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The futures of AI and the green market revolution are intimately linked; whether we want it or not, both will inevitably and radically transform societies and economies and become invisibly embedded into our daily lives.
In this episode, Toni and I dive into the strategies that successful businesses use to turn first-time buyers into loyal repeat customers. You’ll learn practical, no-nonsense tips for building stronger customer relationships and increasing repeat sales. Whether you’re just starting or looking to refine your approach, these insights will help you boost your bottom line and create lasting customer loyalty.
Driven by fast technology adoption, the retail sector is changing fundamentally. Among the most important developments changing the retail scene is the Internet of Things (IoT). With its network of linked devices, IoT is not only improving retail operations but also altering the customer experience in ways unthinkable a few years ago. From tailored shopping experiences to simplified inventory control , IoT is leading in producing what we now call “smart stores.” This paper investigat
AI is the latest massively disruptive technology making waves for businesses everywhere. But it’s not quite new to retailers. They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. However, with the advent of generative AI, things are changing quickly today. Even many tech-savvy retailers are struggling to keep up.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The online shopping experience is undergoing a seismic shift as artificial intelligence (AI) continues to redefine how b rands and retailers engage consumers. What was once a broad, segment-based approach to personalization has evolved into a highly individualized experience, powered by AI's ability to analyze vast amounts of data in real time.
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
In today’s world, a stellar customer experience (CX) isn’t just a nice perk with which to provide customers — it’s table stakes. Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience.
Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance. The post Optimized Landing Pages Reduce Ad Costs appeared first on Practical Ecommerce.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the countless small- and medium-sized sellers that rely on Amazon to grow their businesses. But Prime Day’s impact has permeated the entire retail industry, with direct competitors like Target and Walmart launching their own midsummer sales holidays and brands designing their own unique campaigns to ride the wave of consumer intent.
Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!
Combining keywords, databases, and AI triggers a slew of long-tail product pages. The post Programmatic SEO for Ecommerce, AI-Driven appeared first on Practical Ecommerce.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Walmart has forged a new partnership with StockX that will bring pre-verified sneakers from the resale site to the retailer’s online marketplace. With this partnership, StockX will bring “hundreds of listings” to Walmart’s site, reaffirming the company’s focus on growing its resale business, according to Bloomberg. Although specific styles were not shared, brands ranging from Adidas to Asics, Jordan Brand and Nike will have a presence when the integration launches, which could be as early as nex
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
British online retailer Asos has agreed to sell a 75% stake in its Topshop and Topman brands to investment company Heartland for £135 million (approximately $180 million ), multiple sources report. The new joint venture would see Asos retain a 25% share of the business. The deal includes a pro-rata payment to Nordstrom to buy out its minority interest in the brands , which the department store acquired as part of a previous joint venture with Asos back in July 2021.
The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ingka Group , the largest operator of Ikea stores worldwide, has been testing a new peer-to-peer resale marketplace in Madrid and Oslo this summer. The platform allows customers to connect directly in order to sell and buy used Ikea products. The pilot platform is free of charge and offers users recommended prices, professional photos and precise measurements for their listings.
How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As new AI-powered products in everyday technology devices like smartphones and laptops increase, genAI will simply blend in as a native feature.
Hunter Durham's journey is a helpful case study on borrowing money, riding an ecommerce boom, and relying on a single client. The post Client Crash Bankrupts Entrepreneur appeared first on Practical Ecommerce.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Sustainability, or the capacity for people to positively coexist with the planet, is often said to have three pillars: social, economic and environmental. This definition recognizes that true environmental sustainability cannot be attained without addressing the health of the systems surrounding it. As an economics major in college, I learned that our economy comes down to people’s behavior.
This year, Forrester’s B2B Summit EMEA is going to feel different when it takes place on 7th-9th October in London. Based on valuable feedback from participants like you, we’re evolving the event to focus more on practical, hands-on learning, increased peer interaction, and less on theoretical models.
This week: holiday selling, recommerce platforms, AI-powered sales assistants, payments, search optimization, and last-mile delivery management. The post New Ecommerce Tools: September 5, 2024 appeared first on Practical Ecommerce.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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