RTP blog

FEBRUARY 26, 2018

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline. But retail stores are part of the character of the streets we walk every day. Online shopping, with no live people and nothing to touch, just isn’t the same experience.

Department Stores 354

Department Stores Apparel Games Marketing 354

Kissmetrics

FEBRUARY 27, 2018

Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics. Let’s see how it works.

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Demo eCommerce Customer Blog 276

Ecommerce Platforms

MARCH 2, 2018

Ecommerce businesses are popping up all around us. Are all of them successful? No. Most fail.But why? One simple reason: they do not put the needs of the user before the ideas the businesses have. Good user experience is one of the key features of any successful ecommerce store, and without taking care of this one aspect, you're in an uphill battle to drive sales.

eCommerce 208

eCommerce eCommerce Design Games eCommerce Platforms 208

Optimizely

MARCH 1, 2018

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot , a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.

Customer Retention 170

Customer Retention Customer eCommerce Marketing 170

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

FEBRUARY 26, 2018

Most brand new entrepreneurs get hung up on the business formation process because they don’t understand what types of businesses are out there. Let’s face it, not everyone has an MBA. Not everyone is educated in the mechanics of starting a business. But the good news is that launching an online business is not rocket science. And the purpose of this guide is to lead you through all of the red tape that the government imposes on small businesses.

Information 156

Information eCommerce 156

Kissmetrics

FEBRUARY 24, 2018

Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content than ever. how are you leveling up? — Hiten Shah (@hnshah) 2 January 2018.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Optimizely

FEBRUARY 27, 2018

Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. That’s exactly where Ross Beyeler comes in. He is the founder of Growth Spark , a Shopify Plus agency that provides strategy, design, and development services to help ecommerce businesses make more money.

Marketing 170

Marketing Shipping Costs Merchant Services Shopify 170

Ecommerce Platforms

FEBRUARY 26, 2018

Best Shopify Plugins for 2018 – An Overview. Shopify is a super simple way to launch an online store, which explains why over 500,000 merchants use their tools to run their sites. They handle everything from marketing and payments, to secure checkout and shipping. Once you have your Shopify store up and running there are even more ways to make it stand out and help you get even more value from the platform.

Shopify 177

Shopify Shipping Costs eCommerce SEO 177

Kissmetrics

FEBRUARY 26, 2018

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the opinion of others before trying something new. On your own, you don’t know if that new ramen house down the street is any good, but your brother says he took a date there and had a great time.

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Customer Payment Services Payments Recommendation 235

RTP blog

FEBRUARY 28, 2018

The decline of American mall traffic, particularly in its anchor stores , has been perhaps the biggest indicator of changes in shopper preferences. When Morning Consult asked U.S. shoppers what features would make visiting shopping malls more enticing, most said cheaper retail prices ( 73% ); more and improved food options ( 58% ); and renovated movie theaters ( 51% ).

Consumer 150

Consumer Events Books Operations 150

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Bootstrapping Ecommerce

FEBRUARY 27, 2018

In this article learn how to start an online store with just a couple hundred dollars (or less) because to start your own online business you don’t need to have loads of money, you just need to play your cards right. The post 4 Steps to Start an Online Store With a Tiny Budget appeared first on Bootstrapping Ecommerce.

Article 167

Article eCommerce 167

My Wife Quit Her Job

MARCH 2, 2018

Most people are amazed that I can run a 7 figure blog without having any employees and only working 20 hours per week. The truth is that I rely heavily on software and automation to accomplish most of my tasks. So today, I’m going to go over every single piece of software I’m currently using to run MyWifeQuitHerjob.com. In addition, I’ll talk about the pros and cons between the different options.

Blog 149

Blog Social Media Books Marketing 149

Kissmetrics

FEBRUARY 28, 2018

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, and trying to find a cozy place to gel while the party gets going.

Customer 210

Customer Recommendation Live Chat Fulfillment 210

Klaviyo

FEBRUARY 26, 2018

“When is the best day and time to send an email?” has been a common marketer’s question ever since Gary Thuerk sent out the first email marketing blast in 1978. Knowing when to send a campaign is tricky. Like all good marketing, it depends on your audience. I know, that answer isn’t very helpful. To give you a starting point for determining the best day/time to send an email, based on our data, I looked at over 22,000 campaigns sent to 1,217,123,149 (yes, that’s billion!

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Other Marketing eCommerce Blog 128

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

A Better Lemonade Stand

FEBRUARY 26, 2018

Scout is a tool that can help your business build better relationships with your customers, and in this Scout review we discuss in depth how Scout can help you increase your conversions. The post Scout Spotlight: Increase Conversions by Developing Strong Customer Relationships appeared first on A Better Lemonade Stand.

