Sat.Dec 03, 2022 - Fri.Dec 09, 2022

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How to Write Product Descriptions for Your Ecommerce Store

Ecommerce Platforms

Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.

eCommerce 197
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How To Use Google Ads For B2B Ecommerce

Store Growers

Last Updated on December 9, 2022. If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them!

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3 ways to use AI to drive significant ecommerce profits

RetailDive

Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

eCommerce 105
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Multi store ecommerce: What you need to know and what platform to use?

Omnisend

Reading Time: 4 minutes. If you want to have a dedicated shop for each of your audiences, the chances are that having multiple stores sounds like the answer. Running multiple ecommerce stores means you can sell specific items to particular audiences, personalize the messaging, promotions, and products to chosen groups, or have niche stores. This sounds effective, but also like a lot of hassle.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Retail TouchPoints

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms.

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VSM Enables All Teams To Become Elite

Forrester eCommerce

Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].

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Shopify Review – Pros And Cons, Pricing, And Key Features

My Wife Quit Her Job

Finding the right ecommerce platform for your online store can be overwhelming. Shopify is among the most popular, preferred by millions of businesses worldwide. But how do you know if Shopify is right for your business? In this Shopify Review, I cover everything you need to know: how Shopify works, their pros and cons, key features, pricing, and more. .

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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

Prada Group has hired Andrea Guerra as CEO, with the official appointment scheduled to be made during in January 2023. Miuccia Prada will remain in the roles of Creative Director of Miu Miu and Prada and as a member of the board. Prada will continue to share the lead creative role of her family’s namesake luxury brand with Raf Simons. Guerra will step into the role Current CEO Patrizio Bertelli has been appointed Chairman of the Board of Directors of Prada S.p.A.

Fashion 324
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‘Tis The Season To Be Messaging

Forrester eCommerce

We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.

Customer 370
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How This Nursery Increased Revenue 140% With HubSpot Email Marketing

Groove

Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.

Marketing 295
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Ecwid Review: Pros and Cons, Key Features, Pricing, And More

My Wife Quit Her Job

To start an online store, you'll need to choose an ecommerce platform. There are many secure ecommerce platforms on the market. One is Ecwid, which has become popular among small businesses. In this Ecwid review, I'll cover key features, pros and cons, and let you know how it compares to other top ecommerce platforms, like Shopify and BigCommerce. The post Ecwid Review: Pros and Cons, Key Features, Pricing, And More appeared first on MyWifeQuitHerJob.com.

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Bloomberg: Party City Reaches Out to Creditors for More Liquidity

Retail TouchPoints

Party City is reportedly renewing talks with creditors to acquire liquidity with help from existing advisers, people familiar with the situation told Bloomberg. The retailer had about $121.5 million of liquidity available at the end of Q3 2022, including about $92 million of availability under asset-based credit lines, against nearly $1.8 billion in debt.

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Designers Are Your Anchor In An Uncertain Economy

Forrester eCommerce

As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.

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Best Email Marketing Software for Ecommerce

Ecommerce Platforms

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases.

eCommerce 197
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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434: The Sneaky Tricks Pro YouTubers Use To Grow Their Channel With Zach Mitchem

My Wife Quit Her Job

Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 months.

Channel 296
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Relying on End-to-End Observability to Ensure Exceptional Customer Experience

Retail TouchPoints

Overseeing an e-commerce platform for one of the world’s largest technology companies is no simple task. At the heart of it is ensuring that every enterprise we support can provide its customers with the best digital experience possible, wherever they are in the world. In the ecommerce space, I’ve seen a mindset shift in business — from concerns around monitoring availability to using observability to ensure excellent performance and doing everything you can to prevent your sites and services fr

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Beware of “Coherent Nonsense” When Implementing Generative AI

Forrester eCommerce

Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […].

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Survey Questions for Market Research – with Examples

Kissmetrics

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you introduce those solutions to them? So, do you know your customers’ needs?

Marketing 166
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Headless Commerce vs. Traditional Commerce Platforms

GetElastic

Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce ? How does it differ from a traditional monolith platform ? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business.

Magento 148
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Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

Retail TouchPoints

A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor , is adding a retail media network to its online offering. Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Retail 306
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Watch Out For TuringBots: A New Generation Of Software Development

Forrester eCommerce

(with Mike Gualtieri and Merve Kandemir) AI has been conquering the digital universe and all its planets. It’s now landed on the software development planet, as well. It already did so a few years ago, but now it’s about to take off. No worries, and let’s be clear, if you are a designer, a developer, […].

Customer 368
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How to Overcome Writer’s Block with Ubersuggest

Kissmetrics

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.

Mobile 152
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Salsify Certification Program Launches Enhanced Content Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.

Customer 144
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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. The industry is worth $97 billion and is set to see some significant growth in the coming years. A majority of American consumers have now used a BNPL service, up from 37.65% in July of 2020 — an increase of almost 50% in less than one year.

B2B 300
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Three Competitive-Strategy Actions To Take In 2023

Forrester eCommerce

As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […].

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Is Amazon done disrupting retail?

RetailDive

The e-commerce giant is looking past the industry to expand its reach, and rivals have figured out ways to compete.

eCommerce 140
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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8 Best Chargebee Alternatives and Competitors (And How They’re Different)

FastSpring

Chargebee is a robust subscription management platform. However, there are certain aspects of collecting recurring payments that you would still be responsible for when using Chargebee, such as: Connecting to payment gateways manually. While Chargebee supports several different payment gateways, you have to set up and configure each one. Remitting taxes at the end of the year.

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How to Create an ADA-Compliant Ecommerce Site: Tips for Business Owners

Retail TouchPoints

As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26% of American adults and a combined disposable income of about $480 billion. But if your ecommerce site isn’t usable for these shoppers, you’re missing out on these thousands of dollars in potential revenue.

eCommerce 300
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The DoD Announces The Winners For Its $9B JWCC Contract

Forrester eCommerce

This week, the US Department of Defense put an end to the year-long suspense by announcing the winners for its Joint Warfighter Cloud Capability contract. Amazon Web Services, Microsoft Azure, Google Cloud Platform, and Oracle Cloud Infrastructure were the big winners of the $9 billion contract.

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Gen Z didn’t kill brand loyalty, but it looks different

RetailDive

The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.