Sat.Oct 26, 2024 - Fri.Nov 01, 2024

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SEO for Product Category Pages in 7 Steps

Practical eCommerce

The purpose of category pages is not just to attract traffic but to engage visitors into buying products. The post SEO for Product Category Pages in 7 Steps appeared first on Practical Ecommerce.

SEO 110
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Transforming Enterprise Networks With AIOps: A New Era Of Intelligent Connectivity

Forrester eCommerce

Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.

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JPMorgan Chase Suing Customers for Check Fraud After ‘Infinite Money Glitch’

RetailWire

In four civil lawsuits filed in three federal courts, banking behemoth JPMorgan is demanding the return of money allegedly withdrawn from Chase ATMs through a technical error collectively called the “infinite money glitch.

Banking 97
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B2B eCommerce SEO: How It Differs From Standard SEO Strategies

Groove

In today’s constantly evolving digital world, your business needs visibility to thrive. Getting the right eyes on your company, however, is often more easily said than done. Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business.

SEO 281
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Esprit U.S. Subsidiaries File for Bankruptcy

Retail TouchPoints

Esprit has filed for bankruptcy protection for its U.S. subsidiaries, Esprit US Distributions Ltd. (USDS) and Esprit US Retail Inc. (USRI), according to Fashion United. The move follows Esprit’s bankruptcy filings for its European businesses in May 2024 , for the second time in four years, citing “extremely high costs due to inflation, interest rates and energy prices, the after-effects of the coronavirus pandemic and the consequences of international conflicts.

Fashion 270
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Gen AI Nears Hyper-Personalization at Scale

Practical eCommerce

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. The post Gen AI Nears Hyper-Personalization at Scale appeared first on Practical Ecommerce.

eCommerce 125

More Trending

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Ross names new CEO

RetailDive

James Conroy, who was previously the chief executive of Boot Barn, will succeed Barbara Rentler, effective Feb. 2.

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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

Wiser

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Our latest report, Promotions and Digitalization: Adapting to New Shopping Dynamics , explores the power of an omnichannel approach and how a 360° communication strategy can amplify the impact of promotions to meet the needs of today’s connected shoppers.

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Repost: Nike’s Bold Global Strategy: A Case Study in Rapid Digital Expansion

ESW

The following is a repost of Steve Empey’s blog about Nike’s global expansion with ESW on Northwest Product Group. Read the original post here. By the early 2010s, Nike had already established itself as a leader in digital commerce, setting a high bar with its groundbreaking launches of nike.com in Japan (2013) and China (2014). These markets were a testament to Nike’s ability to deliver large-scale digital experiences, but they came with significant investment—each project took 18 m

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AI And GenAI Are Game-Changers For Enterprise Architecture Leaders

Forrester eCommerce

AI and, most recently, generative AI (genAI) have uncovered the true power of automating tasks that previously were tedious to complete or difficult to improve the efficiency of the work within a singular domain of the business.

Games 511
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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What Is B2B eCommerce? Everything You Need to Know

Groove

Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. This differs from B2C eCommerce, which refers to transactions between businesses and individuals. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. As the world continues to become increasingly digital, businesses have to work hard to keep up.

B2B 287
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. population — just a bit fewer than Baby Boomers ( 20.93% ) and the largest current group, millennials ( 21.

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561: How To Create Long-Form Videos That Blow Up on YouTube

My Wife Quit Her Job

In this episode, we dive into how to make long-form videos that actually take off on YouTube. You’ll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research. What You’ll Learn How to structure your video for the YouTube algorithm The most important part of your video Which AI tools to use to help write your script Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the pa

eCommerce 156
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Embracing AIOps: Revolutionizing DevOps And Agile Methodologies

Forrester eCommerce

Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How to Rank in Google Shopping Results: A Complete Guide

Groove

In recent years, Google Shopping has become an important tool for eCommerce businesses. Like Amazon, Google Shopping offers millions of products, and the higher your company or product ranks, the better the chance that you’ll see a positive impact on visibility and sales. Here, we’ll look at the steps you can take toward Google Shopping optimization, including product feed enhancement and the use of paid strategies.

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Amazon Opens Immersive Virtual Holiday Shop

Retail TouchPoints

Amazon may be pulling back on brick-and-mortar , but stores, at least the digital kind, are clearly still a focus for the e-tailer. Exhibit #1: Amazon’s virtual holiday shop. The new 3D immersive experience joins a host of other virtual showrooms and stores powered by Amazon Beyond , the company’s virtual shopping division. The new Virtual Holiday Shop features a selection of top holiday gifts, interactive content, cheerful music and animations to help customers find the perfect gift for everyon

Toys 272
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New Data Shows Who Controls Household Spending and Budget | Salsify

Salsify

At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too do the dynamics behind their collective spending decisions.

eCommerce 131
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GenAI is a land of confusion for revenue leaders

Forrester eCommerce

One of the benefits of an analyst role at Forrester is engaging with B2B leaders to understand their business challenges and priorities. This month, I was fortunate to spend time in person with a broad range of sales and operations leaders at Forrester’s B2B Summit EMEA and other events in London.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Standard vs. Custom BigCommerce Themes: Which Is Right for Your Store?

Groove

How important is a website's visual design? While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. And that makes it essential to choose the right theme. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes.

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Patagonia Deploys New Resale Tech that Integrates Pre-Owned and New Products

Retail TouchPoints

Patagonia has become the first brand to make use of T r ove ’s new Resale Plugin, which allows brands to seamlessly integrate pre-owned items alongside new products on their existing ecommerce platforms. The Resale Plugin tool is designed to be a low-barrier solution for brands of all sizes to easily integrate resale into their offering. Trove has powered Patagonia’s existing Worn Wear resale program for years, and now Patagonia will be the first partner to adopt the Resale Plugin, further integ

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How Shoppers Feel About Personalization in Ecommerce | Salsify

Salsify

There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.

eCommerce 125
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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Forrester eCommerce

Forrester recently evaluated mobile banking apps in Canada and the US in our latest Digital Experience Review™ (DXR). It shows that: Banks’ apps are barely keeping up with customers’ needs and expectations. Mobile banking usage is rising and evolving, and the pace of change has been accelerating since 2020.

Banking 221
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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B2B eCommerce Development: What You Need To Know

Groove

In today’s fast-paced eCommerce landscape, it’s key for organizations to develop streamlined processes, create strong customer relationships, and increase revenue. As your company develops over time, it’s important to make sure you’re taking the right steps to meet the challenges that come with an expanding business. At Groove Commerce, we understand these needs.

B2B 257
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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web.

Gifts 282
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Most consumers plan to shop online this holiday season

RetailDive

While some people started shopping during October’s promotions most consumers plan to start next month, according to research by Bain & Compnay.

Consumer 130
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Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps

Forrester eCommerce

By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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McDonald’s Shares Fall After Company Announces Decreased Global Sales

RetailWire

McDonald's shares have fallen following the company's announcement that global sales have decreased in Q3 2024 for the second consecutive quarter.

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Primark to Open First of 5 Texas Stores Next Month

Retail TouchPoints

Irish apparel retailer Primark is continuing its brick-and-mortar expansion in the Southwest U.S. with the opening of its first Texas store next month and plans for four more locations in the state. Primark also signed a contract to open a flagship store in midtown NYC’s Penn District last month. The new store, located at La Plaza in McAllen, Texas, will feature 37,000 square feet of selling space when it opens Dec. 12, 2024 and will be the retailer’s 29 th U.S. location.

Apparel 266
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A Peloton subscriber will be its next CEO

RetailDive

Ford Executive Peter Stern has also held leadership roles at Apple — where he was co-founder of Apple Fitness+ — and Time Warner Cable.

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HLTH 2024: Bold Commitments and Key Takeaways

Forrester eCommerce

This year’s HLTH conference embraced the theme of ‘Be Bold.’ Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.

Customer 221
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.