Forrester eCommerce
AUGUST 12, 2020
In 2019, we predicted that there will be three high profile AI related PR snafus in 2020. It’s only August and we’ve already seen plenty of examples of AI going wrong – the ACLU sued facial recognition provider Clearview for violating a well-known Illinois state biometric law in the US, the UK’s Home Office was […].
Kissmetrics
AUGUST 11, 2020
Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
AUGUST 14, 2020
It’s no surprise that the shopping habits of Gen Z during the pandemic will predict the near future for retail. Gen Zers are currently the largest and most influential generation of shoppers in the U.S., and COVID-19 has had a serious impact. We are already seeing that 46% say they plan on saving more of their earnings over the next five years, and 63% are currently concerned about the impact of COVID-19 on their ability to make money.
Groove
AUGUST 11, 2020
When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
AUGUST 13, 2020
Doc Brown might have been five years off, but he was completely right. 2020 is here, and we don’t need roads or planes — all we need is a steady internet connection. The tale of the road warrior has a different ending now. There’s no going back to the future that once was — the future is here, and it’s very different from how we left it. […].
Kissmetrics
AUGUST 13, 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
.png
) |
lateshipment
AUGUST 13, 2020
This is an article by Jimmy Rodriguez, COO & Co-Founder at 3dcart, a leading shopping cart software. Read on for expert tips by a Subject Matter Expert (SME). As an online store owner, you should do everything within your power to differentiate yourself from your competitors. Stock superb products, offer top-notch customer service, and couple it up with exceptional order fulfillment.
Forrester eCommerce
AUGUST 13, 2020
Cisco Systems stock fell over 11% today after it delivered its latest quarterly earnings yesterday. Cisco beat street estimates, but it fell based on a 9% YoY decrease in revenue and a weak outlook for coming quarters. Our research indicates a coming drought in infrastructure tech spending, so the next few quarters – likely to […].
Kissmetrics
AUGUST 11, 2020
Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.
Retail TouchPoints
AUGUST 11, 2020
In the apparel vertical, the stakes involved in making accurate product forecasts have always been high. Retailers that order too much of a given product must discount to move merchandise in order to make space for the next season’s items — but if they order too little, they miss out on potential sales and disappoint their customers. Needless to say, the disruptions stemming from COVID-19 have made apparel forecasting that much harder.
Advertisement
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Ecommerce Platforms
AUGUST 10, 2020
If you currently run an online shop, take a moment to check your analytics. Where do most of your customers come from? The majority of your customers probably hail from the country you do business in, but chances are you get some decent numbers for other random countries. Chances are those people also speak your language, allowing them to navigate through your website and buy an item they find appealing.
Forrester eCommerce
AUGUST 11, 2020
This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results. In most cases, vendors didn’t get the […].
Groove
AUGUST 13, 2020
You walk into a brick-and-mortar store and are having trouble finding exactly what you're looking for. A retail associate walks over to you and helps guide you to the location of the products you're interested in. You thank them, browse the section, buy the items and leave. Easy. But how can eCommerce brands guide online shoppers through the buyer's journey and push them along the path to purchase?
Retail TouchPoints
AUGUST 12, 2020
Deemed essential retailers because of marijuana’s many medical uses, cannabis dispensaries have continued to operate even during COVID-19 shutdowns. But Hightimes Holdings President Paul Henderson is always on the lookout for more and better ways to connect customers with cannabis, so in recent months the company has focused on expanding its brick-and-mortar store footprint and launching a delivery network that will serve multiple California markets.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Optimizely
AUGUST 13, 2020
Sure, we all claim to be data driven and aspire to build lasting customer relationships. In reality, most marketers are falling far short. eCommerce marketers spend most of our time and effort reacting to a very small set – about 1% – of our customers, and nearly no time actively getting to know our customers. Do we really know your customers if we are engaging with this tiny slice of shoppers?
Forrester eCommerce
AUGUST 10, 2020
Mobile Advertising Comes Under Scrutiny Most data deprecation discussions center on cookies and web browsers. But, two recent moves broaden the aperture to include mobile environments too. First, Apple announced iOS 14, which will prompt users on whether they want to let an app track them or “ask app not to track.” If a user picks the latter, the app can’t access Apple’s […].
SellBrite
AUGUST 10, 2020
eBay provides entrepreneurs of all experience levels with a way to build a successful ecommerce business. But with great opportunity comes great competition. In the case of eBay, that competition is 25 million other sellers. To convert shoppers, you must make it clear why they should buy from you. A strong brand tells shoppers “why,” but to do so on a marketplace, you have to get creative.
Retail TouchPoints
AUGUST 10, 2020
Although public health officials say it’s unlikely COVID-19 infections can be spread by surfaces or physical objects, retailers are being cautious about how they handle returned merchandise. They are instituting disinfection processes and quarantine periods that keep those items from returning to stock for a varying number of days. Many retailers suspended returns in the early weeks of the pandemic, but most seem to have reinstated them in forms modified for associate and consumer safety.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Optimizely
AUGUST 12, 2020
Text-to-subscribe is a user-friendly way to get your shoppers to opt into SMS communications from your brand. With a well-placed CTA that lets customers know that your business is open for texting, you can make the signup process much easier for them. It’s also a good alternative, or a complementary method, to web modals that collect your website visitors’ information in a form.
Forrester eCommerce
AUGUST 14, 2020
A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation about […].
My Wife Quit Her Job
AUGUST 13, 2020
Today I have my good friend Ilana Wechsler back on the show. Ilana owns Green Arrow Digital where she runs pay per click marketing for ecommerce stores. In this episode, you’ll learn a methodical process for advertising online if you are not quite sure where to start. And even if you are an experienced advertiser, the advice from this episode will be useful.
Retail TouchPoints
AUGUST 12, 2020
In filing for bankruptcy protection, discount department store Stein Mart has raised the possibility of closing “a significant portion, if not all, of its brick-and-mortar stores,” according to a statement. The retailer, which operates 281 stores in 30 states, already has begun a store closing and liquidation process, but is continuing to operate normally in the interim.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
TradeGecko
AUGUST 11, 2020
Fashion isn't just all about dressing up and H&M's supply chain procedures are a testament to that. Globally recognised for being a successful and expansive retail giant in terms of market and financial prosperity, H&M's.
Forrester eCommerce
AUGUST 10, 2020
The pandemic and subsequent lockdown have dramatically increased the number of employees around the world working from home. For many organizations, this has involved the purchase and deployment of new laptops and mobile devices, changes in remote-work security policies, and adoption of new security technologies. The growth in remote work is compounded by another global […].
Salsify
AUGUST 12, 2020
Product reviews are an essential aspect of product detail pages (PDPs) across retailers. But it's often challenging to monitor and respond to each review without dedicated resources.
Retail TouchPoints
AUGUST 14, 2020
Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marke
Advertisement
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
ESW
AUGUST 10, 2020
Taking your DTC brand online opens up a world of possibilities. Increased sales, stronger customer relationships and cross-border expansion to name a few. It also comes with a unique set of challenges. While no business owner likes to think about how malicious actors or even their own customers could scam them, hiding your head in the sand doesn’t achieve anything. eCommerce fraud is part and parcel of selling online, but you don’t have to be a victim.
Forrester eCommerce
AUGUST 14, 2020
Digital leaders face tough decisions on where to invest limited funds. It’s no surprise that interest in digital has skyrocketed in a post-COVID-19 world. CEOs who put off digital investments to focus on more pressing priorities may be wishing they heeded Forrester’s advice from 2013 and 2014. Some digital teams are scrambling to modernize experiences […].
TalkingRetail
AUGUST 13, 2020
Nisa will host a virtual expo in October 2020 that is set to include all the usual features of Stoneleigh with some additional interactivity. The symbol group’s first virtual exhibition promises to offer retailers the chance to hold one-to-one meetings with suppliers, have virtual store tours, get special deals, get category insights, and have interaction.
Retail TouchPoints
AUGUST 11, 2020
As the pandemic has driven the adoption of e-Commerce to a level retailers didn’t expect to see for a year or more, many are speeding up the development of digital products and services that were further ahead on their technology roadmaps. For Kroger , the expansion of its Ship e-Commerce assortment through a third-party marketplace is the latest example.
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Expert insights. Personalized for you.
525 
Let's personalize your content