Sat.Oct 08, 2022 - Fri.Oct 14, 2022

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A Guide to Pricing Your Products

Wiser

One of the most important decisions you will make as a business is how to price your products. No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. Customers can be extremely sensitive to prices, and often view price as one the main factors to consider when making purchases.

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Best Fulfillment Center for Startups

Ecommerce Platforms

Running a startup is tough work, and in the ecommerce business, it often means fulfilling products from your own office, home, or even a garage. But at some point, you’ll want to find a fulfillment provider to offer faster shipping, and to focus on other parts of your business. We found the best fulfillment center for startups after rigorous research.

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Nearly half of Gen Z, millennials to rely on buy now, pay later this holiday: report

RetailDive

Additionally, 43% of consumers are likely to open a new store credit card this season in order to receive discounts and offers.

Consumer 129
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426: The Best Strategy To Grow An Audience Today With Neville Medhora

My Wife Quit Her Job

Today I have my favorite outspoken Zoroastrian friend back on the show, Neville Medhora. Neville is the founder of CopywritingCourse.com where he runs an incredible copywriting community and teaches people how to write persuasive copy. In this episode, we discuss how written content creation has evolved over the years and how to be successful with a content based business today.

Books 296
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How To Become an Amazon Vendor | Salsify

Salsify

Amazon is, by far, the largest ecommerce company in the world, says Statista — and so ubiquitous it’s now become impossible for consumer brands to ignore.

eCommerce 130
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Turn Away The Bots, Not Your Customers

Forrester eCommerce

We’ve all been there — we’re on our favorite website trying to buy the latest gadget, reserve concert tickets, or claim an advertised reward. We may be in a rush, we may be excited to snag the item we’re looking for, and we fill in our information and click along to complete the transaction. Just […].

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Ayr Wellness Hires Neiman Marcus and LVMH Vet as President

Retail TouchPoints

Cannabis retailer Ayr Wellness has named former Neiman Marcus Group (NMG) executive David Goubert as President, effective Nov. 1. In his new role, Goubert will oversee the company’s operational and commercial functions, including production, supply chain, retail, wholesale and marketing. Goubert will report to Ayr’s Founder and CEO Jonathan Sandelman.

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How To Sell On eBay Without Paypal Using Managed Payments

My Wife Quit Her Job

Many eBay sellers avoid using PayPal because of its high processing fees and poor handling of disputes. If you prefer not to use Paypal for your eBay transactions, here’s some good news for you ? you can now sell on eBay without PayPal using eBay Managed Payments. In this post, you’ll learn everything you need to know about how to sell on eBay without Paypal, including how to use Managed Payments.

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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Forrester eCommerce

Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.

Customer 300
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BigCommerce Fills Cart with Memories at Groceryshop 2022

BigCommerce

With the rapid rise in ecommerce, particularly in the food and beverage vertical, BigCommerce was hungry to make a first-ever…

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Walmart Expands Smart Home Selection with Exclusive Roku Device Partnership

Retail TouchPoints

Walmart has launched a selection of exclusive Roku smart home products, including security cameras, video doorbells, lighting and plugs. The items, which will have connectivity with the Roku TV Operating system, will be available in nearly 3,500 Walmart stores beginning Oct. 17. Initial capabilities of the new smart devices include letting users see who is at their doorbell through their television and using Roku voice remote to bring up video feeds.

Toys 317
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19 Shopify Pros and Cons To Understand the Good and Bad

Ecommerce Platforms

When debating which ecommerce platform to consider, it’s important to learn the advantages and disadvantages of each option. Shopify is almost always in the conversation, so we’ll outline all Shopify pros and cons to help ensure you’re making the right decision. Reasons to Learn About Shopify Pros and Cons. Shopify has an impressive track record. It’s secure, affordable, and an all-in-one ecommerce store builder that’s suitable for beginners and advanced users alike.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

Forrester eCommerce

CMOs and marketing operations teams benefit greatly by partnering and working together.

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How Slack Successfully Rolled Out Their First Pricing Change?

FastSpring

In September, Slack rolled out its first pricing change since the company launched in 2014. Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. During a recent live interview about pricing strategies to combat stagflation , FastSpring’s Sales Manager Todd Stellfox and Chief Product Officer Kurt Smith discussed what Slack did well in this announcement.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Netflix Opens First Multi-Title Store in LA for the Holidays

Retail TouchPoints

Netflix is continuing to expand its business model — the streamer’s new ad-supported subscription tier is rumored to be launching as early as next month, and now the company is eyeing retail with the opening of its first multi-title store at The Grove in Los Angeles. The new Netflix pop-up store will open its doors on Oct. 13, 2022, and remain in place through the holiday season, until Jan. 6, 2023.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

Squarespace vs Bigcommerce: it’s a battle between two giants of the website building and ecommerce platform world. We’ve rigorously tested and compared them both to help you understand which stands out in the following categories: Main Features Pricing Design Marketing Customer Support. But first, let’s have a glimpse into the pros and cons of both Squarespace and BigCommerce. .

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Balance Digital Accountability To Optimize Digital Teams

Forrester eCommerce

There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

Customer 195
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4 in-store technology trends that are shaping 2022

RetailDive

A return to brick-and-mortar locations is pushing retailers to be innovative as they juggle customer experience with labor efficiency.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Amazon’s Fall Prime Day Sets the Tone for the Holidays — Discounts and Early Shopping

Retail TouchPoints

Amazon sold more than 100 million items during its first-ever fall Prime sales event — nothing to sneeze at to be sure, but only a third of what the ecommerce giant moved during its core Prime Day sale in July. Still, Amazon’s Early Access sale, which took place Oct. 11 and 12, 2022, appears to have had the effect Adobe predicted of moving up the start of holiday shopping earlier than ever.

Toys 306
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Jasper Review: Does It Cross a Creative, Ethical Line?

Ecommerce Platforms

As you're probably already aware, there's AI on the market that can write your copy and content. Does this make you feel trepidatious? Unfortunately, you're not the only one. Jasper is one such AI solution created to help you manage and fine-tune your web content. Technology and artificial intelligence doesn't often threaten the creative industry. However, this leap in the writing sphere could alter the way we writers produce, feel about, and find our work. .

Arts 197
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Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology & Innovation APAC In Sydney

Forrester eCommerce

This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide Web as we know it by giving users more control over their data and identities, ushering in better incentive structures for creators […].

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Customer segmentation: What is it and can identity resolution help?

Liveintent

What is customer segmentation? Customer segmentation involves organizing and dividing audiences into distinct groups based on specific characteristics so a business can target them in the right place, at the right time, and with the right message. What are the benefits of customer segmentation? Customer segmentation is crucial to customer-relationship management because it enables businesses to engage and communicate with their customers more effectively.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Forever 21 Continues U.S. Expansion with Plans for 14 New Locations

Retail TouchPoints

Fast fashion retailer Forever 21 will add 14 new stores to its roster across the U.S. through June 2023. Forever 21 started to unveil its new U.S. stores in August 2022 with the opening of a location at the Gran Plaza Outlets in Calexico, Calif. In addition to this Southern California store, the retailer has new shops planned for Illinois, Rhode Island, Nevada, Iowa, Pennsylvania, Virginia, Massachusetts, Georgia, Florida and Puerto Rico.

Clothing 306
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How to Cancel Your Squarespace Account (2022)

Ecommerce Platforms

Squarespace originally launched as a website builder that was geared towards creatives. It’s a hosted platform that makes it easy for users to launch a website without having to worry about buying hosting or other technical elements. Anyone could just visit the Squarespace website, sign up for an account, and launch their ecommerce store. But, while the Squarespace subscription definitely offers several benefits for small businesses, you may want to consider migrating in some cases.

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Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

Forrester eCommerce

Given Amazon's dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

B2C 195
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How To Use Google Ads Demographics To Enhance Your Campaigns

Store Growers

Last Updated on October 10, 2022. Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns and improve their performance. In this article, we cover demographic targeting options and their availability across different campaign types.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Adobe Analytics: Digital Holiday Sales Expected to Rise 2.5% to $209.7 Billion

Retail TouchPoints

Adobe expects U.S. online holiday sales to hit $209.7 billion in the period from Nov. 1 to Dec. 31, 2022, a 2.5% increase over holiday 2021. Adobe also expects more of this spending to come earlier in the season due to early shopping holidays such as the second Amazon Prime Day. The projected growth is significantly lower than the 8.6% increase last year, much of which was due to more shoppers returning to stores.

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How to Sell CBD Online – The Ultimate Guide for 2023

Ecommerce Platforms

How would you like a share of $5.3 billion ? Sorry; we can’t hand it over. But if you start a CBD business in this day and age, you can potentially capture a share of the burgeoning CBD industry—which today seems to be growing by leaps and bounds. The CBD market is rife with opportunities. And given the prevalence of the modern digital ecommerce platform, it’s never been easier to start being a merchant yourself.

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Meet The New Analyst Covering Enterprise Transformation

Forrester eCommerce

Meet Manuel Geitz, the new analyst covering Enterprise Transformation, Innovation and Strategy. His core interest is in the execution of change.

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A trip through holidays past and future shows COVID-19’s lasting impact on the season

RetailDive

Masks, distancing, curbside, October sales, out-of-stocks, inflation — the holidays have been evolving rapidly since the pandemic started. What changes are here to stay?

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt