Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

Editor’s note: This article has been condensed and repurposed from an existing article from Salesforce. With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. In the face of these challenging factors, the stars are aligning to deliver another “unprecedented” holiday season for the retail industry.

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Collaborating Effectively: 5 Best Practices for Brands and Retailers | Salsify

Salsify

By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales.

Retail 148
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7 Strategies To Leverage Customer Match In Google Ads

Store Growers

Last Updated on July 26, 2022. Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. In this article, we’ll dive deeper into what Customer Match is, and share 7 strategies of how you can leverage it in your campaigns.

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BigCommerce Wins 22 Medals in 2022 Paradigm B2B Combine Midmarket and Enterprise Editions

BigCommerce

BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B…

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Port In The Storm: Takeaways From Amazon’s Q2 2022 Earnings

Forrester eCommerce

After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.” As a result, Amazon reported a $2 billion loss, marking the business’s second consecutive quarterly loss, which hasn’t happened since 2014. Amazon’s revenue rose 7.2% […].

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B Corp TOMS Honored in Community Category as ‘Best For The World’

Retail TouchPoints

The B Lab network at B Corp has named TOMS as a Best For The World: Community award winner, with the footwear and lifestyle company ranking among the highest verified scores in the sustainability nonprofit’s B Impact Assessment. These awards highlight the work of global Certified B Corporations with verified B Impact Scores that rank in the top 5% within the categories of community, customers, environment, governance and workers for their B Impact Assessment.

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BigCommerce GROWs Key Connections in New York

BigCommerce

In the heat of the summer season, BigCommerce was excited to head back to the Big Apple to bask in…

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These 5 Universal Truths About CX Have Lasted 22 Years And Counting

Forrester eCommerce

Recently I looked back ten years to the publication of Outside In, a comprehensive take on customer experience that I co-authored with Kerry Bodine. The book was based on a dozen years of research conducted by Forrester’s CX research team up to that time. Although a lot has changed in the last 22 years, I […].

Books 74
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‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

Retail TouchPoints

By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of market research consultancy Alter Agents , sees it differently — in her view, “shopper promiscuity” on the rise. “People think about promiscuity in a sexual context, but what we really mean here is an openness, a willingness to try something new ,” said Brooks in a session at the Retail Innovation Conference & Expo (RICE) earlier this year.

Consumer 325
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16 Mompreneurs Who Are Killing It With Their Businesses

My Wife Quit Her Job

Mompreneurs are crushing it at home and work! But what’s attracting mothers to entrepreneurship? For starters, running a business gives moms much-needed flexibility to manage their work and their households. Moms get to prepare their own schedules and structure their days according to their needs. In this post, I share the stories of 16 inspiring mompreneurs that I’ve interviewed personally on my podcast, each with a different business model.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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BIGTeam Spotlight: How Brett Regan Shifted from Sports to Ecommerce

BigCommerce

What do sports and ecommerce content have in common?

eCommerce 327
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Three Truths About Value For Customers (Hint: You Cannot “Deliver” It)

Forrester eCommerce

Is your organization starting to embrace the idea that value for customers matters? Great. But your organization cannot “deliver” it. No one can. That’s not how value works. Check out this 90-second video below (no audio) to learn: Three truths about value for customers that explain why no organization can “deliver” it.

Customer 367
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Walmart Cuts Outlook on Inflation Concerns, Signaling a Challenging Period for Retail

Retail TouchPoints

Walmart has adjusted its Q2 and full year 2022 profit outlook, as the retail giant expects shoppers to cut back on extraneous spending in favor of staples like groceries. This potential bellwether for retail as a whole caused share prices to drop at multiple leading companies, including Walmart, Amazon and Target , as investors prepared for a slower second half of the year.

Retail 317
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Shopify Starter Plan Review (July 2022): Sell on Shopify for Only $5

Ecommerce Platforms

Marketed as “Selling for starters,” the Shopify Starter plan is an entry-level ecommerce plan from Shopify , which helps users sell products online without complicated tools, high pricing, or even the need for your own website. In this Shopify Starter plan review, we explore the differences between this plan and the rest from Shopify, by touching on facets like pricing, features, and customer support. .

Shopify 211
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The Past, Present, and Future of eCommerce with Shopify

Groove

The Past Early Days Originally founded in 2006, this now-monolith of an eCommerce platform had humble beginnings. When founders Tobias Lütke and Scott Lake started an online snowboarding shop, they found themselves looking for features that the platforms on the market didn’t have available. Instead of simply dealing with the issues that so many others face, they took the initiative and built their own.

Shopify 195
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US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?

Forrester eCommerce

When a customer opens a mobile banking app, they are usually trying to complete a specific task: paying a bill, seeing how much money they have left for the month, finding a recent transaction, requesting money from a friend, etc. But banking customers increasingly want more and better features on these apps. Forrester’s Mobile Banking […].

Banking 312
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Dollar General to Open Three DCs to Support In-House Supply Chain Expansion

Retail TouchPoints

Dollar General is planning to build three 1 million-square-foot distribution centers in an approximately $480 million combined investment to support the growing DG Private Fleet presence. At full capacity, the facilities, to be located in North Little Rock, Ark.; Aurora, Colo.; and Salem, Ore., will create up to 1,100 jobs. The North Little Rock DC represents a $140 million investment, and it will serve as a dual facility capable of supporting the perishables-focused DG Fresh supply chain networ

Supplies 312
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Top 9 eCommerce Sales Tax Software in 2022

GetElastic

With the expansion of eCommerce in recent years, the demand for tax software has simultaneously increased. According to Fortune Business Insights , “the global tax management software market size was USD 5.24 billion in 2018 and is projected to reach USD 11.19 billion by 2026, exhibiting a CAGR of 10.4% during the forecast period.” This growth is primarily due to the rising volume of financial transactional data captured by many businesses.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How We Enabled Dippin' Dots To Sell Ice Cream Online With BigCommerce

Groove

Looking to bring their online presence into 2022, Dippin’ Dots contracted Groove Commerce to create an all-new eCommerce store that would update their outdated BigCommerce instance. The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years, while also enabling customers to purchase products online.

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Customer Service Unplugged — Or Why Empathy Matters

Forrester eCommerce

When you strip a song down to its base, you end up with a simple acoustic version, free of overproduction or electronic distractions. The most striking example of this for me is Eric Clapton’s version of “Layla” from MTV Unplugged. When you strip a contact center down to its base, you end up with one-on-one […].

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Saks OFF 5TH Launches Resale Ecommerce Section in Partnership With Rent the Runway

Retail TouchPoints

Saks OFF 5 TH and Rent the Runway have teamed up to provide Saks OFF 5 TH customers with access to pre-owned designer fashion. A curated collection of pre-owned merchandise from Rent the Runway, spanning hundreds of styles from more than 60 designer brands, is now available in a dedicated section of SaksOFF5TH.com at prices up to 85% off MSRP. All items being offered have been deemed “excellent condition” by Rent the Runway and will be identified on SaksOFF5TH.com by a Rent the Runway-specific b

Fashion 311
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8 Sales Optimization Strategies to Help Boost Revenue

Wiser

The world of sales is constantly changing. If your business has any hope of keeping up, then optimizing your sales process is the way to go. But optimization is an ongoing ordeal. Even if you have a well-established business and are making decent enough revenue, your company’s future depends on your ability to grow and keep up with your customer base.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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E-commerce Delivery Experience Management (DEM) to Drive Customer Delight

lateshipment

Customers are no longer just interested in low prices, fast shipping, and free returns have constantly been the three must-haves for an online business to make the cut in today’s market. They want e-commerce brands to treat them with the proper experience that can lead them to shop again. However, most brands unwillingly make the mistake of not giving the same level of attention to their post-purchase as they do to their pre-purchase.

eCommerce 147
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US Federal Government Continues Cybersecurity Leadership With New OMB Memo

Forrester eCommerce

Recently released Office of Management and Budget (OMB) memo M-22-16 outlines, and further aligns, Federal Civilian Executive Branch (FCEB) agencies’ FY2024 budgetary considerations for cross-agency cybersecurity investments. The guidance in M-22-16 provides enables federal civilian agencies to properly assign cyber initiative funding towards the most critical areas of cybersecurity.

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Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Retail TouchPoints

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK and France. With the integration of Reactive Reality’s AR-based solution PICTOFiT, Hugo Boss customers can now create personalized mannequins that match their exact body measurements, then browse products and try on different combinations in a virtual dressing room.

Clothing 310
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Amazon introduces a new wallet for sellers

RetailDive

The e-commerce juggernaut said it’s offering a new digital wallet service to its sellers and planning to roll it out more broadly over the “next few months.

eCommerce 145
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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How to Prioritize the Right Customer Touch Points | Salsify

Salsify

The digital world is made up of a complex combination of different channels.

Customer 144
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From Question Mark To Exclamation Point: Takeaways From Spotify’s Q2 2022 Earnings

Forrester eCommerce

In Q2 2022, Spotify’s revenue, advertising, and monthly active users (MAUs) grew, defying fears that inflation and subscription fatigue would weaken demand. Spotify’s strong Q2 2022 performance continues the company’s rebound from its bouts with cancel culture in Q1 2022. Advertising Growth Is Solid, But Subscriptions Bolster Business Unlike Snap and Twitter, whose revenues fell […].

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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. A $68 T-shirt might seem like a tough sell, but eight years on, Molnar’s brand Goodlife C l othing has a host of top-tier wholesale partners, a booming DTC business and, most importantly, a cult following of customers that keep coming back.

Fashion 306
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Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter

RetailDive

Revenue from advertising and fees rose, as inflation pushed up grocery store sales. But net loss reached an “eyewatering” $2 billion.

eCommerce 142
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.