BigCommerce
FEBRUARY 7, 2018
You’ve reached the tipping point. One last major site outage. One bug undetected for months that could have cost you millions (but you thankfully caught!). One more feature that will cost way too much and take much too long to build. One last peak season losing sleep wondering if the infrastructure will hold this time around. It’s time to switch ecommerce platforms.
Optimizely
FEBRUARY 6, 2018
Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!”. Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought something from your website (a cellphone case, in fact) doesn’t mean I’m automatically interested in the latest peep-toe stilettos.
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My Wife Quit Her Job
FEBRUARY 5, 2018
Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs.
Kissmetrics
FEBRUARY 7, 2018
People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?”. And my response back to them is always the same: “Why do you care?”. See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
BigCommerce
FEBRUARY 6, 2018
Whether you’re looking to start up an online business or diversify your offering to scale your current ecommerce business, you need two very specific things: a product idea. . a sourcing method. Product ideas can be difficult to come by , especially ones with true market viability. But coming up with the idea is often less challenging than the sourcing of those products – so I found out.
Optimizely
FEBRUARY 8, 2018
This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
FEBRUARY 8, 2018
Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those bring in the most traffic. This isn’t new or unique. Many people have found success in going long. But here’s the thing that most people miss: Just because something is long doesn’t mean it’s going to rank well.
Ecommerce Platforms
FEBRUARY 5, 2018
I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house. Now, you must be wondering – what does that have to with a flower shop?
SellBrite
FEBRUARY 6, 2018
You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying pan except for one key difference.
RTP blog
FEBRUARY 9, 2018
By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always come down to price and value. With this in mind, it’s critical for retailers to leverage the massive social media ecosystem to usher customers down the purchasing path. Digital influences and touch points are becoming ever-present in the lives of shoppers.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Kissmetrics
FEBRUARY 6, 2018
It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’. Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with new color schemes and trends, too. Except for one tiny thing.
A Better Lemonade Stand
FEBRUARY 5, 2018
These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers and their basis in neuroscience means they work with customer's hard-wired cognitive biases to increase conversion rates. The post 6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization appeared first on A Better Lemonade Stand.
GetElastic
FEBRUARY 8, 2018
Commerce has evolved beyond the cart into an entire ecosystem. It’s not enough to have a beautiful website, a drop-down catalog, and bug-free checkout. All your competitors are doing exactly the same thing. The leading brands don’t sell a product, they sell an experience. Experience-driven commerce is generated by engaging customers across different touchpoints in different ways and integrating your product into their daily routines.
RTP blog
FEBRUARY 8, 2018
There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them something; tell them; and remind them that you told them. Perhaps it’s too old-fashioned for today’s fast paced world, but it’s a mantra that should be adopted by retail customer service. Recently, a lack of communication made a bad CX experience — a long wait for a product I had ordered — that much worse for me.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
Bootstrapping Ecommerce
FEBRUARY 6, 2018
Influencer marketing is a very effective way to generate sales & if you don’t start experimenting with it, you’re leaving serious money on the table. This article teaches you how to work with influencers to promote your products in effective influencer marketing campaigns. The post How to Work With Influencers to Promote Your Products appeared first on Bootstrapping Ecommerce.
Klaviyo
FEBRUARY 7, 2018
Editor’s note: This post is a refresh of “5 Ways to Avoid the Spam Folder,” published January 26, 2016, by Marissa Petteruti. The dreaded spam folder! If a brilliantly crafted email lands in the spam folder and there’s no one to see it, does it make an impact? Of course not. The good news is the practices that keep you out of the spam folder aren’t complicated, Before we get to those, let’s have a quick background on spam.
Inflow Insights
FEBRUARY 6, 2018
Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro —an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO tests we ran, one change had by far the biggest impact on results.
RTP blog
FEBRUARY 7, 2018
When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
eCommerce Training Academy
FEBRUARY 4, 2018
When you search Google for product ideas, you’ll definitely get overwhelmed with all the articles out there. So instead of writing another post about what should you sell online, I decide to curate the best content available online. What products should I sell on the Internet? That’s one question I get a lot from academy members. Overview.
Steve Dennis
FEBRUARY 9, 2018
Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. I’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive. I’ve also recently added two new keynote speaking gigs, both in Chicago.
SellBrite
FEBRUARY 9, 2018
In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from.
RTP blog
FEBRUARY 5, 2018
By Sarah Beldo, Sift Science You may have heard that account takeover (ATO) is on the rise for all types of companies, from e-Commerce merchants to SaaS businesses. The first step to protecting your business is understanding the problem. Let’s take a look at why ATO is growing. What Is Account Takeover? ATO, also known as account compromise, is just what it sounds like: a bad actor getting access to a good user’s account.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Store Growers
FEBRUARY 7, 2018
January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there. There still is not enough consistent traffic hitting the site to make consistent sales. But in January I’ve started experimenting with a new marketing channels to hopefully counter that.
Steve Dennis
FEBRUARY 5, 2018
This post was co-written by Brent Franson and Steve Dennis. Recent retail earnings, as well as various industry reports, continue to support three continuing and profound trends. First, those retailers stuck in the vast and largely undifferentiated middle (think Macy’s, JC Penney, Gap and Sears) continue to struggle and, in some cases, face existential crises.
Ecommerce Platforms
FEBRUARY 7, 2018
I have reviewed all sorts of e-commerce systems on this site, and a majority of it has to do with Shopify. Due to that, we've crossed paths with the ReferralCandy app quite a few times. The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app.
ROI Revolution
FEBRUARY 8, 2018
Recently, we noticed a new feature that was added to the interface in AMS for Amazon advertising campaigns : a date range picker. This is a massive game-change for Amazon, whose reporting to this point has been incredibly limited due to only being able to see a static 60-day lookback for sales. With this new addition, users can look back at any date range within the past 60 days and download a report for that specific date range.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Wiser
FEBRUARY 6, 2018
Ever tried speed dating? The idea is to try and pre-qualify a potential date in as little time as possible, to determine if you’d like to pursue something with that person at a later point in time. While it may seem cold, the real premise of speed-dating stemmed from Yaacov Deyo’s idea that you could maximize the efficiency of dating by quickly qualifying or disqualifying a potential partner.
ecomdash
FEBRUARY 7, 2018
Learn the differences between private labeling and white labeling. Both are great options for retailers like you starting an online business. See which one works best for your company. Read more. The post Beginner’s Guide to Private Labeling and White Labeling appeared first on ecomdash.
Ecommerce Platforms
FEBRUARY 3, 2018
Making an online video course takes a few things: an idea, some video-making equipment, and the right platform to launch your website. If you're trying to learn how to create a video course, one of the best ways to go about doing that is with the Teachable system. It doesn't matter what types of video courses you're trying to make, since Teachable offers a drag and drop editor, support for all types of files, sales pages, community tools, and more.
Canadian Special Events
FEBRUARY 9, 2018
Danny Kramer. Based in Winnipeg, The Danny Kramer Dance Band is racking up the accolades. Last January they were named a finalist for Entertainer of the Year in the Canadian Event Industry Awards (Nationals), were awarded Best Entertainment Act for Manitoba/Saskatchewan by the prestigious Canadian Wedding Industry Awards and just this month was named 2017 Entertainer of The Year (Prairies) in the Canadian Regional Event Awards.
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