Sat.Oct 26, 2024 - Fri.Nov 01, 2024

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SEO for Product Category Pages in 7 Steps

Practical eCommerce

The purpose of category pages is not just to attract traffic but to engage visitors into buying products. The post SEO for Product Category Pages in 7 Steps appeared first on Practical Ecommerce.

SEO 125
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Transforming Enterprise Networks With AIOps: A New Era Of Intelligent Connectivity

Forrester eCommerce

Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.

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JPMorgan Chase Suing Customers for Check Fraud After ‘Infinite Money Glitch’

RetailWire

In four civil lawsuits filed in three federal courts, banking behemoth JPMorgan is demanding the return of money allegedly withdrawn from Chase ATMs through a technical error collectively called the “infinite money glitch.

Banking 97
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B2B eCommerce SEO: How It Differs From Standard SEO Strategies

Groove

In today’s constantly evolving digital world, your business needs visibility to thrive. Getting the right eyes on your company, however, is often more easily said than done. Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business.

SEO 280
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Esprit U.S. Subsidiaries File for Bankruptcy

Retail TouchPoints

Esprit has filed for bankruptcy protection for its U.S. subsidiaries, Esprit US Distributions Ltd. (USDS) and Esprit US Retail Inc. (USRI), according to Fashion United. The move follows Esprit’s bankruptcy filings for its European businesses in May 2024 , for the second time in four years, citing “extremely high costs due to inflation, interest rates and energy prices, the after-effects of the coronavirus pandemic and the consequences of international conflicts.

Fashion 290
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Gen AI Nears Hyper-Personalization at Scale

Practical eCommerce

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. The post Gen AI Nears Hyper-Personalization at Scale appeared first on Practical Ecommerce.

eCommerce 128

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Ross names new CEO

RetailDive

James Conroy, who was previously the chief executive of Boot Barn, will succeed Barbara Rentler, effective Feb. 2.

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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

Wiser

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Our latest report, Promotions and Digitalization: Adapting to New Shopping Dynamics , explores the power of an omnichannel approach and how a 360° communication strategy can amplify the impact of promotions to meet the needs of today’s connected shoppers.

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Repost: Nike’s Bold Global Strategy: A Case Study in Rapid Digital Expansion

ESW

The following is a repost of Steve Empey’s blog about Nike’s global expansion with ESW on Northwest Product Group. Read the original post here. By the early 2010s, Nike had already established itself as a leader in digital commerce, setting a high bar with its groundbreaking launches of nike.com in Japan (2013) and China (2014). These markets were a testament to Nike’s ability to deliver large-scale digital experiences, but they came with significant investment—each project took 18 m

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Standard vs. Custom BigCommerce Themes: Which Is Right for Your Store?

Groove

How important is a website's visual design? While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. And that makes it essential to choose the right theme. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Patagonia Deploys New Resale Tech that Integrates Pre-Owned and New Products

Retail TouchPoints

Patagonia has become the first brand to make use of T r ove ’s new Resale Plugin, which allows brands to seamlessly integrate pre-owned items alongside new products on their existing ecommerce platforms. The Resale Plugin tool is designed to be a low-barrier solution for brands of all sizes to easily integrate resale into their offering. Trove has powered Patagonia’s existing Worn Wear resale program for years, and now Patagonia will be the first partner to adopt the Resale Plugin, further integ

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B2B Go-To-Market Budgets Will Continue To Be Tight In 2025: Here’s What Marketing And Sales Operations Leaders Need To Do About It

Forrester eCommerce

Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.

B2B 434
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10 Major Shopping Holidays in China: What Global Sellers Need to Know

FastSpring

China is home to some of the largest shopping events in the world, and understanding these key holidays is essential for businesses that are targeting this vast market. These events are more than just sales — they are massive ecommerce festivals that drive consumer behavior, presenting significant opportunities for even SaaS, software, mobile game, and other digital product companies to boost revenue.

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How to Rank in Google Shopping Results: A Complete Guide

Groove

In recent years, Google Shopping has become an important tool for eCommerce businesses. Like Amazon, Google Shopping offers millions of products, and the higher your company or product ranks, the better the chance that you’ll see a positive impact on visibility and sales. Here, we’ll look at the steps you can take toward Google Shopping optimization, including product feed enhancement and the use of paid strategies.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. population — just a bit fewer than Baby Boomers ( 20.93% ) and the largest current group, millennials ( 21.

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Fujitsu’s CX Transformation: A Blueprint for B2B Success

Forrester eCommerce

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success.

