Buy Now, Pay Later: What Is It & How Does It Work
Wiser
MARCH 27, 2023
Picture this: a shopper is doing some browsing online and adds something a little pricey to their cart. It’s an item that they’d really like to have, but it’s not quite a necessity. They get this close to completing their purchase, but there’s something stopping them—it’s just too big of an expense right now. This back and forth continues until maybe eventually they buy it, or maybe it ends with every online retailer’s biggest fear— they abandon their cart.
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