to your business.

Payments 133
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Back-to-school is about to look different. Here's what retailers need to know to prepare.

RetailDive

Retailers play a key role in helping shoppers navigate this year's unusual back-to-school season.

Retail 104
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Customer Obsession And The CEO

Forrester eCommerce

Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value. Here's a rough map of how a CEO can lead this voyage.

Customer 504
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Klaviyo SMS: The Power of Personalized Messaging

Groove

Texting is a quick and easy way to send a message to someone, rather than emailing or calling. Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It?

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7 Common B2B Ecommerce Challenges (+ How to Overcome Them)

BigCommerce

In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S.

B2B 545

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Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

Forrester eCommerce

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM). In particular, I have been investigating findings from EMEA, which we will be sharing at our upcoming Summit EMEA, as well as identifying global […].

Marketing 400
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Best Accounting Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well. But there’s good news.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

Returns are a cost of doing business for any retailer. But despite representing $309 billion in lost sales for U.S. retailers last year, they haven’t always been a strategic focus. In the wake of COVID-19, returns are receiving serious (and necessary) attention for several key reasons: Retailers are spending more processing returns in stores. They are expected to keep merchandise out of circulation due to COVID infection concerns and to provide employees with personal protection to prevent infec

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9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy

BigCommerce

Ecommerce drove 13% of total B2B sales in the U.S. in 2019.

B2B 485
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Contact centers reacted to Covid-19 quite well. Its now time to respond with the same rigor.

Forrester eCommerce

I have had the opportunity to get up close and personal in managing crises at contact centers. In my view, most contact centers dealt with Covid-19 challenges with an amazing tenacity and resourcefulness in solving for people, technology, and business continuity. They also reacted with a lot of agility in supporting client requirements despite lockdowns […].

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was d

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Walmart+: Amazon Prime Competitor To Launch September 15

Retail TouchPoints

Walmart has announced that its long-rumored paid membership program, Walmart+, will be available on September 15. It will cost $12.95 per month or $98 annually and include a 15-day free trial period. At launch, members will have access to unlimited home deliveries for groceries and general merchandise — as quickly as the same day they are ordered. Other perks include fuel discounts at Walmart, Murphy USA and Murphy Express gas stations, and access to proprietary technology such as “Scan & Go

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Volusion Bankruptcy: What This Means For eCommerce

Groove

Volusion has always been a trusted company that provides cloud-hosted online stores for relatively smaller businesses. The company revolves around helping other businesses leverage eCommerce to grow. Unfortunately, many unexpected events have happened for Volusion in the past year. Things took a turn for the worst last September when the company's Google Cloud got hacked.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Move From Insight To Impact: Data Strategy & Insights 2020

Forrester eCommerce

The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets.

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How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

Kissmetrics

Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line.

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Westfield Adds Location Analytics To Data Harvesting Initiative At Shopping Centers

Retail TouchPoints

Unibail-Rodamco-Westfield (URW) has named Placer.ai as its location analytics provider as part of a wider effort by the property management firm to leverage new technologies at its retail locations. URW will use the Placer.ai solutions to help determine where it should allocate resources within its shopping centers, and to gather insights that can be used to modify marketing strategies, ensure lease optimization and measure overall tenant and shopping center health.

Mobile 304
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How to Use On-Site Personalization to Treat Every Shopper like a VIP

Optimizely

Why On-Site Personalization & Why Now. On-site personalization is a critical part of delivering relevance throughout the buyer’s journey. In fact, personalized homepage promotions influence 85% of consumers to buy, and 74% of consumers feel frustrated when website content is not personalized. When executed well, on-site personalization allows ecommerce brands to create curated experiences for their shoppers, driving more conversions and ultimately sales.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus).

Marketing 362
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How Marketing Siloing May Be Ruining Your Business

Kissmetrics

According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity.

Marketing 300
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Toshiba Self Checkout System 7 Supports Low-Touch Checkout Experiences

Retail TouchPoints

Toshiba offers the existing Self Checkout System 7 , a solution designed to help retailers deliver fast, convenient and personalized checkout experiences. Key features include: A modular design to provide flexibility and customization options retailers’ unique store environment; Self-learning and correction capabilities that interpret common shopper behaviors to support better experiences; Multi-attribute item security that aims to balance performance and security by configuring the level of ris

Mobile 299
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5 Subtle Ways to Improve On-Site eCommerce Customer Experience

lateshipment

An eCommerce business needs to get a lot of things right in order to maximize its capacity to generate sales. From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Ultimately, this can be every bit as important as some other efforts that people tend to talk about more frequently.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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National Insider Threat Awareness Month: Stop Insiders With Zero Trust

Forrester eCommerce

The National Counterintelligence and Security Center (NCSC) and the National Insider Threat Task force (NITTF) partnered with US government agencies to kick off the second National Insider Threat Awareness Month this September. National Insider Threat Awareness Month was started in September 2019 with the goal to educate federal and industry employees about the risks posed […].

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How to Choose The Right Adwords Agency

Kissmetrics

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion.

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Bed Bath & Beyond Hires Ascena Veteran To Head Omnichannel Initiatives

Retail TouchPoints

Bed Bath & Beyond has appointed Wade E. Haddad as SVP of Real Estate and Construction, to spearhead the company’s store optimization strategy, which will be a key part of its previously disclosed restructuring plan. He will lead an enterprise-wide team across all banners to manage the retailer’s property portfolio and establish a network to support omnichannel services such as buy online, pickup in-store (BOPIS), curbside pickup and same-day delivery. “We have taken a number of i

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Squarespace Review (Sep 2020) – 11 Pros and Cons of Using Squarespace

Ecommerce Platforms

Initially, Squarespace was only a SaaS-based content management system (CMS) which offered a designer-friendly website builder, blogging platform and hosting service. Now Squarespace has spent some time in the ecommerce space to make it an experienced contender in terms of ecommerce platforms. Its platform is called Squarespace Commerce, and it offers beautiful templates, an easy way to launch a store, and some solid features.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Why Choosing a Localization Vendor Is Like Dating

Forrester eCommerce

For global companies, reputation in the regions requires a great localization vendor, but it can be hard to find the right match. Kathleen Pierce of Forrester SiriusDecisions explains why past performance is no guarantee of future success, and how to identify the right partner for your needs.

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The Best Credit Card Processing Companies (In-Depth Review)

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties.

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What Can Retailers Do To Regain Customer Trust?

Retail TouchPoints

As many non-essential businesses such as consumer retail locations start to reopen, it’s more important than ever that they improve and optimize cleaning operations to keep customers safe and comfortable while shopping. This means retailers will have to work diligently to keep store environments clean and compliant, all with reduced workforces. But even if stores follow the CDC’s guidelines for sanitation, there’s no knowing whether enough customers will show up.

Customer 279
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320: Derek Halpern On How To Get 250K Orders In 2 Years With Truvani

My Wife Quit Her Job

Today I’m thrilled to have Derek Halpern on the show. Derek recently started an ecommerce business named Truvani with his business partner Vani Hari selling health foods online with a focus on ingredient transparency. And within 2 years, they managed to generate over 250K orders and a 7 figure business. In this episode, Derek shares how they did it.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt