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By Franklin Chu, Azoya USA For a preview of where retail is headed, retail companies in the U.S. and other Western countries can look to China’s booming market. Pervasive social media platform WeChat has attracted an astounding 1 billion daily active users. The platform signifies seamless, unified and convenient omnichannel retail service. That’s because it integrates product search, influencers, social commerce and mobile pay, plus WeChat is growing its e-Commerce ambitions with the booming Min
Social media has come a long way since Six Degrees, the first social platform was created. Before 2005, Facebook and LinkedIn were all the rage. Afterward, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. 2017 saw most social media platforms revamp their servi
Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Capturing those leads’ email addresses allows you to nurture them toward a future purchase. If you don’t bother to collect email opt-ins, those consumers might buy from a competitor instead.
Let’s face it, most CX measurement programs could use a revolution – AI or other. Because CX measurement programs are: Crumbling: CX measurement relies too much on surveys. But transactional surveys capture only between 2% and 7.5% of interactions. And survey response rates are declining (not surprising, because firms flood customers with CX surveys that […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space, based on sales. If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. As a BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling.
These days, it seems like everyone has a podcast ( including us! ). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s more than just providing a good listening experience for your audience.
Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. I like to say it takes heart and science. And that’s exactly what we implement at Boxed. Boxed has grown from a small start-up into a $100+ million brand in about five years. The company is an online wholesale retailer that sells in bulk without requiring customers to pay club membership fees.
Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. I like to say it takes heart and science. And that’s exactly what we implement at Boxed. Boxed has grown from a small start-up into a $100+ million brand in about five years. The company is an online wholesale retailer that sells in bulk without requiring customers to pay club membership fees.
Apple’s Tim Cook announced stellar earnings yesterday, exceeding analyst estimates but not surprising us at Forrester. We have predicted for a while that Apple was poised to become the world’s first trillion-dollar company (at the moment of this writing, the company’s market cap stands at $982 billion). Apple’s products are outstanding, and its revenue outlook […].
When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example… You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have
Segmented marketing strategies are nothing new. Buyer personas have been around since the Mad Men days, and marketers have been utilizing segmentation in their email nurture strategy for years. However, a few things have changed. It used to be that marketers had to cast a wide net with their advertising and hope for the best. But thanks to advances in technology, marketers can get incredibly granular with their audience segmentation to be sure they’re targeting exactly the right buyers through p
By Adam Blair, Executive Editor Artificial intelligence (AI) is threatening/promising to remake the world’s workforce, and the retail industry will not be spared. (Nor will journalism, for that matter.) The futurists, analysts, brand and CPG executives who spoke at the ai.now workshop sponsored by Fractal Analytics , held July 18 in New York City, shared an over-arching warning: If your workload is data-driven and/or highly repetitive, a combination of AI and robotics could make your job obsolet
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Since 2007, the startup landscape has exploded as investors have funded 10,187 startups in categories as diverse as insurance, artificial intelligence, and healthcare (see below figures). Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. Acquisitions are also on a tear, and not […].
Ever noticed how the name “Google” progressively became a standard vocabulary for “search on the internet”? It has become so common that people are now getting away with otherwise contradictory statements like “let me Google that on Yahoo.”. Admit it. We’ve all done it at some point. In retrospect, the war between Google and Yahoo has been one that has spanned more than a decade.
It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad copy a bit punchier, and try switching the website CTA to orange instead of blue. But growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level – not just getting a click.
Even after cutting approximately 2,200 jobs in the wake of poor Q2 sales, Mattel still has more decisions to make regarding its future. It’s clear that the demise of Toys ‘R’ Us has impacted Mattel enough to make such drastic changes in a single quarter, and raises the possibility that the toy manufacturer relied too heavily on the retailer for its success.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Well, it’s happening! My first Forrester report was published this week. (Forrester clients can access here). The topic? Cyber security transformation of course! It’s what I have lived and breathed for the last 3.5 years. I have also engaged peer CISOs doing terrific work transforming their firms’ security function and capabilities – I’ve always had […].
Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll Learn Practical applications
Build a strong brand so you can take your business to the next level. This article will teach you how to build a strong brand for your ecommerce business. The post How to Create a Strong Brand for Your Ecommerce Business appeared first on Bootstrapping Ecommerce.
By John Orr, Ceridian With parents picking their kids up from summer camps and yellow buses revving their dusty engines across the U.S., retailers know what time it is: back-to-school season is coming. Soon enough, stores will be teeming with eager families hoping to secure the latest trendy backpacks and essential outfits. But when stores are preparing for the rush of school shopping season, smarter retailers will look outside the box.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Siemens announced acquisition of Mendix, a leading low-code development platform, for $730 million in cash, or 7-8 times annual revenues, we estimate. Yes, that’s the $83 billion industrial powerhouse, Siemens. Mendix will join Siemens’ $13 billion Digital Factory software division, but operate independently and as it did before the acquisition (scheduled to close in October […].
Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll Learn Practical applications
There are few things as crucial to your Amazon business as your Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there’s a good chance shoppers won’t trust your business and make a purchase. Beyond building buyer trust, your Seller Feedback rating is considered by Amazon’s algorithms to measure your performance—and whether your products should be more or less visible.
What are the best practices for welcoming subscribers to your email list? Before you send out an email trying to sell something to your subscriber, you should make a good. The post Welcoming Subscribers appeared first on Webbula.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Before the internet gave us ubiquitous connectivity, selling secrets was hard. Finding buyers and sellers required research, relationship building, and connection in person or by phone. Exchanging data was harder. It required physical media and data exchange had to be done in person. You’ve likely seen old spy movies where spies had microfilm with top-secret […].
The internet is barely two and half decades old and online shopping is already surpassing offline stores. Essentially, 67% of millennials now prefer the former over the latter. Realistically, the web is yet to spread to all parts of the globe- only about half of the world has internet access. But still, ecommerce businesses are already raking in trillions of dollars.
Dive deep into social media & how to define social media targets to measure growth & how to develop a social media marketing strategy to drive that growth. The post Social Commerce: How to Drive Social Media Sales in 2018 appeared first on A Better Lemonade Stand.
It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for […]. The post Speak Up: Adding Personality to Your Brand Voice appeared first on Zmags.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].
Another year, another Amazon Prime Day. Even amidst pretty severe technical issues with their website, Amazon Prime Day 2018 was still a massive success for brands, retailers, and Amazon themselves. According to Amazon, Prime members bought more than 100 million products , with the biggest seller being the Fire TV Stick. But it wasn’t just Amazon themselves seeing success.
The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer. It’s not about growth hacks, advertising optimization tactics, or pricing strategies. Those things still matter, but at the end of the day, it’s not what brings success in ecommerce. Instead, success comes from building relationships with people.
Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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