Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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eCommerce Companies: Your Carbon Footprint Could Get Expensive Soon

ESW

Online shopping has transformed retail. Unfortunately, it’s also helping change the environment, and not for the better. Shipping products to individual consumers rather than to retailers is a carbon-heavy model of distribution. Unchecked, those carbon output levels would only rise as eCommerce matures. The good news is that DTC brands and other eCommerce retailers can take action now on behalf of our environment.

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10 scariest things that can happen in mobile checkout

GetElastic

Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out. Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize content in an irresponsible way.

Mobile 117
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Wix vs WordPress: Which Comes Out on Top?

Ecommerce Platforms

No doubt you’ve been browsing the web for a while, and on your journey through the digital universe, you'll have come across the names of two website builders: Wix and WordPress. If you're thinking about launching a website, these were likely the first two providers to pop into your head. In light of that, we're here to outline Wix vs WordPress so you can see exactly what these two giants can do for you.

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Predictions 2020: B2B Marketers Pivot From Products To Experiences

Forrester eCommerce

Learn why experience will be the gift that keeps on giving for B2B marketing and sales.

B2B 335
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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A Look at the Link Between Brand Loyalty and Personalization

Sailthru

Every year, Bond Brand Loyalty studies brand loyalty, talking to tens of thousands of consumers and assessing hundreds of retailers’ loyalty programs. It should come as no surprise that Amazon, a company with such immense loyalty that it was able to invent its own holiday that has become an ecommerce extravaganza on par with Cyber Weekend, is particularly well-regarded there.

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5 Ecommerce Factors that Can Come Back to Haunt You

FastSpring

When you hear the word “haunted,” odds are the first thing that comes to mind is not ecommerce. But in keeping with the Halloween theme, I’m going to discuss five key factors in ecommerce that you don’t want to come back to haunt your software company. 1. Goblins, Ghouls, and Global Regulations | GDPR & PSD2. As the ecommerce space continues to develop and grow, so do the laws and regulations surrounding it.

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A Descriptive Guide To Selling Print-On-Demand Products In 2020

Ecommerce Platforms

Do you need to make some extra bucks selling merchandise using the POD technique? Well, print-on-demand is not a virtual reality concept but a dropshipping model that’s increasingly becoming commercially viable. . Print-on-demand, in the same manner as other selling structures, has a great potential to generate decent revenue for the end retailer. .

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How to Personalize for B2B? Focus on Buyer Roles.

Kibo

As B2B eCommerce surpasses the $1 trillion mark for annual sales, more and more companies are vying to win their share of the revenues. To stand out, companies must prove relevance to customers on a role-by-role basis throughout the purchase journey. B2B online sales grew 11% year over year in 2018 , according to a B2BecNews’ annual market report, and with 75% of B2B suppliers launching online initiatives in the next two years, more growth – and more competition – are on the horizon.

B2B 48
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Why Augmented Reality-Based In-Store Navigation Is A Smart Investment For Retailers

RTP blog

By Andrew Makarov, MobiDev Augmented reality (AR) technology has been a mainstay in the retail industry for a number of years, generally used to allow customers to virtually try a product before purchasing. Some of the biggest players in tech, such as Google, Microsoft and Apple, are pushing forward new developments in the field of AR, and navigating indoor spaces via AR is becoming more and more attractive and possible.

Retail 150
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Will Counterfeit Product Concerns Doom The Resale Market?

RTP blog

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom. Suspicions that some secondhand products bought on resale sites are counterfeit include an allegation that the authentication process conducted by The RealReal isn’t as in-depth as the company makes it appear.

Marketing 150
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Predictions 2020: For CX, It’s All About Proving Business Results

Forrester eCommerce

The ability to deliver business results will be a career-defining issue in the year ahead.

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How Google’s Bert Update Will Affect Content Marketing

Kissmetrics

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

Marketing 278
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Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 230
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Deconstructing The “Magic” of Data Science in Marketing

Optimizely

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Predictions 2020: IoT Expansion Brings Even More Change

Forrester eCommerce

Business use of the internet of things continues to expand. Read Forrester's predictions on what to expect from the IoT market in 2020.

