GetElastic
FEBRUARY 15, 2022
Consumers today demand full control over when and how they purchase. The days of just either going into a store or going onto a website via a desktop computer to make a purchase are long gone. People want to buy on the go - via their laptops, tablets, mobile phones, and through voice-controlled devices. Headless commerce makes this consumer demand a reality for your eCommerce business.
GetElastic
FEBRUARY 17, 2022
Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate.
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Salsify
FEBRUARY 15, 2022
Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers.
BigCommerce
FEBRUARY 18, 2022
Have you ever received a message that stopped you in your tracks?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
FEBRUARY 17, 2022
Uniphore has just announced a whopping $400 million Series E round led by NEA, giving them a valuation of $2.5 billion. And they have been busy. This funding round is right on the heels of some major moves in 2021: a $140 million Series D round and the acquisitions of Emotion Research Lab (video and […].
Retail TouchPoints
FEBRUARY 17, 2022
In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.
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BigCommerce
FEBRUARY 15, 2022
It’s time for the BigCommerce 2021 Partner Awards!
Forrester eCommerce
FEBRUARY 14, 2022
Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].
Retail TouchPoints
FEBRUARY 15, 2022
Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that has been characterized by change over the past two years, it feels like grocery — and especially digital grocery — is poised to experience upheaval in the coming 12 months. So what changes should we expect to see in 2022?
Groove
FEBRUARY 18, 2022
eCommerce automation is pivotal to increasing organizational efficiency which saves time and money. Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Profitero
FEBRUARY 14, 2022
In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.
Forrester eCommerce
FEBRUARY 18, 2022
Sales leaders should hold their sales managers accountable for providing consistent coaching to reps because it has a significant impact on sales productivity and performance. Sixty-five percent of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more of their time coaching. Today, CEOs and investors prioritize scalable […].
Retail TouchPoints
FEBRUARY 16, 2022
Digital accessibility is becoming a big topic in retail, and it’s easy to see why: one in four American adults, or 61 million people, identify as having some kind of disability, according to Perkins Access. Globally, shoppers with disabilities spend $1.2 billion annually, and retailers looking to earn their business need to make their shopping experience as pleasant as it is for any other customer. “ The audience of people with disabilities is larger than most people think ,” said Geoff Freed, D
Groove
FEBRUARY 16, 2022
Choosing the correct Shopify payment gateway is a decision that eCommerce retailers should not take lightly. This decision affects the customer experience as well as profit margins. Each payment gateway has its own series of benefits and challenges associated with the service. Before diving into the five payment gateways on this list, let's briefly discuss what a payment gateway is.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
My Wife Quit Her Job
FEBRUARY 16, 2022
Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more. In this episode, we discuss the most important aspect to running a successful ad campaign post Apple iOS 14.
Forrester eCommerce
FEBRUARY 14, 2022
Customers are more empowered, and finicky, than ever before. If you don’t create compelling experiences, the competition will grab them. Operating in this age of the customer has been a key challenge and will be for technology and data executives in particular for at least a decade. Accordingly, customer obsession — placing the customer at […].
Retail TouchPoints
FEBRUARY 18, 2022
Retailers and delivery companies are forming new partnerships as the rapid delivery market heats up. Albertsons will work with DoorDash to offer 30-minute delivery in more than 20 cities, while Grubhub will expand the Grubhub Goods branded convenience concept nationwide in collaboration with 7-Eleven. Shoppers in cities including Los Angeles, Denver and Seattle can now choose 30-minute delivery for more than 6,000 items from Albertsons banners including Safeway , Vons , ACME Markets , Jewel-Osco
Groove
FEBRUARY 14, 2022
Review of Shopify Pros and Cons. Want a quick review of Shopify? You're in the right place! Shopify is a SaaS eCommerce solution that enables merchants to build their online stores and sell products right away. It has various features and functionality that make it easy to use when it comes to organizing products, managing orders and more. From a top-level perspective, Shopify benefits both marketers and developers alike.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Salsify
FEBRUARY 17, 2022
Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors.
Forrester eCommerce
FEBRUARY 15, 2022
In, “AIOps: The Riddle Wrapped In The Mystery Inside The Enigma”, I sort of left you hanging without a clear answer to “What is AIOps?”. That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when it should have instead […].
Retail TouchPoints
FEBRUARY 14, 2022
People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared in real time. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 million , or $160,000 per second), but there’s intense focus on their content even by people who don’t watch the game itself.
RetailDive
FEBRUARY 17, 2022
The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
365 Retail
FEBRUARY 14, 2022
Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model. The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse. ‘’As a reactive brand we have always listened to our customer’s requests to provide them w
Forrester eCommerce
FEBRUARY 17, 2022
We all know that CRM today is not a singular technology. It’s a collection of discrete, composable technologies that cover a huge swath of capabilities for the front office — capabilities that depend on how complex your deployment is and the needs of your specific industry — yet irrespective of the characteristics of your organization, […].
Retail TouchPoints
FEBRUARY 18, 2022
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. “The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints.
RetailDive
FEBRUARY 18, 2022
Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Store Growers
FEBRUARY 18, 2022
Last Updated on February 18, 2022. The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns.
Forrester eCommerce
FEBRUARY 12, 2022
To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? Demand program owners need a repeatable approach to program creation.
Retail TouchPoints
FEBRUARY 16, 2022
Kohl’s has identified the next 400 stores that will be adding Sephora at Kohl’s shops this year as it continues toward its goal of 850 shop-in-shops by 2023. From Alaska to Maine, the 400 stores will span 36 states and bring the current Sephora at Kohl’s location total to 600. Introduced in fall 2021 , Sephora at Kohl’s features a 2,500-square-foot fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.
RetailDive
FEBRUARY 17, 2022
Shoes in good condition will earn a $20 store credit and will be resold on the brand's site at reduced prices, starting at $59.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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