Sat.Oct 16, 2021 - Fri.Oct 22, 2021

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These 5 people were supposed to save retail. Here's how they did.

RetailDive

They are charismatic, smart and savvy. But no one person can change an industry.

Retail 139
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How to Translate Foot Traffic Into Digital Sales

Kissmetrics

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.

eCommerce 295
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What is a PIM solution? How they work and why you need one.

GetElastic

As a business grows, their product information becomes siloed and dispersed, becoming harder to organize, access, and use. Product attributes, imagery, detailed descriptions, and supplier information eventually become extremely difficult to manage, slowing workflows and impacting customer experiences. To alleviate this pain point, many brands evaluate Product Information Management (PIM) solutions.

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Revenue Operations & Intelligence (RO&I) is now core to a go-to-market tech stack

Forrester eCommerce

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Mark Cuban Talks Disruptive Innovation at Make it Big 2021

BigCommerce

From selling garbage bags door-to-door to owning one of Forbes’ most valuable franchises in sports — Mark Cuban knows what…

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These Pinterest Image Sizes Get Businesses 80% More Traffic

Kissmetrics

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.

More Trending

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Phantom Phishing Haunts The Inbox

Forrester eCommerce

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […].

Customer 370
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Make it Big 2021: Now Available On Demand

BigCommerce

Our 2021 Make it Big conference was bigger than ever — with more industry legends, global thought leaders and ecommerce…

eCommerce 331
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How to Drive Traffic with YouTube Live

Kissmetrics

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

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Spanx Acquired by Blackstone, Now Valued at $1.2B

Retail TouchPoints

Shapewear brand Spanx has taken its first outside funding 21 years after its founding, with global investment firm Blackstone set to take a majority stake in the company at a valuation of $1.2 billion. The acquisition will enable Spanx to accelerate its digital transformation and grow its global footprint. Founder Sara Blakely told CNBC that the company also was making a big push into other apparel categories, including denim, and wants to continue expanding its direct-to-consumer sales, which a

Apparel 299
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Phantom Phishing Haunts The Inbox

Forrester eCommerce

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […].

Customer 370
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Make it Big Podcast: Surveying Consumer Trends with PayPal

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

PayPal 326
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How to Do Quarterly Ad Planning

Kissmetrics

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. According to Google, users shop across its platform more than 1 billion times every day, but only a fraction of them are actually buying products on Google — and the company is okay with that. “ We’re indifferent on where the shopping journe

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How B2B Marketing Leaders Will Build A Path To Growth: A Discussion

Forrester eCommerce

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370
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Make it Big Podcast: Sustainability Meets Commerce: Building a Brand with an Impact with Justin Wang

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!

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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. That’s a problem. It means your organization is set up to serve two different initiatives without connecting the dots between the two. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Forrester eCommerce

Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes. Guide your holiday logistics planning around: 1) speed; 2) fulfillment options; and 3) transparency to create seamless and stellar experiences for your customers. 1. Speed of retail is a perpetual desire — and consistent […].

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377: Social Media Strategy For New Ecommerce Store Owners With Alex Rossman

My Wife Quit Her Job

Today, I’m thrilled to have Alex Rossman on the show. Alex is the founder of Rossman Media, which is a social media agency that helps improve the sales and site traffic for ecommerce businesses. His agency was awarded the best social media agency award in 2020 by Business Insider and he has helped some of the world’s largest brands. In this episode, Alex teaches us how to formulate a social media strategy for an ecommerce business.

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The Best Ecommerce Website Builder for Small Business (Oct 2021)

Ecommerce Platforms

What’s the best ecommerce website builder for small business? That’s a common question in today’s digital market, as countless entrepreneurs and business leaders look for an affordable way to access selling tools. After all, there are plenty of ecommerce site-building options out there, but not all of them are suitable for smaller companies. A small business needs a site-building solution that’s both affordable, and easy to use.

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

PayPal is reportedly in talks to acquire Pinterest , according to media outlets including The New York Times , Financial Times , Bloomberg and CNBC. Bloomberg ’s sources said that PayPal is looking at a potential price of approximately $70 a share, which would value Pinterest at around $45 billion. If the rumors are true, the deal should be announced in the very near future: sources told Reuters that PayPal hopes to successfully negotiate and announce a deal in time for its quarterly earnings re

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Oh, Snap: Data Deprecation Cuts Into Revenue

Forrester eCommerce

Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business as it reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook and Twitter’s stocks as well. ATT, which rolled out with iOS 14, requires users to opt […].

B2C 369
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Omnisend Partner Program helps agency serve clients better and faster

Omnisend

Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.

Fashion 174
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The Best Free and Paid Print on Demand Clothing Companies

Ecommerce Platforms

The best Print on Demand clothing companies are an excellent partner for business looking to grow at speed. With Print on Demand, you can bring your ideas to life with a host of customized products, making it easier to stand out from the competition. At the same time, you get the added benefit of not having to create your products yourself. For business leaders working with POD companies, one of the most common product sectors to focus on is apparel.

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Peet’s Coffee Changes Loyalty Program To Be Based on Spend Rather Than Visits

Retail TouchPoints

Peet’s Coffee has updated its loyalty program to reward members with points based on their spend rather than on their visits. The upgrade was made in partnership with Paytronix , which has worked with Peet’s Coffee since it rolled out the Peetnik Rewards program to all stores in 2018. On top of helping members accrue points more quickly, the latest version of Peetnik Rewards puts a greater emphasis on how shoppers earn and spend their rewards.

Gifts 278
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Prepare Now For Successful 2022 Channel Sales Planning

Forrester eCommerce

Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.

Channel 365
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How You Win Share of Shelf Smarter, Not Harder

Wiser

Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf.

Banking 173
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How to turn customer service from a cost-center to a profit-center

Omniconvert

Nobody likes to have a bad experience even though that’s all everyone gets from time to time. There’s a myriad of resources available about why CX is more important than ever.The main reason is competition. The eCommerce growth flywheel is dumb simple: Acquire customers > > Learn from them > > Give them a product […]. The post How to turn customer service from a cost-center to a profit-center appeared first on Omniconvert Ecommerce Growth Blog.

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WSJ: Saks Fifth Avenue Pursuing IPO for its Digital Operations

Retail TouchPoints

Saks Fifth Avenue is reportedly aiming to go public in the first half of 2022 with a targeted valuation of approximately $6 billion , people familiar with the matter told The Wall Street Journal. Saks was last valued at $2 billion in March 2021 when the company split off its ecommerce business from the brick-and-mortar operations, now called SFA. Venture capital firm Insight Partners took a minority stake following the split, when Saks’ sales annual sales were $1 billion.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt