Ecommerce Platforms
MARCH 26, 2020
Do you dream of one day owning the ultimate online store. Fortunately, we’re here to help with everything you need to know about creating an online store. In 2020, eCommerce sales account for 16% of all sales made worldwide. Those numbers are expected to accelerate in the years to come, as more consumers continue to rely on the digital environment for quick and convenient purchases.
Forrester eCommerce
MARCH 27, 2020
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.
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Steve Dennis
MARCH 25, 2020
For retailers struggling with failing consumer value propositions, the coronavirus pandemic could not have struck at a worse time. Just as many are running out of meaningful cost reduction moves and are in desperate need of profitable top-line growth (and the cash it brings) to invest in more than a timid transformation, much of physical retail is now grinding to a halt of difficult-to-determine depth and duration.
My Wife Quit Her Job
MARCH 23, 2020
Today, we’re doing a special episode because I’m in lock down at home with my entire family and I’ve got nothing else on my schedule for today. And my partner in crime Toni Anderson also happened to have today free, so I decided to bring her on the show today to talk about how Corona virus has affected our businesses. We’ll also discuss what we believe is the right way versus the wrong way to handle your business in a financial crisis.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
MARCH 24, 2020
Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out.
Forrester eCommerce
MARCH 23, 2020
Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security. Today (unsurprisingly) the topic du jour was COVID-19 and its impacts specifically […].
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My Wife Quit Her Job
MARCH 23, 2020
With the Corona virus pandemic causing mass layoffs and record unemployment, it’s clear that recession 2020 has already begun. This post will outline everything that I’m personally doing to prepare for this downturn. First off, this is my 3rd recession. In my adult life, I’ve had the misfortune of living through 2 other downturns in 2002 and 2008.
lateshipment
MARCH 26, 2020
What is Delivery Experience Management? Delivery Experience Management (DEM) is the process of being proactive in ensuring that your customers receive their orders on-time and how they expect. It involves taking action as required to correct issues in the last mile and constantly engaging customers to validate brand promises. DEM is all about offering each of your customers a memorable last-mile shipping experience that not merely satisfies but also delights and makes them advocates of your bran
Forrester eCommerce
MARCH 24, 2020
How will the technology channel be affected by the COVID-19 pandemic? Read a list of likely scenarios and what it could mean for the long-term.
BigCommerce
MARCH 24, 2020
So you’ve got your products listed, with high quality images and descriptions.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Omnisend
MARCH 27, 2020
COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling Read more The post Marketing in a Crisis: What to Do and How to Strike the Right Tone appeared first on Ecommerce Marketing Automation | Omnise
Groove
MARCH 27, 2020
As the algorithms for Google and other search engines continue to evolve to provide more accurate results for visitors, brands are becoming increasingly concerned with having a leg up on the competition. The simple solution: local SEO. With new developments in search engines, establishing a strong local SEO value in multiple locations is more important than ever.
Forrester eCommerce
MARCH 26, 2020
Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a multilayer map do to guide public health policy? I think it’s by identifying the location of populations at risk and the pathways of […].
BigCommerce
MARCH 24, 2020
In today’s climate, selling online has never been more important.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Ecommerce Platforms
MARCH 27, 2020
If you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. That’s because today’s buyers rely more and more on the internet to do their product research. According to Forrester research, 74% of B2B buyers research more than half of their purchases online. Statista predicts B2B eCommerce to reach $3 trillion by 2024.
Optimizely
MARCH 27, 2020
Without question this is a time of uncertainty and anxiety throughout the world. Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. We’re experiencing the sudden reality of isolation, with more than 2 billion people staying at home. It has changed our lives, our livelihoods, our relationships, and our economy.
Forrester eCommerce
MARCH 23, 2020
If you want to use ML to predict sparse events, then you are going to need a whole lot more sparse events. Maybe we don’t have the direct data to predict the big events like the coronavirus outbreak, but we are very likely to have the data to predict one or more proxy events for an outbreak.
Groove
MARCH 23, 2020
If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. You may even have so many running at once that you start to wonder if you remembered everything. Sometimes, you may even wonder what the goal of a campaign was. It's alright if you get overwhelmed at times, but that may cause you to overlook an important stage of your campaign.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
BigCommerce
MARCH 24, 2020
It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets…
Steve Dennis
MARCH 23, 2020
The notion of “black swan events” originates in the ancient Latin saying “ rara avis in terris nigroque simillima cygno ” (translated roughly as “a rare bird in the lands and very much like a black swan”) that presumed that black swans did not exist. Once they were discovered in the wild late in the 17th century, society needed to re-calibrate its thinking about what we actually know to be true.
Forrester eCommerce
MARCH 25, 2020
It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate […].
Groove
MARCH 25, 2020
Internal site search refers to the tools and strategies used to index and display results within a single website. Our benchmarking has shown that users who interact with this feature are 3 to 5 times more likely to become customers. Many of the visitors who use internal site search have high intentions of making a purchase. These buyers already know the product or service that they want; now, they're comparing brands since they know how much they're willing to spend.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
BigCommerce
MARCH 24, 2020
One of the best pieces of advice I ever received was “don’t put all of your eggs in one basket.
Inflow Insights
MARCH 25, 2020
We’re entering a recession thanks to the spread of coronavirus. For brick and mortar businesses, the social distancing and lockdown responses have been brutal. But what about eCommerce? That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far.
Forrester eCommerce
MARCH 25, 2020
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
MakeWebBetter
MARCH 26, 2020
As an eCommerce store owner or a marketer, you continuously aim to make your customers feel special and happy. Henceforth, you consistently work hard to plan ways for the same. You thrive to provide the optimum customer satisfaction and best customer experience possible. But is customer satisfaction enough to achieve your growth targets? Thereby, top […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
BigCommerce
MARCH 24, 2020
Having an offline store is a great way to build a customer base in your local community.
Optimizely
MARCH 25, 2020
“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name. Using Pinterest’s nifty visual search, I quickly identified what online retailer carried this product and, without hesitation, I visited their website.
Forrester eCommerce
MARCH 26, 2020
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].
ROI Revolution
MARCH 27, 2020
Published March 27, 2020. Are We Experiencing the “New Normal” or a Temporary Behavior Shift? Is consumer behavior in the current crisis an indicator of things to come? Short answer: Yes. Ecommerce shopping has been steadily increasing year-over-year for the last decade. Now with many brick-and-mortar locations shutting down across the country, the crisis will accelerate this trend – even though we may see an initial dip in online spending in some areas.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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