Balancing Privacy and Personalization: The Key to Customer Loyalty
Retail TouchPoints
MAY 25, 2022
Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data.
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