Omniconvert
JUNE 30, 2022
Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type. The post 5 Types of Online Shoppers – what they need and how you convert them appeared first on Omniconvert Ecommerce Growth Blog.
BigCommerce
JUNE 29, 2022
You can say a lot about the world of digital marketing, but you can’t say that it’s boring.
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Forrester eCommerce
JUNE 30, 2022
As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […].
Groove
JUNE 28, 2022
The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Retail TouchPoints
JULY 1, 2022
Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. Whether they got roped into an endless (and costly) supply of cassette tapes from Columbia House in the ’90s or still, despite years of trying, can’t seem to convince their cable provider they don’t need a landline — the often annoying, sometimes deceptive practices of subscription’s forebears have left many consumers with a few trust issues.
My Wife Quit Her Job
JUNE 27, 2022
Today I’m thrilled to have Tori Gerbig on the show. Tori runs a $140 million business selling clothing and boutique fashion over at PinkLily.com. What’s amazing about Tori’s story is that she grew up in a working-class family in Kentucky and started with nothing. She didn’t take any funding and bootstrapped her business completely from the ground up.
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Ecommerce Platforms
JUNE 29, 2022
Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business. Luckily, we’ve discovered a way to obtain continuous cashflow for your online store, without all the hassles.
Retail TouchPoints
JULY 1, 2022
Ron Johnson, CEO and co-founder of Enjoy Technology. Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. His response: “Going to JCPenney.” Prior to his failed stint as JCPenney’s CEO, Johnson was riding high as the chief architect of the Apple Retail concept and Target ’s designer collaborations.
Groove
JUNE 27, 2022
Enterprise eCommerce businesses are constantly looking for the most cost-effective and efficient way to store, contact, and analyze customer information. For years, Klaviyo has offered industry-leading email and SMS functionality. Building upon that strong foundation comes their brand new enterprise-level offering, Klaviyo One. You may be asking yourself “Is Klaviyo One right for my business?
Forrester eCommerce
JUNE 27, 2022
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Ecommerce Platforms
JUNE 28, 2022
Business checking accounts have a tendency to charge monthly or signup fees, require tedious application processes, and upsell you on outdated business tools. So, what can you do to ensure you find a simple, no fee account to manage your business expenses, revenues, and overall cashflow? One solution is to look at the Novo business checking account, which is known for its beautiful mobile interface and fee-less structure.
Retail TouchPoints
JUNE 30, 2022
One day after announcing the departure of CEO Mark Tritton , Bed Bath & Beyond has named Laura Crossen as its new SVP of Finance and Chief Accounting Officer, and Susie Kim as SVP of Treasury and Investor Relations. Both appointments are effective immediately. Crossen, who has been with the retailer since 2001, will lead the team responsible for executing global accounting operations, financial reporting and tax functions, and will continue to report to EVP and CFO Gustavo Arnal.
Salsify
JUNE 30, 2022
Personalized products include anything that can be tailored to a specific customer’s needs and expectations — from office accessories and furniture, to clothing and shoes, to makeup, vitamins, and more.
Forrester eCommerce
JUNE 27, 2022
The pandemic thrust consumers and technology into the forefront, exposing a long-standing tension between the two. Consumer behaviors and ambitions caused enterprises and brands to innovate in new ways to sustain engagement with their customers, helping them cope through disruption while delivering positive experiences that ease their daily lives. Recently, Forrester released its US Customer […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
GetElastic
JULY 1, 2022
Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy. There are many reasons why your customers don’t complete a purchase; from sticker shock to getting distracted, it’s often something unrelated to the design or usability of the item in question. When it comes to eCommerce shopping carts , there are several things you should look out for that can affect your customer’s experience in meaningful ways, including: 1.
Retail TouchPoints
JULY 1, 2022
Real estate firm See Wee Homes has launched a home décor boutique storefront at a new realty location in North Charleston, S.C. Lisa Grant, Broker and Owner of See Wee Homes, decided to blend real estate and home décor by incorporating a retail space relevant to the interests of prospective home buyers. Born and raised in the rural town of Awendaw, S.C.
Salsify
JUNE 28, 2022
For brands and retailers, a single sale doesn’t equal success. Instead, it’s about building a customer base that’s willing to come back and purchase your products over and over again.
Forrester eCommerce
JUNE 26, 2022
As the next era of digital unfolds, consumer expectations will continue to evolve, creating more demand than ever for high-quality, seamless digital experiences. In response, businesses need to accelerate their shift to digital business. Seventy-two percent of APAC decision makers reported that accelerating this shift to digital business is a high or critical priority over […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
GetElastic
JUNE 29, 2022
Imagine you’re shopping for new kitchen appliances for a renovation. You’ve been browsing for months both online and in-store; you’ve even checked in with friends for recommendations on features. You find the perfect model front and center online at a big box retailer, and it’s even the right color: modern French doors, fresh filtered water and ice, LED controls, and full-width access drawers.
Retail TouchPoints
JUNE 29, 2022
Making the interior design sampling process more sustainable and simple, Mercato Place has introduced an online library that allows interiors professionals to choose the samples that are relevant to their specific needs. Mercato provides material samples from respected brands within the industry and affords tools that facilitate research and sourcing.
RetailDive
JULY 1, 2022
Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.
Forrester eCommerce
JUNE 27, 2022
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. In the second, I described the critical strategy, audience, product, and revenue information […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
UpSellIt
JUNE 29, 2022
UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! This is our second consecutive year accepting this award, and we’re honored to be recognized by Rakuten Advertising. About the Golden Link Awards. The Golden Link Awards are presented by Rakuten Advertising to recognize top publishers, advertisers, and agencies in the United States.
Retail TouchPoints
JUNE 27, 2022
Known for vitamin packs and protein powders, GNC is expanding its reach in the realm of fresh food with the national rollout of its partnership with meal delivery service RealEats. GNC’s Ventures division first teamed up with RealEats in July 2021, piloting the service in a handful of markets including Pittsburgh, Washington, D.C., Florida, and later Texas and New York.
RetailDive
JULY 1, 2022
Shifts in plans have affected at least 13 facilities, including locations in Texas, Florida, Louisiana, Tennessee and California, according to local news reports.
Forrester eCommerce
JUNE 27, 2022
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
lateshipment
JUNE 30, 2022
What is DTC? Why Do You Need to Look into it? DTC has been making ripples in the ecommerce world owing to the fact that it has enabled brands to have direct access to their customers and cater to their specific needs head-on, rather than dealing through monopolized third parties. Traditionally successful brands who have tried their hands at DTC have now found themselves their most profitable revenue churning method in DTC.
Retail TouchPoints
JUNE 28, 2022
The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. The latest issue is inflation, which is running at a 40-year high in the U.S., forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers.
RetailDive
JUNE 27, 2022
The company also appointed Michael Dubin, founder and former CEO of Dollar Shave Club, to its board.
Forrester eCommerce
JULY 1, 2022
Enterprises are using cloud and cloud-native technologies to digitally transform their businesses to be more creative, adaptive, and resilient. As they have done so, however, traditional backup strategies have struggled to protect corporate data in the face of new threats such as ransomware and in new locations such as the edge, hyperscaled cloud, and software-as-a-service […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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