BigCommerce

JUNE 20, 2019

Ecommerce trends continue changing in a breeze.

eCommerce 411

eCommerce Other eCommerce Marketing Marketing 411

Forrester eCommerce

JUNE 18, 2019

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. “The value of agency creativity is at risk of disappearing.” The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation.

Marketing 419

Marketing 419

RTP blog

JUNE 21, 2019

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed? are all questions that might run through your mind as you swim through various WCM offerings looking for the right solution.

eCommerce 150

eCommerce Channel POS Management 150

Optimizely

JUNE 18, 2019

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees. But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?

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Outdoor Marketing Social Media Channel 284

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

JUNE 18, 2019

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links?

Article 276

Article SEO Other Games 276

Forrester eCommerce

JUNE 21, 2019

It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […].

Customer 384

Customer 384

Optimizely

JUNE 20, 2019

Customers are fickle. Just because they’ve been buying your products for a while, doesn’t automatically mean that they’ll stay loyal to your brand. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. It’s important to go above and beyond when it comes to providing a superior shopping experience.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

RTP blog

JUNE 19, 2019

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! @ RetailX for the first time June 25-26 at McCormick Place in Chicago. The event includes three content tracks focusing on the next gen store , omnichannel optimization and digital transformation , and is designed to create a forum addressing the convergence of physical and digital shopping experiences.

Retail 150

Retail eCommerce Omnichannel Outdoor 150

Forrester eCommerce

JUNE 19, 2019

Business leaders in the financial services (FS) industry are used to tracking success with measures that reflect shareholder, investor and market regulator values like return on equity, net profit, assets under management and capital adequacy ratio. This is the ‘money story’. However, most don’t always know how these important measures are affected by customer experience (CX) and customer engagement, or the ‘customer story’.

Financial Services 366

Financial Services Customer Experience Management Customer 366

GetElastic

JUNE 17, 2019

Digital commerce experiences are increasingly stepping outside the bounds of the dot.com website. To make newer touchpoints such as mobile apps, in-store digital, interactive display, rich content and IoT natively shoppable, or support one-touch, gesture or voice-enabled transactions, merchants need to extend payment processing anywhere. The key to achieving anywhere commerce is API-driven systems that allow applications to share and process data.

Payment Services 164

Payment Services Merchant Services Payments B2B 164

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

My Wife Quit Her Job

JUNE 18, 2019

The 5 Minute Pitch is a Shark Tank like show where 32 contestants pitch us their business for the chance to win $50,000 in prize money. Think of it like an NCAA style basketball tournament for small companies! The judges are Scott Voelker, Greg Mercer, Mike Jackness and myself and we’ve put all of the episodes in a podcast for your enjoyment. Right now we are running a contest where we’re giving away over $6000 in prizes.

Books 120

Books eCommerce Marketing Other 120

RTP blog

JUNE 17, 2019

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes. However, whether you’re online, in a store, or in an app, simply having a great product and a competitive price is no longer enough. According to the 2019 State of Service report by Salesforce, 80% of customers now consider their experience with a company to be as important as its products.

Customer 150

Customer Retail Mobile Multichannel 150

Forrester eCommerce

JUNE 19, 2019

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. Investors see dollar signs. Marketers feel justified in their spending. On the inside: Social media’s underbelly conveys a picture of turmoil. Consumers can’t quit […].

Marketing 362

Marketing Consumer Social Media Customer 362

GetElastic

JUNE 19, 2019

With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino’s mobile wallet is a hot topic in digital payments. Our latest infographic explores Apple’s piece of the mobile wallet pie. Is Apple Pay right for your business? Check out our post: The truth about Apple Pay for ecommerce.

Mobile 160

Mobile eCommerce Blog Retail 160

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Ecommerce Platforms

JUNE 18, 2019

Need to know more about the Square POS? If you run a physical (brick and mortar) store, then there are few tools more important than your point of sale system. This combination of hardware and software will ensure that you can take payments from customers instantly while updating your inventory too. Square is one of the best-known mobile point of sale systems in the industry.

POS 128

POS Payment Services Merchant Services Payments 128

Canonicalized

JUNE 17, 2019

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized.

Article 126

Article 126

Forrester eCommerce

JUNE 19, 2019

Recently, I attended Rosenfeld Media’s Enterprise Experience Conference, as an input to research I’m conducting about enterprise UX. My three top takeaways about how to improve UX for employees: Use sense-making to bring order to chaos Tatyana Mamut, NextDoor’s Chief Product Officer, captured a widespread sentiment at the event about the importance of using the […].

Improvements 352

Improvements Events Customer 352

GetElastic

JUNE 21, 2019

Whether you’re just starting your ecommerce journey or looking to re-strategize your brand – there’s a diligent process of preparation that sets you up for success. From UX design to social promotion to influencer outreach down to how to write ecommerce product descriptions there is a lot of strategy that needs to go into a successful ecommerce business regardless or vertical or industry.

Books 151

Books eCommerce Social Media Shopify 151

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Bootstrapping Ecommerce

JUNE 18, 2019

Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform. The post 5 Ways to Grow Your New Business on Instagram appeared first on Bootstrapping Ecommerce.

eCommerce 122

eCommerce 122

Omnisend

JUNE 19, 2019

Your marketing emails miss something — P.S. P.S. means postscript, from the Latin “postscriptum” aka “written after.” It’s a chance to add one more thought to your message after you’ve finished writing it. P.S. saved us in the days of handwritten letters when clever thoughts often came just after we had already signed the letter Read more The post Why You Need to Write P.S. in Your Marketing Emails appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 118

Marketing eCommerce Marketing eCommerce 118

Forrester eCommerce

JUNE 19, 2019

Based on the many press inquiries we’ve received at Forrester, the industry is keen on predicting Facebook, Inc.’s immediate demise. (Note: Facebook, Inc. is inclusive of the Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware. We simplify and call it “Facebook” for the purposes of our research.) But not so fast. […].

Other 344

Other Social Media Marketing 344

GetElastic

JUNE 18, 2019

Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. First and foremost, which core experiences will the ecommerce site deliver. Manufactures and distributors differ in the technology challenges they face, but the experience s they should be delivered are very similar. Put another way, what is delivered is very similar, but how the experience is achieved is quite different.

B2B 148

B2B eCommerce Shipping Costs Article 148

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

TradeGecko

JUNE 16, 2019

Both Amazon and Shopify offer eCommerce business owners a different set of features and advantages. Knowing what criteria to use to make the best selection is essential, and we’re here to help. Setting up your eCommerce shop can feel like deciding between opening a small standalone store on a city street and opening the same store in a mega mall. The first offers a unique and personal experience, the second provides enhanced visibility and ease of setup.

Shopify 111

Shopify Channel eCommerce 111

Ecommerce Platforms

JUNE 21, 2019

Have you ever wondered about the truth behind Woocommerce pricing ? Is it really free, or are there hidden expenses to consider? Our Woocommerce pricing review tells you everything you need to know. WooCommerce is a free open source plugin designed for WordPress. So, why have we written an article all about WooCommerce pricing ? Simply put, just because your base software is free – doesn't mean that your online store is free to run.

Shipping Costs 99

Shipping Costs WooCommerce Payment Services Payments 99

Forrester eCommerce

JUNE 20, 2019

(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal. Computer vision solutions are spreading like wildfire.

Games 344

Games 344

A Better Lemonade Stand

JUNE 18, 2019

Advanced inventory management strategies to help you prep, plan, and execute your inventory management operations successfully. The post How to Manage Inventory as You Build, Launch & Grow Your Business appeared first on A Better Lemonade Stand.

Management 114

Management Operations Customer 114

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Omniconvert

JUNE 20, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 107

eCommerce Marketing Blog Customer Retention 107

TradeGecko

JUNE 17, 2019

How does Squarespace compare with Shopify as an eCommerce platform? As a small business owner, you have enough headaches to contend with. What you need is an eCommerce sales platform that is not only reliable but also tailored to yours and your customers’ needs. But how do you decide which eCommerce platform fits this bill? That’s why we’ve gone out and done the hard part for you.

Shopify 104

Shopify eCommerce eCommerce Platforms Gifts 104

Forrester eCommerce

JUNE 19, 2019

On June 18th, Facebook officially launched its “Libra” cryptocurrency project, which aims to leverage blockchain technologies to create a new stable cryptocurrency backed by a basket of fiat currencies. Facebook says its aim is to enable accessible and affordable digital payments for billions of people, including un/underbanked people across the world.

Cryptocurrencies 342

Cryptocurrencies Technology 342

Inflow Insights

JUNE 17, 2019

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. We think it’s a big advantage to target these audiences, because typically eCommerce brands limit their campaigns to high-frequency remarketing that targets existing audiences for immediate sales.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail