Sat.May 21, 2022 - Fri.May 27, 2022

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data.

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What Is Google Merchant Center?

Store Growers

Last Updated on May 24, 2022. A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. In this article, we’ll dive deeper into what Google Merchant Center is, what it has to offer and how your ecommerce business can benefit from it!

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What’s Next For The Booming Retail Media Market

Forrester eCommerce

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
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22 Crafts To Make And Sell For Profit

My Wife Quit Her Job

Selling crafts is a great way to create an extra source of income. But the truth is that not all crafts make money. A profitable craft business requires low product costs, high profit margins, and most importantly, high customer demand. In this post, you’ll learn about the crafts that make the most money ranked by category and industry. The crafts in this post are scalable and have the potential to generate a full-time income.

Jewelry 296
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

Retail TouchPoints

Perhaps no brand has more sustainability street cred than Patagonia. That reputation is well-earned — from the company’s self-imposed “Earth Tax” and the Sustainable Apparel Coalition (which it founded alongside Walmart ) all the way down to the plastic swift tacks used to attach its hang tags, Patagonia is known for practicing what it preaches. And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director o

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How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce [Download] | Salsify

Salsify

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

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406: Why I Threw Away 300K And A Successful Engineering Career With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to tell you the story about why I eventually quit my $300k/year job and closed the book on my 21-year engineering career. Unlike most people, I really loved my job and the exact story of why and how I left was kind of funny. Ultimately, the reason why I quit wasn’t about the money and in this episode, I will share with you 8 important life lessons that I learned along the way.

Books 296
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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. We use data to gain consumer insights, test market reception and decide when and where we’re going to advertise.

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Are You Making These 5 Product Page Mistakes? | Salsify

Salsify

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers.

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Knowledge Worker Autonomy And It’s Impact On The Employee Experience

Forrester eCommerce

As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy. Done poorly, it can be difficult to know what to do, how to do it, and […].

Other 370
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

This week, ESHO., the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.

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With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Retail TouchPoints

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2 , bringing its total funding to-date to more than $235 million. Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion.

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Post-Purchase CX : 8 Strategies to Implement in 2022

lateshipment

As an ecommerce brand, you put a lot of time and effort into your customer experiences (CX) to make them hit buy. But have you thought of what happens later? The warehouse to your customer’s doorstep is only 50% of the order experience. The CX journey continues post-purchase with shipping, tracking, delivery, returns, reviews, and more. However, what’s surprising or rather shocking is the fact that this phase is often unwittingly left out by brands who assume the customer journey to end with th

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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […].

B2C 369
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Pacsun opens metaverse store, auctions NFTs

RetailDive

The retailer is venturing into cryptocurrency and the metaverse to attract Gen Z shoppers.

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How Retail Should Enter the Metaverse

Retail TouchPoints

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over before there’s actually time to use that word in a sentence. Essentially, we lack a couple of concrete examples of how that idea could play out for brands in a winning way. The issue with a buzzword becoming something more is that often, the term is too squishy — it’s introduced in a vague way across the industry, and thought leaders end up all discussing it

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What Does “Out for Delivery” Really Mean?

lateshipment

“Get ready to jump with joy as your order is out for delivery”. True to what it claims, the out for delivery notification is indeed special compared to the other transactional shipping notifications sent during the post-purchase, order delivery phase of ecommerce. But what makes this delivery stage so special? To know that we’ll start with what out for delivery means and where it sits in the ecommerce order delivery process. .

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Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester eCommerce

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences—whether buyer, customer, or employee—means something different to every […].

B2B 369
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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GameStop launches digital wallet for cryptocurrency, NFTs

RetailDive

The video game retailer is officially expanding into a new business category following its disappointing Q4 earnings report in March.

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H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

Retail TouchPoints

H&M Group is rolling out a pilot of several new tech-enabled in-store shopping solutions at COS stores in the U.S., including new payment and checkout options, personalized styling facilitated by smart mirrors and upgraded delivery and return options. COS (which stands for Collection of Style) is owned by H&M and currently operates 13 locations across the U.S.

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Sustainability and customer experience will sit at heart of new H&M Glasgow

365 Retail

Braehead owned by property company SGS and asset managed by Global Mutual Properties, has announced that H&M has opened the doors to its new new Braehead store in Glasgow. H&M has re-located from its former unit to a new ground floor space, spanning 17,000 sq ft, on a 10-year lease. Visitors to the store will enjoy a new, bespoke interior, with an emphasis on creating a warmer and more relaxed environment.

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Answer Four Questions Before Your Brand Jumps On The Metaverse Bandwagon

Forrester eCommerce

Gap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse — it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay. While the actual metaverse is years away, now is a good time for brands to […].

B2C 362
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Wayfair opens first AllModern store

RetailDive

As losses grow for the home goods retailer, it's looking to expand its physical footprint for all five of its banners.

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WSJ: Apple Raises Starting Associate Pay to $22/Hour Amid Rising Inflation

Retail TouchPoints

Apple is reportedly planning to boost starting pay for U.S. store associates to $22 per hour, and even higher in certain markets, according to The Wall Street Journal. The increase would make starting salaries 45% higher than they were in 2018 as the retailer faces the challenges of a tight labor market and a unionization push. The change would be part of a wider effort to increase compensation across the company.

Marketing 290
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The Range partners with Ideal World to launch livestream with shoppable content

365 Retail

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. Ideal World TV will provide studio space for The Range to install a full ‘store-in-studio’, livestreaming the retailer’s video content on popular social media platforms such as TikTok, Instagram and YouTube – as well as broadcasting on Ideal World’s own TV shopping chan

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Digital Employee Experience (DEX) Is Not A Tool – It’s A Perception

Forrester eCommerce

Digital employee experience (DEX) is essential to anywhere-work success. Our recent Anywhere-work report revealed that 66% of enterprise leaders plan to pursue hybrid or fully remote workplace models. With many employees continuing to rely heavily on technology to connect them to their company’s culture, coworkers, and customers from outside the traditional office, the importance of […].

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Glossier founder Emily Weiss steps down as CEO

RetailDive

Kyle Leahy, who joined the DTC beauty brand last year as chief commercial officer, is taking the reins.

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Exclusive Q&A: ‘We’re Asking a Lot More From Our Supply Chains’

Retail TouchPoints

It’s the question that’s on every retailer’s — and not a few consumers’ — minds: When will global supply chains flow freely once more? Unfortunately there’s no definitive answer, nor is there likely to be one: multiple factors contribute to supply chain problems, including but definitely not limited to COVID’s persistence in China, the war in Ukraine and upcoming labor negotiations at West Coast ports.

Supplies 290
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Dobbies’ first international sustainability project

365 Retail

Dobbies, the UK’s leading garden centre retailer, has embarked on its first international sustainability project through a collaboration with The Antigua Barbuda Horticultural Society (ABHS). To help address the growing challenges caused by the lack of rainfall, Dobbies has supported ABHS to install a 25,000 gallon sustainable water system and irrigation system at the Society’s Agave Gardens.

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Time For Sellers to Exit the Activity Capture Game

Forrester eCommerce

Capturing and analyzing buyer/seller interactions are the key to generating useful sales insights. Understanding what is happening across all interactions within each opportunity’s buying cycle is critical to delivering actionable insights for sellers that result in winning more deals. This has been the holy grail for sales leaders who have struggled for years to get […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.