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By Mike Potter, Rewind The holiday shopping season and Black Friday/Cyber Monday (BF/CM) have a significant impact on annual retail sales and can determine whether retailers turn a profit for the year. With such high stakes, it is absolutely critical for retailers to avoid any downtime on their sites. For every second spent trying to get a broken web site back up and running, competitors are scooping up sales.
What do Amazon, Wayfair and Zappos have in common? They all skyrocketed their business thanks to drop shipping. But while Amazon and Wayfair continue to grow using this supply chain management method, Zappos was quick to turn its back on it. Drop shipping isn’t for everyone. For some businesses, it could be the secret to rapid growth. For others, it could destroy their brands.
The holiday shopping season is crucial to ecommerce success, but it's so busy! Read our monthly checklist to stay prepared and on schedule for optimal results. The post Ultimate Ecommerce Holiday Guide: Monthly Checklist for Online Retailers appeared first on Ecomdash.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
An issue all online stores have in common is shopping cart abandonment. This means one of the main areas of focus for all online stores is (should be!) conversion optimization. Optimizing your checkout experience and shopping cart is essential for your online store to combat shopping cart abandonment and drive more successful conversions while providing a seamless checkout process for your consumers.
Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile E- wallets. The introduction of 5G will only enhance innovations in retail technology and in turn, benefit the consumer.
By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018. Household names like Toys ‘R’ Us, Nine West, Brookstone and Payless have shut up shop; and Amazon continues to squeeze the competition with one-day Prime shipping.
By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018. Household names like Toys ‘R’ Us, Nine West, Brookstone and Payless have shut up shop; and Amazon continues to squeeze the competition with one-day Prime shipping.
In 1983, Lisanne Bainbridge (a researcher at the University of Reading in the UK) wrote the following prescient words, in her widely-cited paper “Ironies of Automation”: “by taking away the easy parts of [the] task, automation can make the difficult parts of the human operator’s task more difficult.” In other words, automate all the easy […].
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.
I have an all star ecommerce cast for today’s episode. I’m with my partner Toni Anderson, Kurt Elster of the Unofficial Shopify Podcast, Andrew Youderian of Ecommerce Fuel and Padriac Ryan. And we’re reporting live at day 2 of the Klaviyo conference in Boston. In this episode, we share our key takeaways from Klaviyo Boston Day 2 and I get roasted on my own podcast.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing. This move gives IPG the opportunity to power both media and creative with technology and data-driven solutions that use Acxiom as the data management layer and […].
Ashes to ashes and dust to…diamonds? Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way — by turning cremated ashes into diamonds. Eterneva diamonds are certainly turning heads, picking up regular press and even a mention in Keeping Up With the Kardashians. But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency i
Selling on Amazon isn’t always an easy task – learning how Amazon works and how to make your products sell is all part of the game when it comes to being an Amazon seller. You can use many different methods to figure out how to fix anything that might be wrong with your listings. There is a lot of great advice out there to help you along the way, often from other sellers who have been exactly where you are.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […].
Looking for the best link shortener to use on your website or your social pages? You’ve come to the right place! Find out how each service compares. The post 14 Best Link Shorteners Every Marketer Should Know About appeared first on A Better Lemonade Stand.
Chances are you’ve heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you’ve heard about the brilliance of it, you’ve also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. .
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.
With 1.2 billion listings on eBay, sellers have a lot to compete with when vying for the attention of eBay’s 182 million active buyers. But some eBay sellers aren’t only skilled at getting their listings in front of potential purchasers, completing sales and garnering positive feedback — they’re also incredibly successful at it. These sellers have years of online retail experience and countless eBay sales under their belts, so naturally, they have plenty of advice to share.
Square is a brand that you're sure to be familiar with if you've ever considered running your own mobile or eCommerce business. One of the most popular transaction processing solutions for online and card payments on the market today, Square ensures that small business owners can run their own stores, online companies, and even pop-up stores, without having to worry about complex or expensive hardware and software.
eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. This means that fewer visitors will arrive to your online store and enter your sales funnel. If an error goes unresolved for too long, this opens up the possibility of it then causing additional errors that lead Google to bury the site’s webpages under many other search results in the search engine results pages (SERPs).
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […].
I have the bad habit of revisiting things I’ve built with a critical eye. What I love about Tableau Public is that we can let visualizations fly and observe how people react to them. The key thing for me is perspective. The ability to not take feedback personally is essential! I believe we should try […]. The post Dealing with common Scatter Plot issues in Tableau appeared first on Canonicalized.
A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season.
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining). Welcome to Growth Interviews! Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut… The post Miroslav Varga Podcast: We are on the brink of a revolution and i
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Emerging technologies such as robotic process automation (RPA), virtual agents, and machine learning — these are those invisible robots described in the recently published Forrester book, Invisible Robots in the Quiet of the Night: How AI and Automation Will Restructure the Workforce. Invisible robots have rocketed automation to a top spot among enterprise initiatives, yet […].
Since 2009, Webbula has pursued a singular passion for truth in data. A passion that drives everything we do and every decision we make. Our clients have come to rely. The post A Decade of Data Quality appeared first on Webbula.
Published October 7, 2019. On their own, YouTube and remarketing can be extremely powerful tools for customer retention and profitable brand growth. But together? This dynamic duo can help you achieve amazing results, especially for savvy brands that know how to leverage both properly. Let’s dig a little more into what YouTube advertising and TrueView ads are, how remarketing on YouTube looks, and how the ROI Revolution team helped one client use YouTube to become a significant competitor
If you’re selling your SaaS on home soil, pricing it in your currency makes sense. But what happens when your company wants to expand into new territories? Not only do you need to market test your SaaS product in new geographical areas, but making sure it’s priced correctly can make or break its success in any new territory. Pricing your SaaS in a customer’s own currency can do a lot to influence their buying decision.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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