SellBrite
DECEMBER 29, 2020
Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. Google is the most famous search engine, but eBay also has its own search engine named Cassini.
Forrester eCommerce
DECEMBER 30, 2020
B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.
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Kissmetrics
DECEMBER 31, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Being on top of work feels so much better than the reverse. A stakeholder asks you a third-decimal-place question about a future project. You nail it. The answer is ready and the evidence is two clicks away. With the right project management software, it’s easier to operate at a high level.
Retail TouchPoints
DECEMBER 31, 2020
2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Groove
DECEMBER 29, 2020
Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. It's much easier to start that conversation by providing topical information that is practical for current and future customers. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. As your number of readers increases, you'll need to provide them with more reasons to come back for your content.
Forrester eCommerce
DECEMBER 29, 2020
Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations. If you are a practitioner in the private or public sector and you are involved in enterprise content management programs […].
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Retail TouchPoints
DECEMBER 28, 2020
The corporate world has been forever changed by the coronavirus pandemic, leaving many to wonder what comes next. Retailers were physically shuttered during the stay-at-home period, but restrictions and requirements — on the number of people who can enter an outlet simultaneously and the face coverings they must wear — remain in place. It’s a difficult scenario that has led to one-way signs that redirect foot traffic in larger stores, as the retail world strives to help minimize contact between
My Wife Quit Her Job
DECEMBER 29, 2020
Printful vs Printify. Which print on demand company is best for you? This post will break down and compare the 2 most popular POD companies from the perspective of a real shop owner that has used both services. In order to start an online store, you first need to source products to sell. But the problem with product sourcing is that it’s impossible to predict demand.
Wiser
DECEMBER 29, 2020
Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can have a large impact on the brand’s ability to scale. We’ve already talked about why a growing brand might choose a third-party logistics provider.
Kissmetrics
DECEMBER 26, 2020
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
DECEMBER 29, 2020
While foot traffic in many stores has slowed down due to the COVID-19 pandemic, things will be picking up. This is good news for retailers — but it may not be as good for their floors. Floors are among the dirtiest parts of any building, and it’s not always easy to keep them clean. Customers walk in and out of stores all day long, bringing dirt and germs along with them on the bottom of their shoes.
Omniconvert
DECEMBER 31, 2020
Customer behavior is always involved, leaving marketers and eCommerce owners constantly on their toes when it comes to new ways. The post 7 Pro Tips How to Use Video Marketing for Customer Retention appeared first on Omniconvert Ecommerce Growth Blog.
Omnisend
DECEMBER 30, 2020
Reading Time: 7 minutes. Cart abandonment can cause WooCommerce merchants plenty of headaches if not dealt with quickly. Each time a consumer abandons a cart, it’s a lost sale. When you consider seven out of ten carts are abandoned (on average), there’s lots of revenue at stake. For online store owners, recouping even a fraction of abandoned orders can drastically add to your bottom line.
Kissmetrics
DECEMBER 26, 2020
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
JANUARY 1, 2021
It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. And if this was a challenge for retailers in pre-pandemic times, it has only been intensified in the current climate of COVID-19, as personal and financial strains coupled with economic uncertainties have given a greater emphasis to prices in regards to retail shoppers.
Omniconvert
DECEMBER 28, 2020
In the previous chapter of our CVO guide, we focused on another RFM group, Platonic Friends, a segment that you. The post The Ultimate CVO Guide – RFM model: About To Dump You appeared first on Omniconvert Ecommerce Growth Blog.
Omnisend
DECEMBER 28, 2020
Reading Time: 8 minutes. Have you ever purchased something from an online store and not received an order confirmation email? Think about how this uncertainty impacted your experience with the brand. Customers want to be kept in the loop at every stage of the buying process. This far-too-common occurrence can have a devastating impact on the quality of your customer experience—so much so that it might be enough to convince them not to order from you again.
Kissmetrics
DECEMBER 30, 2020
Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
DECEMBER 30, 2020
There are moments when you glance up and notice a red-faced customer marching towards you with a look in their eye and know that everything in the moment in which you’re about to be engaged is going to be challenging. You take a deep breath, you bring your company’s core values into your line of vision, and before the words from the seemingly hostile customer are elicited, there you stand with a big bright smile, and say, “Hello, and how can I help you today.
Omniconvert
DECEMBER 31, 2020
The most straightforward, practical, and fast way to decipher what customers think about your business is to collect feedback directly. The post 9 Ways to Get Valuable Customer Feedback appeared first on Omniconvert Ecommerce Growth Blog.
RetailDive
DECEMBER 31, 2020
From virtual services and contactless pickup to a Black Friday unlike any other, retailers were forced to adapt.
Kissmetrics
DECEMBER 31, 2020
The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. But interest has been pretty stable since about 2015: What does this tell us?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MakeWebBetter
DECEMBER 29, 2020
Digital marketing has become a battle of wits because the level of competition is higher than ever. Selling your products or services is a challenging task. You have to reach out to your customers or make it easier for them to reach out to you or both. In all cases, you have to develop a […]. The post How to Create Buyer Personas For Your WooCommerce Store appeared first on MakeWebBetter.
Ecommerce Platforms
DECEMBER 28, 2020
Opting for Shopify as an ecommerce platform and page builder has its advantages. Not only does Shopify offer a full online store with advanced marketing tools at an affordable monthly rate, but the themes and apps for designing and extending your store are often free or rather inexpensive. We often recommend premium themes from Shopify due to their extra features and more intuitive designs, but there are also plenty of free Shopify themes to build modern, sleek ecommerce stores without the hassl
RetailDive
DECEMBER 30, 2020
Soltau arrived two years ago as CEO, but the retailer filed for bankruptcy this year, exiting last month with two mall landlords as its new owners.
Kissmetrics
JANUARY 1, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions are time-sensitive. Small mistakes can have serious consequences.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Fabric Blog
DECEMBER 31, 2020
In this episode of Coffee + Commerce, we break down Kroger's e-commerce site with Faisal Masud and Ryan Bartley. Faisal is our CEO here at Fabric and was previously the director of AmazonBasics and the CTO at Staples. Ryan is our co-founder and was previously the director of mobile at Staples and product manager at eBay.
Ecommerce Platforms
DECEMBER 30, 2020
Consumer preference for pay-over-time services like Affirm for financing their purchases quadrupled between 2018 and 2019. Affirm’s 2020 survey predicts that 54% of US consumers will pay over time for their purchases in 2021. After all, why pay upfront for a big-ticket purchase when you could repurpose that cash for more essential expenses? Even if you had to pay a small interest for the chance to split up your bill into easier-to-make monthly payments.
ecomdash
DECEMBER 31, 2020
When you increase site traffic, you’ll see more conversions and customer engagement. Use these strategies to drive more traffic to your WooCommerce store. The post Drive More Traffic to Your WooCommerce Store appeared first on Ecomdash.
Kissmetrics
DECEMBER 29, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But what’s the next step? Dedicated hosting gives you everything you need for your business.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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