Holiday Shopping 2022: How AI-Powered Guided Selling Creates Bespoke Customer Experiences
Retail TouchPoints
NOVEMBER 17, 2022
With the holiday season on the horizon, brands are looking to gain an advantage over industry competition. Considering many customers will be buying some, if not all, of their holiday gifts online, identifying ways to capitalize on increased ecommerce demand can make or break an organization’s holiday profit potential. As the state of retail technology advances, companies are learning how to leverage artificial intelligence (AI) and machine learning (ML) tools to provide more bespoke shopping ex
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