Sat.Feb 12, 2022 - Fri.Feb 18, 2022

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8 Reasons to Consider Headless Commerce

GetElastic

Consumers today demand full control over when and how they purchase. The days of just either going into a store or going onto a website via a desktop computer to make a purchase are long gone. People want to buy on the go - via their laptops, tablets, mobile phones, and through voice-controlled devices. Headless commerce makes this consumer demand a reality for your eCommerce business.

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How Cookie Laws Impact Commerce

GetElastic

Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate.

eCommerce 146
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Why Collaboration — Not Competition — Drives Ecommerce Growth | Salsify

Salsify

Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers.

eCommerce 137
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400 Million Reasons To Pay Attention To Contact Center AI

Forrester eCommerce

Uniphore has just announced a whopping $400 million Series E round led by NEA, giving them a valuation of $2.5 billion. And they have been busy. This funding round is right on the heels of some major moves in 2021: a $140 million Series D round and the acquisitions of Emotion Research Lab (video and […].

Customer 370
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Why Latin America is Poised to Become the Next Last-Mile Delivery Battleground

Retail TouchPoints

In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.

eCommerce 336
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Trinity Terpenes Finds Good Vibes for High-Risk Verticals on BigCommerce

BigCommerce

Have you ever received a message that stopped you in your tracks?

More Trending

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Who Are The B2B “Early Deciders”?

Forrester eCommerce

Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].

B2B 370
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What’s in Store for Grocery in 2022?

Retail TouchPoints

Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that has been characterized by change over the past two years, it feels like grocery — and especially digital grocery — is poised to experience upheaval in the coming 12 months. So what changes should we expect to see in 2022?

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Introducing the BigCommerce 2021 Partner Awards Finalists

BigCommerce

It’s time for the BigCommerce 2021 Partner Awards!

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Choosing A Shopify Payment Gateway in 2022

Groove

Choosing the correct Shopify payment gateway is a decision that eCommerce retailers should not take lightly. This decision affects the customer experience as well as profit margins. Each payment gateway has its own series of benefits and challenges associated with the service. Before diving into the five payment gateways on this list, let's briefly discuss what a payment gateway is.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Three Keys To Effective Coaching To Increase Sales Productivity

Forrester eCommerce

Sales leaders should hold their sales managers accountable for providing consistent coaching to reps because it has a significant impact on sales productivity and performance. Sixty-five percent of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more of their time coaching. Today, CEOs and investors prioritize scalable […].

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Rapid Grocery Delivery Competition Heats Up With New Albertsons and 7-Eleven Partnerships

Retail TouchPoints

Retailers and delivery companies are forming new partnerships as the rapid delivery market heats up. Albertsons will work with DoorDash to offer 30-minute delivery in more than 20 cities, while Grubhub will expand the Grubhub Goods branded convenience concept nationwide in collaboration with 7-Eleven. Shoppers in cities including Los Angeles, Denver and Seattle can now choose 30-minute delivery for more than 6,000 items from Albertsons banners including Safeway , Vons , ACME Markets , Jewel-Osco

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The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach.

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Review of Shopify Pros and Cons From A Development Perspective

Groove

Review of Shopify Pros and Cons. Want a quick review of Shopify? You're in the right place! Shopify is a SaaS eCommerce solution that enables merchants to build their online stores and sell products right away. It has various features and functionality that make it easy to use when it comes to organizing products, managing orders and more. From a top-level perspective, Shopify benefits both marketers and developers alike.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Build Your Insights Capabilities To Leapfrog Competition

Forrester eCommerce

Customers are more empowered, and finicky, than ever before. If you don’t create compelling experiences, the competition will grab them. Operating in this age of the customer has been a key challenge and will be for technology and data executives in particular for at least a decade. Accordingly, customer obsession — placing the customer at […].

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1 in 4 American Adults Have a Disability — Does Your Site Give Them a Great Shopping Experience?

Retail TouchPoints

Digital accessibility is becoming a big topic in retail, and it’s easy to see why: one in four American adults, or 61 million people, identify as having some kind of disability, according to Perkins Access. Globally, shoppers with disabilities spend $1.2 billion annually, and retailers looking to earn their business need to make their shopping experience as pleasant as it is for any other customer. “ The audience of people with disabilities is larger than most people think ,” said Geoff Freed, D

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392: Screw Apple! Timeless Facebook Ad Strategies That Always Work With Jordan Menard

My Wife Quit Her Job

Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more. In this episode, we discuss the most important aspect to running a successful ad campaign post Apple iOS 14.

Other 156
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The Biggest Brand Interceptions From Super Bowl 56

Profitero

In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.

Consumer 183
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Why, What And How? The AIOps Questions You Should Be Asking!

Forrester eCommerce

In, “AIOps: The Riddle Wrapped In The Mystery Inside The Enigma”, I sort of left you hanging without a clear answer to “What is AIOps?”. That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when it should have instead […].

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3 Brand Marketing Lessons from Super Bowl LVI’s Ads

Retail TouchPoints

People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared in real time. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 million , or $160,000 per second), but there’s intense focus on their content even by people who don’t watch the game itself.

Marketing 306
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Is Squarespace Free? Everything You Should Know About the Squarespace Free Trial

Ecommerce Platforms

Is Squarespace free? No. However, there is a Squarespace free trial, options to land discount codes, and some fairly affordable pricing packages once you launch a website. Not to mention, those interested in building a site with Squarespace have the opportunity to test all premium Squarespace features within the free trial, while also saving your customizations until you're ready to publish the website.

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How To Use Maximize Conversions Bidding in Google Ads

Store Growers

Last Updated on February 18, 2022. The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Use Forrester’s Framework To Understand The CRM Landscape

Forrester eCommerce

We all know that CRM today is not a singular technology. It’s a collection of discrete, composable technologies that cover a huge swath of capabilities for the front office — capabilities that depend on how complex your deployment is and the needs of your specific industry — yet irrespective of the characteristics of your organization, […].

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Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

Retail TouchPoints

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. “The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints.

eCommerce 299
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Your Comprehensive Web.com Review & Guide

Ecommerce Platforms

In this Web.com review, we’ll be examining just how effective Web.com is as a website builder. The solution promises a convenient and easy-to-use method of building your digital presence. However, there has been some controversy around this store recently, as many people argue it’s not as reliable, or feature-rich as you might think. Web.com is a website building service offering a combination of both managed solutions for websites, with hosting and domains, or do-it-yourself options.

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PrettyLittleThing Enters the Metaverse with First Virtual Model

365 Retail

Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model. The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse. ‘’As a reactive brand we have always listened to our customer’s requests to provide them w

Fashion 122
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Overcoming Friction in Demand Marketing Program Planning

Forrester eCommerce

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? Demand program owners need a repeatable approach to program creation.

Marketing 338
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Kohl’s Unveils Next 400 Sephora Shop-in-Shop Locations

Retail TouchPoints

Kohl’s has identified the next 400 stores that will be adding Sephora at Kohl’s shops this year as it continues toward its goal of 850 shop-in-shops by 2023. From Alaska to Maine, the 400 stores will span 36 states and bring the current Sephora at Kohl’s location total to 600. Introduced in fall 2021 , Sephora at Kohl’s features a 2,500-square-foot fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.

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Stockly Review: Outsmarting Out-of-Stocks

Ecommerce Platforms

In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. Stockly is a company committed to help keep the inventory of a number of ecommerce websites in sync. In today’s competitive landscape, an out-of-stock item can be a disaster for many online companies. If you operate an online store and your customer sees a product out-of-stock, the chances are they’ll leave your website and look for an opportunity to b

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The New ‘New Normal’: The Pandemic’s Long-Term Impact on Shopping Behaviors | Salsify

Salsify

Since the onset of the COVID-19 pandemic, there’s been an unprecedented surge in ecommerce, coupled with several changes in consumers’ shopping behaviors.

eCommerce 117
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt