Sat.Dec 12, 2020 - Fri.Dec 18, 2020

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The New Seller’s Guide to Google Shopping Reviews

SellBrite

We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product reviews you have lurking on your store. You need to put those reviews front and center—and Google is the place to do it.

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2021 Is the Time to Deliver a Hyper-Relevant Digital Experience in B2B

Kibo

B2B ecommerce is in the middle of a digital transformation. But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. And once meetings start happening again, they must incorporate digital tactics with omnichannel insights that unite every touchpoint.

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How To Share Brand Mission and Ways to Give Back During the Holidays

BigCommerce

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…

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IoT Solutions Power Safe, Speedy and Cold COVID-19 Vaccine Delivery

Forrester eCommerce

What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How We Created A Custom Product Configurator Using BigCommerce Stencil

Groove

Many businesses in the home improvement, building and remodeling industry have a tough time building an eCommerce store that's optimized for the user experience. Selling extremely complex and customizable products online requires a sustainable eCommerce platform and website, and oftentimes, requires a product configurator. Custom Product Configurator Using BigCommerce Stencil.

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How to Use the Psychology of Color to Increase Website Conversions

Kissmetrics

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

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The Age of Reinvention in Lending

Forrester eCommerce

The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].

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Paypal Alternatives For Ecommerce Store Owners

My Wife Quit Her Job

Ever since Paypal stopped returning fees from refunded transactions, the ecommerce community has been up in arms. If you find Paypal’s refund policies unfair, here are my favorite Paypal alternatives for ecommerce merchants. First off, here’s exactly what Paypal announced in late 2019. Taken verbatim from their press release, Paypal declared that… In line with industry practice and according to our updated policy, we will not charge a fee to process refunds, but the fees from t

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5 Alternatives to Wanelo

Kissmetrics

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

COVID has pushed retail supply chains to their limits, from the initial stock-up period at the start of the pandemic to the unprecedented ecommerce rush of the holiday season. However, retailers have risen to the occasion and adjusted their operations accordingly — and now they need to look to the future and plan for a post-pandemic future, according to the Enabling a Resilient & Connected Supply Chain in a Post-Pandemic World webinar from the IoT Consort i um and GS1 US.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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What 2020 Taught B2B Sales Leaders And Teams

Forrester eCommerce

In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.

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eCommerce Fraud: How To Protect Your Store

Groove

As retailers face the start of a holiday shopping season like no other, there is one dramatic change in consumer behavior that they overlook at their peril. A startling portion of shoppers appear to be ready to bend and break the rules to illegitimately make off with free or discounted products ? and this approach to eCommerce fraud can seriously hurt some smaller businesses. eCommerce Fraud in 2020.

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Why Your Local Business Should Work with Yelp Elite

Kissmetrics

If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy.

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design:retail Announces ‘Winning Windows’ 2020 Award Recipients

Retail TouchPoints

The Winning Windows of New York grand-prize Platinum Award went to Bloomingdale’s, whose windows encouraged viewers to take joy in the little things. Photo by Tim Sibley. Inspired by light and the colors of Bloomingdale’s holiday campaign, each color-blocked window uses simple objects and unexpected materials to make viewers smile. Photo by Tim Sibley.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021

Forrester eCommerce

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

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How eCommerce Businesses Can Make Holiday Shopping Frictionless

lateshipment

In 2020, we are witnessing an explosive growth in the popularity of online shopping. According to Forrester’s brief , the volume of online commerce has grown by more than 18.5% over the past 12 months. It is primarily due to the introduction of quarantine precautions that have influenced buyers all over the world. Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping.

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Best Document Management Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Companies exchange private information with clients and customers all the time. If even one document falls into the wrong hands, they could lose a great relationship in an instant. Everyone I work with uses document management software, and you should too.

Document 363
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design:retail, Powered by Retail TouchPoints Debuts Today

Retail TouchPoints

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives. The news comes following the integration of design:retail into the brand portfolio and the publication’s shift to an all-digital format.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Future Of Documents: Content Creation Is Ripe For Its Own Digital Disruption

Forrester eCommerce

I remember the first time I saw a Google Doc. It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […].

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Demand Generation Strategy: How To Attract More Leads

Groove

A successful demand generation strategy grabs customers' attention and instills a desire in them to buy from, learn about and engage with a brand. Various marketing strategies are used to capture customers and move them through the conversion funnel. Demand generation is an umbrella strategy that should be treated as a flywheel. By first identifying audiences that seem like appropriate buyers of your brand, companies can then funnel them through the conversion path.

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Best Cloud Web Hosting

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You need a website that’s reliable, flexible, and adapts to your needs. You need to spend your time focusing on your business rather than worrying about your website. Cloud web hosting could be the right choice for you. This is a relatively new kind of hosting that has emerged as an impressive solution for websites that need a stable and efficient, yet adaptable and agile ho

eCommerce 362
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Beautycounter Hybrid Store: Products in the Front, Livestream in the Back

Retail TouchPoints

Clean cosmetics brand Beautycounter has opened a brick-and-mortar store that doubles as a livestream content studio, blending a real-time, in-person shopping experience with the community-expanding reach of virtual livestreaming. Located on Abbot Kinney Boulevard in Venice, Calif., the hybrid store aims to bring the brand’s clean beauty mission to a wider audience by creating engaging in-studio shoppable content that can be viewed on multiple social channels — while simultaneously livestreaming

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Explaining Explainable AI

Forrester eCommerce

In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine learning. It exists because many machine-learning models are either opaque or so convoluted that they defy human understanding. But […].

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335: Does Luck Or Skill Matter More For Business Success With Steve Chou

My Wife Quit Her Job

Every business requires a little bit of luck in order to succeed. And often times, success depends on timing and being at the right place at the right time. But have you ever wondered how some people keep getting lucky over and over again? Is it just a coincidence that some entrepreneurs always seem to find a way to steer luck in their direction? It’s not a coincidence and here’s my philosophy on how to improve your luck.

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Best Free Website Builders

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. The best part? There are many free website builder options.

eCommerce 363
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WAIR Taps Personalized Clothing Fit Data to Enhance the Design-to-Sale Pipeline

Retail TouchPoints

WAIR , an AI-powered personalized fit solution, is designed to help retailers offer more accurate sizing for ecommerce orders. The technology also aims to utilize the benefits of improved fit across the entire business — from incorporating a demographic’s preferred size specifications during the design phase to helping retailers optimize ad targeting based on the sizes that need to sell.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Three Sales Methodology Trends We Can All Get Behind

Forrester eCommerce

This progress from methodology vendors is encouraging for sales leaders, sales enablement teams, and for the vendors themselves.

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OpenCart vs Shopify (Dec 2020) – The Basics

Ecommerce Platforms

Building an online store has never been easier. These days, there are tons of tools to help you get started, including a wide range of ecommerce store building solutions and ecommerce platform options. However, it’s often difficult to figure out which service you should be using. Do you need an online store solution that comes pre-built with payment gateways and templates, as well as various extra advanced elements like SEO functionality?

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How to Run a Content Audit

Kissmetrics

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate.

SEO 362
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NRF, Amazon Call on CDC to Include Retail Workers Among Early Vaccination Recipients

Retail TouchPoints

The National Retail Federation (NRF) is advocating for retail workers to be included among the early recipient groups for the COVID-19 vaccine. Amazon has made a similar request, though the company specifically focused on its own frontline workers at its warehouses, data centers and Whole Foods locations, according to The Wall Street Journal. Both organizations submitted letters to the Advisory Committee on Immunization Practices at the CDC.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt