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Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.
Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that meets their needs.
Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results. The post Reddit Is a Marketing Goldmine appeared first on Practical Ecommerce.
Industry analysts have responded to the surprise inflation rise to 4% in December 2023, up from 3.9% in November, largely driven by rises in the price of cigarettes and alcohol.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Pricing plays a critical role in determining a product’s market position, sales growth, and profitability. A well-thought-out pricing strategy can be the difference between a product that flies off the shelves and one that lags behind. One such strategy that has gained traction for its effectiveness is life cycle pricing. Life cycle pricing is a dynamic approach that considers the various stages a product goes through, from introduction to the decline stage.
After the rush of holiday revenue in November and December comes the rush of returns in January. The flood of post-holiday returns is a perennial headache for brands and retailers. The average return rate during non-peak seasons is a little over 16%. Post-holiday, that percentage jumps to 18%. But returns also present opportunities for online retailers and brands.
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset. January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday.
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset. January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday.
The remarkable development of AI is not without some serious repercussions. A recent analysis by the reputable International Monetary Fund (IMF) indicates that nearly 40% of all jobs could be impacted by AI.
The long-term viability of most ecommerce shops requires folks who purchase more than once. The post 5 Profit Boosters from Repeat Buyers appeared first on Practical Ecommerce.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Put mildly, it has been a challenging few years for retailers. A historic pandemic with a double-whammy of supply chain and staffing issues as well as persistently high levels of inflation have up-ended a lot of industry norms and pushed consumers to increasing their scrutiny on where and how much they spend. Interestingly, coming off a summer spending spree, when credit card balances spiked in the third quarter to a $1.08 trillion record , we also just saw record-breaking spend online on Black
Today, I’m thrilled to have my good friend and mastermind buddy Bobby Hoyt on the show. Bobby is the founder of Millennial Money Man, where he teaches millennials how to make and save more money. His blog has been featured in Lifehacker, Forbes, Market Watch, CNBC, US News, Business Insider and countless other publications. A couple listeners have recently emailed me asking me whether blogging is still a viable business model.
The post fabric Launches Industry-First Commerce Platform With Native OMS, Supercharging Retailer Conversions And Outcomes appeared first on Headless E-Commerce Platform | fabric.
Last night I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips which are too good not to share: When it comes to measurement, listen, learn, and lean in.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.
As we've begun the new year, the lessons of the past, shaped by the tumultuous events of 2023 and the preceding years, have left an indelible mark on the ecommerce landscape. It's now clear that predicting the future in this ever-evolving realm is a formidable challenge.
A well-executed retail audit can reveal important data about the shelf, staff performance, and customer experience. This data can be instrumental in making informed decisions to drive your sales and enhance your brand reputation. However, harnessing and interpreting this data can be a challenge without the right tools and expertise. This is where Wiser’s Retail Intelligence can play a pivotal role.
Hanging prominently in the Museum of Modern Art (MoMA) in New York City is a giant infographic that explores the physical, technical, and social components of modern artificial intelligence.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis. The alliance also includes an Advisory Council made up of retail subject matter experts hailing from Forrester Research , Texas A&M University , ThinkUncommon , Insider Trends and
Searchers on Amazon use commercial-intent keywords to optimize for Google and elsewhere. The post How to Research Amazon Keywords appeared first on Practical Ecommerce.
Forrester just published The Canada Net Promoter Rankings, 2023 report, which includes the Net Promoter Score℠ (NPS) and industry rank for 100 brands across nine industries.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per presentation is definitely untrue, but you’d be forgiven for thinking that was the case because AI worked its way into almost every conversation and presentation at the 2024 NRF Big Show. The ubiquitousness of the topic alone says something, and the themes and commentary that arose throughout the show say even more.
When it comes to retail, customers want more than just the freedom to shop anywhere, anytime. To deliver truly world-class online experiences in today’s instant gratification economy , enterprise retailers need to meet the needs of customers by: Having the right products they want in stock Offering a variety of convenient fulfillment options Delivering orders quickly and accurately With the recent launch of fabric Order Management System (OMS) , OMS and dropship services are now integrated nativ
Continuous Automation Testing: Now More Essential Than Ever The testing services market is significant and over four times larger than the market for testing products. Our estimation puts it at over $23 billion, showing growth from $21 billion in 2019, with a conservative annual growth rate of 2.5%.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the board? Not necessarily. In some cases, personalization that’s too precise can underwhelm customers at best, and drive them away at worst. The concept of personalization itself needs to be tailored to age cohorts that demand it, those that don’t mind it, and those for whom it creates a negative experience.
NEW YORK – NRF 2024 – Jan. 16, 2024 – fabric , the creators of the next-generation commerce platform, today announced the availability of fabric Order Management System (OMS). Native to the fabric commerce platform, fabric OMS unlocks commerce services like dropship, to streamline real-time inventory and order management. This combination reimagines the commerce platform, enabling retailers to reduce stockouts and increase turnover and customer satisfaction by empowering customers, service agent
AI/ML-driven solutions continue to expand for IT and digital operations. However, such solutions require access to data that may be difficult or impossible to access for model training purposes. Leveraging synthetic data will help with the critical time to realize AIOps value, such as powerful autoremediation capabilities and enhanced decision-making.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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