Forrester eCommerce
AUGUST 12, 2020
In 2019, we predicted that there will be three high profile AI related PR snafus in 2020. It’s only August and we’ve already seen plenty of examples of AI going wrong – the ACLU sued facial recognition provider Clearview for violating a well-known Illinois state biometric law in the US, the UK’s Home Office was […].
Kissmetrics
AUGUST 11, 2020
Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….
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Retail TouchPoints
AUGUST 14, 2020
It’s no surprise that the shopping habits of Gen Z during the pandemic will predict the near future for retail. Gen Zers are currently the largest and most influential generation of shoppers in the U.S., and COVID-19 has had a serious impact. We are already seeing that 46% say they plan on saving more of their earnings over the next five years, and 63% are currently concerned about the impact of COVID-19 on their ability to make money.
Groove
AUGUST 11, 2020
When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
AUGUST 13, 2020
Cisco Systems stock fell over 11% today after it delivered its latest quarterly earnings yesterday. Cisco beat street estimates, but it fell based on a 9% YoY decrease in revenue and a weak outlook for coming quarters. Our research indicates a coming drought in infrastructure tech spending, so the next few quarters – likely to […].
Kissmetrics
AUGUST 13, 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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lateshipment
AUGUST 13, 2020
This is an article by Jimmy Rodriguez, COO & Co-Founder at 3dcart, a leading shopping cart software. Read on for expert tips by a Subject Matter Expert (SME). As an online store owner, you should do everything within your power to differentiate yourself from your competitors. Stock superb products, offer top-notch customer service, and couple it up with exceptional order fulfillment.
Forrester eCommerce
AUGUST 11, 2020
This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results. In most cases, vendors didn’t get the […].
Kissmetrics
AUGUST 11, 2020
Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.
Retail TouchPoints
AUGUST 11, 2020
In the apparel vertical, the stakes involved in making accurate product forecasts have always been high. Retailers that order too much of a given product must discount to move merchandise in order to make space for the next season’s items — but if they order too little, they miss out on potential sales and disappoint their customers. Needless to say, the disruptions stemming from COVID-19 have made apparel forecasting that much harder.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Groove
AUGUST 13, 2020
You walk into a brick-and-mortar store and are having trouble finding exactly what you're looking for. A retail associate walks over to you and helps guide you to the location of the products you're interested in. You thank them, browse the section, buy the items and leave. Easy. But how can eCommerce brands guide online shoppers through the buyer's journey and push them along the path to purchase?
Forrester eCommerce
AUGUST 14, 2020
A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation about […].
Optimizely
AUGUST 13, 2020
Sure, we all claim to be data driven and aspire to build lasting customer relationships. In reality, most marketers are falling far short. eCommerce marketers spend most of our time and effort reacting to a very small set – about 1% – of our customers, and nearly no time actively getting to know our customers. Do we really know your customers if we are engaging with this tiny slice of shoppers?
Retail TouchPoints
AUGUST 12, 2020
Deemed essential retailers because of marijuana’s many medical uses, cannabis dispensaries have continued to operate even during COVID-19 shutdowns. But Hightimes Holdings President Paul Henderson is always on the lookout for more and better ways to connect customers with cannabis, so in recent months the company has focused on expanding its brick-and-mortar store footprint and launching a delivery network that will serve multiple California markets.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Ecommerce Platforms
AUGUST 10, 2020
If you currently run an online shop, take a moment to check your analytics. Where do most of your customers come from? The majority of your customers probably hail from the country you do business in, but chances are you get some decent numbers for other random countries. Chances are those people also speak your language, allowing them to navigate through your website and buy an item they find appealing.
Forrester eCommerce
AUGUST 14, 2020
Digital leaders face tough decisions on where to invest limited funds. It’s no surprise that interest in digital has skyrocketed in a post-COVID-19 world. CEOs who put off digital investments to focus on more pressing priorities may be wishing they heeded Forrester’s advice from 2013 and 2014. Some digital teams are scrambling to modernize experiences […].
Optimizely
AUGUST 12, 2020
Text-to-subscribe is a user-friendly way to get your shoppers to opt into SMS communications from your brand. With a well-placed CTA that lets customers know that your business is open for texting, you can make the signup process much easier for them. It’s also a good alternative, or a complementary method, to web modals that collect your website visitors’ information in a form.
Retail TouchPoints
AUGUST 10, 2020
Although public health officials say it’s unlikely COVID-19 infections can be spread by surfaces or physical objects, retailers are being cautious about how they handle returned merchandise. They are instituting disinfection processes and quarantine periods that keep those items from returning to stock for a varying number of days. Many retailers suspended returns in the early weeks of the pandemic, but most seem to have reinstated them in forms modified for associate and consumer safety.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
My Wife Quit Her Job
AUGUST 13, 2020
Today I have my good friend Ilana Wechsler back on the show. Ilana owns Green Arrow Digital where she runs pay per click marketing for ecommerce stores. In this episode, you’ll learn a methodical process for advertising online if you are not quite sure where to start. And even if you are an experienced advertiser, the advice from this episode will be useful.
Forrester eCommerce
AUGUST 10, 2020
As the pandemic peaks and wanes, businesses rethink their customer experience strategies and engagement models throughout the entire customer lifecycle – for some the change is a radical one. The immediate urge to ensure their own health safety means that customers may temporarily sacrifice their personal comfort, but they will demand more trust and reliability from companies they choose to do business with.
Omnisend
AUGUST 13, 2020
Reading Time: 6 minutes. Creating an ecommerce website has never been easier than it is today—there are a wealth of comprehensive platforms and tools now available to simplify the process and deliver you a powerful online store. While this is convenient, all the automation, templates, and plugins can also obscure some basic fundamentals—vital aspects of a well-functioning online store that every retailer must implement.
Retail TouchPoints
AUGUST 12, 2020
In filing for bankruptcy protection, discount department store Stein Mart has raised the possibility of closing “a significant portion, if not all, of its brick-and-mortar stores,” according to a statement. The retailer, which operates 281 stores in 30 states, already has begun a store closing and liquidation process, but is continuing to operate normally in the interim.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
TradeGecko
AUGUST 11, 2020
Fashion isn't just all about dressing up and H&M's supply chain procedures are a testament to that. Globally recognised for being a successful and expansive retail giant in terms of market and financial prosperity, H&M's.
Forrester eCommerce
AUGUST 11, 2020
The approach that Florida Blue is taking to CX is working - and other insurers can learn from it. Learn how Florida Blue achieved a 5.8-point improvement in this year's CX Index.
SellBrite
AUGUST 10, 2020
eBay provides entrepreneurs of all experience levels with a way to build a successful ecommerce business. But with great opportunity comes great competition. In the case of eBay, that competition is 25 million other sellers. To convert shoppers, you must make it clear why they should buy from you. A strong brand tells shoppers “why,” but to do so on a marketplace, you have to get creative.
Retail TouchPoints
AUGUST 14, 2020
Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marke
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
ESW
AUGUST 10, 2020
Taking your DTC brand online opens up a world of possibilities. Increased sales, stronger customer relationships and cross-border expansion to name a few. It also comes with a unique set of challenges. While no business owner likes to think about how malicious actors or even their own customers could scam them, hiding your head in the sand doesn’t achieve anything. eCommerce fraud is part and parcel of selling online, but you don’t have to be a victim.
Salsify
AUGUST 12, 2020
Product reviews are an essential aspect of product detail pages (PDPs) across retailers. But it's often challenging to monitor and respond to each review without dedicated resources.
Wiser
AUGUST 11, 2020
Part of our work here at Wiser is researching a variety of CPG 10K Annual Reports to identify the risks that businesses are facing. Our aim is to flag those that we can help alleviate with our online and in-store solutions. We’ve noticed one risk that is quite common, encompassing what could happen in the event of unfavorable market conditions. Companies generally predict that consumers would be more likely to purchase private label competitors with presumably lower prices.
Retail TouchPoints
AUGUST 11, 2020
As the pandemic has driven the adoption of e-Commerce to a level retailers didn’t expect to see for a year or more, many are speeding up the development of digital products and services that were further ahead on their technology roadmaps. For Kroger , the expansion of its Ship e-Commerce assortment through a third-party marketplace is the latest example.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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