Omnisend

DECEMBER 7, 2021

Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down. However, post-holiday sales offer a great opportunity to keep the good times rolling. With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your bran

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Gifts Shipping Costs Recommendation Customer Retention 159

BigCommerce

DECEMBER 8, 2021

Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…

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Fabric Blog

DECEMBER 6, 2021

Order Tracking Software Definition. Order tracking software plays an instrumental role in the order management process flow as it helps retailers monitor inventories efficiently and inform customers of the status of their orders.

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Forrester eCommerce

DECEMBER 10, 2021

2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve highlighted that research below. B2B Buying Is Changing, And Sales Needs To Quickly Adapt Many changes in B2B selling are a result of shifts in […].

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

DECEMBER 10, 2021

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.

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Retail TouchPoints

DECEMBER 10, 2021

The pandemic has been a challenging time for shopping centers, and even as vaccination rates climb and shoppers return to old habits, retailers are finding that many of their shopping preferences have permanently shifted. As the new year approaches, retailers need to think about what their expansion plans will look like and how their stores can best serve customers.

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Forrester eCommerce

DECEMBER 7, 2021

Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to summarize, building applications to use multiple clouds is hard. There can be massive inefficiencies, complexities, and redundant tasks in managing multiple versions […].

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Kissmetrics

DECEMBER 8, 2021

Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.

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Retail TouchPoints

DECEMBER 6, 2021

Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance of each of the three main national carriers — FedEx, UPS and USPS — has steadily declined due to structural issues, including poor earnings, wage pressures and constrained labor. If you are a retailer stuck in a single-carrier relationship, it’s time to open it up, especially with holiday shopping underway.

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Shipping Costs eCommerce Retail Shipping 327

BigCommerce

DECEMBER 9, 2021

Did you know that 89% of people in the US shopped at a Walmart store last year?

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

DECEMBER 10, 2021

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.

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Kissmetrics

DECEMBER 8, 2021

FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.

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Retail TouchPoints

DECEMBER 8, 2021

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its brick-and-mortar foot traffic and sales. Party City began using AI-powered copywriting platform Phrasee to increase the engagement and open rates of its customer email campaigns earlier in 2021. The COVID-19 pandemic had created a greater need to connect with customers online, particularly since more than 80% of Party City’s sales come from in-store shop

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Groove

DECEMBER 10, 2021

So, your eCommerce store runs on BigCommerce , a SaaS eCommerce platform used by over 60,000 merchants and 2,000+ mid-market businesses. First of all, great choice! In our 14+ years as a full-service eCommerce agency, Groove Commerce has been an advocate for BigCommerce. We’ve found the platform to be ideal for growing brands looking to consolidate technical resources with SaaS.

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BigCommerce eCommerce Merchant Services Gifts 195

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Forrester eCommerce

DECEMBER 9, 2021

Pictured to the left is the entrance to Forrester’s US headquarters in Cambridge, MA. The building can hold over 600 employees, but there have not been more than 150 people there on any given day in over 21 months. As a company, we are lucky — while 40% of jobs in the US require employees […].

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Kissmetrics

DECEMBER 9, 2021

As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.

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Retail TouchPoints

DECEMBER 9, 2021

Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping public. Impacted by everything from container shortages to port congestion to loss of labor and COVID-related shutdowns, supply chains everywhere are facing disruptions exacerbated by the bullwhip effect: the amplified response to atypical demand that creates ripples throughout the chain.

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Supplies Fulfillment Shipping Costs Multi-channel 305

Groove

DECEMBER 6, 2021

Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can h

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

DECEMBER 6, 2021

Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we define and describe the vendor segments and then classify each of the 36 vendors into the appropriate segment based on functionality. We also provide information on key industries the vendors support and any reference customers they […].

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Reference Marketing Information Customer 322

BigCommerce

DECEMBER 10, 2021

People depend on social platforms to connect with friends, watch videos, make online purchases, and more.

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Retail TouchPoints

DECEMBER 6, 2021

Kohl’s has become the latest retailer to attract the attention of an activist investor seeking the separation of its digital and brick-and-mortar businesses. Engine Capital, which owns an approximately 1% stake in Kohl’s, believes the standalone ecommerce business could be “conservatively valued at $12.4 billion or more.” In comparison, Kohl’s total operation is currently valued at about $7.3 billion.

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eCommerce Omnichannel Operations Retail 305

Kissmetrics

DECEMBER 8, 2021

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this search engine. Just because you’ve optimized for Google doesn’t mean you’re fully optimized for Yandex.

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SEO Mobile Article Web Design 218

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

DECEMBER 10, 2021

Confused by data mesh? You’re not alone. While the domain-centric and data-governance-by-design principles feel simple and intuitive, the big question is, “How do you execute on data mesh?” OK, breathe. Data mesh principles are not new. Organizations already model data, stand up data warehouses, master their data, and ensure data quality. Data governance artifacts to […].

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My Wife Quit Her Job

DECEMBER 8, 2021

Today I have a very special guest, Kathleen Booth. Kathleen is the VP of Marketing over at Clean.io, a company that helps ecommerce companies protect their revenue and brand. In this episode, we discuss a problem that has plagued ecommerce entrepreneurs for a very long time. In fact, thousands of online store owners face this problem everyday, and with the help of Kathleen, we can finally fight back.

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Books eCommerce Marketing Other 156

Retail TouchPoints

DECEMBER 7, 2021

Australia-based tech platform Marketplacer , which helps brands, retailers and other businesses create their own online marketplaces, has received $38 million in fresh funding to build out its product suite, grow its partner program and continue its expansion in the U.S. With this new funding, Marketplacer has raised more than $85 million to date and now has more than 100 marketplaces on its platform globally, including major Australian supermarket chain Woolworths , lifestyle brand SurfStitch a

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Kissmetrics

DECEMBER 8, 2021

Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. Since 2020, e-commerce seasonal holiday sales in the United States have amounted to nearly 186 billion dollars , with most spending occurring on Cyber Monday.

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eCommerce Shipping Costs X-cart Gifts 185

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

DECEMBER 8, 2021

What comes up in conversations on endpoint detection and response (EDR) lately? A slightly different *DR. It’s impossible to deny that extended detection and response (XDR) has taken hold of the security market as the successor to EDR. In the debut Forrester report on XDR, we even described EDR as “dead” — but perhaps a better phrase […].

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My Wife Quit Her Job

DECEMBER 6, 2021

If you are looking to build an Amazon business that is highly scalable and profitable, then selling Amazon wholesale products might be a good fit. Because you are selling well established, brand name products, you can make money on Amazon without doing much marketing. This guide will help you learn how to start selling wholesale products on Amazon and how to find wholesale suppliers to source your products.

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eCommerce Marketing 156

Retail TouchPoints

DECEMBER 6, 2021

New York City has become a testing ground for ultra-fast grocery delivery, with orders delivered in 15 minutes or less. In the last year, startups such as Jokr , Gorillas and GoPuff have left legacy delivery services like Uber Eats and Instacart scrambling to keep up in the speed wars. Now, Instacart is reportedly planning a p i lot of 15-minute grocery deliveries, and DoorDash just announced that it is introducing a speed delivery service in NYC beginning with its convenience store network Dash

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Merchant Services Small Business Retail Information Consumer 298

Omnisend

DECEMBER 7, 2021

Reading Time: 6 minutes. While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In fact, recent data indicates that each dollar spent on email leads to an average of 4200% ROI. Whether you’re a fledgling startup or a major enterprise, you probably already rely on email to stay in touch with leads and move them through your sales funnel.

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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