Sat.Mar 21, 2020 - Fri.Mar 27, 2020

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How to Create an Online Store in 2020: The Complete Guide

Ecommerce Platforms

Do you dream of one day owning the ultimate online store. Fortunately, we’re here to help with everything you need to know about creating an online store. In 2020, eCommerce sales account for 16% of all sales made worldwide. Those numbers are expected to accelerate in the years to come, as more consumers continue to rely on the digital environment for quick and convenient purchases.

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Customers Are Staying Home — So Prioritize Digital UX

Forrester eCommerce

Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.

Customer 364
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The Coronavirus Will Accelerate Retail’s ‘Collapse Of The Middle’

Steve Dennis

For retailers struggling with failing consumer value propositions, the coronavirus pandemic could not have struck at a worse time. Just as many are running out of meaningful cost reduction moves and are in desperate need of profitable top-line growth (and the cash it brings) to invest in more than a timid transformation, much of physical retail is now grinding to a halt of difficult-to-determine depth and duration.

Books 134
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297: The Financial Repercussions Of Corona Virus On Our Businesses

My Wife Quit Her Job

Today, we’re doing a special episode because I’m in lock down at home with my entire family and I’ve got nothing else on my schedule for today. And my partner in crime Toni Anderson also happened to have today free, so I decided to bring her on the show today to talk about how Corona virus has affected our businesses. We’ll also discuss what we believe is the right way versus the wrong way to handle your business in a financial crisis.

Books 296
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Ubersuggest is Now More Free

Kissmetrics

Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out.

SEO 55
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Agile, DevOps, and COVID-19

Forrester eCommerce

Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security. Today (unsurprisingly) the topic du jour was COVID-19 and its impacts specifically […].

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Recession 2020 – 5 Ways I’m Preparing For The Downturn

My Wife Quit Her Job

With the Corona virus pandemic causing mass layoffs and record unemployment, it’s clear that recession 2020 has already begun. This post will outline everything that I’m personally doing to prepare for this downturn. First off, this is my 3rd recession. In my adult life, I’ve had the misfortune of living through 2 other downturns in 2002 and 2008.

Other 232
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Use Cases for LateShipment.com’s Delivery Experience Management Platform

lateshipment

What is Delivery Experience Management? Delivery Experience Management (DEM) is the process of being proactive in ensuring that your customers receive their orders on-time and how they expect. It involves taking action as required to correct issues in the last mile and constantly engaging customers to validate brand promises. DEM is all about offering each of your customers a memorable last-mile shipping experience that not merely satisfies but also delights and makes them advocates of your bran

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Quantifying Coronavirus (COVID-19) For The Technology Channel

Forrester eCommerce

How will the technology channel be affected by the COVID-19 pandemic? Read a list of likely scenarios and what it could mean for the long-term.

Channel 435
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How to Promote Your New Online Store

BigCommerce

So you’ve got your products listed, with high quality images and descriptions.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Marketing in a Crisis: What to Do and How to Strike the Right Tone

Omnisend

COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling Read more The post Marketing in a Crisis: What to Do and How to Strike the Right Tone appeared first on Ecommerce Marketing Automation | Omnise

Marketing 202
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3 Local SEO Tips To Boost Traffic

Groove

As the algorithms for Google and other search engines continue to evolve to provide more accurate results for visitors, brands are becoming increasingly concerned with having a leg up on the competition. The simple solution: local SEO. With new developments in search engines, establishing a strong local SEO value in multiple locations is more important than ever.

SEO 198
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Multilayer Maps Can Guide COVID-19 Public Health Strategy

Forrester eCommerce

Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a multilayer map do to guide public health policy? I think it’s by identifying the location of populations at risk and the pathways of […].

Customer 400
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Traditional Retail Meets Ecommerce: Your Guide To Running A Successful Brick-And-Click Business

BigCommerce

In today’s climate, selling online has never been more important.

eCommerce 204
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Who’s Oroinc.com? Here’s Everything You Need to Know

Ecommerce Platforms

If you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. That’s because today’s buyers rely more and more on the internet to do their product research. According to Forrester research, 74% of B2B buyers research more than half of their purchases online. Statista predicts B2B eCommerce to reach $3 trillion by 2024.

B2B 195
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Adjusting to the New (Ab)Normal

Optimizely

Without question this is a time of uncertainty and anxiety throughout the world. Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. We’re experiencing the sudden reality of isolation, with more than 2 billion people staying at home. It has changed our lives, our livelihoods, our relationships, and our economy.

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Can AI Predict Global Pandemics Like The Coronavirus?

Forrester eCommerce

If you want to use ML to predict sparse events, then you are going to need a whole lot more sparse events. Maybe we don’t have the direct data to predict the big events like the coronavirus outbreak, but we are very likely to have the data to predict one or more proxy events for an outbreak.

Events 397
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5 Stages Of Running An Inbound Marketing Campaign

Groove

If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. You may even have so many running at once that you start to wonder if you remembered everything. Sometimes, you may even wonder what the goal of a campaign was. It's alright if you get overwhelmed at times, but that may cause you to overlook an important stage of your campaign.

Marketing 195
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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11 B2B Companies Who Are Getting Ecommerce Right

BigCommerce

It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets…

B2B 190
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Black Swans and Purple Cows

Steve Dennis

The notion of “black swan events” originates in the ancient Latin saying “ rara avis in terris nigroque simillima cygno ” (translated roughly as “a rare bird in the lands and very much like a black swan”) that presumed that black swans did not exist. Once they were discovered in the wild late in the 17th century, society needed to re-calibrate its thinking about what we actually know to be true.

Books 159
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Are Virtual Events The Right Move For You?

Forrester eCommerce

It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate […].

Events 396
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Internal Site Search Tips: Optimizing for eCommerce

Groove

Internal site search refers to the tools and strategies used to index and display results within a single website. Our benchmarking has shown that users who interact with this feature are 3 to 5 times more likely to become customers. Many of the visitors who use internal site search have high intentions of making a purchase. These buyers already know the product or service that they want; now, they're comparing brands since they know how much they're willing to spend.

eCommerce 156
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Why (and How) Brick-and-Click Retailers are Finding Success

BigCommerce

One of the best pieces of advice I ever received was “don’t put all of your eggs in one basket.

Retail 190
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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

We’re entering a recession thanks to the spread of coronavirus. For brick and mortar businesses, the social distancing and lockdown responses have been brutal. But what about eCommerce? That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far.

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How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

Forrester eCommerce

The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.

Customer 381
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Create A Loyalty Program For Your eCommerce Business In 4 Easy Steps!

MakeWebBetter

As an eCommerce store owner or a marketer, you continuously aim to make your customers feel special and happy. Henceforth, you consistently work hard to plan ways for the same. You thrive to provide the optimum customer satisfaction and best customer experience possible. But is customer satisfaction enough to achieve your growth targets? Thereby, top […].

eCommerce 150
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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10 Steps to Quickly Creating Your Ecommerce Website + 8 Key Integrations to Consider

BigCommerce

Having an offline store is a great way to build a customer base in your local community.

eCommerce 180
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The Omnichannel Campaign That Got Me the Cute Blue Shoes

Optimizely

“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name. Using Pinterest’s nifty visual search, I quickly identified what online retailer carried this product and, without hesitation, I visited their website.

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Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Forrester eCommerce

COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].

Consumer 365
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Conversion Optimization During COVID-19

ROI Revolution

Published March 27, 2020. Are We Experiencing the “New Normal” or a Temporary Behavior Shift? Is consumer behavior in the current crisis an indicator of things to come? Short answer: Yes. Ecommerce shopping has been steadily increasing year-over-year for the last decade. Now with many brick-and-mortar locations shutting down across the country, the crisis will accelerate this trend – even though we may see an initial dip in online spending in some areas.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.