Sat.Dec 03, 2022 - Fri.Dec 09, 2022

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How to Write Product Descriptions for Your Ecommerce Store

Ecommerce Platforms

Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.

eCommerce 197
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How To Use Google Ads For B2B Ecommerce

Store Growers

Last Updated on December 9, 2022. If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them!

B2B 103
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3 ways to use AI to drive significant ecommerce profits

RetailDive

Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

eCommerce 104
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Multi store ecommerce: What you need to know and what platform to use?

Omnisend

Reading Time: 4 minutes. If you want to have a dedicated shop for each of your audiences, the chances are that having multiple stores sounds like the answer. Running multiple ecommerce stores means you can sell specific items to particular audiences, personalize the messaging, promotions, and products to chosen groups, or have niche stores. This sounds effective, but also like a lot of hassle.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Retail TouchPoints

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms.

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VSM Enables All Teams To Become Elite

Forrester eCommerce

Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

Prada Group has hired Andrea Guerra as CEO, with the official appointment scheduled to be made during in January 2023. Miuccia Prada will remain in the roles of Creative Director of Miu Miu and Prada and as a member of the board. Prada will continue to share the lead creative role of her family’s namesake luxury brand with Raf Simons. Guerra will step into the role Current CEO Patrizio Bertelli has been appointed Chairman of the Board of Directors of Prada S.p.A.

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Designers Are Your Anchor In An Uncertain Economy

Forrester eCommerce

As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.

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Shopify Review – Pros And Cons, Pricing, And Key Features

My Wife Quit Her Job

Finding the right ecommerce platform for your online store can be overwhelming. Shopify is among the most popular, preferred by millions of businesses worldwide. But how do you know if Shopify is right for your business? In this Shopify Review, I cover everything you need to know: how Shopify works, their pros and cons, key features, pricing, and more. .

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Best Email Marketing Software for Ecommerce

Ecommerce Platforms

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.

eCommerce 197
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Bloomberg: Party City Reaches Out to Creditors for More Liquidity

Retail TouchPoints

Party City is reportedly renewing talks with creditors to acquire liquidity with help from existing advisers, people familiar with the situation told Bloomberg. The retailer had about $121.5 million of liquidity available at the end of Q3 2022, including about $92 million of availability under asset-based credit lines, against nearly $1.8 billion in debt.

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Beware of “Coherent Nonsense” When Implementing Generative AI

Forrester eCommerce

Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […].

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434: The Sneaky Tricks Pro YouTubers Use To Grow Their Channel With Zach Mitchem

My Wife Quit Her Job

Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 months.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Survey Questions for Market Research – with Examples

Kissmetrics

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you introduce those solutions to them? So, do you know your customers’ needs?

Marketing 166
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Relying on End-to-End Observability to Ensure Exceptional Customer Experience

Retail TouchPoints

Overseeing an e-commerce platform for one of the world’s largest technology companies is no simple task. At the heart of it is ensuring that every enterprise we support can provide its customers with the best digital experience possible, wherever they are in the world. In the ecommerce space, I’ve seen a mindset shift in business — from concerns around monitoring availability to using observability to ensure excellent performance and doing everything you can to prevent your sites and services fr

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Watch Out For TuringBots: A New Generation Of Software Development

Forrester eCommerce

(with Mike Gualtieri and Merve Kandemir) AI has been conquering the digital universe and all its planets. It’s now landed on the software development planet, as well. It already did so a few years ago, but now it’s about to take off. No worries, and let’s be clear, if you are a designer, a developer, […].

Customer 368
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Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season

lateshipment

Not everything is A-OK after your customers complete their purchase with your e-commerce store and are awaiting their orders. It is at this stage, where even the ones who have been most excited to shop with your store can get disappointed and end up in a position where they refuse to shop with you once again. If you’re wondering why this happens, the retail pundits have a term for it — post-purchase dissonance.

eCommerce 130
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How to Overcome Writer’s Block with Ubersuggest

Kissmetrics

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.

Mobile 152
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Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

Retail TouchPoints

A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor , is adding a retail media network to its online offering. Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Retail 310
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Three Competitive-Strategy Actions To Take In 2023

Forrester eCommerce

As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […].

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5 Supply Chain Tips For Smooth E-commerce Delivery in 2023

lateshipment

Customer centricity has quickly become the name of the game for e-commerce companies as they look for ways to find competitive advantages in a crowded marketplace. From AI customer service bots to interactive product tours, businesses are meeting customer needs in increasingly sophisticated ways. But the real key to success lies in successful supply chain management — and this requires much more than just a warehouse and good inventory planning.

eCommerce 130
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Headless Commerce vs. Traditional Commerce Platforms

GetElastic

Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.

Magento 148
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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. The industry is worth $97 billion and is set to see some significant growth in the coming years. A majority of American consumers have now used a BNPL service, up from 37.65% in July of 2020 — an increase of almost 50% in less than one year.

B2B 305
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‘Tis The Season To Be Messaging

Forrester eCommerce

We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.

Customer 370
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8 Best Chargebee Alternatives and Competitors (And How They’re Different)

FastSpring

Chargebee is a robust subscription management platform. However, there are certain aspects of collecting recurring payments that you would still be responsible for when using Chargebee, such as: Connecting to payment gateways manually. While Chargebee supports several different payment gateways, you have to set up and configure each one. Remitting taxes at the end of the year.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Salsify Certification Program Launches Enhanced Content Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.

Customer 142
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How to Create an ADA-Compliant Ecommerce Site: Tips for Business Owners

Retail TouchPoints

As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26% of American adults and a combined disposable income of about $480 billion. But if your ecommerce site isn’t usable for these shoppers, you’re missing out on these thousands of dollars in potential revenue.

eCommerce 305
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The DoD Announces The Winners For Its $9B JWCC Contract

Forrester eCommerce

This week, the US Department of Defense put an end to the year-long suspense by announcing the winners for its Joint Warfighter Cloud Capability contract. Amazon Web Services, Microsoft Azure, Google Cloud Platform, and Oracle Cloud Infrastructure were the big winners of the $9 billion contract.

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SaaS Billing Software: 7 Tools in 3 Categories & How to Choose

FastSpring

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. In this piece, we’ll be comparing 7 SaaS billing solutions that we separate into three categories: Subscription management: This type of software lets you automate free trials, recurring payment schedules, and the dunning process.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt