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If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas. But you might be missing something. Many of you forget that one of the most important aspects of selling online is your product description.
According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know. If you’re one of the millions of retailers running an ecommerce site, it’s essential to make sure your users have an optimal experience that makes shopping easy and keeps them coming back to shop again.
More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks. And a large portion of Amazon’s massive sales go through third-party sellers that are Fulfilled by Amazon, or FBA sellers.
There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.
Today I’m thrilled to have Meghla Bwardhaj on the show. Meghla is the head of content marketing at Global Sources, a company that helps entrepreneurs find Asian suppliers online. In addition, Meghla coordinates the annual Global Sources Summit in Hong Kong where they provide incredible content for ecommerce entrepreneurs. Today, we’re going to discuss product sourcing, trade shows and everything supplier related.
Today I’m thrilled to have Meghla Bwardhaj on the show. Meghla is the head of content marketing at Global Sources, a company that helps entrepreneurs find Asian suppliers online. In addition, Meghla coordinates the annual Global Sources Summit in Hong Kong where they provide incredible content for ecommerce entrepreneurs. Today, we’re going to discuss product sourcing, trade shows and everything supplier related.
Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […].
We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. 95% of texts will be read within 3 minutes of being sent.
Magento is an ecommerce platform built on open source technology. With its flexible shopping cart system, Magento has long been a heavy-hitter among enterprise brands selling online because it provides them total control of the look, feel, and functionality of their online stores. According to data from BuiltWith, there are over 230,000 live stores running on Magento.
I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that it can also be a doorway to YouTube marketing success? Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation?
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
If you’re among the fifty percent of marketers that prioritize “improving customer experiences” over other marketing initiatives or among the majority of marketers that cut agency fees and scope, you may be desperate to differentiate from your competitors. Growth From Improving Customer Experience Sputters The customer experience agenda is stalling.
Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who search are explicitly telling you what they want and are more likely to convert than visitors who browse (50% higher according to an Econsu
L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being “the new black.” Whether I’m working with clients or fielding questions at one of my keynotes I often get asked which retailers deliver the best experience.
Weebly offers what is probably the easiest way to get a website up and running in less than an hour. It's also one of the most recognized brands in this very competitive space, but continues to gain new customers every day. Every Weebly review since the company was founded in 2006 mentions the fact that the owners are routinely upgrading and tweaking the core software behind the brand's functionality.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain poorly written content. Copywriting matters. Now, do you feel like skipping the rest of this blog post because this seems so basic? […].
Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone. Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, travelers are still waiting over an hour on average between getting through security and boarding the plane.
By Chris Ryan, Experian It’s an all too familiar scenario — a consumer recognizes an online purchase they never approved, and has to dispute the charge and reset their password. Often this leads to frustration for the consumer and days of investigation and ultimately a loss to the business — both financially and reputationally. This situation is a common occurrence within retail — an industry overrun by a high volume of fraud attacks.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
In the last few years, biometric technologies from fingerprint to facial recognition are increasingly being leveraged by consumers for a wide range of use cases, ranging from payments to checking luggage at an airport or boarding a plane. While these technologies often simplify the user authentication experience, they also introduce new privacy challenges around the […].
Let’s talk about email. The once darling channel of marketers and consumers alike has unfortunately earned a bad rep due to some sketchy marketing tactics (hello batch-and-blast). But despite this, when done right, email is still one of the most powerful ways to reach consumers. Consider the following statistics: The ROI for email marketing averages at 3,800%, or an average of $38 return for every invested dollar .
Are you ready to get started on your ecommerce video marketing strategy? Get started here with these video marketing tips. The post How to Use Video Marketing to Increase Your Ecommerce Conversions appeared first on Bootstrapping Ecommerce.
With a jam-packed agenda that includes Store Tours at Hudson Yards and insights from 50+ retail experts, the 2019 Retail Innovation Conference , May 6-8 in NYC, is almost here. Execs from top brands including Macy’s , Wayfair , Brooks Brothers , Walmart and Lowe’s. are on tap to speak, granting attendees a front row seat to learn about game-changing technologies and tactics driving success across all touch points.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Last year, my colleague J. P. Gownder and I got to talking about the impact on employees both from companies’ automation efforts and their eagerness to integrate artificial intelligence and robots. We noticed that most of the predictions of how this would go were either utopias viewed through rose-colored glasses or dystopian nightmares darker than […].
As an ecommerce merchant, you’ve probably noticed that Big Cartel vs Shopify is one of those debates that are seemingly here to stay. While Shopify boasts of a huge following, BigCartel, on the other hand, has its fair share of fans who are convinced that it’s the best balanced online selling platform. Whichever side you lean towards, one thing’s clear- you want the best for your online store.
Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As lucrative as impulse buying is, it doesn’t quite translate the same way for ecommerce.
By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce. In other words, even though we can buy almost anything we want with just a few taps on our smartphones, more often than not, most customers still enjoy shopping in person.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
On Amazon’s earnings call a few days ago, its CFO mentioned that its “core free two-day offer [was] morphing into — or evolving into a free one-day offer.” The CFO also said Amazon plans to invest $800MM just in Q2 to make faster shipping happen. Retailers and journalists quickly jumped on the news to speculate […].
If you attended last year’s inaugural B2B Next Conference & Exhibition , then you’re most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise. . What’s exciting about this year’s event is they’ve added a third day, doubled the number of speakers and increased their conference tracks to six.
As of 2017, mobile commerce sales in the United States reached $156 billion. By 2021, this figure is expected to skyrocket to more than $420 billion. However, during the third quarter of 2018, the conversion rate of online shoppers using a smartphone was 1.56 percent, in comparison to the conversion rate for shoppers on a laptop or PC hovering close to 4 percent.
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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