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Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down. However, post-holiday sales offer a great opportunity to keep the good times rolling. With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your bran
Order Tracking Software Definition. Order tracking software plays an instrumental role in the order management process flow as it helps retailers monitor inventories efficiently and inform customers of the status of their orders.
2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve highlighted that research below. B2B Buying Is Changing, And Sales Needs To Quickly Adapt Many changes in B2B selling are a result of shifts in […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
The pandemic has been a challenging time for shopping centers, and even as vaccination rates climb and shoppers return to old habits, retailers are finding that many of their shopping preferences have permanently shifted. As the new year approaches, retailers need to think about what their expansion plans will look like and how their stores can best serve customers.
Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to summarize, building applications to use multiple clouds is hard. There can be massive inefficiencies, complexities, and redundant tasks in managing multiple versions […].
Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.
Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance of each of the three main national carriers — FedEx, UPS and USPS — has steadily declined due to structural issues, including poor earnings, wage pressures and constrained labor. If you are a retailer stuck in a single-carrier relationship, it’s time to open it up, especially with holiday shopping underway.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.
FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.
AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its brick-and-mortar foot traffic and sales. Party City began using AI-powered copywriting platform Phrasee to increase the engagement and open rates of its customer email campaigns earlier in 2021. The COVID-19 pandemic had created a greater need to connect with customers online, particularly since more than 80% of Party City’s sales come from in-store shop
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Pictured to the left is the entrance to Forrester’s US headquarters in Cambridge, MA. The building can hold over 600 employees, but there have not been more than 150 people there on any given day in over 21 months. As a company, we are lucky — while 40% of jobs in the US require employees […].
As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.
Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping public. Impacted by everything from container shortages to port congestion to loss of labor and COVID-related shutdowns, supply chains everywhere are facing disruptions exacerbated by the bullwhip effect: the amplified response to atypical demand that creates ripples throughout the chain.
So, your eCommerce store runs on BigCommerce , a SaaS eCommerce platform used by over 60,000 merchants and 2,000+ mid-market businesses. First of all, great choice! In our 14+ years as a full-service eCommerce agency, Groove Commerce has been an advocate for BigCommerce. We’ve found the platform to be ideal for growing brands looking to consolidate technical resources with SaaS.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we define and describe the vendor segments and then classify each of the 36 vendors into the appropriate segment based on functionality. We also provide information on key industries the vendors support and any reference customers they […].
If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this search engine. Just because you’ve optimized for Google doesn’t mean you’re fully optimized for Yandex.
Kohl’s has become the latest retailer to attract the attention of an activist investor seeking the separation of its digital and brick-and-mortar businesses. Engine Capital, which owns an approximately 1% stake in Kohl’s, believes the standalone ecommerce business could be “conservatively valued at $12.4 billion or more.” In comparison, Kohl’s total operation is currently valued at about $7.3 billion.
Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can h
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Confused by data mesh? You’re not alone. While the domain-centric and data-governance-by-design principles feel simple and intuitive, the big question is, “How do you execute on data mesh?” OK, breathe. Data mesh principles are not new. Organizations already model data, stand up data warehouses, master their data, and ensure data quality. Data governance artifacts to […].
Reading Time: 6 minutes. While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In fact, recent data indicates that each dollar spent on email leads to an average of 4200% ROI. Whether you’re a fledgling startup or a major enterprise, you probably already rely on email to stay in touch with leads and move them through your sales funnel.
Australia-based tech platform Marketplacer , which helps brands, retailers and other businesses create their own online marketplaces, has received $38 million in fresh funding to build out its product suite, grow its partner program and continue its expansion in the U.S. With this new funding, Marketplacer has raised more than $85 million to date and now has more than 100 marketplaces on its platform globally, including major Australian supermarket chain Woolworths , lifestyle brand SurfStitch a
Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. Since 2020, e-commerce seasonal holiday sales in the United States have amounted to nearly 186 billion dollars , with most spending occurring on Cyber Monday.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
What comes up in conversations on endpoint detection and response (EDR) lately? A slightly different *DR. It’s impossible to deny that extended detection and response (XDR) has taken hold of the security market as the successor to EDR. In the debut Forrester report on XDR, we even described EDR as “dead” — but perhaps a better phrase […].
Your eCommerce site’s goal should be to match shoppers to products as seamlessly as possible. In order to accomplish this, you’ll need to consider an important SEO file: the sitemap. Your sitemap (or, more likely, sitemaps) helps search engines understand the pages on your site and all of the products you offer — so they can better show your pages to searchers.
New York City has become a testing ground for ultra-fast grocery delivery, with orders delivered in 15 minutes or less. In the last year, startups such as Jokr , Gorillas and GoPuff have left legacy delivery services like Uber Eats and Instacart scrambling to keep up in the speed wars. Now, Instacart is reportedly planning a p i lot of 15-minute grocery deliveries, and DoorDash just announced that it is introducing a speed delivery service in NYC beginning with its convenience store network Dash
Today I have a very special guest, Kathleen Booth. Kathleen is the VP of Marketing over at Clean.io, a company that helps ecommerce companies protect their revenue and brand. In this episode, we discuss a problem that has plagued ecommerce entrepreneurs for a very long time. In fact, thousands of online store owners face this problem everyday, and with the help of Kathleen, we can finally fight back.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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