Sat.Jan 01, 2022 - Fri.Jan 07, 2022

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10 retail trends to watch in 2022

RetailDive

2021 upended some trends and accelerated others. What will 2022 bring for retailers?

Retail 145
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5 Steps to Build Seamless Omnichannel Shopping Experiences | Salsify

Salsify

Modern consumers are shopping across channels at their convenience, any time, and anywhere. They’re using multiple sources to research product information, such as in-store displays, retailer websites, online review sites, marketplaces, and social media. They also embrace new technologies to shop faster and easier.

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How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking

Ecommerce Platforms

38% of retailer traffic comes from organic search. And when you pair that up with the fact that 53% of shoppers state that they always research before purchasing to ensure that they are making the best possible decision, it's clear that ranking on the SERPs is vital for the success of any eCommerce business. That said, a technical audit is the first step to ensure that both search engines and your customers can access your website.

SEO 104
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Google Acquisition Of Siemplify Is A Knockout Punch For Standalone SOAR

Forrester eCommerce

With this move, the SIEM has irrevocably been altered to s more holistic security analytics platform, incorporating SIEM, SOAR, and SUBA in a single offering.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Exclusive Q&A: The 9 Themes Shaping the Future of DTC

Retail TouchPoints

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. At the same time, they’ve had to navigate consumers’ increased desire to buy from brands that align with their social and environmental beliefs.

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Pay Per Click Advertising Platforms You Need In 2022

Groove

Let 2022 to be your year with pay per click advertising. Pay Per Click Advertising Platforms You Need In 2022. From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

More Trending

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Déjà vu: Don’t let AIOps be CMDB All Over Again!

Forrester eCommerce

In February of 2009, Glenn O’Donnell (VP, Research Director) and I co-authored the CMDB Imperative when ITIL and ITSM were all the rage. Underpinning that rage was the Configuration Management DB (CMDB) which promised to deliver world peace like a pageant winner during the interview portion of the competition. Nearly thirteen years later, the CMDB […].

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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly. The resale market is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030, far eclipsing the predicted $40 billion market for fast fashion. .

Consumer 322
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Swipesum Review: Everything You Need to Know

Ecommerce Platforms

Accepting all forms of payments, whether that’s buy now pay later, recurring bills, or just a one off lump sum, etc., is imperative to so many eCommerce brands. However, this isn't always cheap. Depending on which payment processors and providers you use, this simple service could cost your business considerably as the transactions roll in. Many businesses, therefore, try their best to navigate the payments industry to get the best deal.

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What Are Soft 404s and How to Fix Them

Kissmetrics

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

SEO 273
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Be A Great Storytelling Leader

Forrester eCommerce

Photo by Brett Jordan on Unsplash “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” (Steve Jobs, when he was CEO of Pixar in 1994) The Communication And Engagement Challenge – Emotions Before Logic As business leaders, tech executives face many […].

Customer 370
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Reports: Starbucks to Require COVID-19 Vaccination or Tests for All Employees

Retail TouchPoints

Starbucks will reportedly require its U.S. employees to be vaccinated against COVID-19 or undergo weekly testing, according to media reports from outlets including The Wall Street Journal , CNBC and CNN. The restaurant chain set a deadline of Feb. 9, after which unvaccinated workers in its cafes, offices and other facilities must take weekly tests administered by a medical professional.

Other 310
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The 5 Most Popular Remarkable Retail Podcast Episodes of Season 3

Steve Dennis

It’s hard to believe that my co-host (and producer) Michael Leblanc and I have shipped nearly 60 episodes of the Remarkable Retail Podcast in just over 15 months. It’s been a great learning experience and we are so very grateful for our many amazing guests, being named to multiple “best of” lists, earning all the 5-star reviews and, most importantly, our growing audience.

eCommerce 158
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Account-Based Marketing: Past, Present, and Future

Kissmetrics

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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From Compliance To Privacy UX: Regulators Come For Dark Patterns

Forrester eCommerce

The French data protection authority hit Facebook and Google with multimillion-dollar fines yesterday for their use of deceptive design in their cookie consent banners. Commonly known as dark patterns, these design choices threaten or trick people into doing things that are in conflict with their own interests. We’ve all encountered these deceptive designs — where […].

Customer 369
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Where are you on the Journey to Real-Time Personalization?

Retail TouchPoints

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 306
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Jingsourcing Review – Is This China Sourcing Company Worth Using?

My Wife Quit Her Job

If you are looking to source private label products from China, then using a China sourcing agent like Jingsourcing can save you time and money. A China sourcing agent is an individual or company that specializes in helping you find a supplier for your products. Typically, they reside in China and help you… Find factories and manufacturers Negotiate prices and terms Perform inspections for quality control Ship your products to your warehouse Overall, they act as your trusted partner on the

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The Best Marketing Schools and Degree Programs

Kissmetrics

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and you want to learn all you can, many opportunities exist to help you learn about the ins and outs of this industry—and how to pave a career path ahead.

Marketing 249
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022

Forrester eCommerce

Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep participation by: Automating administrative tasks for sellers and managers. Collecting valuable customer and seller data. Providing real-time coaching and recommendations.

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Container Store Buys Closet Works for $21.5M to Add Wood-Based Products

Retail TouchPoints

The Container Store has acquired Chicago-based home storage solutions and closet organization company Closet Works for $21.5 million as it looks to expand its manufacturing capabilities and design customization offerings. The Container Store already manufactures component-based systems through its wholly owned subsidiary Elfa. With the acquisition of Closet Works, the retailer will expand its manufacturing capabilities to include wood-based spaces and enhance its premium wood-based product offer

Customer 293
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386: What Sucked In 2021 What Went Well With Our Businesses With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to wrap up 2021! I talk about what went well in 2021 and what didn’t work well. I’m also discuss my family life, what’s been on my mind and what’s in store for 2022 for both Bumblebee Linens and My Wife Quit Her Job. Enjoy the episode! What You’ll Learn A critical update that crippled our traffic and how we responded How we recovered from the many mishaps of 2021 What’s in store for 2022 for both businesses Other Resources And Books Create A Profitable

Books 156
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What Google’s Product Review Update Means for Your Ecommerce Site

Kissmetrics

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews.

eCommerce 216
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Employer Branding: The New Marketing Frontier

Forrester eCommerce

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this month, so […].

Marketing 368
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CS Hudson Offers Homeless Children a Memorable Holiday With Immersive Pop-Up Experience

Retail TouchPoints

CS Hudson recently hosted its fourth annual Live. Love. Laugh., an immersive retail experience, to benefit the children of Help USA ’s Help Suffolk Chapter, a homeless housing facility on Long Island. The event, held at Tanger Outlets in Riverhead, N.Y. in December 2021, bussed in children to grab their favorite toys and take part in live activities in a pop-up shopping experience.

Toys 293
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Inside Elastic Path: A Look at 2021

GetElastic

2021 was a year of tremendous growth for our organization. A few highlights include launching new product offerings , celebrating triple digit revenue growth for our modern SaaS ecommerce offering, hiring 46 people, releasing 70+ product updates , recognizing 31 individuals with promotions, onboarding 40+ new partners, launching new wellness initiatives, and so much more. 2021 was also another year of navigating COVID in the workplace and in our homes.

Events 148
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Ecommerce Lately January 2022

ecomdash

Amazon app drops in rankings, eBay may switch up its affiliate program, and 2021 holiday season continues to prove ecommerce success. The post Ecommerce Lately January 2022 appeared first on Ecomdash.

eCommerce 145
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Three Reasons Why Your CEO Should Embrace An Audience-Focused Go-To-Market Strategy

Forrester eCommerce

It’s important for organizations to unite around an audience-focused go-to-market strategy. To do this effectively, it’s imperative to get executive buy-in. CEOs have enough on their plates, so how can portfolio marketers get their attention? First, make sure your CEO knows that organizations that put the customer at the center of strategy, leadership, and operations – which Forrester calls customer-obsessed – grow revenue and profitability more than twice as fast as companies that don’t.

Marketing 354
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Bed Bath & Beyond to Close 37 Stores, Launch New Private Label items at buybuy BABY

Retail TouchPoints

Bed Bath & Beyond has released a list of 37 stores slated for closure in 2022 as it approaches completion of its 2020 plan to shutter 200 underperforming locations. The affected shops are located across 19 states, including seven in New York, five in California and four in Washington. The retailer reported a loss of $276.4 million in Q3 2021, with year-over-year comparable sales down 7% to $1.9 billion.

Supplies 291
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Top Barriers to Composable Commerce and How to Overcome Them

GetElastic

The Composable Commerce approach is the way forward for businesses looking to transform their eCommerce user experiences quickly, efficiently, and with reduced risk. By 2023, Gartner predicts that organizations who’ve adopted a composable approach will outpace competition by 80% in the speed of new feature implementation. We recently hosted a webinar alongside our partners Algolia and Contentful, to answer top questions about Composable Commerce in practice, and provide use cases from brands who

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FedEx & UPS Rate Increase for 2022

lateshipment

Introduction to the Rate Increase by FedEx and UPS. Year on year, major shipping carriers such as FedEx and UPS increase the rates for their services, raking up your shopping bills. There have been similar hikes across both carriers on multiple services for the fifth year in a row. FedEx has announced its General Rate Increase (GRI), which will be effective from January 3, 2022, with an average increase of 5.9% on its Express, Freight, Ground services, etc.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.