Marketing 390
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Four Must-Have Features For A POS Mobile Device Management Solution

RTP blog

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs.

POS 150
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279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business

My Wife Quit Her Job

Today, I’m thrilled to have my buddy Ezra Firestone back on the show. Ezra runs a number of 7 and 8 figure e-commerce stores, a Shopify SaaS company called Zipify and an e-commerce education company over at SmartMarketer. Ezra also recently spoke at my conference over at SellerSummit.com about Facebook Chatbots and as expected, his talk was very well received.

eCommerce 149
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Why B2C Marketers Need to Own All Customer Data

Optimizely

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social

B2C 150
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester eCommerce

AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.

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What generates more ecommerce leads? A popup or live chat

GetElastic

How can I increase the visibility of my products for website visitors? What should I do to motivate people to interact with my web page? What tools can help me convert more website visitors into customers? If these questions sound familiar to you and you’ve been wondering the same for a while, you’re not alone. These are only some of the questions that ecommerce practitioners frequently Google in search of the perfect lead generation strategies.

Live Chat 149
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Why GO HubSpot? Right Marketing and Sales Software for eCommerce

MakeWebBetter

Your e-commerce business can generate revenue every moment Why Go HubSpot? Since every eCommerce brand is emerging with a goal to give personalized customer experience. They need some tool which can automate their business activities and at the end, give you an enhanced sale. 2019 is all ready to invite yourself for great sales to […]. The post Why GO HubSpot?

eCommerce 113
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Adapt by Omniconvert – an eventful conference

Omniconvert

One day of Adapt – a story to remember October 29th, 2019 will be a day to remember for all e-commerce specialists out there. Adapt by Omniconvert had its results brought to light, accompanied by a large crowd of experts in digital marketing, entrepreneurship, strategy, and analysis. As soon as our CEO, Valentin Radu, uttered the first words of Adapt, our newest… The post Adapt by Omniconvert – an eventful conference appeared first on ECOMMERCE GROWTH Blog.

Events 106
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Predictions 2020: Automation Strike Teams And Services Rise To Fend Off A Paradox

Forrester eCommerce

Read the top 3 predictions for the automation market from Forrester Research analyst Chris Gardner.

Marketing 329
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The Ultimate Guide to the Best Managed WordPress Hosting Providers for 2020

Ecommerce Platforms

While general WordPress sites should be fine with typical WordPress hosting solutions , the bare minimum for online stores is managed WordPress hosting. But, here’s the thing about it. Compared to other types of services, managed WordPress hosting doesn’t come cheap at all. It would cost you anywhere between tens of dollars to thousands of dollars a month.

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6 Social Media Platforms You Should Be Selling On & How to Get Started

A Better Lemonade Stand

Check out the best social media platforms for brands to sell and advertise on online and how to actually get set up to sell on them! The post 6 Social Media Platforms You Should Be Selling On & How to Get Started appeared first on A Better Lemonade Stand.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit.

PPC 105
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester eCommerce

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands.

B2C 324
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How to Execute Best WooCommerce Sales Ideas this Holiday Season?

MakeWebBetter

You can connect this better, only if you are not under the influence of Amazon, Flipkart, or Alibaba or any million-dollar eCommerce firms. Every day, people arrive at your WooCommerce store. They visit your site, take a look at your products, but don’t buy them, or hardly a few converts. If you think, getting good […]. The post How to Execute Best WooCommerce Sales Ideas this Holiday Season?

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Looka Review 2019 (Formerly LogoJoy)

Ecommerce Platforms

It’s no secret that machines have been ruling the world of production for quite some time now. But, admittedly, we never thought they’d start taking over even the field of design this early. All in all, welcome to the era of AI design! And more specifically, welcome aboard the as we roll out the red carpet for AI-based logo creators. So far, Looka is one of the few that are increasingly generating buzz not only among designers, but also online businesses , plus digital marketers.

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, they are using their machine learning AI to figure out which ad type is “relevant” to a given search.

PPC 99
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.