Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics. In this article, we’ll cover all the detailed demographic options, available across different campaign types, and how to use them to improve your ad campaign.

Recommendation 91

Recommendation Improvements Other Marketing 91

Retail TouchPoints

AUGUST 25, 2022

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

Marketing 334

Marketing Shipping Costs Shopping Carts Channel 334

SheerID

AUGUST 26, 2022

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

Marketing 165

Marketing Customer Blog 165

RetailDive

AUGUST 24, 2022

In Q2, retailers touted “aggressive” actions to mitigate hurdles and prepare for the holidays. Will that be enough?

Retail 119

Retail 119

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Retail TouchPoints

AUGUST 25, 2022

Bed Bath & Beyond (BB&B) has secured a $375 million loan, according to the Wall Street Journal. Citing sources familiar with the matter, WSJ reported that the retailer has selected a lender following a marketing process conducted by JPMorgan Chase & Co. The loan will provide BB&B with greater liquidity and give a confidence boost to suppliers regarding shipping items to the retailer.

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Shipping Costs Supplies Shipping Marketing 306

Forrester eCommerce

AUGUST 25, 2022

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].

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Management Marketing Operations Customer 370

My Wife Quit Her Job

AUGUST 21, 2022

In the ecommerce community, you’ll often hear about business models like dropshipping, retail arbitrage, private label, and Amazon wholesale. There’s one more business model that’s often overlooked ? selling used items on Amazon. What makes selling used items on Amazon different from eBay or the Facebook Marketplace is that Amazon requires a higher standard of quality for goods sold on their platform.

eCommerce 296

eCommerce Other Customer Retail 296

Retail TouchPoints

AUGUST 23, 2022

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.

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Gifts Events Channel Improvements 327

Forrester eCommerce

AUGUST 25, 2022

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.

Customer 370

Customer B2B Marketing 370

Groove

AUGUST 22, 2022

Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. If you are currently selling your food and beverage products in-store with little to no online presence, we are here to help.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

SheerID

AUGUST 22, 2022

BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].

BigCommerce 147

BigCommerce B2C eCommerce Platforms eCommerce 147

Retail TouchPoints

AUGUST 24, 2022

Qurate Retail Group has appointed James Hathaway as interim CFO following the resignation of former financial chief Jeffrey A. Davis. The parent company of brands such as QVC , HSN and Zulily also has created a new Chief Transformation Officer role and promoted William Hunter, currently SVP of Business Transformation and Shared Services, to the post.

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Retail Operations eCommerce 302

Forrester eCommerce

AUGUST 24, 2022

Forrester contends that CX leaders are overly optimistic about their budget prospects. Learn where to trim your CX budget in 2023 and key areas to increase investment dollars.

Customer Experience 368

Customer Experience Customer 368

Profitero

AUGUST 24, 2022

Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.

Operations 145

Operations Consumer eCommerce 145

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

GetElastic

AUGUST 23, 2022

Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity. Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.

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Demo Mobile Subscription Reference 144

Retail TouchPoints

AUGUST 25, 2022

Instacart has introduced a new Big & Bulky fulfillment service nationwide for same-day scheduled delivery of larger products, which customers can purchase alongside smaller items such as their groceries. The service is available via the Instacart App and Instacart Platform-powered websites through Instacart’s Carrot Delivery solution, which offers end-to-end fulfillment solutions for retailers.

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Fulfillment Outdoor Toys Electronics 300

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. I’ll be joined by Jam3’s Rachel […].

Events 360

Events Technology Marketing Other 360

Wiser

AUGUST 22, 2022

One of the biggest challenges for retailers is deciding on—and implementing—a pricing strategy that will increase profits and drive customer loyalty. It can be tough when you’re pricing new products. Set your prices too high and you can miss out on possible sales. Set your prices too low and you might miss out on profits. It’s all a balancing game to find the right price.

Consumer 143

Consumer Marketing Customer Customer Loyalty 143

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

UpSellIt

AUGUST 23, 2022

Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line. A coupon code that you actually intended to offer becomes invalid, and when a shopper unsuccessfully attempts to use it at checkout, they become frustrated and abandon. These two scenarios happen all the time.

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Management Customer Experience Technology Improvements 123

Retail TouchPoints

AUGUST 26, 2022

Sephora has been fined $1.2 million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). California Attorney General Rob Bonta noted that the state informed Sephora of the data privacy violations following an investigation of online retailers but that the retailer failed to correct the issues within the 30-day grace period afforded by the CCPA.

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Information Consumer Recommendation Online Retail 298

Forrester eCommerce

AUGUST 22, 2022

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

Customer Experience 368

Customer Experience Management Customer Marketing 368

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. But why stop there? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

UpSellIt

AUGUST 26, 2022

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon. In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4% less than 2020, ecommerce sales rose an estimated 45% compared to 2019. For every day of Cyber 5, people shopped more online compared to in-store.

Shipping Costs 116

Shipping Costs Marketing Recommendation Social Media 116

Retail TouchPoints

AUGUST 26, 2022

Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly integrated with the website, and storefront. A headless ecommerce platform has the front end (or “head”), often a template or theme, separated from the backend mechanics of running an effective ecommerce solution.

eCommerce 290

eCommerce Mobile Technology Improvements 290

Forrester eCommerce

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369

B2C Marketing Customer 369

Ecommerce Platforms

AUGUST 20, 2022

As most companies know, optimizing conversions in today’s competitive landscape means knowing how to take advantage of all the tools available to you. Since website homepages don’t always make the best lead generation tools, companies need something a little more specific to drive new opportunities. This is where the landing page comes in. Landing page builders like Unbounce and Instapage ensure you can have the best chance at connecting with and converting your target audience.

Arts 104

Arts Live Chat Improvements PPC 104

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Salsify

AUGUST 25, 2022

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is fierce. It’s often not enough for brands to sprinkle in the right keywords, pump product pages with positive reviews, and snap high-res, high-quality images.

eCommerce 113

eCommerce 113

Retail TouchPoints

AUGUST 24, 2022

Communications and task management solution provider Opterus has launched OPSEngine, a packaged set of APIs designed to provide retailers access to all of the OPSCENTER cloud solution’s features through a seamless integration into brands’ internal systems. OPSCENTER is a multi-modular solution created to help retailers manage and execute store tasks and communications.

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POS Management Retail Information 290

Forrester eCommerce

AUGUST 26, 2022

While social media is abuzz with “quiet quitting” as the latest trend in employee behavior, whistleblowers from tech companies are quitting in the loudest possible way and sounding alarms on the way out or shortly thereafter. On August 23, 2022, news emerged that Twitter’s former head of security, Peiter “Mudge” Zatko, had filed a whistleblower […].

Social Media 195

Social Media Information Management Technology 195

Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting. Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates.

Shopping Carts 91

Shopping Carts Events Merchant Services eCommerce Platforms 91

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail