Sat.Jun 29, 2024 - Fri.Jul 05, 2024

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Call the Men in Black: Alien Spacecraft Crashes into Roswell Bealls Store

Retail TouchPoints

Image courtesy Bealls The Bealls store in Roswell, N.M. is celebrating that town’s famed relationship with UFOs and all things extraterrestrial with the installation of immersive space alien artwork, just in time for Roswell’s annual UFO festival. The move is part of a larger localization effort on the part of Bealls to bring regional flavor to its stores.

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Not Even Banana Ball Is Immune To Bad Bots

Forrester eCommerce

If you haven’t heard of the Savannah Bananas, you’re missing out. This traveling baseball team has become the Harlem Globetrotters of baseball, playing a modified version of the sport with rules designed to speed up games and engage the fans (If a fan catches a foul ball? The batter is out.).

Travel 284
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545: Expert Advice on Building a Massive Online Following With Nathan Barry

My Wife Quit Her Job

In this episode, my friend Nathan Barry and I debate the best way to build an audience today in light of AI and the many changes with Google, Facebook, Tiktok and Instagram. Nathan is the founder of ConvertKit and the Nathan Barry show. What You’ll Learn The best way to build an audience What’s going on with Google, Facebook, Tiktok, and Instagram The role of AI with content creation Try ConvertKit For Free Sponsors SellersSummit.com – The Sellers Summit is the ecommerce confer

eCommerce 295
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Creating Carousels, Quickviews, & Elevated Product Listing Pages

Fastr

The digital experience composition possibilities are endless for ecommerce designers, marketers, and merchandisers using Fastr Frontend – the platform giving them creative freedom, frontend control, and unparalleled speed. They've said a glad goodbye to restrictive templates and a happy hello to Fastr Frontend 's Experience Canvas where they can bring their ideas to life and onto their ecommerce storefronts – without any development resources.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CACI Analysis Reveals Shift in Retail Footfall and Spending Patterns

365 Retail

CACI , experts in consumer and location planning, have analysed the changing relationship between people and place, highlighting how and why a national footfall reduction at retail environments is happening, but still leading to rising spend. According to CACI data, since 2019, vendors across the UK have experienced an overall 11.5% drop in footfall.

Leisure 110
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Generative AI Marketing Use Cases In APAC

Forrester eCommerce

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 535

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Building a Winning Amazon Advertising Strategy for Prime Day | Salsify

Salsify

Massively boosting your brand’s revenue in just one day — mid-summer, no less — sounds like any ecommerce professional’s “Oh, I am dreaming about work again” dream, but a dream nonetheless.

eCommerce 151
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Black farmers call on Tractor Supply CEO to resign following diversity about-face

RetailDive

John Boyd, president of the National Black Farmers Association, a Tractor Supply shareholder and fourth-generation farmer, said he has tried to reach out to the company’s top executive.

Supplies 145
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Bring Data To The Other 80% Of Business Intelligence Users

Forrester eCommerce

Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.

Other 464
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Tractor Supply Weeds Out Support for DEI, Environmental and LGBTQ+ Causes

Retail TouchPoints

Citing feedback from its predominantly rural customer base, Tractor Supply will eliminate all DEI (diversity, equity and inclusion) roles, withdraw its carbon emission goals and stop support for “nonbusiness” LGBTQ+ and voter registration causes. The 2,250 -store retailer will refocus its charitable efforts on veterans, emergency response, animal shelters and farmers’ markets. “ Going forward, we will ensure our activities and giving tie directly to our business ,” according to a company stateme

Supplies 299
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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State Farm Issues Ultimatum to California

RetailWire

California's largest insurer, State Farm, has issued a stark ultimatum to the California's Department of Insurance: approve significant rate hikes for home insurance or face the company's exit from the market.

Marketing 128
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Parents to spend nearly 22% more on back-to-school shopping this year: report

RetailDive

Walmart, Target and Amazon continue to dominate the top list of places consumers want to shop during the season, a JLL survey found.

Consumer 138
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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration

Forrester eCommerce

Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.

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WSS ‘Untethers’ Associates with New Mobile POS System

Retail TouchPoints

Athletic retailer WSS , which is owned by Foot Locker , will deploy the Aptos One mobile POS solution across its more than 100 U.S. stores. The retailer hopes to enhance the in-store experience and reduce hardware requirements as it actively expands its store footprint. “Building authentic relationships with our customers is core to who we are at WSS,” said Sarah Derba, Senior Director for Information Technology at WSS in a statement.

POS 279
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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10 New Ecommerce Books for Summer 2024

Practical eCommerce

This installment of our quarterly rundown includes fresh takes on economics and finance, AI, startups, marketing strategy, Amazon, and more. The post 10 New Ecommerce Books for Summer 2024 appeared first on Practical Ecommerce.

Books 127
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All Bob’s Stores locations to close

RetailDive

The retailer was unable to secure the financing necessary to keep operating. The fate of sibling Eastern Mountain Sports remains unclear.

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Architects Demonstrate Value By Showcasing Business Outcomes.

Forrester eCommerce

Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.

Blog 430
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Weathering the Storm: How Retailers can Ensure Resilience Amid Rising Cloud Outages

Retail TouchPoints

In today’s digital-first marketplace, consumer expectations for flawless shopping experiences, whether in-store or online, have reached unprecedented heights and are putting pressure on retailers to provide an “always on” business model. The Impact of Technical Disruptions on Retail A vivid illustration of the vulnerability of retail operations to technical disruptions occurred recently in the UK.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Tracking AI Overviews Queries, Links

Practical eCommerce

Organic search optimization now requires knowing which queries trigger AI Overviews and the URLs those summaries reference. Neither metric — queries or links — is easily identified. The post Tracking AI Overviews Queries, Links appeared first on Practical Ecommerce.

Reference 127
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Gen Z, millennials are driving membership growth at Sam’s Club

RetailDive

Walmart CFO John David Rainey said the digital experience at the club retailer resonates with that cohort.

Retail 134
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Greeking Out: Aristotle’s Guide To AIOps Mastery

Forrester eCommerce

Aristotle’s wisdom nails it: mastering precision, appropriateness, timeliness, intentionality, and methodology isn’t just for anger management — it's crucial for AIOps too. In the chaotic world of IT, we need to separate the signal from the noise and act with clear intention.

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Ikea Owner Takes Stake in New Fifth Avenue Office Tower, Plans NYC Store

Retail TouchPoints

Ingka Investments — the investments arm of Ingka Group , which owns the majority of Ikea stores worldwide — has invested in a new retail office tower being built on New York City’s iconic Fifth Avenue. Rendering of 570 Fifth Avenue, which will feature an office tower and ground-level Ikea. (Photo credit: KPF) Located at the intersection of the Plaza and Grand Central Districts, 570 Fifth Avenue will be a 1,000,000 -square-foot mixed-use commercial building and marks the largest development

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Beware of Instant Site-speed Fixes

Practical eCommerce

A Shopify store owner once paid a firm to redesign his site. The result was slow page loads and the owner's journey to improve them. The post Beware of Instant Site-speed Fixes appeared first on Practical Ecommerce.

Shopify 120
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Saks Fifth Avenue parent company to acquire Neiman Marcus Group for $2.6B

RetailDive

The rival companies will continue to operate independently and the deal is partially funded by e-commerce giant Amazon.

eCommerce 128
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Q&A With Keith Fletcher, International Customer Experience Manager At E.ON

Forrester eCommerce

A few weeks ago Keith Fletcher, international customer experience manager at E.ON, joined me on stage at Forrester’s CX Summit EMEA to talk about E.ON’s approach to CX. Since 2008, E.ON has been on a path to use journeys, not processes, as the building blocks for sustainable growth.

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How Subscription Merchants can Prevent Chargebacks on Recurring Payments

Retail TouchPoints

There’s no denying that the subscription economy is booming. In fact, the financial services firm UBS projects that the market will hit $1.5 trillion by 2025. Yet despite that robust figure, there is a looming challenge for merchants — chargebacks. So what exactly are chargebacks? Chargebacks occur when funds are withdrawn from a merchant’s account due to a customer dispute.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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5 Content Marketing Ideas for August 2024

Practical eCommerce

Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers. The post 5 Content Marketing Ideas for August 2024 appeared first on Practical Ecommerce.

Marketing 119
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Glossier inks partnership with USA Basketball Women’s National Team

RetailDive

The beauty brand in March expanded its partnership with the WNBA, which initially launched in 2020.

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Human+AI: Meet Your Digital Double

Forrester eCommerce

Last week we wrapped up CX Summit EMEA 2024. Firstly I have to say a massive thanks to everyone who attended, both in-person and virtually, as well as to the team behind the scenes that worked tirelessly to put on a great show.

Customer 273
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JCPenney, Rare Beauty Partner to Support Emerging Female-Led Brands

Retail TouchPoints

JCPenney and Rare Beauty Brands have created the Lift Beauty Accelerator , a brand incubation initiative aimed at beauty brand founders from underrepresented backgrounds. The program will award $10,000 grants, retail distribution and mentorship with retail executives to five early-stage beauty brands founded by Black and Brown female-identifying leaders.

Retail 278
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.