Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.

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Dropshipping vs Wholesale: What’s the Difference?

Ecommerce Platforms

Dropshipping vs wholesale: How do you make the right choice for your growing business? How you source products for your ecommerce store makes a huge difference to your brand, your growth, and how profitable you’re likely to be. Both wholesale and dropshipping can offer excellent, convenient ways to fill your product portfolio. However, there are some major differences between the two, in terms of upfront cost, and even the overall effort of running your store.

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What Is Generative AI for Ecommerce? [DOWNLOAD] | Salsify

Salsify

When was the last time you went more than a day without hearing another news update about the world of artificial intelligence (AI)? AI is everywhere … and, whether you like it or not, it’s here to stay.

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Winning Back the Impulse Spending Mojo

Retail TouchPoints

Our recent study conducted with IHL, How Retailers Win Loyalty in an Omnichannel World , looks into the need for all retailers to take a firm hand in optimizing their inventory. But it’s physical retailers that have the most to lose by not doing so. The backdrop to this, as we’ve witnessed, is that there’s an ongoing inventory crisis, with too many retailers still carrying too much of the wrong merchandise.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Developer Experience Is A Key To Organizational Success

Forrester eCommerce

Software is the expression of the business, and the rapidly evolving technology landscape drives high demand for skilled developers. If your business is a software business — and today, every business is a software business — it’s essential to keep the developers of that software happy and productive.

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470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a special segment of the podcast where I publish solo episodes to teach you how to make money without sacrificing your lifestyle. If you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur, head on over to [link] and fill out the form to get over $690 in free bonuses. In today’s episode I discuss psychological mind games that you can use in your copy that can help you make more money with both your online store an

eCommerce 296

More Trending

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Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Retail TouchPoints

Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook. Walmart’s live show on June 20, 2023 — which featured the debut of The Pioneer Woman Ree Drummond’s new furniture line — was broadcast simultaneously on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pio

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Is Your Marketing Campaign Impactful, Manageable, And Measurable?

Forrester eCommerce

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. A large part of the marketing organization’s budget is spent on campaigns each year, including generating demand, strengthening the brand, retaining customers, or enabling sales.

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469: The Secret Art Of Instantly Connecting With ANYONE With Andrew Warner

My Wife Quit Her Job

Today I have my friend Andrew Warner on the show. Andrew is the founder and host of Mixergy, which is one of the OG interview based podcasts in the world. During the pandemic, he released a book called Stop Asking Questions: How to lead high Impact Interviews, which I read cover to cover. And I wanted to bring Andrew on the show today to talk about people skills because I know that my businesses didn’t start taking off until I started building relationships with other business owners.

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Amazon Go closures continue

RetailDive

The closing of a Seattle location marks its ninth so far this year as the company reevaluates its frictionless c-store brand.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Nike Launches Air Max-Themed Island in Fortnite

Retail TouchPoints

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The virtual landmass is a visually immersive Air Max-themed universe within Fortnite. Nike’s vision of Airphoria is as a place for fans to engage with Air Max sneakers in an entirely new and captivating way.

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Stories Are Key To Successful Innovation

Forrester eCommerce

Leadership storytelling helps executives at future fit organizations drive successful innovation throughout the innovation life cycle.

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The Case for Changing Your Ecommerce Workflow

Fastr

Who doesn’t love the comfort of security and routine in their place of work? Having well-defined, long-standing practices has helped many an organization tackle complex projects with the confidence of checking off a daily to-do. With routine, you are constantly the master of your domain—but also your own prisoner.

eCommerce 130
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Are retailers afraid of being ‘woke’?

RetailDive

Brand values, diversity efforts and customer loyalty are put to the test as extremists come for corporate America.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Target’s New Last Mile Facility Adds Next-Day Delivery for 500,000 in Atlanta Market

Retail TouchPoints

Target has opened a Target Last Mile Delivery (TLMD) extension near its store in Smyrna, Ga. The new facility puts next-day delivery within reach of 500,000 additional customers for a total of more than 3 million in the Atlanta market. The facility already is delivering up to 1,500 packages per day, and Target plans to ramp up its capabilities further in the coming months.

Marketing 306
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Considering Scaling Back Customer Obsession? Bad Move.

Forrester eCommerce

In tough times, businesses often cut the exact investments that they need in order to push through and come out ahead of competitors. The reflex to squirrel away cash under the corporate mattress contradicts what history has proven: Companies that continue to invest in innovation lead their markets better and for longer.

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Nike wants to keep more girls playing sports

RetailWire

Research has identified that girls are dropping out of playing sports at “alarming rates” with many doing so when they reach the age of puberty. Nike has decided to launch a coach new girl program to promote more careers in this category.

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5 takeaways on digital innovation from top Walmart execs

RetailDive

The company’s CFO and head of investor relations outlined how supply chain automation, in-store technology and remodels are impacting labor, sales and consumer behavior.

Supplies 123
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Home Depot to Make 85% of Outdoor Power Equipment Gas-Free by 2028

Retail TouchPoints

The Home Depot is aiming for 85% of outdoor power equipment sales to be generated by items that run on rechargeable battery technology instead of gas by the end of 2028. The project is specifically focused on push lawn mowers and handheld outdoor equipment like leaf blowers and trimmers, and the transition is expected to reduce more than 2 million metric tons of greenhouse gases annually from exhaust pipes of residential lawn equipment.

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Generative AI Will Sprint Into Your Business Through Four Doors

Forrester eCommerce

Generative AI (gen AI) was born on November 30, 2022, with the release of ChatGPT, and it’s been moving 100 miles an hour ever since, drawing in 100 million people and counting.

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HubSpot vs. Salesforce: A Detailed Comparison

Ecommerce Platforms

HubSpot and Salesforce are two of the biggest names in the Customer Relationship Management (CRM) world today. What makes them CRM juggernauts is their drive to constantly enhance interoperability through third-party integrations and partnerships. Even though the tools have similar target audiences and features, they possess separate and distinct identities.

eCommerce 104
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Overstock wins Bed Bath & Beyond IP at auction with $21.5M bid

RetailDive

The bid gives Overstock ownership of Bed Bath & Beyond’s internet properties, social media, mobile platforms, business data, publicity rights and trademarks.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Amazon Comes Under Fire from FTC, U.S. Senate for Deceptive Membership Practices, Warehouse Safety

Retail TouchPoints

[Editor’s Note: This story was updated on June 22, 2023 at 3:00 pm to include Amazon’s response to Senator Sanders’ investigation.] The U.S. Federal Trade Commission (FTC) filed suit against Amazon for what it deems deceptive practices around its Prime membership program on the same day that Amazon announced the dates for its annual Prime Day member sales event.

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Is Your Digital Shelf Ready For Primetime?

Forrester eCommerce

Now Live: Strategic Technology Selection Guide For PIM & Product Information Management Systems Landscape, Q2, 2023

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HubSpot vs Monday.com (2023): A Detailed Comparison

Ecommerce Platforms

Powerful customer relationship management (CRM) and project management (PM) tools are pivotal to business success. From understanding customer journeys to eliminating repetitive tasks, these tools help streamline and enhance workflow processes. HubSpot and Monday.com are two of the most widely adopted CRM and PM tools. While both have overlapping features and functionalities, they specialize in different domains.

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Under Armour lays off 50 in corporate roles

RetailDive

The cuts are across “several functions” and were made to support the company’s path to profitability.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Starbucks to Open Sustainability and Innovation Lab in Costa Rica

Retail TouchPoints

Starbucks will develop a new sustainability learning and innovation lab at Hacienda Alsacia, the company’s global agronomy headquarters for R&D in Costa Rica. Beginning this fall, the lab will offer its first slate of educational programming to select Arizona State University (ASU) students and Starbucks employees; the physical lab is expected to open within the next three years.

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Get The Ball Rolling On Mainframe DevOps

Forrester eCommerce

Mainframes Aren’t Going Away Anytime Soon Given the rapid rise of cloud computing, one might mistakenly assume the mainframe is dead or dying but in fact, the majority of mainframe users say that are actually expanding its mainframe footprint. Why? Certain workloads – or more specifically scale of workload — can’t be easily addressed.

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Shopify vs Vend (2023): Which Solution Should You Choose?

Ecommerce Platforms

Shopify vs Vend, which solution is best for your business? The first thing worth noting is that Vend (now part of the Lightspeed family) is a dedicated Point of Sale solution, or POS service, designed to optimize retail operations. On the other hand, Shopify is an all-in-one commerce platform , offering tools for payment processing, order management, website building and more.

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FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations

RetailDive

The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt