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Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.
Last Updated on December 9, 2022. If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them!
Reading Time: 4 minutes. If you want to have a dedicated shop for each of your audiences, the chances are that having multiple stores sounds like the answer. Running multiple ecommerce stores means you can sell specific items to particular audiences, personalize the messaging, promotions, and products to chosen groups, or have niche stores. This sounds effective, but also like a lot of hassle.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms.
Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].
Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.
Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
Prada Group has hired Andrea Guerra as CEO, with the official appointment scheduled to be made during in January 2023. Miuccia Prada will remain in the roles of Creative Director of Miu Miu and Prada and as a member of the board. Prada will continue to share the lead creative role of her family’s namesake luxury brand with Raf Simons. Guerra will step into the role Current CEO Patrizio Bertelli has been appointed Chairman of the Board of Directors of Prada S.p.A.
Finding the right ecommerce platform for your online store can be overwhelming. Shopify is among the most popular, preferred by millions of businesses worldwide. But how do you know if Shopify is right for your business? In this Shopify Review, I cover everything you need to know: how Shopify works, their pros and cons, key features, pricing, and more. .
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.
Party City is reportedly renewing talks with creditors to acquire liquidity with help from existing advisers, people familiar with the situation told Bloomberg. The retailer had about $121.5 million of liquidity available at the end of Q3 2022, including about $92 million of availability under asset-based credit lines, against nearly $1.8 billion in debt.
As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.
To start an online store, you'll need to choose an ecommerce platform. There are many secure ecommerce platforms on the market. One is Ecwid, which has become popular among small businesses. In this Ecwid review, I'll cover key features, pros and cons, and let you know how it compares to other top ecommerce platforms, like Shopify and BigCommerce. The post Ecwid Review: Pros and Cons, Key Features, Pricing, And More appeared first on MyWifeQuitHerJob.com.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you introduce those solutions to them? So, do you know your customers’ needs?
Overseeing an e-commerce platform for one of the world’s largest technology companies is no simple task. At the heart of it is ensuring that every enterprise we support can provide its customers with the best digital experience possible, wherever they are in the world. In the ecommerce space, I’ve seen a mindset shift in business — from concerns around monitoring availability to using observability to ensure excellent performance and doing everything you can to prevent your sites and services fr
Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […].
Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 months.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.
A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor , is adding a retail media network to its online offering. Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.
(with Mike Gualtieri and Merve Kandemir) AI has been conquering the digital universe and all its planets. It’s now landed on the software development planet, as well. It already did so a few years ago, but now it’s about to take off. No worries, and let’s be clear, if you are a designer, a developer, […].
Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.
Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. The industry is worth $97 billion and is set to see some significant growth in the coming years. A majority of American consumers have now used a BNPL service, up from 37.65% in July of 2020 — an increase of almost 50% in less than one year.
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […].
Chargebee is a robust subscription management platform. However, there are certain aspects of collecting recurring payments that you would still be responsible for when using Chargebee, such as: Connecting to payment gateways manually. While Chargebee supports several different payment gateways, you have to set up and configure each one. Remitting taxes at the end of the year.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26% of American adults and a combined disposable income of about $480 billion. But if your ecommerce site isn’t usable for these shoppers, you’re missing out on these thousands of dollars in potential revenue.
This week, the US Department of Defense put an end to the year-long suspense by announcing the winners for its Joint Warfighter Cloud Capability contract. Amazon Web Services, Microsoft Azure, Google Cloud Platform, and Oracle Cloud Infrastructure were the big winners of the $9 billion contract.
SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. In this piece, we’ll be comparing 7 SaaS billing solutions that we separate into three categories: Subscription management: This type of software lets you automate free trials, recurring payment schedules, and the dunning process.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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