Sat.May 21, 2022 - Fri.May 27, 2022

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data.

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What Is Google Merchant Center?

Store Growers

Last Updated on May 24, 2022. A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. In this article, we’ll dive deeper into what Google Merchant Center is, what it has to offer and how your ecommerce business can benefit from it!

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What’s Next For The Booming Retail Media Market

Forrester eCommerce

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […].

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22 Crafts To Make And Sell For Profit

My Wife Quit Her Job

Selling crafts is a great way to create an extra source of income. But the truth is that not all crafts make money. A profitable craft business requires low product costs, high profit margins, and most importantly, high customer demand. In this post, you’ll learn about the crafts that make the most money ranked by category and industry. The crafts in this post are scalable and have the potential to generate a full-time income.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

Retail TouchPoints

Perhaps no brand has more sustainability street cred than Patagonia. That reputation is well-earned — from the company’s self-imposed “Earth Tax” and the Sustainable Apparel Coalition (which it founded alongside Walmart ) all the way down to the plastic swift tacks used to attach its hang tags, Patagonia is known for practicing what it preaches. And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director o

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Post-Purchase CX : 8 Strategies to Implement in 2022

lateshipment

As an ecommerce brand, you put a lot of time and effort into your customer experiences (CX) to make them hit buy. But have you thought of what happens later? The warehouse to your customer’s doorstep is only 50% of the order experience. The CX journey continues post-purchase with shipping, tracking, delivery, returns, reviews, and more. However, what’s surprising or rather shocking is the fact that this phase is often unwittingly left out by brands who assume the customer journey to end with th

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406: Why I Threw Away 300K And A Successful Engineering Career With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to tell you the story about why I eventually quit my $300k/year job and closed the book on my 21-year engineering career. Unlike most people, I really loved my job and the exact story of why and how I left was kind of funny. Ultimately, the reason why I quit wasn’t about the money and in this episode, I will share with you 8 important life lessons that I learned along the way.

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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. We use data to gain consumer insights, test market reception and decide when and where we’re going to advertise.

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What Does “Out for Delivery” Really Mean?

lateshipment

“Get ready to jump with joy as your order is out for delivery”. True to what it claims, the out for delivery notification is indeed special compared to the other transactional shipping notifications sent during the post-purchase, order delivery phase of ecommerce. But what makes this delivery stage so special? To know that we’ll start with what out for delivery means and where it sits in the ecommerce order delivery process. .

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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […].

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

This week, ESHO., the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.

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With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Retail TouchPoints

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2 , bringing its total funding to-date to more than $235 million. Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion.

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How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce [Download] | Salsify

Salsify

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

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Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester eCommerce

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences—whether buyer, customer, or employee—means something different to every […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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HubSpot CMS Review (May 2022) – The Ultimate Website Builder for Marketers?

Ecommerce Platforms

To create a functional website, entrepreneurs flock to various content management systems (CMS), also known as website builders. These platforms enable you to arrange your content and customize it to achieve a more personalized look for your brand. HubSpot is a giant in the digital marketing sphere and has long been known for its marketing capabilities.

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How Retail Should Enter the Metaverse

Retail TouchPoints

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over before there’s actually time to use that word in a sentence. Essentially, we lack a couple of concrete examples of how that idea could play out for brands in a winning way. The issue with a buzzword becoming something more is that often, the term is too squishy — it’s introduced in a vague way across the industry, and thought leaders end up all discussing it

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Sustainability and customer experience will sit at heart of new H&M Glasgow

365 Retail

Braehead owned by property company SGS and asset managed by Global Mutual Properties, has announced that H&M has opened the doors to its new new Braehead store in Glasgow. H&M has re-located from its former unit to a new ground floor space, spanning 17,000 sq ft, on a 10-year lease. Visitors to the store will enjoy a new, bespoke interior, with an emphasis on creating a warmer and more relaxed environment.

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Answer Four Questions Before Your Brand Jumps On The Metaverse Bandwagon

Forrester eCommerce

Gap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse — it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay. While the actual metaverse is years away, now is a good time for brands to […].

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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DSers Review (May 2022): The New Oberlo Alternative?

Ecommerce Platforms

Dropshipping is one of the most popular eCommerce fulfillment models in 2022, and it’s only predicted to continue expanding. Dropshipping is the fulfillment model for nearly one-third of online stores and is anticipated to achieve a CAGR of 28.8% from 2019 to 2025. For the uninitiated, drop shipping enables new and established sellers alike to extend their product inventory without making any initial investments or storing bulky products in their own facilities.

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H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

Retail TouchPoints

H&M Group is rolling out a pilot of several new tech-enabled in-store shopping solutions at COS stores in the U.S., including new payment and checkout options, personalized styling facilitated by smart mirrors and upgraded delivery and return options. COS (which stands for Collection of Style) is owned by H&M and currently operates 13 locations across the U.S.

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The Range partners with Ideal World to launch livestream with shoppable content

365 Retail

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. Ideal World TV will provide studio space for The Range to install a full ‘store-in-studio’, livestreaming the retailer’s video content on popular social media platforms such as TikTok, Instagram and YouTube – as well as broadcasting on Ideal World’s own TV shopping chan

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Digital Employee Experience (DEX) Is Not A Tool – It’s A Perception

Forrester eCommerce

Digital employee experience (DEX) is essential to anywhere-work success. Our recent Anywhere-work report revealed that 66% of enterprise leaders plan to pursue hybrid or fully remote workplace models. With many employees continuing to rely heavily on technology to connect them to their company’s culture, coworkers, and customers from outside the traditional office, the importance of […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Are You Making These 5 Product Page Mistakes? | Salsify

Salsify

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers.

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WSJ: Apple Raises Starting Associate Pay to $22/Hour Amid Rising Inflation

Retail TouchPoints

Apple is reportedly planning to boost starting pay for U.S. store associates to $22 per hour, and even higher in certain markets, according to The Wall Street Journal. The increase would make starting salaries 45% higher than they were in 2018 as the retailer faces the challenges of a tight labor market and a unionization push. The change would be part of a wider effort to increase compensation across the company.

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Dobbies’ first international sustainability project

365 Retail

Dobbies, the UK’s leading garden centre retailer, has embarked on its first international sustainability project through a collaboration with The Antigua Barbuda Horticultural Society (ABHS). To help address the growing challenges caused by the lack of rainfall, Dobbies has supported ABHS to install a 25,000 gallon sustainable water system and irrigation system at the Society’s Agave Gardens.

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Time For Sellers to Exit the Activity Capture Game

Forrester eCommerce

Capturing and analyzing buyer/seller interactions are the key to generating useful sales insights. Understanding what is happening across all interactions within each opportunity’s buying cycle is critical to delivering actionable insights for sellers that result in winning more deals. This has been the holy grail for sales leaders who have struggled for years to get […].

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Corrugated boxes: The ultimate expression of a circular economy

RetailDive

Learn how corrugated boxes are manufactured, used and recycled with the utmost care to maintain circularity and prevent waste throughout the supply chain – all the way to consumers' homes.

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Exclusive Q&A: ‘We’re Asking a Lot More From Our Supply Chains’

Retail TouchPoints

It’s the question that’s on every retailer’s — and not a few consumers’ — minds: When will global supply chains flow freely once more? Unfortunately there’s no definitive answer, nor is there likely to be one: multiple factors contribute to supply chain problems, including but definitely not limited to COVID’s persistence in China, the war in Ukraine and upcoming labor negotiations at West Coast ports.

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The Rug Seller Limited becomes LHDG

365 Retail

The Rug Seller Limited has been renamed the Luxury Home Design Group Ltd, which includes four distinct home and interior e-commerce brands under the umbrella company – TheRugSeller.co.uk, Shabby.co.uk, LuxeTapi.com and UltimateGrass.co.uk. The move follows the recent acquisition of homeware business Shabby.co.uk in March this year by the LHDG owner Daniel Prendergast.

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Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy

Forrester eCommerce

It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt