Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Important eCommerce metrics to check in 2022 and beyond

Omniconvert

Discover top eCommerce metrics and KPIs that reveal the health of your business, help you predict your growth, and serve as a mirror for your management style. The post Important eCommerce metrics to check in 2022 and beyond appeared first on Omniconvert Ecommerce Growth Blog.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Your 2022 holiday ecommerce strategy will need to take this into account. Some quick tips: Expect customers to start shopping earlier than ever (again) this year.

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What Is Google Maps Pack: Increase Your Business’s Ranking

Korona

Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. . The main point of local SEO is to generate traffic to your local brick and mortar businesses.

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Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Agile and Low-Code: Rocket Fuel for Digital Transformations

Forrester eCommerce

A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.

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Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Retail TouchPoints

Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off.

Events 360

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BIGTeam Spotlight: How Cetiera Carmona is Creating a BIG Impact in Ecommerce and Beyond

BigCommerce

Cetiera Carmona is the Manager of Customer Growth (also known as Customer Marketing) at BigCommerce.

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Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester eCommerce

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

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Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. However, the industry needs to make relevant information (such as how to recycle a garment at the end of its lifecycle) easy for shoppers to access as they’re making their purchase decisions, whether they’re in-store or online.

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421: How Authors Make Millions In The Book Business With Mike Michalowicz

My Wife Quit Her Job

Today I have one of my favorite authors on the show, Mike Michalowicz. If you don’t know who Mike is, he’s the author of the hit bestseller, Profit First, which has become the de facto manual for running a profitable small business. He’s also published other bestsellers like The Toilet Paper Entrepreneur, Clock Work, Get Different and The Pumpkin Plan.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Getting Cozy with Pipermoon Blankets

BigCommerce

For many small businesses, selling a product isn’t simply about making a profit, but rather fulfilling a greater mission.

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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine

Forrester eCommerce

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […].

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Meijer to Launch New Grocery Store Concept in Early 2023

Retail TouchPoints

Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Meijer will introduce a new brick-and-mortar concept with the launch of Meijer Grocery in early 2023. This grocery store model is the Midwest retailer’s first expansion into additional categories since the 2018 introduction of its neighborhood market small concept, Bridge Street Market, in

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1Password Review: Everything You Need to Know About This Password Management Software

Ecommerce Platforms

Password security is a major talking topic for both individuals and businesses. As more and more of our daily lives become digitized, the amount of sensitive information to be found online also increases. Although passwords are supposed to protect us from hackers, it's challenging to manage and remember all our login details for all our online accounts.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How The Beer Bat Hit an Ecommerce Grand Slam with BigCommerce

BigCommerce

From striking out on their first business pitch to selling out their first launch night, The Beer Bat knows what…

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The B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And Post-Sales

Forrester eCommerce

Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research tells us that creating B2B content to serve changing tech buyers throughout their purchase journeys is a top challenge for marketers.[1] This challenge also impacts sales teams that struggle to connect offerings to buyer needs […].

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game.

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The Best Free and Cheap Subscription Billing Software

Ecommerce Platforms

If you’re looking for free and cheap subscription billing software, you’re in the right place. While there are countless tools today’s business leaders need to run their companies successfully, few are more important than the right billing software. Subscription billing software supports companies in automatically collecting payments from customers, often based on a monthly subscription or package.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Make it Big Podcast: How to Approach Global Expansion with Digital River and AmericanEagle.com

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Emerging Technology: Sustainability’s Friend Or Foe?

Forrester eCommerce

Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. Rising energy prices here in Europe help make a sometimes-abstract topic real, local, and immediate. While technologies such as automation, blockchain, and the internet of things feature in many sustainability initiatives, they also bring their own environmental impact. […].

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The D2 Summit: Where Finance and Tech Leaders Can Tackle Web 3.0

Retail TouchPoints

Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc. The rapid emergence and dominance of Web 3.0 in tech and industry conversations undoubtedly is impacting digital transformation plans, as brands and retailers strive to adapt to new customer behaviors and expectations.

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8 Tips to Handle the E-commerce Holiday Rush

lateshipment

Less than 2 months to go for the holiday season to officially kick off — which means as an e-commerce retailer, you have to make use of the little prep time left to get better equipped at handling the holiday rush. Here are some tips categorized via different stages of the customer journey to help you do just that. Pre-purchase: Awareness and Exploration. 1.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Is Price Matching the Right Strategy for You?

Wiser

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. This is backed up by Wiser’s network of smartphone-enabled shoppers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices.

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Forr The Planet: Sustainability Interview Series — Amazon Web Services

Forrester eCommerce

Photo copyright Abhinav Sunil Measuring cloud sustainability is increasingly a priority for customers. Optimizing cloud strategies can be an important enabler of overall carbon footprint reduction strategies of organizations across industries. I spoke with Christopher Wellise, Director of Sustainability and Carbon at AWS on the primary carbon reduction levers from being on the public cloud […].

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Retail Crime on the Rise: Expert Advice on How Retailers Can Protect Stores and Associates

Retail TouchPoints

Retail crime is on the rise, and it’s affecting companies of all sizes. The National Retail Federation (NRF) estimates that organized retail crime cost stores an average of $1 billion in sales in 2020, up more than 50% over the last five years. Additionally, a Business.org survey of small business owners found that 89% of small business owners experienced shoplifting in 2021.

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Elastic Path Recognized as a Visionary in Gartner Magic Quadrant for Achievements in Product Merchandising, Customer Success Support, and Modular Pricing

GetElastic

Elastic Path has been recognized as a Visionary in Gartner 2022 Magic Quadrant for Digital Commerce. You can read the full report here. Despite the Magic Quadrant report being a lagging indicator of the current state of the market, it offers a glimpse into the future of the enterprise commerce market. With our identified strengths in Product Merchandising and supporting a Composable Commerce approach leading to a Visionary placement, we are thrilled that our vision for the market's future has be

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Amazon Best Practices for Optimizing Product Detail Pages | Salsify

Salsify

Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s offerings for customers. Thankfully, Amazon offers a variety of tools to help your brand develop these types of enhanced shopping experiences on its platform.

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API Governance Shouldn’t Be A Four-Letter Word

Forrester eCommerce

While doing interviews for my report, Centralized API Governance Considered Harmful, one interviewee was surprised that I wanted to discuss governance because many of their clients view it as a curse. I’ve had clients ask for presentations but been warned not to utter the words “API governance.” I’ve heard some say that, yes, they do […].

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Target CEO to Remain in Leadership Role as Company Eliminates Retirement Policy

Retail TouchPoints

Target has received a commitment from CEO Brian Cornell to remain with the company for approximately three more years, beyond the company’s traditional retirement age of 65. Cornell’s decision to remain in the leadership role was made following last month’s news of Target’s Q2 2022 performance, which saw net earnings drop 90% from Q2 2021. After receiving the commitment from Cornell, who is 63 years old , the board of directors eliminated Target’s retirement policy.

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Best Appointment Scheduling Apps for 2022

Ecommerce Platforms

Long gone are the days of pen and paper scheduling for businesses—but also emails, phone calls, and Excel spreadsheets. Efficient businesses utilize some of the best appointment scheduling apps for booking clients through an online interface, managing appointments, and even getting paid. Whether you run a local yoga studio or handle client meetings as a realtor or lawyer, you’re bound to save money, time, and your overall sanity by working with one of the best appointment booking apps.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt