Sat.Jul 06, 2024 - Fri.Jul 12, 2024

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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester eCommerce

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends.

Events 458
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546: Google Pisses Off Sellers And The Latest Updates From TikTok

My Wife Quit Her Job

In this episode, Toni and I cover the latest news from Tiktok, Wix and the most recent thing Google has done to p**s sellers off. Out of all of the ecommerce companies, TikTok seems to be innovating the fastest and will become a much bigger player in the future. What You’ll Learn The newest features of TikTok Latest update on Wix How Google pissed a lot of sellers off Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

eCommerce 296
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Amazon A+ Content 101 | Salsify

Salsify

An Amazon product detail page (PDP) that lacks enhanced content is equivalent to leaving the house in a state of undress. People will look at your PDP — and then quickly scroll away if it appears bare.

eCommerce 116
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Microsoft Enters (And Disrupts) The Burgeoning SSE Market

Forrester eCommerce

Microsoft announced the availability of Microsoft Entra Suite, which will compete in the hot security service edge (SSE) market. Microsoft’s domination of the enterprise software market means that many organizations will “end up” with Microsoft solutions, even if that’s not what the CIO or CISO really wanted. Take Microsoft Teams; because it’s Microsoft, it’s everywhere.

Marketing 300
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Currys Invests in 115 Stores with Major Upgrades Planned for 50 Megastores

365 Retail

Currys has announced further investments in its store portfolio. This year, 115 Currys stores are set to receive significant investments, with 50 of its largest stores, or megastores, undergoing major upgrades across the UK. The investments aim to enhance the blended in-store and online omnichannel model that is crucial to Currys’ customers, with two-thirds using stores to make their purchases.

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Target Rips Up Paper Checks as Payment Method

Retail TouchPoints

Citing “extremely low volumes” of customers using personal checks, Target will stop accepting checks for in-store payments on July 15, 2024, as reported in the Minneapolis Star-Tribune and confirmed by Target. The retailer joins several supermarket retailers that have stopped accepting checks, including Aldi , Whole Foods Market and Lidl. “Target is committed to creating an easy and convenient checkout experience, and that includes providing our guests with numerous ways to pay, including our ne

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Threading The Needle On Gen AI And Developer Experience

Forrester eCommerce

Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well… maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm).

Customer 459
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Proven A/B Test Winners for B2B CRO

FastSpring

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. The best way to think about your B2B test data approach.

B2B 126
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Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed

Retail TouchPoints

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential growth and expansion often focuses on speed and a “growth at any price” mindset. On the other hand, traditional retailers must reinvent their playbook to keep up with a customer experience driven by tech that evolves quickly enough to meet consumers’ rising expectations.

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Holiday Shopper Insights: Help Shoppers Treat Themselves | Salsify

Salsify

We might be a few months away from the holiday season , but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “ 2024 Holiday Consumer Research ” report, there’s no time like the present (pun intended) to plan your winter campaigns.

Gifts 122
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Scaling Customer Success Through Digital Can Double Your ROI

Forrester eCommerce

Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid returns. Proving this becomes challenging when scaling customer success happens primarily through headcount and by teams segmenting coverage into low-touch and high-touch models.

Customer 428
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13 Custom GPTs to Generate Content

Practical eCommerce

Need a new ad, logo, presentation, image, or video? There's a custom GPT for that. The post 13 Custom GPTs to Generate Content appeared first on Practical Ecommerce.

Customer 127
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Co-op Taps Walmart Commerce Technologies to Support Online Grocery Growth

Retail TouchPoints

UK retailer Co-op is working with Walmart Commerce Technologies to bolster its “quick commerce” operations. The co-operative store network, which operates approximately 2,400 food stores and provides products to more than 6,000 other stores, will implement the Store Assist solution from Walmart Commerce Technologies to improve the ease, speed and convenience of its online grocery operations.

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Sam’s Club Makes Controversial Membership Policy Changes

RetailWire

Sam's Club has quietly implemented a policy that requires shoppers to pay extra for access during designated hours, a revelation that sparked discussions among concerned consumers across various social platforms.

Consumer 119
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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AIOps Drives Observability And Business Outcomes In IT

Forrester eCommerce

In my recent report, AIOps: A Crucial Component Of High-Performance IT, I speak to how AIOps is a critical tool for IT leaders aiming to run high-performance organizations. AIOps combines AI, machine learning, advanced analytics, and operational practices with business and operations data.

