ESW

AUGUST 12, 2019

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else. KonMari and the wider consumer minimalism trend are changing the way that a significant portion of the western world thinks about shopping and consumerism in general.

Consumer 99

Consumer eCommerce Books Clothing 99

RTP blog

AUGUST 14, 2019

Experiential retail has been a hot industry buzzword in recent years, as brick-and-mortar stores scramble to find ways to drive traffic, whether in the form of events, entertainment or even technology-based experiences in VR and AR. But a successful experience is one that remains consistent with the brand’s values, and also is designed not just to drive shoppers into a store but also to encourage them to buy (either during the event, at a later visit or online).

Retail 150

Retail Events Social Media Travel 150

BigCommerce

AUGUST 15, 2019

Have you seen the movie The Moneypit? It’s such a great movie.

eCommerce Platforms 181

eCommerce Platforms eCommerce 181

Forrester eCommerce

AUGUST 13, 2019

As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit. Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […].

eCommerce Platforms 368

eCommerce Platforms eCommerce Customer 368

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 – Know the Industry Benchmarks . If you’re not already looking at your industry’s benchmarks, you need to make that a priority today.

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Kissmetrics

AUGUST 13, 2019

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

Payment Services 272

Payment Services Social Media Download Customer 272

Forrester eCommerce

AUGUST 13, 2019

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

Supplies 415

Supplies Customer Consumer Management 415

Optimizely

AUGUST 14, 2019

If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover it. Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be. But they’re not trying to compete with the Carters’, Honest Companies, and Huggies of the world — or at least not just yet.

Marketing 170

Marketing Customer Experience Information Consumer 170

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

B2B 204

B2B B2C Marketing Vend 204

BigCommerce

AUGUST 13, 2019

When we are looking for recommendations, who do we go to?

Marketing 309

Marketing Recommendation eCommerce eCommerce Marketing 309

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

AUGUST 13, 2019

Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […].

Customer Experience 382

Customer Experience Customer 382

My Wife Quit Her Job

AUGUST 14, 2019

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation. He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. He also runs a popular podcast called Experts on The Wire.

Magazine 191

Magazine SEO eCommerce Books 191

RTP blog

AUGUST 16, 2019

By Brandon Spear, MSTS More than 7,100 retail store closures have been announced so far this year. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way. Remain relevant and continue to scale, despite the decline of in-store shopping, by reinventing your brand in the B2B space. Catering to both B2C and B2B buyers can help pave the way for additional revenue.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150

Ecommerce Platforms

AUGUST 14, 2019

Have you been swindled by the errands to churn out the easy peasy hacks to sell on Instagram with your Shopify store ? Believe me, I know what it takes, and how demanding it is, to make your brand or whatever niche you're into known to the most precise audience. This dire need follows the immense dominance of Instagram as a sales channel for most of the online retailers.

Shopify 155

Shopify eCommerce eCommerce Platforms Channel 155

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

AUGUST 13, 2019

So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start! But too many of you tell us, “I’m really excited about this new idea, but I can’t get the internal buy-in that’s needed to fund the initiative.” […].

Technology 358

Technology Customer 358

My Wife Quit Her Job

AUGUST 12, 2019

Do you want to sell on Amazon but are confused about which barcodes to use? Are you unclear about what is UPC and where to buy cheap UPC codes for your Amazon listings? This post will succinctly answer the most common bar code questions I get asked from brand new Amazon sellers including… What is UPC, EAN, ISBN, JAN, GTIN? Where can you buy cheap UPC codes for Amazon?

Retail 149

Retail 149

RTP blog

AUGUST 12, 2019

By Mike Wilson, Enzoic Retailers face a barrage of security threats from a variety of sources. As the number of breaches continues to soar, brands must take action to reduce the risk and protect customer data. This requires that retailers understand the malicious actors targeting their business so that they can deploy the proper defenses and mitigations.

Retail 150

Retail Customer Data Reference Presentation 150

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. 67% of Black Friday traffic and 49% of orders came through mobile. Shoppers say half of their holiday purchases were made through mobile.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

AUGUST 16, 2019

A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephora and DTCs of the world. Revlon’s tale […].

Marketing 348

Marketing B2C Customer 348

Ecommerce Platforms

AUGUST 12, 2019

If you're in the hospitality industry, this is one piece worth reading. Lightspeed has much in store for merchants who run busy restaurants. Even so, it's appropriate to have a bucket list of the essential tools which suit the demands of your own business environment. Needless to say that in the present moment, automated systems are predominantly taking center stage.

lightspeed 123

lightspeed POS Payment Services Merchant Services 123

Wiser

AUGUST 13, 2019

The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied. Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store.

Marketing 103

Marketing Omnichannel Customer Loyalty Consumer 103

GetElastic

AUGUST 14, 2019

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two percent of users who shop online said that page speed affects their commitment to the online store.

eCommerce 152

eCommerce Web Design Point of Sale Improvements 152

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

AUGUST 13, 2019

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).

Management 339

Management Customer 339

SellBrite

AUGUST 16, 2019

The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing.

eCommerce 102

eCommerce Social Media Information Blog 102

Ecommerce Platforms

AUGUST 13, 2019

If you've had your e-commerce store up and running for a while, you might be searching for a way to synchronize your tasks, tools, and analytics. Can you relate? If so, Skubana might be the software for you. Continue reading to find out more about this software. Skubana: A Brief Overview. Skubana aims to provide consumer brands a solution for synchronizing the majority of their back end operations.

Shipping Costs 91

Shipping Costs eCommerce Shipping Shipping Labels 91

GetElastic

AUGUST 16, 2019

Statista predicts revenue from global retail ecommerce will rise to $4.88 trillion by 2021. That means, in upcoming years, you can expect continued growth with more businesses joining the trend. This translates to more competition and thriving to stay on your toes. Source: Statista. Regardless of industry, strategies that worked a few years ago don’t always hold true today.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

AUGUST 13, 2019

Bosch Connected World – Bosch’s premier customer and partner event held annually in Berlin – has become a destination event for European IoT professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions, has now become a more typical conference, with polished marketing messages from […].

Events 336

Events Marketing Customer Information 336

ROI Revolution

AUGUST 14, 2019

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. top restaurants in Raleigh) or the search engine can deduce a location from a user’s device. What Problem Does Local SEO Solve for Businesses? It can be difficult to properly optimize on- and off-site SEO for multiple locations when you are an enterprise-level business or simply a regional business with several phys

SEO 92

SEO White Paper Social Media Information 92

A Better Lemonade Stand

AUGUST 12, 2019

Start your WooCommerce dropshipping store with these 7 top WooCommerce dropshipping plugins! Find the best dropshipping products from these suppliers. The post 7 Best WooCommerce Dropshipping Plugins for WordPress Stores appeared first on A Better Lemonade Stand.

WooCommerce 98

WooCommerce 98

GetElastic

AUGUST 12, 2019

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a user clearing their text messages out).

Marketing 148

Marketing Mobile Hobbies Article 148

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail