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Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else. KonMari and the wider consumer minimalism trend are changing the way that a significant portion of the western world thinks about shopping and consumerism in general.
Experiential retail has been a hot industry buzzword in recent years, as brick-and-mortar stores scramble to find ways to drive traffic, whether in the form of events, entertainment or even technology-based experiences in VR and AR. But a successful experience is one that remains consistent with the brand’s values, and also is designed not just to drive shoppers into a store but also to encourage them to buy (either during the event, at a later visit or online).
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit. Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 – Know the Industry Benchmarks . If you’re not already looking at your industry’s benchmarks, you need to make that a priority today.
You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].
Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation. He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. He also runs a popular podcast called Experts on The Wire.
If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover it. Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be. But they’re not trying to compete with the Carters’, Honest Companies, and Huggies of the world — or at least not just yet.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […].
2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. 67% of Black Friday traffic and 49% of orders came through mobile. Shoppers say half of their holiday purchases were made through mobile.
Have you been swindled by the errands to churn out the easy peasy hacks to sell on Instagram with your Shopify store ? Believe me, I know what it takes, and how demanding it is, to make your brand or whatever niche you're into known to the most precise audience. This dire need follows the immense dominance of Instagram as a sales channel for most of the online retailers.
By Brandon Spear, MSTS More than 7,100 retail store closures have been announced so far this year. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way. Remain relevant and continue to scale, despite the decline of in-store shopping, by reinventing your brand in the B2B space. Catering to both B2C and B2B buyers can help pave the way for additional revenue.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start! But too many of you tell us, “I’m really excited about this new idea, but I can’t get the internal buy-in that’s needed to fund the initiative.” […].
Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two percent of users who shop online said that page speed affects their commitment to the online store.
Do you want to sell on Amazon but are confused about which barcodes to use? Are you unclear about what is UPC and where to buy cheap UPC codes for your Amazon listings? This post will succinctly answer the most common bar code questions I get asked from brand new Amazon sellers including… What is UPC, EAN, ISBN, JAN, GTIN? Where can you buy cheap UPC codes for Amazon?
By Mike Wilson, Enzoic Retailers face a barrage of security threats from a variety of sources. As the number of breaches continues to soar, brands must take action to reduce the risk and protect customer data. This requires that retailers understand the malicious actors targeting their business so that they can deploy the proper defenses and mitigations.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephora and DTCs of the world. Revlon’s tale […].
Statista predicts revenue from global retail ecommerce will rise to $4.88 trillion by 2021. That means, in upcoming years, you can expect continued growth with more businesses joining the trend. This translates to more competition and thriving to stay on your toes. Source: Statista. Regardless of industry, strategies that worked a few years ago don’t always hold true today.
If you're in the hospitality industry, this is one piece worth reading. Lightspeed has much in store for merchants who run busy restaurants. Even so, it's appropriate to have a bucket list of the essential tools which suit the demands of your own business environment. Needless to say that in the present moment, automated systems are predominantly taking center stage.
The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).
Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a user clearing their text messages out).
Start your WooCommerce dropshipping store with these 7 top WooCommerce dropshipping plugins! Find the best dropshipping products from these suppliers. The post 7 Best WooCommerce Dropshipping Plugins for WordPress Stores appeared first on A Better Lemonade Stand.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Bosch Connected World – Bosch’s premier customer and partner event held annually in Berlin – has become a destination event for European IoT professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions, has now become a more typical conference, with polished marketing messages from […].
We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, Mirakl Download. And audio only, check out: [link]. The post What role do marketplaces play in B2B ecommerce? appeared first on Get Elastic Ecommerce Blog.
What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. top restaurants in Raleigh) or the search engine can deduce a location from a user’s device. What Problem Does Local SEO Solve for Businesses? It can be difficult to properly optimize on- and off-site SEO for multiple locations when you are an enterprise-level business or simply a regional business with several phys
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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