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Payment Processing Fuels Shopify Earnings

Practical eCommerce

Shopify's growth continues, with Q1 2024 revenue up 23% from the prior year, mainly owing to Shopify Payments. The post Payment Processing Fuels Shopify Earnings appeared first on Practical Ecommerce.

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Why Adtech Embracing AI and Automation is a Risky Long-Term Play

Retail TouchPoints

Adtech has been in the AI and automation business for far longer than the current AI revolution. The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. Still, as the technology becomes more advanced, it’s important to pause and really understand the ramifications of LLMs in adtech, particularly for creating a competitive, equitable and inclusive advertising ecosystem.

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Trader Joe’s Receipt Goes Viral

RetailWire

A Trader Joe's receipt from a California family has sparked a viral discussion on social media about grocery costs and shopping choices for large families who are on a budget.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Build Resilience, Gain Trust

Forrester eCommerce

As organizations ask employees and partners to execute and deliver at a faster pace, the risk of technology failure becomes greater. Learn how understanding technology resilience can help minimize these risks in a preview of our upcoming Technology & Innovation Summit North America.

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Ugly Ads Perform Best, Marketer Says

Practical eCommerce

Barry Hott recommends ugly ads, those that people won't skip over. First reactions to an ad largely determine its performance, he states. The post Ugly Ads Perform Best, Marketer Says appeared first on Practical Ecommerce.

Marketing 112
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Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Retail TouchPoints

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. Digital Shelf Tags Improve Store Efficiency and Sustainability Through a partnership with VusionGroup , Hy-Vee is rolling out digital shelf tags in more than 230 stores to enable real-time updates to product inform

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AI-Powered Bullet Vending Machines Debut in Oklahoma and Alabama

RetailWire

A new retail platform has emerged in Oklahoma and Alabama: AI-powered vending machines that dispense bullets. These machines, developed by American Rounds, are located in supermarkets and use advanced technologies like artificial intelligence and facial recognition to ensure buyers meet legal age requirements. Other than that, they operate like any other generic vending machine that would have normally stocked and dispensed toys, candy, snacks, drinks, and other similar fare.

Vend 111
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Four Questions To Ask When Selecting An All-In-One Event Management Platform

Forrester eCommerce

Too many organizations treat their event technology as a tactical rather than a strategic asset, with different teams selecting and deploying solutions in silos. This leads to wasted resources, overlapping capabilities, and data silos.

Events 273
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Poor Marketing Kills Ecommerce Dropshipping

Practical eCommerce

The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing. The post Poor Marketing Kills Ecommerce Dropshipping appeared first on Practical Ecommerce.

eCommerce 112
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Mall Owner Simon Plans EV Charging Hubs at 75 Locations

Retail TouchPoints

Oil and gas giant BP has signed a deal to bring electric vehicle (EV) charging hubs under its BP Pulse banner to 75 Simon Property Group sites across the U.S. This deal will include more than 900 ultra-fast Gigahub charging bays that support nearly every make and model of EV, with the first locations opening to the public in early 2026. The specific Simon locations that will be included weren’t announced, but Richard Bartlett, CEO of BP Pulse said that Simon’s portfolio of shopping, dining and e

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Costco Must Pay $2M Over Misleading Flushable Wipes

RetailWire

Costco has agreed to a $2 million settlement in response to a class action lawsuit alleging the false advertising of its Kirkland Signature Moist Flushable Wipes. The lawsuit, representing customers who purchased the wipes in New York between July 1, 2011, and May 31, 2017, claims that the wipes were not actually flushable and instead ended up causing significant damage to people's plumbing and septic systems.

Customer 111
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Every Revenue Process Transformation Will Be Unique — Just Get Started

Forrester eCommerce

A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.

Workshop 273
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Dollar General agrees to settle OSHA safety violations for $12M

RetailDive

The agreement with federal regulators requires the retailer to reduce its inventory and improve stocking efficiency to avoid safety hazards like blocked emergency exits and access to fire extinguishers.

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Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub

Retail TouchPoints

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Cash Advance Offers Sellers Fast Access to up to $1 Million Ebay has launched a new Business Cash Advance offering, a revenue-based financing product that will give eligible U.S.

Payments 277
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Kohl’s Announces Back to School Strategy

RetailWire

Kohl's is simplifying back-to-school shopping with affordable, trendy items, featuring new brands like Limited Too, Aéropostale, and Madden Girl. Families can find essentials such as t-shirts, sneakers, and backpacks at low prices, and save more with Kohl’s Cash® coupons and Kohl's Rewards®.

Apparel 108
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt