BigCommerce

JUNE 20, 2019

Ecommerce trends continue changing in a breeze.

eCommerce 411

eCommerce Other eCommerce Marketing Marketing 411

Forrester eCommerce

JUNE 18, 2019

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. “The value of agency creativity is at risk of disappearing.” The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation.

Marketing 419

Marketing 419

RTP blog

JUNE 21, 2019

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed? are all questions that might run through your mind as you swim through various WCM offerings looking for the right solution.

eCommerce 150

eCommerce Channel POS Management 150

Optimizely

JUNE 18, 2019

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees. But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?

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Outdoor Marketing Social Media Channel 284

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

BigCommerce

JUNE 18, 2019

Product content has always been key to standing out on the very cluttered, very competitive digital shelf.

Technology 308

Technology Consumer eCommerce Technology eCommerce 308

Forrester eCommerce

JUNE 21, 2019

It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […].

Customer 384

Customer 384

GetElastic

JUNE 17, 2019

Digital commerce experiences are increasingly stepping outside the bounds of the dot.com website. To make newer touchpoints such as mobile apps, in-store digital, interactive display, rich content and IoT natively shoppable, or support one-touch, gesture or voice-enabled transactions, merchants need to extend payment processing anywhere. The key to achieving anywhere commerce is API-driven systems that allow applications to share and process data.

Payment Services 164

Payment Services Merchant Services Payments B2B 164

Optimizely

JUNE 20, 2019

Customers are fickle. Just because they’ve been buying your products for a while, doesn’t automatically mean that they’ll stay loyal to your brand. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. It’s important to go above and beyond when it comes to providing a superior shopping experience.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Forrester eCommerce

JUNE 19, 2019

Business leaders in the financial services (FS) industry are used to tracking success with measures that reflect shareholder, investor and market regulator values like return on equity, net profit, assets under management and capital adequacy ratio. This is the ‘money story’. However, most don’t always know how these important measures are affected by customer experience (CX) and customer engagement, or the ‘customer story’.

Financial Services 366

Financial Services Customer Experience Management Customer 366

RTP blog

JUNE 19, 2019

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! @ RetailX for the first time June 25-26 at McCormick Place in Chicago. The event includes three content tracks focusing on the next gen store , omnichannel optimization and digital transformation , and is designed to create a forum addressing the convergence of physical and digital shopping experiences.

Retail 150

Retail eCommerce Omnichannel Outdoor 150

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

GetElastic

JUNE 19, 2019

With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino’s mobile wallet is a hot topic in digital payments. Our latest infographic explores Apple’s piece of the mobile wallet pie. Is Apple Pay right for your business? Check out our post: The truth about Apple Pay for ecommerce.

Mobile 160

Mobile eCommerce Blog Retail 160

Ecommerce Platforms

JUNE 18, 2019

Need to know more about the Square POS? If you run a physical (brick and mortar) store, then there are few tools more important than your point of sale system. This combination of hardware and software will ensure that you can take payments from customers instantly while updating your inventory too. Square is one of the best-known mobile point of sale systems in the industry.

POS 128

POS Payment Services Merchant Services Payments 128

Forrester eCommerce

JUNE 19, 2019

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. Investors see dollar signs. Marketers feel justified in their spending. On the inside: Social media’s underbelly conveys a picture of turmoil. Consumers can’t quit […].

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Marketing Consumer Social Media Customer 362

RTP blog

JUNE 17, 2019

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes. However, whether you’re online, in a store, or in an app, simply having a great product and a competitive price is no longer enough. According to the 2019 State of Service report by Salesforce, 80% of customers now consider their experience with a company to be as important as its products.

Customer 150

Customer Retail Mobile Multichannel 150

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

GetElastic

JUNE 21, 2019

Whether you’re just starting your ecommerce journey or looking to re-strategize your brand – there’s a diligent process of preparation that sets you up for success. From UX design to social promotion to influencer outreach down to how to write ecommerce product descriptions there is a lot of strategy that needs to go into a successful ecommerce business regardless or vertical or industry.

Books 151

Books eCommerce Social Media Shopify 151

Canonicalized

JUNE 17, 2019

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]. The post Evolution and Variation with “line & slope” charts in Tableau appeared first on Canonicalized.

Article 126

Article 126

Forrester eCommerce

JUNE 19, 2019

Recently, I attended Rosenfeld Media’s Enterprise Experience Conference, as an input to research I’m conducting about enterprise UX. My three top takeaways about how to improve UX for employees: Use sense-making to bring order to chaos Tatyana Mamut, NextDoor’s Chief Product Officer, captured a widespread sentiment at the event about the importance of using the […].

Improvements 352

Improvements Events Customer 352

Bootstrapping Ecommerce

JUNE 18, 2019

Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform. The post 5 Ways to Grow Your New Business on Instagram appeared first on Bootstrapping Ecommerce.

eCommerce 122

eCommerce 122

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

GetElastic

JUNE 18, 2019

Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. First and foremost, which core experiences will the ecommerce site deliver. Manufactures and distributors differ in the technology challenges they face, but the experience s they should be delivered are very similar. Put another way, what is delivered is very similar, but how the experience is achieved is quite different.

B2B 148

B2B eCommerce Shipping Costs Article 148

My Wife Quit Her Job

JUNE 18, 2019

The 5 Minute Pitch is a Shark Tank like show where 32 contestants pitch us their business for the chance to win $50,000 in prize money. Think of it like an NCAA style basketball tournament for small companies! The judges are Scott Voelker, Greg Mercer, Mike Jackness and myself and we’ve put all of the episodes in a podcast for your enjoyment. Right now we are running a contest where we’re giving away over $6000 in prizes.

Books 120

Books eCommerce Marketing Other 120

Forrester eCommerce

JUNE 19, 2019

Based on the many press inquiries we’ve received at Forrester, the industry is keen on predicting Facebook, Inc.’s immediate demise. (Note: Facebook, Inc. is inclusive of the Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware. We simplify and call it “Facebook” for the purposes of our research.) But not so fast. […].

Other 344

Other Social Media Marketing 344

Omnisend

JUNE 19, 2019

Your marketing emails miss something — P.S. P.S. means postscript, from the Latin “postscriptum” aka “written after.” It’s a chance to add one more thought to your message after you’ve finished writing it. P.S. saved us in the days of handwritten letters when clever thoughts often came just after we had already signed the letter Read more The post Why You Need to Write P.S. in Your Marketing Emails appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 118

Marketing eCommerce Marketing eCommerce 118

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

A Better Lemonade Stand

JUNE 18, 2019

Advanced inventory management strategies to help you prep, plan, and execute your inventory management operations successfully. The post How to Manage Inventory as You Build, Launch & Grow Your Business appeared first on A Better Lemonade Stand.

Management 114

Management Operations Customer 114

SellBrite

JUNE 17, 2019

Using affiliate marketing to grow your ecommerce sales is a solid strategy, and something that Mike Ugino recently wrote about. But I want to take you behind the scenes of our own affiliate business so you can start to piece together how this all works. My wife Kayla and I built a six-figure affiliate marketing business in under two years. To give you an idea of what that looks like, here’s a screenshot of our Amazon Affiliates dashboard last month: I’m going to share how we built The Wandering

Marketing 112

Marketing Article SEO Recommendation 112

Forrester eCommerce

JUNE 20, 2019

(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal. Computer vision solutions are spreading like wildfire.

Games 344

Games 344

TradeGecko

JUNE 16, 2019

Both Amazon and Shopify offer eCommerce business owners a different set of features and advantages. Knowing what criteria to use to make the best selection is essential, and we’re here to help. Setting up your eCommerce shop can feel like deciding between opening a small standalone store on a city street and opening the same store in a mega mall. The first offers a unique and personal experience, the second provides enhanced visibility and ease of setup.

Shopify 111

Shopify Channel eCommerce 111

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Omniconvert

JUNE 20, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 107

eCommerce Marketing Blog Customer Retention 107

Inflow Insights

JUNE 17, 2019

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. We think it’s a big advantage to target these audiences, because typically eCommerce brands limit their campaigns to high-frequency remarketing that targets existing audiences for immediate sales.

eCommerce 104

eCommerce eCommerce Marketing Social Media Customer 104

Forrester eCommerce

JUNE 19, 2019

On June 18th, Facebook officially launched its “Libra” cryptocurrency project, which aims to leverage blockchain technologies to create a new stable cryptocurrency backed by a basket of fiat currencies. Facebook says its aim is to enable accessible and affordable digital payments for billions of people, including un/underbanked people across the world.

Cryptocurrencies 342

Cryptocurrencies Technology 342

TradeGecko

JUNE 17, 2019

How does Squarespace compare with Shopify as an eCommerce platform? As a small business owner, you have enough headaches to contend with. What you need is an eCommerce sales platform that is not only reliable but also tailored to yours and your customers’ needs. But how do you decide which eCommerce platform fits this bill? That’s why we’ve gone out and done the hard part for you.

Shopify 104

Shopify eCommerce eCommerce Platforms Gifts 104

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics