Ecommerce Platforms
MARCH 26, 2020
Do you dream of one day owning the ultimate online store. Fortunately, we’re here to help with everything you need to know about creating an online store. In 2020, eCommerce sales account for 16% of all sales made worldwide. Those numbers are expected to accelerate in the years to come, as more consumers continue to rely on the digital environment for quick and convenient purchases.
Forrester eCommerce
MARCH 27, 2020
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.
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Steve Dennis
MARCH 25, 2020
For retailers struggling with failing consumer value propositions, the coronavirus pandemic could not have struck at a worse time. Just as many are running out of meaningful cost reduction moves and are in desperate need of profitable top-line growth (and the cash it brings) to invest in more than a timid transformation, much of physical retail is now grinding to a halt of difficult-to-determine depth and duration.
My Wife Quit Her Job
MARCH 23, 2020
Today, we’re doing a special episode because I’m in lock down at home with my entire family and I’ve got nothing else on my schedule for today. And my partner in crime Toni Anderson also happened to have today free, so I decided to bring her on the show today to talk about how Corona virus has affected our businesses. We’ll also discuss what we believe is the right way versus the wrong way to handle your business in a financial crisis.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
MARCH 27, 2020
As the algorithms for Google and other search engines continue to evolve to provide more accurate results for visitors, brands are becoming increasingly concerned with having a leg up on the competition. The simple solution: local SEO. With new developments in search engines, establishing a strong local SEO value in multiple locations is more important than ever.
Forrester eCommerce
MARCH 23, 2020
Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security. Today (unsurprisingly) the topic du jour was COVID-19 and its impacts specifically […].
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BigCommerce
MARCH 24, 2020
The online automotive parts and accessories sales industry has skyrocketed over the past five years as brick-and-mortar retailers enter the…
Groove
MARCH 23, 2020
If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. You may even have so many running at once that you start to wonder if you remembered everything. Sometimes, you may even wonder what the goal of a campaign was. It's alright if you get overwhelmed at times, but that may cause you to overlook an important stage of your campaign.
Forrester eCommerce
MARCH 26, 2020
Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a multilayer map do to guide public health policy? I think it’s by identifying the location of populations at risk and the pathways of […].
My Wife Quit Her Job
MARCH 23, 2020
With the Corona virus pandemic causing mass layoffs and record unemployment, it’s clear that recession 2020 has already begun. This post will outline everything that I’m personally doing to prepare for this downturn. First off, this is my 3rd recession. In my adult life, I’ve had the misfortune of living through 2 other downturns in 2002 and 2008.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
lateshipment
MARCH 26, 2020
What is Delivery Experience Management? Delivery Experience Management (DEM) is the process of being proactive in ensuring that your customers receive their orders on-time and how they expect. It involves taking action as required to correct issues in the last mile and constantly engaging customers to validate brand promises. DEM is all about offering each of your customers a memorable last-mile shipping experience that not merely satisfies but also delights and makes them advocates of your bran
Ecommerce Platforms
MARCH 27, 2020
If you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. That’s because today’s buyers rely more and more on the internet to do their product research. According to Forrester research, 74% of B2B buyers research more than half of their purchases online. Statista predicts B2B eCommerce to reach $3 trillion by 2024.
Forrester eCommerce
MARCH 23, 2020
If you want to use ML to predict sparse events, then you are going to need a whole lot more sparse events. Maybe we don’t have the direct data to predict the big events like the coronavirus outbreak, but we are very likely to have the data to predict one or more proxy events for an outbreak.
Omnisend
MARCH 27, 2020
COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling Read more The post Marketing in a Crisis: What to Do and How to Strike the Right Tone appeared first on Ecommerce Marketing Automation | Omnise
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Groove
MARCH 25, 2020
Internal site search refers to the tools and strategies used to index and display results within a single website. Our benchmarking has shown that users who interact with this feature are 3 to 5 times more likely to become customers. Many of the visitors who use internal site search have high intentions of making a purchase. These buyers already know the product or service that they want; now, they're comparing brands since they know how much they're willing to spend.
Optimizely
MARCH 25, 2020
“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name. Using Pinterest’s nifty visual search, I quickly identified what online retailer carried this product and, without hesitation, I visited their website.
Forrester eCommerce
MARCH 24, 2020
How will the technology channel be affected by the COVID-19 pandemic? Read a list of likely scenarios and what it could mean for the long-term.
BigCommerce
MARCH 24, 2020
It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets…
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Steve Dennis
MARCH 23, 2020
The notion of “black swan events” originates in the ancient Latin saying “ rara avis in terris nigroque simillima cygno ” (translated roughly as “a rare bird in the lands and very much like a black swan”) that presumed that black swans did not exist. Once they were discovered in the wild late in the 17th century, society needed to re-calibrate its thinking about what we actually know to be true.
Inflow Insights
MARCH 25, 2020
We’re entering a recession thanks to the spread of coronavirus. For brick and mortar businesses, the social distancing and lockdown responses have been brutal. But what about eCommerce? That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far.
Forrester eCommerce
MARCH 25, 2020
It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate […].
BigCommerce
MARCH 24, 2020
So you’ve got your products listed, with high quality images and descriptions.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
MakeWebBetter
MARCH 26, 2020
As an eCommerce store owner or a marketer, you continuously aim to make your customers feel special and happy. Henceforth, you consistently work hard to plan ways for the same. You thrive to provide the optimum customer satisfaction and best customer experience possible. But is customer satisfaction enough to achieve your growth targets? Thereby, top […].
ROI Revolution
MARCH 27, 2020
Published March 27, 2020. Are We Experiencing the “New Normal” or a Temporary Behavior Shift? Is consumer behavior in the current crisis an indicator of things to come? Short answer: Yes. Ecommerce shopping has been steadily increasing year-over-year for the last decade. Now with many brick-and-mortar locations shutting down across the country, the crisis will accelerate this trend – even though we may see an initial dip in online spending in some areas.
Forrester eCommerce
MARCH 26, 2020
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].
BigCommerce
MARCH 24, 2020
We dove deep into why and how you should launch your online business and came to a conclusion: having an…
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Omnisend
MARCH 23, 2020
Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond. Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies. Why now? Why SMS? Read more The post How SMS Can Propel Your Omnichannel Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. We are adapting to the short-run, however, the importance of having longer-term strategies in place ensures longer-term business success and health. Here’s an additional resource to help you navigate your marketing strategy during this time.
Forrester eCommerce
MARCH 27, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the employee experience (EX) predictions for the year, we spoke with Forrester Principal Analyst David Johnson, who serves CIO professionals.
BigCommerce
MARCH 24, 2020
One of the best pieces of advice I ever received was “don’t put all of your eggs in one basket.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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