Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Important eCommerce metrics to check in 2022 and beyond

Omniconvert

Discover top eCommerce metrics and KPIs that reveal the health of your business, help you predict your growth, and serve as a mirror for your management style. The post Important eCommerce metrics to check in 2022 and beyond appeared first on Omniconvert Ecommerce Growth Blog.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Your 2022 holiday ecommerce strategy will need to take this into account. Some quick tips: Expect customers to start shopping earlier than ever (again) this year.

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What Is Google Maps Pack: Increase Your Business’s Ranking

Korona

Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. . The main point of local SEO is to generate traffic to your local brick and mortar businesses.

SEO 52
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Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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It’s Time To Discard Outdated Conceptions Of The Office

Forrester eCommerce

Many employees and employers are locked in perceived and actual conflict over the role of the office. They disagree over its purpose, its value, and how often to visit it. The loosening of pandemic restrictions encouraged leaders to bring back employees into offices, but the transition hasn’t been smooth. Some firms–notably several on Wall Street–take […].

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Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Retail TouchPoints

Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off.

Events 360

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421: How Authors Make Millions In The Book Business With Mike Michalowicz

My Wife Quit Her Job

Today I have one of my favorite authors on the show, Mike Michalowicz. If you don’t know who Mike is, he’s the author of the hit bestseller, Profit First, which has become the de facto manual for running a profitable small business. He’s also published other bestsellers like The Toilet Paper Entrepreneur, Clock Work, Get Different and The Pumpkin Plan.

Books 296
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Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester eCommerce

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Marketing 369
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Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. However, the industry needs to make relevant information (such as how to recycle a garment at the end of its lifecycle) easy for shoppers to access as they’re making their purchase decisions, whether they’re in-store or online.

Apparel 336
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Getting Cozy with Pipermoon Blankets

BigCommerce

For many small businesses, selling a product isn’t simply about making a profit, but rather fulfilling a greater mission.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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What Is Amazon Renewed And How The Program Works

My Wife Quit Her Job

As a buyer, the Amazon Renewed program is a great way to find incredible deals on merchandise online. As a seller, the Amazon Renewed program is a great way to make some serious money from home selling refurbished merchandise. More and more people are moving towards buying second-hand items to offset the rising costs of inflation. The “recommerce” market is currently valued at over $40 billion and is expected to double next year.

Marketing 296
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Agile and Low-Code: Rocket Fuel for Digital Transformations

Forrester eCommerce

A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.

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Meijer to Launch New Grocery Store Concept in Early 2023

Retail TouchPoints

Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Meijer will introduce a new brick-and-mortar concept with the launch of Meijer Grocery in early 2023. This grocery store model is the Midwest retailer’s first expansion into additional categories since the 2018 introduction of its neighborhood market small concept, Bridge Street Market, in

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How The Beer Bat Hit an Ecommerce Grand Slam with BigCommerce

BigCommerce

From striking out on their first business pitch to selling out their first launch night, The Beer Bat knows what…

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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1Password Review: Everything You Need to Know About This Password Management Software

Ecommerce Platforms

Password security is a major talking topic for both individuals and businesses. As more and more of our daily lives become digitized, the amount of sensitive information to be found online also increases. Although passwords are supposed to protect us from hackers, it's challenging to manage and remember all our login details for all our online accounts.

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Amazon’s Success In Health Care Hinges On Patient Experience And Trust

Forrester eCommerce

Amazon's planned acquisition of One Medical presents a serious question surrounding patient data privacy.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game.

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Make it Big Podcast: How to Approach Global Expansion with Digital River and AmericanEagle.com

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Amazon Best Practices for Optimizing Product Detail Pages | Salsify

Salsify

Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s offerings for customers. Thankfully, Amazon offers a variety of tools to help your brand develop these types of enhanced shopping experiences on its platform.

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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine

Forrester eCommerce

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […].

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The D2 Summit: Where Finance and Tech Leaders Can Tackle Web 3.0

Retail TouchPoints

Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc. The rapid emergence and dominance of Web 3.0 in tech and industry conversations undoubtedly is impacting digital transformation plans, as brands and retailers strive to adapt to new customer behaviors and expectations.

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Is Price Matching the Right Strategy for You?

Wiser

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. This is backed up by Wiser’s network of smartphone-enabled shoppers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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What Makes a Great Shopping Experience? [Download] | Salsify

Salsify

Shopping should be an engaging experience to support the buying journey — and brands and retailers that don't prioritize this in strategy planning will fall behind the competition.

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Product Management Spending Recommendations, 2023

Forrester eCommerce

Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.

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Retail Crime on the Rise: Expert Advice on How Retailers Can Protect Stores and Associates

Retail TouchPoints

Retail crime is on the rise, and it’s affecting companies of all sizes. The National Retail Federation (NRF) estimates that organized retail crime cost stores an average of $1 billion in sales in 2020, up more than 50% over the last five years. Additionally, a Business.org survey of small business owners found that 89% of small business owners experienced shoplifting in 2021.

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Elastic Path Recognized as a Visionary in Gartner Magic Quadrant for Achievements in Product Merchandising, Customer Success Support, and Modular Pricing

GetElastic

Elastic Path has been recognized as a Visionary in Gartner 2022 Magic Quadrant for Digital Commerce. You can read the full report here. Despite the Magic Quadrant report being a lagging indicator of the current state of the market, it offers a glimpse into the future of the enterprise commerce market. With our identified strengths in Product Merchandising and supporting a Composable Commerce approach leading to a Visionary placement, we are thrilled that our vision for the market's future has be

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Nike’s new material could ‘change the apparel industry,’ CEO says

RetailDive

The brand's Forward material is created through a production process that uses less energy than traditional knits and wovens.

Apparel 134
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Avoid These Hiring Pitfalls To Attract The Best Digital Talent

Forrester eCommerce

To deliver excellent digital experiences and products, you need a superior digital talent strategy. Discover common pitfalls and learn from Amazon’s approach.

Customer 195
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Target CEO to Remain in Leadership Role as Company Eliminates Retirement Policy

Retail TouchPoints

Target has received a commitment from CEO Brian Cornell to remain with the company for approximately three more years, beyond the company’s traditional retirement age of 65. Cornell’s decision to remain in the leadership role was made following last month’s news of Target’s Q2 2022 performance, which saw net earnings drop 90% from Q2 2021. After receiving the commitment from Cornell, who is 63 years old , the board of directors eliminated Target’s retirement policy.

Supplies 298
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8 Tips to Handle the E-commerce Holiday Rush

lateshipment

Less than 2 months to go for the holiday season to officially kick off — which means as an e-commerce retailer, you have to make use of the little prep time left to get better equipped at handling the holiday rush. Here are some tips categorized via different stages of the customer journey to help you do just that. Pre-purchase: Awareness and Exploration. 1.

eCommerce 130
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.