Ecommerce Platforms
DECEMBER 27, 2018
Are you one of the 45% of entrepreneurs struggling to cope with their stress? If so, you probably don't have enough hours in the day to complete all the necessary tasks to maintain and scale your Shopify store. If you can relate, start outsourcing some of the work. Period. This then begs the question, what should I outsource and how do I go about doing it?
Steve Dennis
DECEMBER 27, 2018
‘Tis the season for annual retail predictions and, fear not dear reader, I will be sharing mine early in the New Year. Yet amidst all the prognostication nary a modern day Nostradamus gets fact checked on how well-honed their gift of prophecy actually turns out to be. I don’t want to be that guy. So here’s a mostly objective–and decidedly self-indulgent–assessment of my Baker’s Dozen Of Provocative Retail Predictions For 2018.
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Ecommerce Guru
DECEMBER 26, 2018
The making of an e-commerce store is only the first step in business. There must be transactions occurring regularly, but there is no option available to evaluate the store currently in the online world. Social proof, especially in the form of customer reviews can be an effective tool for your store’s sale boxes. The customers may not be providing reviews on the site even after repeated requests, many owners get stuck in this vicious cycle.
Forrester eCommerce
DECEMBER 24, 2018
“You who are on the road must have a code that you can live by… teach your children well… and feed them on your dreams.” Graham Nash was spot on – about machine learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the same assiduous guidance, […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Optimizely
DECEMBER 27, 2018
Of all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list. While we wouldn’t necessarily make the argument that it should, we firmly of the believe this faceoff isn’t discussed enough in ecommerce, especially in the context of email marketing.
Ecommerce Platforms
DECEMBER 26, 2018
If you've been looking for an affordable ecommerce platform with all of the needed features packed in, EKM might just be the system you want. In this EKM review, we'll outline how the UK-based development and support team make it rather advantageous for some online stores. We'll also talk about the features that make it stand out. Not only is EKM affordable, but it has an in-house support team, a focus on built-in features (as opposed to apps,) and an interesting service that scans your website
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Forrester eCommerce
DECEMBER 26, 2018
Recently, Forrester published our CX predictions for 2019. Our first prediction was that stagnating CX quality will cause short, destructive price wars. We cited Fidelity’s two new zero-fee investment funds as an example of how this is already starting to play out. We also noted that Vanguard responded to Fidelity by highlighting its many funds […].
Optimizely
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. The two situations require very similar marketing and technical skills, but incredibly different approaches.
GetElastic
DECEMBER 26, 2018
When the world’s largest leisure travel company, Carnival, wanted to create the ultimate vacation experience aboard their ships, they realized they needed to improve the convergence among the physical and digital worlds into a seamless experience. Placing their guests at the center of the experience design and empowering commerce capabilities everywhere, Carnival announced the OceanMedallion™ (at CES January 2017), a small wearable token connected to a specific guest, interacting wit
RTP blog
DECEMBER 27, 2018
By Mark Pluta, Blume Global. There’s a shortage of truck drivers across the nation, and the crisis hit an all-time high in October, according to the American Trucking Association. Various factors are to blame for this problem, chief among them stringent new regulations designed to increase driver safety. They include a law that limits the number of hours drivers can stay on the road, and the use of mandatory electronic logging devices to track time spent driving.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Inflow Insights
DECEMBER 26, 2018
What would it look like to find the best eCommerce agency for your company? If you hired that agency, how would you judge “success”? What signals would you look for to decide if they were delivering value? In what follows, we’ll share with you how we think about delivering value. We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency.
Optimizely
DECEMBER 26, 2018
Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. When we launched this podcast back in February, we didn’t really know how it would go. Would people listen? Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests?
GetElastic
DECEMBER 24, 2018
The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. Even B2B organizations started becoming aware of driving results based on their customers’ desire for personalization. According to Marketing Insider Group , 78% of consumers say relevant content increases their purchase intent.
Steve Dennis
DECEMBER 22, 2018
In the weird irony that is often part of retail (and life in general), Sears Holdings recently announced its first quarter of comparable sales growth in many years—and I believe only its second or third since I left the retailer in 2003! It turns out that the liquidations sales being held in the many Sears and Kmart locations that were closing during the quarter finally brought out customers in droves.
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ecomdash
DECEMBER 26, 2018
Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. Affiliate marketing is the process of partnering with other websites to promote your products for you.
Rishi Rawat
DECEMBER 27, 2018
My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable. About a week after our appointment, I checked my mail and received this card: The doctor and staff at the clinic hand-signed a thank you card after visiting them for the first time.
Wiser
DECEMBER 28, 2018
There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. . With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. .
CPC Strategy
DECEMBER 28, 2018
In CPC Strategy’s 2018 Holiday Forecast Study we predicted that Gen Z (roughly 18- to 24-year-olds) would spend 21% more on gifts this. > Read More. The post Who Are The Leading Retail & Beauty Brands For Teens? [New Data] appeared first on Retail Performance Marketing Blog - CPC Strategy.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
ecomdash
DECEMBER 24, 2018
If you’re thinking about selling products online, the eBay marketplace is a great place to start. The platform is easy to navigate, you don’t have to shell out a lot of money to start selling, and there are millions of eBay shoppers to sell your products to. Though, don’t let the fact that it’s so simple fool you. There are challenges you’ll encounter when selling online, no matter which platform you choose.
Rishi Rawat
DECEMBER 24, 2018
I was listening to a really interesting story about Charity: Water. Turns out, a big reason people don’t donate is that they don’t trust how their donations will be used. Charity: Water grew because they convincingly addressed this concern. Addressing these types of resistances is one of the 16 tactics in our toolbox. We call it Narrative Control and use it to convert interested browsers into buyers.
Wiser
DECEMBER 28, 2018
At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason not to buy from them. Sounds like an uphill battle, right? Well, it doesn’t have to be—not if you know where to act and which issues deserve your attention.
CPC Strategy
DECEMBER 27, 2018
When it comes to online retail sites, Amazon is hands down the king. The site claims close to 2 billion visitors per month. > Read More. The post How to Set Up Amazon Video Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
FastSpring
DECEMBER 27, 2018
You’ve got an amazing idea for a new piece of software or service that you’re confident about developing further, but is the market really ready for your idea? Whether you’re an emerging startup or an established business, finding product-market fit is a good indicator for the success of your next venture. First coined by Marc Andreessen in 2007, “product-market fit” was initially defined as “being in a good market with a product that can satisfy that market.”.
ecomdash
DECEMBER 28, 2018
Computers, and the accessories that go with them, are some of the most in-demand products around. The global PC (Personal Computer) market has been slowly declining in recent years but remains massive – with nearly 62 million computers being shipped to customers in the first quarter of 2018. The computer accessories market is projected to grow from $12 billion to almost $16 billion by 2021.
Elsner
DECEMBER 27, 2018
Automation is entering a whole host of industries at the moment, so it makes sense that ecommerce operators would be just as eager to see what this approach can offer them. To give you an idea of how automation is capable of enhancing any online store, here are a handful of the most compelling advantages it delivers. Streamlining Email Campaigns. Getting former customers to return to your site and make another purchase is always a challenge.
TradeGecko
DECEMBER 27, 2018
Conventional wisdom says that businesses – manufacturers or not – should focus on moving higher and higher up the value chain to command the highest margins and move from being a mere supplier to a trusted advisor. But is this view correct?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Salsify
DECEMBER 27, 2018
Meeting the demands of modern commerce requires a vision, a plan, and the team to to organize and orchestrate the best product experience for shoppers across every sales channel. Our customers work hard every day to overcome the internal challenges of digital transformation and build a digital shelf that keeps their customers delighted. Here are five of our favorite stories from the last year about their success - with important lessons for anyone struggling to determine how best to grow sales a
Wiser
DECEMBER 26, 2018
With 9 percent market share of the entire US commerce market, and being a major marketplace in Europe as well, Amazon is the leading e-commerce marketplace for merchants with a low barrier of entry. Amazon is a lucrative opportunity for merchants who seek to get access to millions of daily transactions with a no-risk model (fees are paid upon actual selling of goods; there are no upfront advertising fees).
CPC Strategy
DECEMBER 28, 2018
Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your. > Read More. The post The Complete Google Shopping Ads Guide For Retailers 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
TradeGecko
DECEMBER 27, 2018
Conventional wisdom says that businesses – manufacturers or not – should focus on moving higher and higher up the value chain to command the highest margins and move from being a mere supplier to a trusted advisor. But is this view correct?
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