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Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. In fact, consumers will pay 17% more to do business with firms with a great reputation when it comes to customer service. It’s also much more expensive to acquire new customers than it is to retain your existing customers over the long term.
In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego? For our annual Top Retail Technology Investments in 2019 research, we interviewed more than 40 retail industry professionals to segment the technologies into “hot,” […].
By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion. They have thrived because they were able to offer unique customer products, exploit the inefficiency and high prices of legacy players and create brands and experiences that appeal to digital native consumers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. The focus on speed or pace is a part of that, but it’s […].
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Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses. Today, he runs the popular Amazon VA service URTasker.com and in this episode we are going to talk about how to outsource and scale your Amazon business even if you are a one man show.
Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing. Choosing the best POS system, sadly, is not that easy. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems.
As we’ve reported prior, the majority of legacy Fortune 500 firms are no longer market leaders because their focus remains on protecting their traditional business in this era of digital transformation. In last month’s midwestern US regional Forrester Leadership Board meeting, Stephanie Hammes-Betti, the SVP of Innovation Design at US Bank took us through the […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of those questions. Because we’re now living in an ecommerce world where multichannel is mainstream.
Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.
I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP). In our 39-criterion evaluation, we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, […].
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales. This is not surprising, considering the supply chain impacts the entire organization — from product design to final delivery to the end user.
Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.
Mark Grannan and I just completed our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are leaders, strong performers, and contenders among this group of important software suppliers. Forrester clients can get the full breakdown here.
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Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
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Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India. Markets like South Korea and China are leading globally in term of 5G adoption, and markets like India and, again, China have a huge potential in term of new users joining the internet every day and low revenue per capita, which is [
Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty. In this on-demand Zaius demo, we’ll explore how our CRM platform gives brands an unfair advantage, offering prescriptive guidance powered by a personalized AI engine.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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