B2B 395
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The Omnichannel Shopper: Connecting Digital and Physical Worlds

Wiser

Retail has undergone a significant transformation as consumer behavior shifts and modern shoppers increasingly move fluidly between online and in-store interactions. These consumers are driven by convenience, access to information, and the ability to compare options seamlessly. Yet, despite these changes, many brands and retailers still treat online and in-store channels separately, missing crucial opportunities to create a unified and cohesive experience that fosters customer loyalty.

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B2B eCommerce Development: What You Need To Know

Groove

In today’s fast-paced eCommerce landscape, it’s key for organizations to develop streamlined processes, create strong customer relationships, and increase revenue. As your company develops over time, it’s important to make sure you’re taking the right steps to meet the challenges that come with an expanding business. At Groove Commerce, we understand these needs.

B2B 329
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet. As Google shares, that might look like a notification from your favorite coffee shop on their new daily special or an update if your assigned seat on your boarding pass changes.

Mobile 297
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Call For Entries: Forrester 2025 B2B Summit North America Awards

Forrester eCommerce

Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.

B2B 345
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‘Some gains but also some pain’ from Budget, says the Fed

TalkingRetail

Independent retailers have welcomed the government’s pledge to get tougher on retail crime, with an end to the £200 rule, more training for police and retailers and a clampdown on organised crime gangs announced in chancellor Rachel Reeves’ first budget.

Retail 97
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What Is B2B eCommerce? Everything You Need to Know

Groove

Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. This differs from B2C eCommerce, which refers to transactions between businesses and individuals. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. As the world continues to become increasingly digital, businesses have to work hard to keep up.

B2B 287
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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David’s Bridal Says Yes to the Dress Again with New Resale Program

Retail TouchPoints

David’s Bridal has introduced Adored by David’s , a resale program that will be managed by Arrive Recommerce. Secondhand wedding, bridesmaid and special occasion dresses, along with accessories, will be available through a curated, dedicated online storefront at 40% to 50% savings. Arrive Recommerce will be responsible for receiving and inspecting inventory, assigning value and shipping items directly to customers.

Document 288
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GenAI is a land of confusion for revenue leaders

Forrester eCommerce

One of the benefits of an analyst role at Forrester is engaging with B2B leaders to understand their business challenges and priorities. This month, I was fortunate to spend time in person with a broad range of sales and operations leaders at Forrester’s B2B Summit EMEA and other events in London.

B2B 259
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Lindt & Sprüngli to Open First UK Flagship Store and Chocolate Experience in London

365 Retail

Lindt & Sprüngli , the globally renowned Swiss chocolate maker, has announced it will open its first-ever UK flagship store and immersive chocolate experience in Spring 2025. Located directly beneath the iconic Piccadilly Lights in central London, this new location aims to bring a unique chocolate-themed destination to the city, combining Lindt’s beloved products with an interactive, experiential twist.

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Live: Budget coverage – how will it affect local shops

TalkingRetail

11.20: Ahead of the Budget, the government has also unveiled increases to the national living wage that will kick in from April 2025. The adult rate will increase by 6.7% from from £11.44 to £12.

Retail 89
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Pet-Friendly Retail: Design for Sights, Smells and Sounds

Retail TouchPoints

As a geriatric millennial who lives and works in the greater Charlotte region of North and South Carolina, I notice pet-friendly establishments have become the expectation. Our temperate climate with ample sunshine and green space encourages spending time outside and sharing it with four-legged friends. But even comfortable environments like Charlotte’s have their limitations – after all, our iconic tree line requires ample rain.

Retail 287
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Our Latest Evaluation Reveals A Shifting SSP Market

Forrester eCommerce

I am excited to announce the Forrester Wave: Sell-side platforms, Q4 2024. This is the first Forrester Wave of the SSP category since 2014, and a great deal has changed in those 10 years.

Marketing 195
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IKEA Launches First Stand-Alone Restaurant on UK High Street

365 Retail

IKEA has expanded its reach beyond furniture with the opening of its first stand-alone restaurant on the UK high street. Located on King Street in Hammersmith, the IKEA Restaurant offers a dedicated dining space where shoppers can enjoy the brand’s well-known Swedish cuisine, including its signature meatballs. Situated right next to the newly renovated IKEA Hammersmith City Store, the restaurant brings IKEA’s affordable menu items directly to customers on the high street, marking a first for the

Leisure 64
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Videos: D2C Web Shops for Mobile Games at Pocket Gamer Connects Helsinki

FastSpring

FastSpring was recently the leading sponsor at Pocket Gamer Connects Helsinki, one of the premier events in the global gaming industry! As part of our participation in the packed two-day event, CMO David Vogelpohl represented FastSpring in two informative and collaborative sessions: Keynote presentation with CEO of Nexus Justin Sacks: “How to Actually Succeed With D2C Web Shops for Mobile Games.

Games 103
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.