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Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics. In this article, we’ll cover all the detailed demographic options, available across different campaign types, and how to use them to improve your ad campaign.
Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Bed Bath & Beyond (BB&B) has secured a $375 million loan, according to the Wall Street Journal. Citing sources familiar with the matter, WSJ reported that the retailer has selected a lender following a marketing process conducted by JPMorgan Chase & Co. The loan will provide BB&B with greater liquidity and give a confidence boost to suppliers regarding shipping items to the retailer.
In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].
The Challenge: Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Having been in business for over 70 years, this client has a vast wealth of knowledge in their industry. Unfortunately, their eCommerce platform was unable to facilitate transactions for most products offered, requiring customers to order through a phone call.
The Challenge: Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Having been in business for over 70 years, this client has a vast wealth of knowledge in their industry. Unfortunately, their eCommerce platform was unable to facilitate transactions for most products offered, requiring customers to order through a phone call.
Codie Sanchez owns a $50 million dollar company that specializes in running “boring businesses” By boring businesses, think ice vending machines, laundry mats, car washes…every day businesses that make a ton of money but are not considered sexy. In this episode. you’ll learn an unconventional way to think about entrepreneurship.
Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.
In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.
The Challenge: Elmhurst Milked was founded in 1925 as a dairy production and delivery service in New York City. This family-owned and operated brand successfully operated in its original format until 2016 when its last dairy production facility was closed. While this company no longer delivers its product in vans stuffed with ice blocks, the milk-at-your-doorstep tradition lives on in its modern form.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
In the ecommerce community, you’ll often hear about business models like dropshipping, retail arbitrage, private label, and Amazon wholesale. There’s one more business model that’s often overlooked ? selling used items on Amazon. What makes selling used items on Amazon different from eBay or the Facebook Marketplace is that Amazon requires a higher standard of quality for goods sold on their platform.
Qurate Retail Group has appointed James Hathaway as interim CFO following the resignation of former financial chief Jeffrey A. Davis. The parent company of brands such as QVC , HSN and Zulily also has created a new Chief Transformation Officer role and promoted William Hunter, currently SVP of Business Transformation and Shared Services, to the post.
Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. If you are currently selling your food and beverage products in-store with little to no online presence, we are here to help.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].
Instacart has introduced a new Big & Bulky fulfillment service nationwide for same-day scheduled delivery of larger products, which customers can purchase alongside smaller items such as their groceries. The service is available via the Instacart App and Instacart Platform-powered websites through Instacart’s Carrot Delivery solution, which offers end-to-end fulfillment solutions for retailers.
Marketing leaders should focus on what can be done to combat an economic downturn without damaging the long-term capabilities of the marketing organization.
It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is fierce. It’s often not enough for brands to sprinkle in the right keywords, pump product pages with positive reviews, and snap high-res, high-quality images.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.
Sephora has been fined $1.2 million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). California Attorney General Rob Bonta noted that the state informed Sephora of the data privacy violations following an investigation of online retailers but that the retailer failed to correct the issues within the 30-day grace period afforded by the CCPA.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity. Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.
Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly integrated with the website, and storefront. A headless ecommerce platform has the front end (or “head”), often a template or theme, separated from the backend mechanics of running an effective ecommerce solution.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
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Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. I’ll be joined by Jam3’s Rachel […].
Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line. A coupon code that you actually intended to offer becomes invalid, and when a shopper unsuccessfully attempts to use it at checkout, they become frustrated and abandon. These two scenarios happen all the time.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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