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Another Amazon Prime Day is just around the corner and peak holiday sales season is not far away. So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least.
Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday slumber — but the post-holiday blues are real — and so are post-holiday returns.
For online and hybrid retailers, there is perhaps no more valuable resource than a customer journey map. Sometimes simply referred to as your funnel, the map is your crystal ball—a dynamic repository that helps both predict and influence a buyer as they move to the purchase stage and beyond.
The Federal Trade Commission (FTC) has proposed a new rule to crack down on fake online reviews, which the agency noted are likely to become more prevalent with the rise of generative AI. If passed, the new rule would ban the use of fake reviews in online listings as well as the suppression of negative reviews and paying for positive reviews. The formal rule proposal follows a series of case-by-case enforcement actions taken by the FTC, including a settlement with Fashion Nova for $4.2 million f
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the modern digital landscape, having a strong online presence is crucial for the success of any business. With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.
It’s been officially announced– Amazon Prime Day 2023 will take place on July 11 and 12. The two-day event is Amazon’s annual sales event for Prime members, and it is one of the biggest shopping days of the year. In addition to the two-day sale, Amazon is also introducing a new feature called “Prime Day.
It’s been officially announced– Amazon Prime Day 2023 will take place on July 11 and 12. The two-day event is Amazon’s annual sales event for Prime members, and it is one of the biggest shopping days of the year. In addition to the two-day sale, Amazon is also introducing a new feature called “Prime Day.
Google Analytics 4 (GA4) offers multiple techniques to analyze and report on data, both within the UI itself and in external tools. Read this blog to gain an understanding of each GA4 tool’s value and where to begin when starting out on any given task in GA4. GA4 Reports Reports are aggregated tables of data consisting of overview cards and detail reports that are designed to give you top-level insights into your data.
Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Today, I have my buddy Chad Rubin back on the show. Last time we heard from him, he was running a $20M company selling vacuum filters over at Crucial Vacuum. But over the years, the increased Amazon competition caused his shop to become far less profitable. In this episode, we discuss the state of Crucial Vacuum today, the overall Amazon landscape and how he’s been able to turn his company around.
Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.
The customer journey mapping (CJM) platform landscape is an eclectic, innovative market where vendors’ go-to-market strategies and focus vary. Forrester’s ongoing work with CX professionals and CJM platform providers reveals key trends in the use of CJM software across organizations and how these platforms must evolve to keep pace with CX pro’s needs.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.
Rhode Island-based jeweler Alex and Ani reportedly closed 20 stores and vacated its headquarters in East Greenwich, according to The Providence Journal and other media outlets. The retailer “has implemented a work-from-anywhere model that allows Alex and Ani to hire talent all across the country,” according to CEO Scott Burger, and will explore “future alternatives for office space.” “Alex and Ani has been reimagining various aspects of our company over the past few years,” said Burg
Many organizations rely on external partners (or ‘intermediaries’) to support “their” customer experiences. But is it really “their” customer and “their” experience? Isn’t shared responsibility intrinsic to partnership? To be successful, the short answer is – yes. Take the following imagined scenario: Amy wants to buy a Lego set as a birthday gift.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio Governor Mike DeWine. The news comes as Amazon’s Web Services (AWS) division looks to grow its reach in the cloud-computing space, demand for which is expected to grow exponentially with advancements in AI and machine learning.
Advanced Retail Promotions, Dropship Vendor Management Tools, and More fabric Offers (Pricing & Promotions) Advanced Retail Promotions Promotions play a pivotal role in the competitive retail landscape, serving as an essential tool to drive revenue growth, improve inventory turnover, and conversion rate. To better unlock your creative promotions, we are providing no-code tools to tailor promotions to the right customers, driving customer loyalty, maximizing the impact of marketing efforts,
In the wake of more Twitter chaos, Meta launched its rival to Twitter tonight. If “Threads” gives you déjà vu, you’re not alone. In 2019, Facebook developed an Instagram messaging app by the same name but shuttered it less than 2 years later.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
New Subscription Plan Change History API Now Available to Businesses That Use FastSpring SaaS continues to grow at a rapid clip, and more than ever, we’re used to using subscriptions for a variety of services. We’re also aware of the need to understand what we’ve historically paid for our subscriptions and the changes we’ve made to those subscriptions over time.
As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. As new payment options continue to gain traction, traditional payment methods, including credit cards, can’t compete with the convenience of digital wallets.
Forrester’s CX APAC 2023 was an incredibly successful event, sharing vast industry knowledge and experience across two days of keynotes, track sessions and case studies. We want to thank everyone involved in making the event such a success, in particular our amazing lineup of industry speakers without whom this event would not have been possible.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
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Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11 with plans to “refresh the vast majority of its product portfolio” over the next 18 months, according to a company statement. The retailer also will increase its marketing investments and sharpen its brand positioning to better differentiate itself from others in the mattress space.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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