Customer 128

Customer Conversion Optimization Operations 128

GetElastic

MARCH 2, 2018

Dynamic pricing or flexible pricing isn’t new. Before the 19th century, customers haggled for discounts, and loyal patrons were often given a “friendly price.” Mass marketing introduced a little more science by using demographic research, and more recently big data and analytics, but lost the shopkeeper’s ability to directly negotiate with a customer.

Comparison Shopping 120

Comparison Shopping Supplies Merchant Services Social Media 120

Kissmetrics

MARCH 2, 2018

Think your marketing technology (MarTech) stack is king? Pull yourself out of 2017. Your customers are dropping out of your funnel. Engagement is down. The CEO is on you to get results… today. Where can you find more efficient ways to get the job done? A better MarTech stack. If you aren’t using a diverse set of tools, you’re likely falling behind.

Multi-channel 206

Multi-channel Social Media Channel SEO 206

Fastr

FEBRUARY 27, 2018

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because […]. The post Improve IT Efficiency Through New Technology appeared first on Zmags.

Technology 100

Technology Improvements Marketing eCommerce Marketing 100

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

SellBrite

MARCH 2, 2018

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look for and invest in new ways to stand out, capture attention, drive conversions, and secure customer loyalty.

eCommerce 107

eCommerce Social Media Shopify Mobile 107

Profitero

FEBRUARY 27, 2018

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty , Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart’s and Amazon’s prices for grocery.

eCommerce Analytics 97

eCommerce Analytics Specialty Retailers eCommerce Supplies 97

Kissmetrics

MARCH 1, 2018

Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.

PPC 199

PPC Recommendation Mobile SEO 199

Store Growers

MARCH 1, 2018

I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So why repeat something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.

Shipping Costs 87

Shipping Costs Article Information Customer 87

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

SellBrite

FEBRUARY 27, 2018

Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.

SEO 95

SEO Merchant Services Recommendation Information 95

Talkoot

FEBRUARY 28, 2018

We're highlighting three brands that are doing well by making the most of D2C strategies and concepts. 1. Glossier. By embracing simple ideas like being real and connecting with people, cosmetics brand Glossier has grown significantly in a short time. Glossier gets an immediate, personal connection with their consumers through existing social media platforms, and builds on that by using channels like Slack that help strengthen community input.

eCommerce 84

eCommerce Social Media Channel Operations 84

Sailthru

FEBRUARY 28, 2018

Sephora.com sells 239 different kinds of foundation. It may sound excessive at first, but there are a lot of factors to consider before you decide on any beauty product. Is your skin sensitive, dry or oily? Whether your ancestors are Norwegian or Nigerian could also going determine which products you use. Maybe 239 different kinds isn’t even enough.

Customer 83

Customer Recommendation Consumer Technology 83

OrderDynamics

FEBRUARY 28, 2018

Store Managers – Focus on Solutions NOT Apologies. Your customer is standing there, waiting for an answer. They saw the ad for the latest cross trainers, and want it in a size 7. But you are out of stock. As store managers, you immediately get into the apology phase. After all, your service training told you to show empathy, continue to be warm and optimistic, and suggest checking another store from your retail chain.

Management 88

Management Article Shipping Customer 88

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Bronto

FEBRUARY 27, 2018

Both strategies can help you make the most of your creative content and campaigns. Let's look at their differences and how they can help generate more revenue. The post Remailing vs. Recycling: Which Strategy Is Best? appeared first on Bronto Blog.

Blog 85

Blog 85

Store Growers

MARCH 1, 2018

I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.

Shipping Costs 70

Shipping Costs Article Information Blog 70

Klaviyo

FEBRUARY 28, 2018

This month, 68 college basketball teams entered basketball’s biggest competition — the NCAA tournament. Over 70M U.S. sports fans will tune in for a full month of madness, hoping their team will make it to the coveted final rounds! With basketball, every move presents an opportunity to win or lose. Similarly, every email campaign presents an opportunity for marketers to get noticed by prospective customers and generate revenue.

Marketing 70

Marketing Games Presentation Shipping 70

SellBrite

FEBRUARY 24, 2018

In the year 2000, Kevin Ward and Renice Jones weren’t yet living in the sleepy Florida beach town that they would one day call home. They weren’t yet stewing over whether to rent or buy the 10,000 ft of warehouse space they needed to fulfill a growing demand for the fair trade handicraft products they were selling online. They hadn’t yet formed the ecommerce business that would one day produce millions of dollars in sales each year.

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Improvements eCommerce Payment Services Fulfillment 73

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail